Add-in Board Market Down in Q4

Jon Peddie Research (JPR), the industrys research and consulting firm for graphics and multimedia, reports that estimated graphics add-in-board (AIB) shipments and suppliers market share for 4Q 2014 are down.

JPRs AIB Report tracks computer add-in graphics boards, which carry discrete graphics chips. AIBs are used in desktop PCs, workstations, servers, and other devices, such as scientific instruments. They are sold directly to customers as aftermarket products, or are factory installed. In all cases, AIBs represent the higher end of the graphics industry using discrete chips and private high-speed memory, as compared to the integrated GPUs in CPUs that share slower system memory.

The news was seasonally understandable: quarter-to-quarter, the market decreased -0.68% (compared to the desktop PC market, which decreased 3.53%).

On a year-to-year basis, JPR found that total AIB shipments during the quarter fell -17.52%, which is more than desktop PCs, which fell -0.72%.

However, in spite of the overall decline, somewhat due to tablets and embedded graphics, the PC gaming momentum continues to build and is the bright spot in the AIB market.

The overall PC desktop market increased quarter-to-quarter, including double-attach the adding of a second (or third) AIB to a system with integrated processor graphics - and to a lesser extent, dual AIBs in performance desktop machines using either AMDs Crossfire or Nvidias SLI technology.

The attach rate of AIBs to desktop PCs has declined from a high of 63% in Q1 2008 to 36% this quarter.

The quarter in general

JPR found that AIB shipments during the quarter behaved according to past years with regard to seasonality, but the increase was less than the 10-year average. AIB shipments decreased -0.68% from the last quarter (the 10-year average is -3.22%).

Total AIB shipments decreased this quarter to 12.4 million units from last quarter.

AMDs quarter-to-quarter total desktop AIB unit shipments decreased -16.0%

Nvidias quarter-to-quarter unit shipments increased 5.5%

Nvidia continues to hold a dominant market share position at 76.0%.

Figures for the other suppliers were flat to declining.

The change from year to year decreased -17.5% compared to last year.

This quarter compared to quarter-to-quarter percentage changes for the vendors are shown in Table 1.

The AIB market now has just four chip (GPU) suppliers, who also build and sell AIBs. The primary suppliers of GPUs are AMD and Nvidia. There are 48 AIB suppliers, the AIB OEM customers of the GPU suppliers, which they call partners.

In addition to privately branded AIBs offered worldwide, about a dozen PC suppliers offer AIBs as part of a system, and/or as an option, and some that offer AIBs as separate aftermarket products.

JPR has been tracking AIB shipments quarterly since 1987 - the volume of those boards peaked in 1999, reaching 114 million units, in 2013 65 million shipped.

In addition to privately branded AIBs offered worldwide, about a dozen PC suppliers offer AIBs as part of a system, and/or as an option, and some that offer AIBs as separate aftermarket products.

We have been tracking AIB shipments quarterly since 1987 - the volume of those boards peaked in 1999, reaching 114 million units; in 2013 65 million shipped.

The term AIB is an abbreviation for add-in board, also called a card. A GPU is the graphic processor unit on the AIB, also called the chip.

Graphics add-in board are without doubt one of the most powerful, exciting, and essential components in the PC market today: not only does every computer require one (or more) but the technology is entering into major new markets like supercomputers, remote workstations, and simulators almost on a daily basis. It would be little exaggeration to say that the AIB resembles the 800-pound gorilla in the room.

JPRs AIB Report tracks computer add-in graphics boards, which carry discrete graphics chips. AIBs are used in desktop PCs, workstations, servers, and other devices such as scientific instruments. They are sold directly to customers as aftermarket products, or are factory installed. In all cases, AIBs represent the higher end of the graphics industry using discrete chips and private high-speed memory, as compared to the integrated GPUs in CPUs that share slower system memory.

It is critical to get a proper grip on this highly complex technology and understand its future direction.

This detailed 56-page report will provide you with all the data, analysis and insight you need to clearly understand where this technology is today and where its headed.

This fact and data-based report does not pull any punches: frankly, you will be shocked by some of the analysis and insight.

The findings include AIBs for desktops, workstations, and PC-based commercial (i.e. POS) and industrial/scientific and embedded. This report does not include the x86 game consoles, handhelds (i.e. mobile phones), x86 Servers or ARM-based Tablets (i.e. iPad and Android-based Tablets), or ARM-based Servers. It does include x86-based tablets, Chromebooks, and embedded systems.

JPR has been providing quarterly reports on the PC graphics market shipments since 1988.

The report contains the following content:

Market Forecasts: Supporting charts that project the suppliers shipments over the period 2001 to 2017

AIBs: History, Status, and Analysis

A (scary) vision of the future: Building upon a solid foundation of facts, data and sober analysis, this section pulls together all of the reports findings and paints a vivid picture of where the PC graphics market is headed. Some may find the material in this section highly disturbing;

Latest AIB developments. Included with this report is an analysis of the latest AIB offering and benchmark information for new products introduced in the quarter.

Jon Peddie Researchs AIB Report is available now in both elect

LINK:	http://www.cgw.com/Press-Center/News/2015/Add-in-Board-Market-Down-in-...
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