Sony Pixel Power calrec Sony

Amagis 13th Global FAST Report Reveals Surge in Sports St...

30/10/2024

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced the release of its 13th Amagi Global FAST Report, which reveals significant growth in sports content in the free ad-supported streaming TV (FAST) ecosystem. The report highlights a 150% increase in global sports channel viewership on FAST compared to an overall viewership growth of 40%, showcasing the increasing demand for sports programming among streaming audiences.

The integration of sports content into FAST platforms represents a significant shift in the streaming landscape, opening up new opportunities for both established leagues and niche sports to find and grow their audiences, said Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi. Our latest report underscores the rising prominence of sports content in the FAST ecosystem. With sports channel viewership outpacing overall growth, it's clear that FAST is becoming an increasingly important platform for sports leagues and broadcasters as a source of distribution revenue.

The newly released Amagi Global FAST Report offers critical data and insights derived from 2,800-plus channels using Amagi THUNDERSTORM, the company's cutting-edge server-side ad insertion platform, as well as business preferences and future predictions based on a comprehensive survey of 128 streaming, broadcast, and sports executives. It also highlights insights from both large and niche sports and media companies, showcasing how these organizations use FAST to expand their reach and engage with viewers in new ways.

Key takeaways from the 13th Amagi Global FAST Report include:

Sports content soars: Live sports content on FAST is rapidly growing, with a 65% increase in live sports hours.

U.S. and Canada outpace other regions: The U.S. and Canada saw triple-digit growth in sports channel viewership and impressions, contributing to 60% of global viewership.

EMEA sees significant growth: Sports channel viewership grew by about 4.5x in EMEA, with 60% of this growth driven by the addition of new channels.

Executives prioritize live sports in FAST content strategies: About a third of surveyed executives have live sports as part of their content plan either now or in the future, with another third saying they want to add live sports. 67% are seeing an increase in advertising interest in live sports.

New channels drive FAST: New channels launched within the last year drove nearly a third of viewership growth for FAST, which continues to attract new content providers and channels.

Amagi will host the webinar The State of Sports Viewership on Oct. 30 at 1 p.m. Eastern time to discuss what it takes for content owners and broadcasters to succeed and what the future holds.

Amagi provides a complete suite of channel creation, distribution, and monetization solutions. The company's clients include some of the world's biggest names, including A+E Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studios, NBCUniversal, Tastemade, and VIZIO.

More information about Amagi and its streaming TV solutions is available at www.amagi.com.
LINK: https://kitplus.com/news/amagis-13th-global-fast-report-reveals-surge-...
See more stories from tvbay

Europe Stories

11/12/2024

Spotify's Music Editors Reveal Their Picks for the Best Songs of 2024

The work of Spotify's global editorial experts is grounded in a deep understanding of music culture. Our editors are always at the forefront of new trends, ...

11/12/2024

Tradeshows & events

Join Calrec and our distribution partners at an event near you! Here's a list of tradeshows, events and demos Calrec will be attending. If you would like to...

11/12/2024

K+ Supercharges OTT Monetization with Broadpeak's Personalized Ad Insertion

December 11, 2024 K Supercharges OTT Monetization with Broadpeak's Personalized Ad Insertion Broadpeak's broadpeak.io SaaS Platform Simplifies Ad ...

11/12/2024

Brad Turner joins EditShare as CEO

Turner is the former general manager of Harris Broadcast's media software business By Jenny Priestley Published: December 11, 2024 Turner is the forme...

11/12/2024

U.S. DoD Awards USEUCOM BPA to SES Space & Defense

Under a multi-year Blanket Purchase Agreement, SES Space & Defense will provide multi-orbit, multi-band commercial satellite services to USEUCOM leveraging an a...

11/12/2024

Kazakh Language Gets its National LLM with a Groundbreaking Partnership of Kazakh Research Institutions and VEON's QazCode

11 Dec 2024 Kazakh Language Gets its National LLM with a Groundbreaking Partner...

11/12/2024

UKTV appoints Emma Tibbetts as Director of Programming for Drama

UKTV has appointed Emma Tibbetts as its new Director of Programming for Drama, as it finalises changes to the structure of its programming team in line with pla...

11/12/2024

Sky wraps up GUINNESS WORLD RECORDS title in Christmas Wrapathon event that sees the most people wrapping gifts at the same time

Sky wraps up GUINNESS WORLD RECORDS title in Christmas Wrapathon event that see...

11/12/2024

G for Gladstone

Situated in the Garden Village of Port Sunlight on the Wirral, the historic Gladstone Theatre began life as an assembly and recreation hall with a platform stag...

11/12/2024

2024-12-11

CUPERTINO, CALIFORNIA Apple today released iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2, bringing Apple Intelligence - the easy-to-use personal intelligence sy...

11/12/2024

Comedian Gearid Farrelly revealed as the third celebrity contestant for Dancing with the Stars 2025

Gear id will take to the floor with a same-sex male dance partner in new season ...

10/12/2024

ST Engineering iDirect Releases Industry-first Breakthrough Multi-Orbit Capability

Pioneering satellite communication technology supports critical GEO/NGSO trackin...

10/12/2024

EditShare Announces Brad Turner as New Chief Executive Officer

EditShare Announces Brad Turner as New Chief Executive Officer Boston, MA, 10 December 2024 - EditShare, a leading provider of collaborative workflow solution...

10/12/2024

I have a passion not only for tech, but building long-term success': Peter Bellamy joins Deltatre

TVBEurope talks to Peter Bellamy about his appointment as CRO at Deltatre, and w...

10/12/2024

Overwhelming shareholder approval for Vivendi's Canal+ spin-off

Shares in Canal will be traded in London, Paris and Amsterdam By Matthew Corrigan Published: December 10, 2024 Updated: December 11, 2024 Shares in Can...

10/12/2024

Caretta Research launches open access to Portal database

The Portal offers technology buyers and vendors insights into the broadcast and media technology, pro AV, ad tech and sports industries By Jenny Priestley Pu...

10/12/2024

VIZ Media Launches Official Online VIZ Shop for Anime and Manga Merchandise

VIZ Media Launches Official Online VIZ Shop for Anime and Manga Merchandise SAN FRANCISCO, December 10, 2024 VIZ Media is thrilled to announce the launch of ...

10/12/2024

Emilia Prez Triumphs: A Film Celebrated by Critics and Industry Professionals

Since its release, Jacques Audiard s Emilia P rez has emerged as a landmark feature, earning widespread acclaim from critics and garnering significant recogniti...

10/12/2024

Rohde & Schwarz sets new standard for network performance monitoring with R&S LCM launch

Rohde & Schwarz sets new standard for network performance monitoring with R&S LC...

10/12/2024

Stphane Bucher interview: His career and filming Gladiator 2

To coincide with the release of Gladiator 2', we wanted to highlight St phane Buchers work with director Ridley Scott. This collaboration began in 2020, fo...

10/12/2024

2024-12-10

CUPERTINO, CALIFORNIA Apple today launched three new live global radio stations on Apple Music. Music fans around the world can now tune in to Apple M sica Uno,...

10/12/2024

The Late Late Toy Show 2024 Rocked for those at Home and Abroad

Over 1.6 million people watched across the weekend Record breaking RT Player Toy Show Streams in Ireland and Abroad with 622,000 streams from 139 countries O...

10/12/2024

The RT Sport Manager of the Year Nominees 2024 Revealed

This Sunday night (15 December, 9.30pm), live on RT One and RT Player, Joanne Cantwell, Darragh Maloney and Jacqui Hurley will present the RT Sport Awards 20...

10/12/2024

Actor and Mrs. Brown's Boys star Danny O'Carroll is the second celebrity to join Dancing with the Stars 2025

Actor and producer Danny O'Carroll, best known for portraying Buster Brady o...

09/12/2024

Three is the magic number

Reflecting the three stars on screen, Only Murders in the Building relies on a trio of editors to help bring the comedy and intrigue of the show to the screen ...

09/12/2024

Virtual adtech company uniqFEED appoints new COO

Patrick Hastings will assume overall responsibility for the operational delivery of client requirements globally, said the company By Jenny Priestley Publish...

09/12/2024

Imagine Communications announces Steve Reynolds as new CEO

Reynolds takes over from Tom Cotney who moves into the role of non-executive chairman of Imagines board By Jenny Priestley Published: December 9, 2024 Upda...

09/12/2024

Telebras and SES implemented more than 1,500 Internet Access Points in Brazil's Northern Region via SES-17

Collaboration under the GESAC program, a federal government initiative promoting...

09/12/2024

Emperor Cinemas to Adopt New Dolby Vision + Dolby Atmos Offering for Premium Moviegoing Experience

9 December 2024, 18:00 (PST) Emperor Cinemas to Adopt New Dolby Vision Dolby ...

09/12/2024

VEON Approves Launch of the Initial USD 30 Million Phase of its Share Buyback Program

09 Dec 2024 VEON Approves Launch of the Initial USD 30 Million Phase of its Sha...

09/12/2024

First look at Matt Smith in Sky Original The Death of Bunny Munro', coming 2025

First look at Matt Smith in Sky Original The Death of Bunny Munro', coming ...

09/12/2024

Sky U.K & Ireland and Warner Bros. Discovery announce new distribution and bundle agreement

Sky U.K & Ireland and Warner Bros. Discovery announce new distribution and bundl...

09/12/2024

Sky Arts celebrates the tenth anniversary of Landscape Artist of the Year with a 10,000 commission from the Courtauld Gallery

Sky Arts celebrates the tenth anniversary of Landscape Artist of the Year with a...

09/12/2024

Sky & NOW what to watch 2025

Sky & NOW what to watch 2025Monday 9 December 2024 It's been a busy year, but 2025 has an almighty line-up of new telly and brand-new movies coming to Sky ...

09/12/2024

Sercomm and Harmonic Announce Strategic Collaboration on DOCSIS 4.0 Unified Technology

TAIPEI, Taiwan, and SAN JOSE, Calif. - Dec. 9, 2024 - Sercomm (TWSE: 5388) and H...

09/12/2024

Avinor selects Thales to deploy Norway's next-generation nationwide Unmanned Traffic Management system

Facebook Twitter LinkedIn Thales and Avinor have partnered to implement No...

09/12/2024

The RT Sport Sportsperson of the Year Nominees 2024 Revealed

Next Sunday night (15 December, 9.30pm) live on RT One and RT Player, Joanne Cantwell, Darragh Maloney and Jacqui Hurley will present the RT Sport Awards 202...

09/12/2024

The RT Sport Team of the Year Nominees 2024 Revealed

Joanne Cantwell, Darragh Maloney and Jacqui Hurley will present the RT Sport Awards 2024 live from Studio 4 in RT at 9:30pm next Sunday 15 December. The Award...

09/12/2024

Fram New current affairs programme in Irish on RT One

T cl r nua c rsa reatha i nGaeilge ag tosn ar RT One F ram For m New current affairs programme in Irish on RT One Begins this Sunday, 8 December F r...

09/12/2024

Dancing with the Stars welcomes a new judge for 2025

Dancing with the Stars welcomes a new judge for 2025 Two-time Dancing with the Stars winner Karen Byrne to join the Dancing with the Stars judging panel in Jan...

09/12/2024

Beauty queen Aishah Akorede revealed as the first celebrity contestant for Dancing with the Stars 2025

Aishah Akorede revealed as the first celebrity contestant for Dancing with the S...

09/12/2024

RT Investigates reveals sale of unapproved US weight loss trial medication exposed in Ireland to be broadcast tonight

RT Investigates reveals sale of unapproved US weight loss trial medication expo...

09/12/2024

Dalet Named an IDC Innovator in Media and Entertainment

Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...

07/12/2024

Go Inside the Global Celebrations for Spotify's Biggest Wrapped Yet

This week saw the release of 2024 Spotify Wrapped, and we've been celebrating our biggest Wrapped to date with global influencers, fans, artists, media, and...

06/12/2024

This Year's Hottest Artists Are Sharing Which Artists Topped Their 2024 Wrapped Lists

2024 Wrapped has arrived, and millions of people around the world are sharing th...

06/12/2024

UX for Workflow Design - Doing More With Less!

Codemills approach to AI focuses on solving real-world problems through user-centric tools like Accurate.Video. By streamlining compliance, localization, and qu...

06/12/2024

ARRI unveils ALEXA 265 65mm camera

At one third of the weight of its predecessor, ALEXA 265 features a revised 65mm sensor retaining 6.5K resolution with higher dynamic range, said ARRI By Matth...

06/12/2024

Meta powers immersive revolution with James Cameron's Lightstorm Vision

The collaboration aims to increase the availability of 3D content for both creators and audience By Matthew Corrigan Published: December 6, 2024 The colla...

06/12/2024

IAN BONHTE & PETER ETTEDGUI'S AWARD-WINNING SUPER/MAN: THE CHRISTOPHER REEVE STORY, coming exclusively to Sky and NOW on 28 December

IAN BONH TE & PETER ETTEDGUI'S AWARD-WINNING SUPER/MAN: THE CHRISTOPHER REEV...