Sony Pixel Power calrec Sony

Winners of the 2m Sky Zero Footprint Fund revealed

05/08/2021

Five brands announced as winners of the 2 million sustainable advertising initiative

Here We Flo, OLIO, OVO Energy, Path Financial and Pura have all been recognised for their ability to inspire behaviour change for a better world

Winners were selected by an esteemed judging panel. Each brand has secured a minimum of 250,000 in media value, helping fast-track their sustainable initiatives

The most impactful and creative execution will secure a 1 million campaign later this year

Sky has announced the five winners of its Sky Zero Footprint Fund, a 2 million advertising fund set-up to accelerate and amplify business initiatives which are driving positive behavioural change for a more sustainable world.

The five winning brands each displayed both the desire and creative capacity to inspire change, along with values aligned to Sky's own. Sky has committed to go net zero carbon by 2030 and inspire others to join the journey.

Each of the winning businesses has been awarded 250,000 in media value. They will now move into ad production, ahead of a final stage of judging in October which will see the most compelling creative securing a total of 1 million in media value.

All five winning campaigns will be revealed as part of an advertising celebration of sustainability across Sky Media's channels in the run up to the COP26 Climate Change conference in November, of which Sky is a Principal Partner and Media Partner.

Debbie Klein, Group Chief Marketing, Corporate Affairs and People Officer, Sky, said: Business has a key role to play on the journey to a zero-carbon future and at Sky we're using our platform to support those who are working hard to drive positive change.

The Sky Zero Footprint Fund entries showed how many inspiring brands are committed to making a difference. Each of the winning campaigns will captivate audiences whilst delivering a critical message: the world cannot wait.

The five wining businesses are (alphabetically):

Here We Flo

OLIO

OVO Energy

Path Financial

Pura

The winning campaigns were selected by a broad panel of credible and knowledgeable judges with strong views on advertising, creativity and sustainability. Each brand was judged on merit on their creativity (ability to inspire the nation into action), possible impact (the potential to drive behavioural change) and sustainable credibility (commitment as a business to improve future sustainability).

Judges included advertising legend Sir John Hegarty; Su-Mei Thompson, CEO of the Media Trust; Juliet Davenport, Founder and Director of Good Energy; Lindsey Clay, CEO Thinkbox; Stephen Woodford, Chair of the Advertising Association; Jo Coombes, Founder of AdGreen, Gideon Spanier, UK Editor-in-Chief of Campaign and Karen Blackett OBE, Country Manager at WPP & GroupM UK CEO.

Tim Pearson, Managing Director of Sky Media commented, We know that each of our winners can play a key role in encouraging the nation to make small but significant changes. It's exciting that through the process we've unearthed new and disruptive brands giving them a platform to amplify their message through the power of TV.

Here We Flo

Founded in 2013, Here We Flo believes that what we put in our bodies should be as natural as possible, kind to our bodies and kind to the planet. From biodegradable pad liners to organic tampons, all products are vegan and cruelty free and made from 100% organic or natural materials.

Tara Chandra, Founder, Here We Flo, said:

Here We Flo and Hatch London are beyond proud to be one of the five Sky Zero Footprint Fund winners! Here We Flos mission is to make people feel crazy confident about lifes messiest moments (hello, periods!) in a cheeky, empowering and shamelessly natural way. So bringing that approach into millions of homes in the UK is an unprecedented achievement for us, especially as people are becoming more and more conscious of the environmental impact of the products they buy. As companies, were also proud to be part of an initiative that truly celebrates brands who go above and beyond in their sustainability and social impact efforts, offering a platform for products like FLO to gain momentum and be true agents of change in their categories. Its time for healthier, eco-friendlier, adorabler period care to become the norm.

OLIO

OLIO is a free app tackling the enormous problem of waste in our homes by connecting people with their neighbours, so that surplus food and other household items can be given away, not thrown away. OLIO has grown to over 4 million users in five years, and its impact has been widely recognised, most notably by the United Nations who highlighted OLIO as a "beacon for the world in terms of being a scalable solution to the climate crisis. OLIO's community of users have successfully given away over 25 million portions of food and 3 million household items; this has had an environmental impact equivalent to taking 75 million car miles off the road, and has saved 3.8 billion litres of water. Half of all food added to the app is requested in under 21 minutes, and half of all non-food items are requested in under four hours.

Tessa Clarke, Co-founder & CEO of OLIO, commented:

We're absolutely ecstatic to be a Sky Zero Footprint Fund Winner. At OLIO we firmly believe we can make a difference. It was billions of small actions that got us into the climate crisis in the first place, and so surely billions of small actions can help get us out. Working together with Sky, we can't wait to bring OLIO's hard-hitting but empowering message into homes across the UK, and to unleash a clarion call that TV is uniquely placed to deliver.

OVO Energy

OVO Energy was founded in 2009 and redesigned the energy experience to be fair, effortless, green and simple for all customers. Today OVO is on a mission through its sustainability strategy Pl
LINK: https://www.skygroup.sky/en-gb/article/winners-of-the-2m-sky-zero-foot...
See more stories from sky

More from BskyB

13/10/2021

DBK Studios and Sky Studios partner for short films celebrating Black and diverse British talent

New five-part short film series Unearthed Narratives' will be broadcast on ...

12/10/2021

Award-winning Sky Original series Upright set to return for second series

Tim Minchin and Milly Alcock to reprise their roles as Lucky and Meg Sky, FOXTEL, Screen Australia and Lingo Pictures have announced the critically acclaimed c...

11/10/2021

Hertfordshire student wins Sky Studios Elstree sustainability storytelling competition

Sky Studios Elstree today announce the winner of their Sustainability Heroes com...

11/10/2021

Official trailer and launch date revealed for Sky Original film, The Colour Room

Sky today announced that new Sky Original film, The Colour Room, will be released on Sky Cinema and in cinemas on 12 November. The exclusive trailer, as well as...

08/10/2021

Dexter: New Blood coming to Sky Atlantic and NOW on 8th November at 10pm

The highly anticipated return of DEXTER: NEW BLOOD has been confirmed for 8th November with episodes available 10.00pm every Monday on Sky Atlantic and streamin...

07/10/2021

Public appetite for women's sport has risen through the pandemic

New data reveals 21% of UK adults have increased their following of women's sport 68% of those admitting a rise say new interest is driven by their enjoyme...

07/10/2021

Introducing Sky Glass, the new streaming TV from Sky

Sky today announced the launch of Sky Glass, dramatically simplifying the way customers watch TV by integrating hardware, software and content. Sky Glass will b...

05/10/2021

Filming begins for Sky Original docu-series Greenpeace Inside - Mission: Saving the Planet coming to Sky Documentaries and NOW in 2022

Shooting starts for a new Sky Original docu-series about the worlds best-known e...

05/10/2021

Introducing Big Ideas Live': Sky News brings together experts to discuss the critical topics facing the UK

On Tuesday 12th October in Rotherham, South Yorkshire, Sky News will launch Big ...

05/10/2021

House of the Dragon first look trailer released for Sky Atlantic & NOW

The first look trailer for the upcoming drama series, House of the Dragon has been released. Based on George R.R. Martin's Fire & Blood, the series, which...

29/09/2021

Sky Arts launches Access All Arts' week for primary schools

Sky Arts is pleased to announce Access All Arts week, a new nationwide arts week for primary schools taking place 6th - 10th June 2022. Developed by Sky Arts ...

27/09/2021

Young people challenge world leaders in new Sky Kids Original, COP26: In Your Hands. Are they listening?

COP26: In Your Hands premieres on Sky Kids and streaming service NOW on 18 Octob...

26/09/2021

Controlling Britney Spears: Coming to Sky Documentaries and NOW on Monday 27th September at 9pm also on demand from 8am on 27th

From the makers of Framing Britney Spears - which aired on Sky Documentaries and...

24/09/2021

Sky & NOW celebrates Black History Month

Join us as we mark Black History Month all throughout October with an expansive range of programming to celebrate black talent, culture and history, as well as ...

24/09/2021

First look trailer of Robert Carlyle and Victoria Hamilton in series two of Sky Original drama COBRA: CYBERWAR revealed

The official trailer has been revealed for COBRA: CYBERWAR, an action-packed and...

22/09/2021

Sky Deutschland unveils slate of new Sky Originals

60 German and international Sky Originals to air in 2022 alone New series like Autobahn, Tender Hearts and Chameleon enable Sky to bring customers even more pr...

22/09/2021

Gen Z phone home: 41% of parents wish their kids would phone home more frequently from university

Empty Nesters: New research from Sky Mobile reveals almost half of parents (47%)...

22/09/2021

First Look image released from Save The Cinema, a Sky Original

Sky today unveils a First Look image of Samantha Morton in the Sky Original film Save The Cinema. Inspired by the extraordinary real-life events sparked by tena...

20/09/2021

Sky celebrates the return of Never Mind the Buzzcocks with a star-studded LIVE Identity Parade'

To celebrate the return of the iconic pop culture panel show, Never Mind the Buz...

20/09/2021

Sky and Love Nature expand content partnership into Germany and Italy giving customers access to Sky Nature

Love Nature, a wildlife and nature brand with linear and streaming channels avai...

18/09/2021

Sky and NOW launch official trailer for Succession Season 3

Ahead of its much-anticipated return to TV screens, Sky and NOW today launch the official extended trailer for Succession Season 3. A Sky exclusive in the UK an...

16/09/2021

Sky Studios and Birmingham Repertory announce final writers for Sky Comedy Rep

Partnership between Sky Studios and Birmingham Repertory Theatre aims to discover and develop new comedy writing talent from across the UK Over 750 people app...

15/09/2021

Carbon commentators: Sky teams up with Jamie Redknapp & Mark Wright to help spur families towards the goal of zero carbon emissions

New short film launched as part of Sky Zero and #GameZero, Sky's partnership...

14/09/2021

Trailer released for A Boy Called Christmas, a Sky Original

On Sky Cinema and in cinemas across the UK & Ireland from 26 November New stills available here Christmas comes early with the launch of the main trailer for...

14/09/2021

BBC and Sky extend long-term strategic partnership

The BBC and Sky today announced they have renewed and expanded their long-term strategic partnership to further showcase the BBC's brands and services on Sk...

13/09/2021

Sky Arts announces new slate of programmes to mark one year as a free channel

Emma Corrin, Fehinti Balogun, Frank Skinner, Bernardine Evaristo and Ralph Fiennes all set to appear in upcoming programmes...

13/09/2021

Sky & NOW announce TX date for Succession Season 3

The much-anticipated return of Succession is set for Monday 18 October on Sky Atlantic and streaming service NOW Sky & NOW today announce Succession Season 3 ...

09/09/2021

Sky Ireland and FAI announce landmark partnership

Sky announced as first-ever, stand-alone Primary Partner of the Women's National Team...

09/09/2021

Sky Q and Sky Go get fresh new features

Switch between your favourite apps and back to Sky using voice Quickly record what you're watching on live TV with new voice commands Never miss a momen...

09/09/2021

Doug Liman's epic adventure thriller Everest to join Sky Original film line-up in 2023

Juno Temple joins Ewan McGregor, Sam Heughan and Mark Strong...

09/09/2021

Sky Kids boosts educational slate with MC Grammar's Wonder Raps, Sharks Up Close with Steve Backshall & exclusive new PAW Patrol shorts

As the school year begins again, Sky Kids is adding to its line-up of interactiv...

08/09/2021

Sky Studios appoints Preethi Mavahalli to lead in-house Drama team

Sky Studios, Sky's Europe-wide development, production and commissioning arm for Sky Original comedy and drama, has today announced that Preethi Mavahalli h...

06/09/2021

Sky Sports celebrates 25 years of women's golf as new rights deal is announced

As the Solheim Cup returned to Sky Sports for the 17th consecutive edition last ...

03/09/2021

Introducing The Great Debate with Trevor Phillips

Today Sky News has announced the arrival of a new programme The Great Debate. Hosted by Trevor Phillips, the weekly discussion programme will give the audienc...

01/09/2021

Sky Sports reveals new chapter in boxing, new fighters and winter boxing schedule

Josh Taylor v Jack Catterall (18th December), Vasiliy Lomachenko, Chris Eubank J...

31/08/2021

Sky reveals first look and premiere date for highly anticipated documentary Hawking: Can You Hear Me?

California 1974. Family photograph. Copyright Hawking Estate Sky has today reve...

31/08/2021

Sky Sports' new WSL broadcast deal is a ground-breaking moment for women's sport

This week sees the start of Sky Sports' new multi-million-pound broadcast d...

27/08/2021

First look images released of Django

The eagerly-anticipated upcoming Sky Original TV series and CANAL+ creation originale...

26/08/2021

Sky boosts Factual channels offering

Sky unveils seven new titles across Sky Documentaries, Sky Crime, Sky Nature and Sky HISTORY...

26/08/2021

New comedy series starring Gemma Arterton based on Nick Hornby novel Funny Girl' has been commissioned for Sky and NOW

Sky today announces the commission of upcoming comedy series based on Nick Hornb...

26/08/2021

The Intros' round returns in Never Mind the Buzzcocks coming to Sky Max and NOW this September

Re-introducing The Intro's round! A first-look clip has today been release...

26/08/2021

Jacqui Oatley announced as commentator for Sky Sports' Barclays FA WSL coverage

Sky Sports announce Jacqui Oatley as Barclays FA WSL commentator whilst Jess Cre...

24/08/2021

Filming begins for Sky Original drama Then You Run coming to Sky and NOW in 2022

Leah McNamara, Vivian Oparah, Isidora Fairhurst and Yasmin Monet Prince star in this new drama series alongside Richard Coyle, Cillian O'Sullivan, Francis M...

23/08/2021

Sky Arts reveals the UK's favourite public art ahead of brand new series, Landmark

A 1.2 tonne metal sculpture of a soldier reflecting on the horrors of World War ...