
Banijay Iberia today outlines the revised local management team for its footprint in Spain and Portugal. Under the leadership of CEO, Pilar Blasco, the new executive group comprises CFO and COO, Javier Garc a, International and Business Affairs Director, Mar a Pinilla, Director of Communication, Pilar Serrano, Director of Digital Strategy, Felipe Jim nez Luna, Legal Director, Marta Ferrando, Systems Director, Miguel ngel Hern ndez and Commercial Director, Jaume Vilalta.
The Iberian company that includes Cuarzo Producciones, Diagonal TV, Endemol Portugal, Gestmusic, Magnolia, Shine Iberia, Tuiwok Estudios and Zeppelin, has offices in Madrid, Barcelona, La Coru a and Lisbon. The local group is behind some of the region's best entertainment brands (MasterChef, Temptation Island, Big Brother, Operaci n Triunfo), new international IP (Your Face Sounds Familiar, The Bridge) and original scripted titles (Hierro, Heirs to the land, Auga Seca, Amar Es Para Siempre, The Idh n Chronicles) amongst many other formats and titles.
Pilar Blasco, CEO of Banijay Iberia, comments: The new management team perfectly represents the richness of talent we have across the whole of Banijay Iberia. Creativity, commitment, versatility, responsibility and passion are part of our DNA and are the key to our past, present and future successes. I am proud to have this new team by my side as we continue to grow the business across both territories.
Banijay Iberia's production entities will continue to operate independently and under the direction of Juanra Gonzalo (Cuarzo Producciones), Macarena Rey (Shine Iberia and Endemol Portugal), Tinet Rubira(Gestmusic), Jaume Banacolocha (Diagonal TV), Amparo Castellano (Zeppelin and Magnolia) and Felipe Jim nez Luna (Tuiwok Estudios).
Elsewhere, DLO Producciones continues to be led by Jos Manuel Lorenzo, and Portocabo, directed by Alfonso Blanco.
BANIJAY IBERIA APPOINTMENTS:
JAVIER GARC A, CFO and COO of Banijay Iberia
After starting his career at PwC and working in its offices in Mexico City, Glasgow and Barcelona, Javier joined the management control area of the Telef nica Group in 2000. Five years later, he began his professional career at Endemol, first at its headquarters in the Netherlands, where he was appointed CFO of Endemol Spain, and later, at its headquarters in Madrid where, since 2015, he has held the position of CFO and COO for Endemol Shine Iberia.
MAR A PINILLA, International and Business Affairs Director of Banijay Iberia
With a background in business administration and with degrees in both France and the US, Maria started her career in TV in 1997, after several years in strategic management consultancy. As Head of Acquisitions and International at Endemol Shine Iberia, she has worked with all major distributors to bring new format adaptations to Spanish audiences. Driving major international achievements, highlights include global rollouts of Your Face Sounds Familiar and most recently The Bridge. Since 2018, she has stepped up to handling Business Affairs for all brands across Endemol Shine Iberia, negotiating deals with all major streamers and international partners/co-producers.
PILAR SERRANO, Director of Communication of Banijay Iberia
With a degree in Journalism from the Complutense University of Madrid, and a Master's degree in Radio and Television from the Camilo Jos Cela University, Pilar's professional career has been spent mostly within the audiovisual world. Starting at AMC Networks International, where she worked on the communication strategy for their production company in Spain and Portugal, she later joined Movistar+, where she was responsible for TV channel #0's entertainment programmes, as well as original series launches, large international formats and strategic agreements. Since 2018, she has been the Director of Communication for Zeppelin, a position she will continue in parallel with this new appointment.
FELIPE JIM NEZ LUNA, Director of Digital Strategy of Banijay Iberia
With more than 25 years' experience as a writer, creator and director of films and series, Felipe's career has garnered the recognition of the public and critics alike, achieving prestigious national and international awards. Since 2012, he has directed Tuiwok Estudios, the specialized digital video division in content creation and channel management for different platforms such as YouTube, Playz, Mtmad and Flooxer, as well as for clients such as RTVE, Grupo Planeta and Coca-Cola. Felipe is one of the architects of the success of the SKAM Spain series, produced by Movistar+ in collaboration with Zeppelin, where he collaborated as New Media Director.
MARTA FERRANDO, Legal Director of Banijay Iberia
With a degree in Law and a diploma in Tourism, Marta began her professional career in the hotel sector, in a prestigious hotel chain with a wide presence in Spain. Later, and after practicing as an independent lawyer for several years, she joined Gestmusic where she has been Legal Director for the past 14 years. In 2018, she expanded the scope of her activity, assuming the responsibilities for the whole Endemol Shine Iberia group.
MIGUEL NGEL HERN NDEZ, Systems Director of Banijay Iberia
With more than 20 years' experience in Technology, Miguel ngel joined Zeppelin in 2011 as head of IT from Sacyr Vallehermoso. In 2015, he was appointed Systems Director of Endemol Shine Iberia, taking charge of integrating the systems of those companies belonging to the group in Spain and Portugal. He is also part of the Privacy and Security Committee, which ensures compliance with legal policies and regulations such as the GDPR.
JAUME VILALTA, Comercial Director of Banijay Iberia
With a degree in Art History from the University of Barcelona and a Master's Degree in Marketing Management from ESADE, Jaume began his professional car
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
25/11/2025
FREMONT, Calif. Blackmagic Design has announced that The Associated Press (AP) has completed the transition of its global video editing platform to DaVinci Reso...
25/11/2025
Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris P...
25/11/2025
NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...
25/11/2025
SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...
25/11/2025
Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Securities and Exchange Commission pr...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
The awards, celebr...
25/11/2025
Article courtesy of Televisual
Read the article
Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...
25/11/2025
Article courtesy of Digital Media World
Read the article
ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...
25/11/2025
Article courtesy of Deadline
Read the article
The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...
25/11/2025
Black Forest Labs - the frontier AI research lab developing visual generative AI models - today released the FLUX.2 family of state-of-the-art image generation ...
24/11/2025
HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainm...
24/11/2025
2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Ind...
24/11/2025
SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NF...
24/11/2025
Case Study: YES Network Streamlines Broadcast Operations with Beam DynamicsBy SVG Staff
Monday, November 24, 2025 - 11:18 am
Print This Story | Subscribe
...
24/11/2025
Platinum White Paper: More of Everything: How Broadcasters are Changing Their Ap...
24/11/2025
Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Wor...
24/11/2025
SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Aucti...
24/11/2025
SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferati...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
The L3Harris next-generation imager for NOAA's GeoXO satellite system will c...
24/11/2025
Mumbai - November 24, 2025 - In a first-of-its-kind initiative, JioStar, in coll...
24/11/2025
Disney Achieves Largest Monthly Share Increase, Followed by FOX and Paramount, w...
24/11/2025
ROCHESTER, N.Y. Sinclair said it has elevated Sean LaRose, director of sales at WUHF and partner station WHAM here, to vice president and general manager, effec...
24/11/2025
Back to All News
Chaos and Connection: Meet the Unfiltered Cast of Reality Dati...
24/11/2025
24 Nov 2025
Kyivstar Launches Starlink Direct to Cell Satellite Connectivity in Ukraine Today's Launch Makes Ukraine the First Country in Europe Where Star...
24/11/2025
Editor's note: This post is part of the AI On blog series, which explores the latest techniques and real-world applications of agentic AI, chatbots and copi...
24/11/2025
Ahead of the new ninth series of Dancing with the Stars, kicking off in January 2026, RT and Shinawil have announced the arrival of three new faces to the hit ...
22/11/2025
The deadline for entries for the 2025 Best in Market Awards has been extended to 23:59 PST on November 28, 2025....
22/11/2025
Clear-Com announced the upcoming launch of its 4-Channel HelixNet beltpack, a next-generation advancement of its widely used 2-channel model. The new beltpack...