IPV, global leaders in enterprise video management, have announced that adidas Runtastic will use Curator to centrally control and publish their rapidly growing video archive of brand assets. With more than 170 million registered users worldwide, adidas Runtastic has digitized traditional fitness through social networking, gamification, and an industry-leading mobile fitness app. The digital fitness giant is the latest global brand to choose Curator with the aim of optimizing engagement with its users through video.
Curator adds the ability to remotely work and seamlessly collaborate through Adobe's Creative Cloud. This supports adidas Runtastic's video editors in staying connected to their in-house studio while working from anywhere. adidas Runtastic's decision to upload their existing video archive into the AWS cloud also ensures remote accessibility through Curator to their valuable video archive.
adidas Runtastic CFO, Mathis Gerkensmeyer, said: As video is a key medium for us to engage our users, finding a solution that could manage the brand consistency of our video assets was critical. Curator gives us a sustainable, long-term solution to efficiently manage the adidas Runtastic brand across large amounts of video in one place and then make those approved assets globally accessible.
As we move towards hybrid working, it will be crucial for our editors to seamlessly connect to our newly launched studio through Curator. It also ensures that our existing video archive is highly searchable and reusable, which is key to ensuring greater content flexibility.
Native hybrid working has never been more important and IPV's cloud technology is pushing the boundaries of what's possible in the creative industry as video professionals demand to work productively on video from anywhere, together.
IPV CRO Daniel Mathew said, 2020 changed the way creative teams work forever. adidas Runtastic faced the same challenges that many global brands face today and that is the need to centrally maintain brand consistency of marketing videos produced by editors who are finding ways to work remotely. adidas Runtastic was also quick to realize the wider opportunities that hybrid working offers; we're delighted they've invested in Curator to reap the massive efficiency benefits from deploying cloud technology for creatives.
adidas Runtastic was very clear on their new Curator workflow needs: rapid, secure access to their studio content, editing, and collaboration capability of that content inside Premiere Pro and Photoshop, before publishing finished assets directly to social media. And all of this through the cloud and over home Wi-Fi.
About adidas Runtastic
adidas Runtastic has become a leader in the digital health and fitness space, providing optimized tracking solutions for collecting, managing, and analyzing training data, as well as curated content. With personalized training plans and motivating features in the adidas Running and adidas Training apps, adidas Runtastic aims to create the best possible running and training experiences to encourage every individual to live a more aware and active lifestyle. Additional information can be found at Runtastic.com or you can follow us on Facebook, Instagram, LinkedIn, or on the adidas Runtastic blog.
About IPV
The leading global innovator in the intelligent management of enterprise video. Our technology adds remote editing and collaboration capability to Adobe's Creative Cloud, connecting large marketing and creative teams to their high-value video assets enabling more productive workflows. Trusted by world-leading brands and broadcasters: Home Depot, HBO, Nintendo, YouTube, WarnerMedia, NASA and many more. Additional information can be found at ipv.com or you can follow us on LinkedIn, Twitter or on the IPV Video Essentials blog.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
IPV, global leaders in enterprise video management, have announced that adidas Runtastic will use Curator to centrally control and publish their rapidly growing video archive of brand assets. With more than 170 million registered users worldwide, adidas Runtastic has digitized traditional fitness through social networking, gamification, and an industry-leading mobile fitness app. The digital fitness giant is the latest global brand to choose Curator with the aim of optimizing engagement with its users through video. 
