La segunda pantalla gana peso El 46% de los usuarios de smartphones y el 43% de los de tablets usan sus dispositivos como segunda pantalla mientras ven la televisi n todos los d as.
Seg n un estudio de Nielsen centrado en el uso de los dispositivos conectados, casi la mitad de los propietarios de smartphones (46 por ciento) y un 43% de los de tablets aseguran que usan sus dispositivos como segunda pantalla mientras ven la televisi n todos los d as. M s de dos tercios de usuarios de tabletas y tel fonos inteligentes admiten utilizar estos dispositivos varias veces a la semana para acceder a contenidos audiovisuales.
Pero, qu uso dan a estos dispositivos frente al televisor mera distracci n o complemento de la emisi n? Aunque la actividad principal con estos dispositivos es una navegaci n general mientras se est delante del televisor (68%), casi la mitad aseguran buscar contenidos relacionados con la emisi n principal en el televisor.
M s de la mitad de los propietarios de tel fonos inteligentes y tabletas accedieron a servicios sociales, y por lo menos una quinta parte pas el tiempo leyendo conversaciones de medios sociales sobre el programa que estaba viendo. Los usuarios de tabletas utilizan sus segundas pantallas para interactuar con la emisi n principal (13 por ciento) o para escribir sobre l (13 por ciento), muy por encima del uso que dan los propietarios de smartphones. Es de rese ar que alrededor del 15% de los encuestados por Nielsen aseguran haber visto un programa en televisi n tras leer comentarios en redes sociales.
En general, los usuarios de smartphones pasan un promedio de nueve horas al mes accediendo a redes sociales desde sutel fono, mientras que los propietarios de tabletas utilizan estos dispositivos para medios sociales una media de cuatro horas al mes.
Por ltimo, rese ar que el 20% de los usuarios de tabletas utilizan su dispositivo para comprar lo que se anuncia en la televisi n, encontrando as los anunciantes una oportunidad nica para conectar con los consumidores.
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La segunda pantalla gana peso El 46% de los usuarios de smartphones y el 43% de los de tablets usan sus dispositivos como segunda pantalla mientras ven la televisi n todos los d as. 
