Conor Maynard critically examines relationships in new videoIn his brand new music video, Conor Maynard turns the spotlight on trust and privacy as important cornerstones in relationships.
by Mariette van Niekerk
26-02-2023 13:35
in Music
Conor Maynard. Image: Supplied.
Conor Maynard explores privacy and trust issues in relationships in his brand new music video for his single, If I Ever.
--
The single is the first in a series of new releases planned for 2023.
ALSO READ: Rock n' Rugby': Catch a game and a show with Francois van Coke
CONOR MAYNARD ON THE IMPORTANCE OF PRIVACY AND TRUST IN RELATIONSHIPS In his new music video for If I Ever, pop star Conor Maynard explores trust and suspicion in relationships and the different outcomes that they each can lead to.
--
Directed and produced by Maynard himself, the video features a split-screen of Maynard and his love interest. On one side, we see Maynard snooping on his girlfriend's phone and the fallout that has on him and his relationship.
On the other side, we glimpse an alternate reality in which he doesn't peek onto her device and the loving life they go on to lead.
The video asks whether it is better to live in blissful ignorance or face the painful reality.
--
RETURNING TO THE SPOTLIGHT In the winter of 2022, Conor disappeared from social media, leaving his more than 13 million followers scratching their heads.
The silence was even more noticeable after what had been a whirlwind year for the famously prolific songwriter and YouTube star, which saw him travel the world on his most extensive headlining tour to date, hitting more than 20 cities across the US and Europe.
With the release of his new single If I Ever, fans finally got the answers they've been looking for.
If I'm honest, at the end of 2022, I went through a really rough breakup, which led to the decision to take a step back from everything rather than trying to pretend I was fine, Maynard revealed. I took the time to pour it all into the only thing that ever seems to help me get through difficult moments my music.
Now, following his time away from the spotlight, Maynard has returned with If I Ever, the first taste of a bold new slate of material that he plans to release throughout 2023.
The single art for If I Ever'. Image: Supplied.
Featuring fiercely personal songwriting and a new confidence found touring the world, If I Ever marks a creative turning point for Maynard, as he lets the abundant skills of his youth blossom and steers him into new directions of artistry and creativity.
If I Ever is the first of a series of songs I wrote about an extremely difficult breakup I went through last year, Maynard recalls.
It was a unique relationship and hard to write about, because 90% of it took place over phone calls and video calls, which I understand was common during the pandemic. This song captures my emotional experience following that breakup and the anticipation I continue to feel about my upcoming appearance in her hometown of Sydney, Australia, since, in our last conversation, she told me she still hopes to see me there.
Sonically, the track is very different from any of my previous work. Maynard says he drew inspiration from artists like The 1975 and The Weeknd.
The song may sound quite upbeat and positive at first, but upon a closer listen, you'll realize that the lyrics are about a desperate heartbreak. I collaborated with one of my close friends on this track, writing and scrapping more than 50 songs over the course of a few months before we finally found a way to translate the story in a way that felt authentic to me, he says.
BORN TO MAKE MUSIC Maynard rose to fame in 2012 when he won MTV's Brand New for 2012 award, competing alongside Delilah, Michael Kiwanuka, Lana Del Rey, and Lianne La Havas.
His debut album, Contrast, reached #1 and produced five Top 10 singles.
The album catapulted him to international stardom, with his YouTube channel alone boasting 13.3 million subscribers and 2.5 billion views.
World tours, awards, and collaborations with major artists followed, including Pharrell Williams, The Invisible Men and Rita Ora. Maynard even starred in the Broadway show Kinky Boots, showcasing another side to his multi-faceted talent.
Maynard will continue to release material from this new era of creativity throughout 2023, so keep an ear and eye out.
ALSO READ: Conor Maynard credits breakup for new his latest single If I Ever'
CLICK HERE TO READ MORE ARTICLES BY MARIETTE VAN NIEKERK
UCT Online High School Creates The ConnectED' Mobile App for Parents. READ MORE HERE!
Most recent headlines
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
15/12/2025
CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...
15/12/2025
BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
How Rivian s Design Puts Drivers First-And Why That Matters Published on Dec 15, 2025 Categories: Business Solutions
LinkedIn Corporate Communications
Sha...
15/12/2025
Space42 and Cobham Satcom completed the full range of advanced terminals for the...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
15/12/2025
Modern workflows showcase the endless possibilities of generative and agentic AI on PCs.
Of many, some examples include tuning a chatbot to handle product-supp...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
Conor Maynard critically examines relationships in new videoIn his brand new music video, Conor Maynard turns the spotlight on trust and privacy as important cornerstones in relationships. 
