MIAMI, Fla. Audiences for the 2024 Paris Olympics are not only significantly up for NBCUniversal's English language coverage. Telemundo is also reporting that its coverage through opening weekend of the 2024 Paris Olympics averaged a Total Audience Delivery (TAD) of 318,000 viewers across Telemundo, Peacock and Telemundo streaming platforms, up +44% vs. Tokyo through the same point in the Games. On linear, more than 12 million viewers have watched Olympic coverage on Telemundo and Universo.
Audiences for Paris Olympics on Telemundo up 44% from Tokyo
01/08/2024
MIAMI, Fla. Audiences for the 2024 Paris Olympics are not only significantly up for NBCUniversal's English language coverage. Telemundo is also reporting that its coverage through opening weekend of the 2024 Paris Olympics averaged a Total Audience Delivery (TAD) of 318,000 viewers across Telemundo, Peacock and Telemundo streaming platforms, up +44% vs. Tokyo through the same point in the Games. On linear, more than 12 million viewers have watched Olympic coverage on Telemundo and Universo.
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