Sky and NOW Team Up with Dogs Trust to Launch Pop-Up Bonfire Night TV Channel for Anxious PetsThursday 24 October 2024
Nearly half of all pet dogs are affected by Bonfire Night displays*, with 45% of owners saying their dog is not calm when they can hear fireworks**
Sky and NOW have worked with Dogs Trust to carefully curate a programme of films for pets to enjoy with their owners
Veterinary surgeon and broadcaster Dr Scott Miller shares five tips on easing pet anxiety
With firework season fast approaching, Sky and NOW have teamed up with Dogs Trust, the UK's largest dog welfare charity, to launch a dedicated pop-up TV channel designed to help our four-legged friends stay calm during the potentially stressful period.
The aptly named BonfireNight channel will feature a range of soothing, funny and distracting movies specifically curated for dogs to enjoy with their owners, helping to ease anxiety triggered by loud noises. Found on Sky channel 310, it will air from 6am on November 1 until 6am on November 6, featuring hit movies perfect for owners and dogs alike. The collection of movies will also be available to watch on demand and with a NOW Cinema pass.
Sky and NOW's extensive back catalogue of more than 1,000 films were whittled down with the help of Dogs Trust. The charity's experts said feel-good, relaxing, and familiar content was a must-have, as it helps keep dogs' owners calm, which in turn can help pooches relax too. Films that promote laughter and general positivity were essential, while anything with negatively-associated emotions and intense content were ruled out.
The final list of 21 includes blockbuster titles such as Barbie and Anyone But You - as well as comedy classics David Brent: Life on the Road and Step Brothers - which are guaranteed to put a smile on owners' faces. Classic, familiar, flicks include the iconic E.T., the Bridget Jones trilogy and Shrek 1.
As a nod to our four-legged friends, Sky TV has added a brand-new voice command which will direct users straight to a dedicated page where they'll be able to find all the movies from the Bonfire Night collection. Simply say bark into your Sky Glass or Sky Stream remote****.
Jamie Morris, Sky's Director of Content Strategy & Performance, said: As a dog lover myself, I know all too well how stressful Bonfire Night can be. Thats why we wanted to create something supportive to help dogs and their owners. Working with the experts at Dogs Trust and using their deep understanding of canine behaviour, we've delved into Sky Cinema's extensive back catalogue of movie hits to ensure pets and owners alike get real comfort and support.
Jenna Kiddie, Head of Canine Behaviour at Dogs Trust says: "Firework season can be particularly stressful for dogs as the loud bangs and flashes can cause fear and anxiety. Around half the UK's dogs are affected by fireworks in some way, and fear can develop even in dogs who previously haven't shown signs of distress. Dogs respond to fireworks in a range of different ways, so it's crucial to have a clear plan ahead of time to help your own dog cope.
A calm, relaxed environment can make a big difference in helping your dog feel safe and supported during firework season, so owners should plan for a cosy night in with them. Close the curtains, turn on the TV, and if your dog does seem worried, it's worth distracting them with a game or treats to keep their attention away from the noises outside. For more advice on preparing your dog for fireworks, visit the Dogs Trust website.
In addition to creating the BonfireNight' pop-up movie channel, Sky and NOW are further helping pet owners with veterinary surgeon and broadcaster, Dr Scott Miller, providing expert tips on how to best ease anxiety during fireworks.
Dr Scott Miller's Top Tips:
Stay upbeat: Watch something cheerful on Sky and NOW's new BonfireNight' channel to keep a positive vibe - your pet will take cues from your calm and happy energy, being much more relaxed as a result. Snuggle up on the sofa, close the curtains and dim lighting.
Keep pets active: Make sure your pets get plenty of exercise during the day. Take your dog for a walk or engage your cat in active play to help them relax later. This will help them deal with any noise - they may even sleep through it!
Create a calm atmosphere: In the evening, close curtains and blinds to block out flashes from fireworks, creating a soothing environment. Play some music or turn on the TV, distraction tactics are a great way to help your pets get through the evening.
Set up a safe space: Prepare a cosy, central spot with your pets favourite items where they can retreat if they feel anxious. Make sure you check on them regularly and reassure them that it's ok and will be over soon.
Consider calming aids: Consult your vet about calming products like diffusers or sprays to see how your pet responds during Bonfire Night. These can be bought in pet shops or online and are a comfort to some pets.
Veterinary Surgeon and Broadcaster, Dr Scott Miller says: With an acute sense of hearing, particularly at the higher frequencies, many of our furry friends do not appreciate fireworks. Occurring sporadically, suddenly and associated with flashes, bangs and vibrations, these celebratory light shows cause at least 50% of dogs and cats to suffer with anxiety. It is incredibly important for pet owners to consider the responses of their pets to fireworks before the season commences, changing their plans accordingly to support pets in remaining calm and safe. Keeping them well exercised during the day, preparing your internal environment to reduce the impact of the bangs and flashes by pulling curtains, considering calming aids while offering a safe space or den' and remaining calm and relaxed yourself are al
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...
10/06/2026
Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...
10/06/2026
An 11% decrease in number of global broadcast deals reflects the organization...
10/06/2026
The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...
10/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
10/06/2026
SES is supporting broadcast distribution of the world's biggest football tou...
10/06/2026
NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...
10/06/2026
Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...
10/06/2026
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...
10/06/2026
Primary production partners Dome Productions and Raycom Sports once again played...
10/06/2026
The Women in Sports Filmmaking Experienceship is an immersive professional devel...
10/06/2026
The league has expanded its HSAN architecture for the NBA Finals to manage more ...
10/06/2026
The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...
10/06/2026
The University of Oklahoma (OU) Athletics Department and Learfield have announce...
10/06/2026
The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...
10/06/2026
Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...
10/06/2026
A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute)
By Lucy Spicer
Have you checked out our Sundance Film Festival 101 list yet...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Alone Australia Season 4: Meet the Cast
10 June, 2026
Media releases
WATCH THE TRAILER
Smash-hit survival series Alone Australia drops its highly anticipa...
10/06/2026
DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
10 Jun 2026
VEON's Banglalink Brings Every World Cup 2026 Match to Football...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
10/06/2026
Back to All News
Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC
Product
10 June 2026
GlobalSouth KoreaJapan
Link copied to c...
10/06/2026
Back to All News
Ready to Join? The Netflix Fan Club Arrives at Cannes Lions
Business
10 June 2026
Global
Link copied to clipboard
Download all assets
N...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
Sky and NOW Team Up with Dogs Trust to Launch Pop-Up Bonfire Night TV Channel for Anxious PetsThursday 24 October 2024
