
HP Open Ecosystem Breaks Down Barriers to Software-defined NetworkingSDN Developer Kit and SDN App Store enables organizations to develop, test and deploy applications
PALO ALTO, Calif., Sept. 30, 2013 - HP today unveiled the industry's first enterprise-class software-defined networking (SDN) open ecosystem with the HP SDN Developer Kit (SDK) and the HP SDN App Store, creating new business opportunities for partners, and providing a simple way for customers to purchase and deploy network services.
Legacy network rollout typically requires months of extensive human middleware' and customization, delaying potential application deployment while limiting agility. SDN promises to automate network operations, however closed, proprietary SDN technologies inhibit innovation, prevent interoperability and limit creation of a marketplace. An open SDN ecosystem and application development platform can unlock innovation as well as enable collaboration.
One of our biggest priorities is delivering new innovations that keep pace with customer demands for new services, said Ricardo Pedreti, data networking marketing manager, Telefonica|Vivo Corporate Customers. The simplicity and automation enabled by HP's SDN solution, removes complexity and will allow us to accelerate the delivery of next-generation services.
The HP SDN Developer Kit provides developers the essential tools to create, test and validate SDN applications, leveraging HP's SDN infrastructure and full complement of support services. The HP SDN App Store lets customers browse, search, purchase and directly download SDN applications onto their Virtual Application Networks SDN controller, creating a new business model for how network services are purchased and implemented.
With SDN the networking industry has an opportunity to disruptively innovate and is now primed for a monumental leap forward, said Bethany Mayer, senior vice president and general manager, Networking, HP. HP has created the industry's most comprehensive SDN product portfolio as well as an open SDN ecosystem, which offers an environment for enterprises and partners to rapidly tune the network to their business and application needs.
Current SDN ecosystem partners registered for the HP SDN Developer Kit include Aastra, Blue Coat Systems, BlueCat, Citrix Systems, Ecode Networks, F5, Infoblox, Infranics, Intel, KT Cloud, Microsoft, MIMOS, Mitel, NTT, PwC, Qosmos, Radware, Real Status, Riverbed, RMIT University, ShoreTel Inc., Samsung, SAP, Tech Mahindra, VMware, Versatile and Websense.
Fostering innovation through an open ecosystem
The HP SDN Developer Kit provides HP AllianceOne partners, as well as independent software developers, access to the tools necessary to develop, simulate and validate enterprise-grade SDN applications to sell on the HP SDN App Store. These tools enable partners to:
Quickly develop new applications directly on the HP VAN SDN controller using API documentation, developer guide and sample code;
Test application functionality and interoperability in a ready-made environment that simulates user conditions, with the SDN simulation suite and HP SDN Virtual Lab;
Validate newly created applications to meet HP's enterprise-grade standards through the HP SDN Validation Test.
Alongside these resources on HP.com are SDN developer forums that encourage collaboration including creation of private working groups and support services from HP.
Applications are what will drive SDN technology into mainstream networking prominence, said Rohit Mehra, vice president of network infrastructure, IDC. The catch 22 is that to innovate through applications requires a large investment in infrastructure to develop, which becomes prohibitive. The advent of an SDN App Store, together with an SDN Developer Kit, makes this an accessible alternative for developers.
Streamlining go-to-market through an open marketplace
HP SDN App Store creates an open marketplace for ecosystem partners to sell SDN applications which customers can deploy on their network with a few simple mouse clicks. The SDN App Store will include applications developed by HP, applications jointly-developed with partners, and partner-certified and community-created applications.
The HP SDN App Store delivers the front- and back-end infrastructure necessary for an online store, avoiding additional investment for ecosystem partners. Every application sold through the HP SDN App Store is approved by HP, ensuring they are enterprise-grade SDN applications.
Enterprise customers create a secure, private portal accessible only by employees to download and run the HP VAN SDN controller via their private server environment for customers.
We have been testing SDN applications on the HP VAN SDN Controller to automate our network services, decrease complexity, and lower operational costs across the various buildings comprising the Electrical Engineering Department, said Charlie Orgish, manager of distributed systems at Stanford University, Electrical Engineering Department. We are collaborating with HP to build more innovative applications for our network as it expands into other research networks.
To complement this open SDN ecosystem, HP has added OpenFlow support to 10 new routers in the HP FlexNetwork portfolio, including the HP MSR2000, 3000, 4000 and HP Virtual Services Router (VSR) Series routers. These additions build on the existing OpenFlow enabled portfolio of 50 switches, representing more than 25 million installed ports. View the full list of partners on the HP SDN Ecosystem Partners web page.
SDN services focused on people, process and technology
HP Technology Services offers new design, implementation and support services to help build and deploy enterprise SDN solutions that address customer needs for agile, flexible network services that are aligned with thei
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...