
The art installation aims to bring the passion of the Lions to Cardiff Castle
To help build excitement ahead of the opening Test match of the British & Irish Lions 2021 Castle Lager Series kicking off, Sky Sports and streaming service NOW have commissioned an artistic tribute for fans back home in the UK.
Taking over Cardiff Castle, the installation is inspired by the historic Rugby tour that captivates British and Irish fans every four years. It is hoped that fans and members of the public in the Welsh capital will be able to savour the atmosphere and share their passion in the absence of touring supporters in stadiums.
Constructed in the city's iconic 2,000-year-old castle grounds, the perceptual' art-piece takes on two different forms, dependent on the standpoint from which it is seen - meaning the viewer must move around the installation to witness its form blur into an indistinctive haze, before it refocuses into an entirely new shape.
From one angle, the art shows an action-packed Lions player sprinting with ball in hand towards the try-line; from another, it depicts the head of a roaring lion.
The artwork, known as The Lion , is 7m x 7m in size, and comprises 300 pipes suspended from a frame and wrapped with 180 metres of coloured vinyl prints, with each colour representing the four nations that combine to create the British and Irish Lions.
Sky Sports and NOW have collaborated with Perceptual Artist Michael Murphy to create the artwork, described as illusions of images rendered in three-dimensional space to represent the passion of the famous Lions fans, known as the Sea of Red , who for the 2021 tour are unable to roar on the squad in South Africa.
Lions fans will be able to visit Cardiff Castle to see The Lion in place from the 14th-19th July, where it sits in place against the stunning backdrop of the castle walls through the weekend, ahead of the Lions taking on South Africa in the opening Test match of the tour.
Sky Sports Rugby Union Senior Producer James Lewis said: With fans unable to travel to cheer on the Lions in stadia in South Africa, we wanted to do something back at home to build excitement ahead of the Test matches getting underway, when fans will roaring on the squad from their living rooms.
Artist Michael Murphy added: I'm really excited to have unveiled this artwork - which I have named simply The Lion to celebrate The British & Irish Lions tour of South Africa is what I call a multi-directional illusion sculpture - a halftone image rendered in three-dimensional space. As viewers approach the sculpture, an illusion of a rugby player will start to emerge, which, as they walk ninety degrees around the artwork, will transform into an illusion of a roaring Lion's head.
Cardiff Council Cabinet Member for Culture and Leisure, Cllr Peter Bradbury said: This is a fitting tribute to the British and Irish Lions team, placed in the historic setting of Cardiff Castle, and a stone's throw from the Principality Stadium, one of the most iconic venues in world rugby. There will be many disappointed fans in Wales at the moment, after they were all set to head to South Africa to cheer on the team from the stands, but this artwork is a symbol of the great support the Lions will still be getting from back home.
Fans of the British and Irish Lions will be able to watch the three Test matches of the tour on the dedicated Sky Sports The Lions pop-up channel or stream Sky Sports with a NOW Sports Membership, as well as having access to a host of additional Lions content including documentaries, archive games and behind the scenes content.
The Lions Tour of South Africa adds to an already busy line-up of sport on Sky Sports this summer. Cricket's newest format, The Hundred gets underway on 21st July, while England welcome Sri Lanka, Pakistan and India for international cricket this summer. Golf sees The Open take place at Royal St. Georges from 15th July. As well as that, Sky Sports is the home of domestic football with the Premier League, EFL and Scottish Premiership being joined for the first time by the FA Women's Super League. On top of that, Anthony Joshua is scheduled to face Alexandr Usyk in September live on Sky Sports Box Office and much, much more!
About Sky
Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23.4 million customers to the best entertainment, sports, news and arts including our own award-winning original content.
Our technology, including the market leading Sky Q, connects people to everything they love - with entertainment from Sky TV, Netflix, Disney+, Amazon Prime Video and BBC iPlayer, and apps like Spotify, YouTube, BBC Sounds, Highbrow, Fiit, and more, in one place, easy. Our streaming service NOW, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.
Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK's only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Our new TV and movie studio, Sky Studios Elstree, which will open in 2022, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years.
We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're pr
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
18/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
17/07/2026
Production workers at Brooklyn Bowl's Williamsburg location voted 15-1 to join IATSE Local 4. The bargaining unit covers 24 production workers at the venue,...
17/07/2026
DAZN and ADI Predictstreet have announced an exclusive global strategic partners...
17/07/2026
Zixi and Comcast Technology Solutions (CTS) have announced a strategic integrati...
17/07/2026
Professional Fighters League (PFL) has announced a multi-year partnership with E...
17/07/2026
Spectrum Business has announced Spectrum TV Control Pro, a centralized app-based...
17/07/2026
Clark Wire and Cable has announced that Rick Fernandez, Managing Director of Axxion Consulting, will serve as Independent Manufacturers Representative for Centr...
17/07/2026
TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-ga...
17/07/2026
Company alleges article contained false and misleading claims regarding customer data...
17/07/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
17/07/2026
(L-R) Edward James Olmos, Luis Valdez, Lou Diamond Phillips and Lupe Valdez attend American Pachuco: The Legend Of Luis Valdez Premiere during the 2026 Sundan...
17/07/2026
Full engine access with reduced soundset
Sonuscore have steadily been introducing a selection of reduced-cost and free versions of their flagship products r...
17/07/2026
Two new special-edition models revealed
Over the past week, Arturia have launched special-edition versions of both their premium MIDI controller and stage p...
17/07/2026
Original founder now back at the helm
In a message posted on his personal social media accounts, Dirk Ulrich has announced that both Plugin Alliance and Bra...
17/07/2026
Legendary presenter Anton Enus to sign off from SBS World News after 27 years wi...
17/07/2026
Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS
17 July, 2026
Media releases
England v Argentina attracted a Total TV reach of a...
17/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/07/2026
Foundry Releases SmartRoto for Nuke
Brie Clayton July 17, 2026
0 Comments
Spline-based AI powered plugin accelerates time-consuming rotoscoping, helping...
17/07/2026
A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio
Brie Clayton July 17, 2026
0 Comments
SBIFF jury award winner finished fro...
17/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/07/2026
Lightware has published its second voluntary Sustainability Report, showing how energy efficiency, product longevity and responsible material use are increasing...
17/07/2026
Creative software developer Foundry today announced Griptape Enterprise, a new tier of the Griptape AI workflow orchestration platform, extended to meet the str...
17/07/2026
Creative software developer Foundry today announced the availability of SmartRoto, a new AI-powered plugin upgrade for Nuke, NukeX, Nuke Studio, and Nuke Indie ...
17/07/2026
The Final Release of Blackmagic Fairlight Live is Now Available!
Brie Clayton July 16, 2026
0 Comments
Fairlight Live is a new audio mixer designed fo...
17/07/2026
Leveraging All of Entertainment's IP
Andy Marken July 16, 2026
0 Comments
Nobody ever wins the games. Period. There are survivors. There\s no win...
17/07/2026
From intimate acoustic settings to large-scale festival stages, her focus has remained constant: preserving the true natural voice of the violin in every perfor...
17/07/2026
New and returning series, live festival broadcasts, powerful documentaries and major sporting moments headline RT Radio 1's summer schedule
RT Radio 1 is...
17/07/2026
Think of a professional athlete. What separates elite performers is what happens...
17/07/2026
Up For The Match - Live From Croke Park this Saturday at 8pm on RT One and RT ...
17/07/2026
RT Commercial has today announced DiscoverIreland.ie, as sponsor of The Traitor...
16/07/2026
Media organisations with tested plans for new products, services or revenue models can now apply for grants of up to 30,000 through the Business Innovation Syn...
16/07/2026
This recent graduate and Georgia native has turned an early fascination with live production into a growing passion for camera work
In the live-sports-video in...
16/07/2026
TNDV is marking the first anniversary of Aspiration 35, a mobile production truck built around ARRI Alexa 35 Live camera systems. Over its first year, the truck...
16/07/2026
ATSC has completed a major revision to its A/85 Recommended Practice: Techniques...
16/07/2026
FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in S...
16/07/2026
Sennheiser has released firmware version 1.4 for its Spectera wireless system and announced the Spectera Command Button (Cat. No. 701014). The update adds comma...
16/07/2026
ESPN and the Southwestern Athletic Conference (SWAC) have announced a multi-year...
16/07/2026
Audio-Technica has announced the 20 Series Control Application, a Stream Deck plug-in for compatible Audio-Technica USB microphones. The application is compatib...
16/07/2026
The fifteenth season of The Voice - La plus belle voix on TF1 used four Solid St...
16/07/2026
Gray Media and the Atlanta Hawks have announced a broadcast partnership that wil...
16/07/2026
Season 3 of Netflix's docuseries, which dropped this week, follows Jayden Da...
16/07/2026
The Texas Rangers and Rangers Sports Network presented by Progressive (RSN) have announced BZZR as the new direct-to-consumer distributor for Rangers game broad...
16/07/2026
With England's FIFA World Cup 2026 team getting ready to fly home after losi...