IPV, global leaders in enterprise video management, have announced that adidas Runtastic will use Curator to centrally control and publish their rapidly growing video archive of brand assets. With more than 170 million registered users worldwide, adidas Runtastic has digitized traditional fitness through social networking, gamification, and an industry-leading mobile fitness app. The digital fitness giant is the latest global brand to choose Curator with the aim of optimizing engagement with its users through video.
Curator adds the ability to remotely work and seamlessly collaborate through Adobe's Creative Cloud. This supports adidas Runtastic's video editors in staying connected to their in-house studio while working from anywhere. adidas Runtastic's decision to upload their existing video archive into the AWS cloud also ensures remote accessibility through Curator to their valuable video archive.
adidas Runtastic CFO, Mathis Gerkensmeyer, said: As video is a key medium for us to engage our users, finding a solution that could manage the brand consistency of our video assets was critical. Curator gives us a sustainable, long-term solution to efficiently manage the adidas Runtastic brand across large amounts of video in one place and then make those approved assets globally accessible.
As we move towards hybrid working, it will be crucial for our editors to seamlessly connect to our newly launched studio through Curator. It also ensures that our existing video archive is highly searchable and reusable, which is key to ensuring greater content flexibility.
Native hybrid working has never been more important and IPV's cloud technology is pushing the boundaries of what's possible in the creative industry as video professionals demand to work productively on video from anywhere, together.
IPV CRO Daniel Mathew said, 2020 changed the way creative teams work forever. adidas Runtastic faced the same challenges that many global brands face today and that is the need to centrally maintain brand consistency of marketing videos produced by editors who are finding ways to work remotely. adidas Runtastic was also quick to realize the wider opportunities that hybrid working offers; we're delighted they've invested in Curator to reap the massive efficiency benefits from deploying cloud technology for creatives.
adidas Runtastic was very clear on their new Curator workflow needs: rapid, secure access to their studio content, editing, and collaboration capability of that content inside Premiere Pro and Photoshop, before publishing finished assets directly to social media. And all of this through the cloud and over home Wi-Fi.
About adidas Runtastic
adidas Runtastic has become a leader in the digital health and fitness space, providing optimized tracking solutions for collecting, managing, and analyzing training data, as well as curated content. With personalized training plans and motivating features in the adidas Running and adidas Training apps, adidas Runtastic aims to create the best possible running and training experiences to encourage every individual to live a more aware and active lifestyle. Additional information can be found at Runtastic.com or you can follow us on Facebook, Instagram, LinkedIn, or on the adidas Runtastic blog.
About IPV
The leading global innovator in the intelligent management of enterprise video. Our technology adds remote editing and collaboration capability to Adobe's Creative Cloud, connecting large marketing and creative teams to their high-value video assets enabling more productive workflows. Trusted by world-leading brands and broadcasters: Home Depot, HBO, Nintendo, YouTube, WarnerMedia, NASA and many more. Additional information can be found at ipv.com or you can follow us on LinkedIn, Twitter or on the IPV Video Essentials blog.
Most recent headlines
02/01/2026
Freezing Florida: NHL's EVP, Entertainment Bob Chesterman on Taking the Wint...
02/01/2026
NHL Winter Classic 2026: TNT Sports Prepares for First NHL Outdoor Game in Sunsh...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Any Given Day: Cork University Hospital premieres Wednesday 7 January on RT One and RT Player at 9:35pm
RT will debut a powerful new six-part documentary se...
02/01/2026
Friday 2 January 2026
All episodes of Heated Rivalry will be landing on Sky and...
02/01/2026
Sequins, chat shows, live sporting action, ground-breaking docuseries and brand-new Irish drama to kick off 2026
New Year, New Content Coming Soon across RT
...
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
Your live countdown to 2026 with Inhaler, David Gray, Lyra, Garron Noone, Sharon...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
RT has unveiled an exclusive first look at the new Dancing with the Stars promo...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
IPV, global leaders in enterprise video management, have announced that adidas Runtastic will use Curator to centrally control and publish their rapidly growing video archive of brand assets. With more than 170 million registered users worldwide, adidas Runtastic has digitized traditional fitness through social networking, gamification, and an industry-leading mobile fitness app. The digital fitness giant is the latest global brand to choose Curator with the aim of optimizing engagement with its users through video. 
