Leading AI and video search company Moments Lab (formerly Newsbridge), is pleased to announce its partnership with WRC Promoter GmbH, the organization responsible for all commercial aspects of the FIA World and FIA European Rally Championships, as well as the FIA World and FIA European Rallycross Championships. WRC Promoter is revolutionizing the way it manages, accesses, and shares its exciting race coverage and extensive archive, significantly enhancing content creation, reuse, repurposing, and distribution.
WRC Promoter has adopted Moments Lab s Cloud Media Hub and Live Asset Manager products, powered by the company s groundbreaking MXT-1.5 multimodal AI indexing technology. The deal includes 550TB of archive retrieval and metadata reconsolidation. This will centralize the organization s rich heritage in a single platform and make it fully searchable from anywhere.
Moments Lab s Live Asset Manager and live photo ingest enable WRC Promoter to schedule, capture, and record race livestreams from contributors such as NEP, RedBull Media, Tata Communications, and photographers, helping content teams to clip highlights in real time. MXT-1.5 detects and indexes all race elements, making the footage completely searchable and accelerating production workflows. Sponsors and partners can access all the best race moments through Moments Lab s automatic Collections feature.
"We re thrilled to be working with Moments Lab and leveraging their cutting-edge solutions to create and manage rally highlights, news packages, clips, and social media content," said Florian Ruth, senior director content and communications at WRC Promoter. "Our archive dates back to 1979. Centralizing it on the Moments Lab platform, and making it easily accessible and searchable with AI, significantly reduces our research time and leaves more space for creating captivating social media content to share with our global audience."
"This collaboration with WRC Promoter marks an exciting milestone as our first client in the motorsport industry," said Rick Stremmel, sales director, Central Europe and Nordics at Moments Lab. "We re honored to be helping WRC Promoter optimize content creation workflows, boost audience engagement, and tap into its rich history."
Moments Lab s other sports clients include Bundesliga champions Bayer 04 Leverkusen, 1. FC K ln, UTMB Group, and the French Federations of Football, Basketball, and Rugby League.
Moments Lab will be showcasing its suite of groundbreaking AI and cloud-based products, powered by the latest version of its award-winning AI indexing model, at IBC2024 in Amsterdam, Sept. 13-16 in Hall 5, booth 5.H60.
More information about Moments Lab s products can be found at www.momentslab.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
06/02/2026
Appear, which specializes in live production technology, announces the appointme...
06/02/2026
Baller League US announces CBS Sports and its 24/7 soccer streaming channel CBS Sports Golazo Network will air the league's programming in the United States...
06/02/2026
Gravity Media, which concentrates in production, content, media services, and fa...
06/02/2026
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...
06/02/2026
Bitmovin, a provider of video streaming solutions, announces that 1001, an OTT service in Iraq, has chosen the Bitmovin Player to improve its video streaming pe...
06/02/2026
Combate Global and content creator Shane Fazen announce a licensing agreement to distribute the Hispanic-focused franchise's first three live MMA events in ...
06/02/2026
Cisco is powering the invisible backbone of Super Bowl LX at Levi's Stadium as the technology giant delivers secure, high-capacity connectivity for over 70,...
06/02/2026
Over the past decade, the NFL and Amazon Web Services have changed how football analytics are analyzed and presented through Next Gen Stats. There's real-ti...
06/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
06/02/2026
How the podcast-turned-studio-show Boston Has Entered The Chat became an anchor ...
06/02/2026
ORF, the public service broadcaster for Austria, is in Italy for Milano Cortina 2026, ready to bring the country's most popular winter sports direct to view...
06/02/2026
Milano Cortina 2026 is now underway and Austrian public service broadcaster, ORF...
06/02/2026
Warner Bros. Discovery (WBD) has lifted the curtain on its studios in Italy that...
06/02/2026
Milano Cortina marks the first time since London 2012 that NRK has had the full ...
06/02/2026
Winter sports are wildly popular in Norway, with cross-country skiing and biathl...
06/02/2026
Norwegian broadcaster NRK has the free-to-air rights to the Olympics back for th...
06/02/2026
The production of the mega-esports event also leverages facilities at EA headqua...
06/02/2026
Here's a preview of NBC's massive game and pregame production operation as Super Bowl Sunday approaches....
06/02/2026
Music fans know the feeling: A song stops you in your tracks, and you immediately want to know more. What inspired it, and what's the meaning behind it? We ...
06/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/02/2026
Calrec Wins Best of Show at ISE 2026 for Orchestrating Distributed IP Production
Calrec is delighted to announce that its IP Ecosystem Powered by True Control...
06/02/2026
Despite most never having strapped on skis or skates, Aussies are keen for some ...
06/02/2026
MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, today announced the launch of ...
06/02/2026
The annual Junior Eurovision Song Contest arrived at Tbilisi's Gymnastic Hall in Olympic City, presenting an international stage for young talent with rich,...
06/02/2026
NAB Show 2026 | April 19 22 | Booth # N2471
At this year s NAB Show, Sonnet will showcase new Thunderbolt 5 products, including desktop and rackmount PCIe card...
06/02/2026
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...
06/02/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced a major update to Dalet Flex. Building on the workflow packages a...
06/02/2026
Getting closer to the business through highly respected technology partner
Stand 4P880, ISE 2026, Fira de Barcelona, 3 6 February 2026
Bitfocus is acceleratin...
06/02/2026
Bitmovin, a leading provider of video streaming solutions, has announced that 1001, a premier OTT service in Iraq, has chosen the Bitmovin Player to improve its...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Back to All News
Next on Netflix Thailand 2026: The Widest Variety of Thai Stor...
06/02/2026
The Winter Olympics 2026 in Milano Cortina officially get underway this evening (Friday 6 February) with the Opening Ceremony live on RT Player and RT News ch...
06/02/2026
How invisible vaccine scaffolding boosts HIV immune response Scripps Research scientists designed a DNA scaffold that carries HIV vaccine proteins into the bo...
05/02/2026
Three examples of how wireless microphones are deployed to bring fans in deep an...
05/02/2026
Broadcast coverage will include 25 cameras distributed around the venues, including to some athletes; Galaxy AI Interpreter will also be deployed
The Opening C...
05/02/2026
Kiswe has partnered with the Mountain West Conference to power the next iteratio...
05/02/2026
NBCUniversal and Roku announce the launch of the 2026 NBC Winter Olympics Experience, a destination delivering NBCUniversal's comprehensive CTV coverage of ...
05/02/2026
Vizrt, which specializes in live production technology as well as transforming v...
05/02/2026
Canon USA has launched the RF7-14mm F2.8-3.5 L fisheye STM zoom lens and the RF14mm F1.4 L VCM prime lens. Building on Canon's legacy of innovative optics, ...
Leading AI and video search company Moments Lab (formerly Newsbridge), is pleased to announce its partnership with WRC Promoter GmbH, the organization responsible for all commercial aspects of the FIA World and FIA European Rally Championships, as well as the FIA World and FIA European Rallycross Championships. WRC Promoter is revolutionizing the way it manages, accesses, and shares its exciting race coverage and extensive archive, significantly enhancing content creation, reuse, repurposing, and distribution.
