Pixotopes Kate Watson talks about how her job lets her go behind the curtain on major virtual production projects, and why now is the perfect time to get involved in the media tech industry
By Jenny Priestley
Published: March 23, 2023 Updated: March 31, 2023
Pixotope's Kate Watson talks about how her job lets her go behind the curtain on major virtual production projects, and why now is the perfect time to get involved in the media tech industry
target=_blank title=Share on LinkedIn class=share-linkedin>
Kate Watson, sales executive at Pixotope Talk us through an average day in your role I think I can speak for almost everyone in this industry, no matter their role, when I say that no two days are the same! This is particularly true at Pixotope, where the sheer diversity of potential applications for our solutions means that we have such a fantastic variety of clients and projects. It certainly keeps my day-to-day activities interesting as a result.
My favourite part about my role is sitting down with clients and learning about their projects. Many of which become mainstream newsworthy events I always feel privileged to have been allowed behind the curtain. Of course with some of these projects the clients can often have a feeling of apprehension as to whether or not they can achieve their desired outcome. Therefore, it's rewarding to be able to relieve some of that stress and build the clients' confidence in this outstanding technology.
As salespeople, we stay with the client all the way through training, installation, showrun and beyond. This means not only are we able to assist the customer success team at every step but we also get to see the brilliant and magical finished visuals. That is about as much job satisfaction as you can get.
How did you get started in the media industry? Whilst I don't have a particularly interesting anecdote here, this is perhaps the way a lot of people like me might be inspired to get started. I was a huge fan of films, especially seeing the visual impact of them on the big screen and I would go to the cinema every Tuesday night. I realised early on that I was a sociable person and therefore sales, where I get to interact with a number of different people on a daily basis, became a pretty obvious choice for me career-wise. When the graduate scheme I joined had a role that involved working within virtual production for the film industry, I applied immediately. As soon as I joined, it became apparent that I was in awe of all things visually exciting, how they were created, and the numerous creative possibilities. From there my interests expanded and I became involved in many different types of media, which I love.
What training did you have before entering the industry? Absolutely nothing! As you can imagine, this did mean that it was certainly a steep learning curve from day one. I was thrown in at the deep end and whilst it was difficult, this would have been a much bigger challenge if it wasn't for the passion and sheer enjoyment I have working in this industry. However, there was still an immense amount of technical knowledge I had to wrap my head around in order to succeed in my role. This takes time, but a key thing I realised very early on is that everyone is still learning. This industry is constantly changing with new technical innovations and developments, so there will always be a learning curve for everyone. It is important to be curious, eager to learn, and open to continuous self-development, especially working with a company like Pixotope which is at the forefront of this technology.
Why do you enjoy working in the industry? I have grown to love all things AR/VR/XR and the industry has been everything I thought it would be and more. I believe strongly in our company mission to democratise these technologies and make these amazing solutions more accessible to everyone. Not all productions can afford expensive systems and setups, and this shouldn't be a barrier to creativity at all levels. I enjoy being part of an organisation that wants more people to have access to this amazing technology and has the infrastructure to train, support and help them. In particular, as part of our Pixotope Education Programme, designed to give students access to virtual production tools and connections to industry-leading experts, I have had the chance to visit universities and higher education establishments to discover their goals for virtual production education and how we can help support that. It's inspiring to engage with and hear from the next generation of talent in the industry and to have a role in supporting their career journeys.
What piece of advice would you offer someone looking to explore a role similar to yours? Don't be afraid although it is scary! There is a lot to learn if you are just starting out, especially in an ever-evolving industry, and of course, that can be intimidating. However, there are so many materials and tools available to support you and now is the perfect time to get involved. You just have to have the willingness to learn. The most important thing is to be passionate and interested: the rest can be taught.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
NUGEN Audio will debut Version 1.1 of DialogCheck, its intelligent dialog intelligibility and compliance tool, at the 2026 Media Production & Technology Show (S...
12/05/2026
The reactive visuals can adapt to any stage or screen setup and comprise 50 layers of Notch content
Today, Disguise announced that its high performance GX 3 m...
12/05/2026
Snapgrid , Snapbag & Airglow Expand Creative Control for the ARRI Modular LED BarFollowing the launch of the ARRI Omnibar, DoPchoice introduces a dedicated li...
12/05/2026
Back to All News
Macarena Garc a and Carlos Cuevas star in El Acercamiento de l...
12/05/2026
Back to All News
Netflix Unveils Documentary on Norway's 26-Year Journey to...
12/05/2026
Back to All News
The Netflix Effect
Ted Sarandos
co-CEO
Social Impact
12 May 2026
Global
Link copied to clipboard
Download all assets
Ten years ago, Ne...
12/05/2026
This is my news content...
12/05/2026
From finance and procurement to supply chain and manufacturing, specialized AI agents are moving into the enterprise systems where business decisions are made, ...
11/05/2026
New production unit features not only wealth of Ross gear but also Sony cameras, Canon lenses, and a Calrec Argo S audio board...
11/05/2026
Solid State Logic (SSL) has announced TCA Tour, a portable fly-away audio production system built from System T components for broadcast, touring, and live prod...
11/05/2026
Riedel Communications has announced it will serve as Official Connectivity Integ...
11/05/2026
Guntermann and Drunck (G&D) and NETGEAR AV have announced a plugin that automates network configuration for G&D KVM-over-IP deployments on NETGEAR AV Line infra...
11/05/2026
The Famous Group (TFG) and Elite Edge, a production studio specializing in live-action production, show opens, set design, and fabrication for sports and live e...
11/05/2026
The native of S o Paulo, Brazil, will play a crucial role in the broadcaster'...
11/05/2026
Cobalt Digital will exhibit its IPMX/ST 2110 product lineup at BroadcastAsia 2026 (Stand 5D2-4), anchored by the COBALT blueCORE family of standalone signal pro...
11/05/2026
Interra Systems will exhibit at BroadcastAsia 2026 (Stand 5C1-10), demonstrating...
11/05/2026
T-Mobile is serving as a technology partner for the 2026 PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, deploying 5G connectivity and ...
11/05/2026
Vizrt has announced it has been named an Official Technical Supplier of the Eurovision Song Contest 2026, in partnership with host broadcaster ORF. The 70th edi...
11/05/2026
The WNBA and Amazon Web Services (AWS) have announced a multi-year partnership making AWS the Official Cloud and Cloud AI Partner of the WNBA. AWS is also joini...
11/05/2026
Austrian private broadcaster kronehit publicly awarded SLG Broadcast AG and Lawo...
11/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
11/05/2026
As Eurovision fans gear up to celebrate the 70th anniversary of the iconic song ...
11/05/2026
Pela primeira vez na hist ria, o Brasil figura entre os oito maiores mercados de...
11/05/2026
New desktop instrument focused on tactile performance
Bastl Instruments have announced the Kalimba, a new desktop instrument that combines physical modellin...
11/05/2026
Compact sampling workstation gains new features
1010music have announced the blackbox 2, a new version of their compact standalone sampler designed for DAWl...
11/05/2026
Performance-focused sequencer with microtonal control
Berlin-based KOMA Elektronik have announced Monoplex, a new 42HP Eurorack sequencer designed for hands...
11/05/2026
Boasts wireless control from mobile devices
The latest iteration of IK Multimedia's compact amp and effects modelling pedal expands on the capabilities ...
11/05/2026
Spans traditional orchestral and experimental sounds
Sonora Cinematic have recently released the third instalment in their Transfigured Orchestra series, de...
Pixotopes Kate Watson talks about how her job lets her go behind the curtain on major virtual production projects, and why now is the perfect time to get involved in the media tech industry
