Pixotopes Kate Watson talks about how her job lets her go behind the curtain on major virtual production projects, and why now is the perfect time to get involved in the media tech industry
By Jenny Priestley
Published: March 23, 2023 Updated: March 31, 2023
Pixotope's Kate Watson talks about how her job lets her go behind the curtain on major virtual production projects, and why now is the perfect time to get involved in the media tech industry
target=_blank title=Share on LinkedIn class=share-linkedin>
Kate Watson, sales executive at Pixotope Talk us through an average day in your role I think I can speak for almost everyone in this industry, no matter their role, when I say that no two days are the same! This is particularly true at Pixotope, where the sheer diversity of potential applications for our solutions means that we have such a fantastic variety of clients and projects. It certainly keeps my day-to-day activities interesting as a result.
My favourite part about my role is sitting down with clients and learning about their projects. Many of which become mainstream newsworthy events I always feel privileged to have been allowed behind the curtain. Of course with some of these projects the clients can often have a feeling of apprehension as to whether or not they can achieve their desired outcome. Therefore, it's rewarding to be able to relieve some of that stress and build the clients' confidence in this outstanding technology.
As salespeople, we stay with the client all the way through training, installation, showrun and beyond. This means not only are we able to assist the customer success team at every step but we also get to see the brilliant and magical finished visuals. That is about as much job satisfaction as you can get.
How did you get started in the media industry? Whilst I don't have a particularly interesting anecdote here, this is perhaps the way a lot of people like me might be inspired to get started. I was a huge fan of films, especially seeing the visual impact of them on the big screen and I would go to the cinema every Tuesday night. I realised early on that I was a sociable person and therefore sales, where I get to interact with a number of different people on a daily basis, became a pretty obvious choice for me career-wise. When the graduate scheme I joined had a role that involved working within virtual production for the film industry, I applied immediately. As soon as I joined, it became apparent that I was in awe of all things visually exciting, how they were created, and the numerous creative possibilities. From there my interests expanded and I became involved in many different types of media, which I love.
What training did you have before entering the industry? Absolutely nothing! As you can imagine, this did mean that it was certainly a steep learning curve from day one. I was thrown in at the deep end and whilst it was difficult, this would have been a much bigger challenge if it wasn't for the passion and sheer enjoyment I have working in this industry. However, there was still an immense amount of technical knowledge I had to wrap my head around in order to succeed in my role. This takes time, but a key thing I realised very early on is that everyone is still learning. This industry is constantly changing with new technical innovations and developments, so there will always be a learning curve for everyone. It is important to be curious, eager to learn, and open to continuous self-development, especially working with a company like Pixotope which is at the forefront of this technology.
Why do you enjoy working in the industry? I have grown to love all things AR/VR/XR and the industry has been everything I thought it would be and more. I believe strongly in our company mission to democratise these technologies and make these amazing solutions more accessible to everyone. Not all productions can afford expensive systems and setups, and this shouldn't be a barrier to creativity at all levels. I enjoy being part of an organisation that wants more people to have access to this amazing technology and has the infrastructure to train, support and help them. In particular, as part of our Pixotope Education Programme, designed to give students access to virtual production tools and connections to industry-leading experts, I have had the chance to visit universities and higher education establishments to discover their goals for virtual production education and how we can help support that. It's inspiring to engage with and hear from the next generation of talent in the industry and to have a role in supporting their career journeys.
What piece of advice would you offer someone looking to explore a role similar to yours? Don't be afraid although it is scary! There is a lot to learn if you are just starting out, especially in an ever-evolving industry, and of course, that can be intimidating. However, there are so many materials and tools available to support you and now is the perfect time to get involved. You just have to have the willingness to learn. The most important thing is to be passionate and interested: the rest can be taught.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
29/05/2026
Experimental HIV vaccine achieves a long-sought goal In a first for the field, all non-human primates given a new series of vaccines generated antibodies capabl...
28/05/2026
Thomsons Climate Crisis Toolkit is already being put to work, helping journalist...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
Pixotopes Kate Watson talks about how her job lets her go behind the curtain on major virtual production projects, and why now is the perfect time to get involved in the media tech industry
