
The art installation aims to bring the passion of the Lions to Cardiff Castle
To help build excitement ahead of the opening Test match of the British & Irish Lions 2021 Castle Lager Series kicking off, Sky Sports and streaming service NOW have commissioned an artistic tribute for fans back home in the UK.
Taking over Cardiff Castle, the installation is inspired by the historic Rugby tour that captivates British and Irish fans every four years. It is hoped that fans and members of the public in the Welsh capital will be able to savour the atmosphere and share their passion in the absence of touring supporters in stadiums.
Constructed in the city's iconic 2,000-year-old castle grounds, the perceptual' art-piece takes on two different forms, dependent on the standpoint from which it is seen - meaning the viewer must move around the installation to witness its form blur into an indistinctive haze, before it refocuses into an entirely new shape.
From one angle, the art shows an action-packed Lions player sprinting with ball in hand towards the try-line; from another, it depicts the head of a roaring lion.
The artwork, known as The Lion , is 7m x 7m in size, and comprises 300 pipes suspended from a frame and wrapped with 180 metres of coloured vinyl prints, with each colour representing the four nations that combine to create the British and Irish Lions.
Sky Sports and NOW have collaborated with Perceptual Artist Michael Murphy to create the artwork, described as illusions of images rendered in three-dimensional space to represent the passion of the famous Lions fans, known as the Sea of Red , who for the 2021 tour are unable to roar on the squad in South Africa.
Lions fans will be able to visit Cardiff Castle to see The Lion in place from the 14th-19th July, where it sits in place against the stunning backdrop of the castle walls through the weekend, ahead of the Lions taking on South Africa in the opening Test match of the tour.
Sky Sports Rugby Union Senior Producer James Lewis said: With fans unable to travel to cheer on the Lions in stadia in South Africa, we wanted to do something back at home to build excitement ahead of the Test matches getting underway, when fans will roaring on the squad from their living rooms.
Artist Michael Murphy added: I'm really excited to have unveiled this artwork - which I have named simply The Lion to celebrate The British & Irish Lions tour of South Africa is what I call a multi-directional illusion sculpture - a halftone image rendered in three-dimensional space. As viewers approach the sculpture, an illusion of a rugby player will start to emerge, which, as they walk ninety degrees around the artwork, will transform into an illusion of a roaring Lion's head.
Cardiff Council Cabinet Member for Culture and Leisure, Cllr Peter Bradbury said: This is a fitting tribute to the British and Irish Lions team, placed in the historic setting of Cardiff Castle, and a stone's throw from the Principality Stadium, one of the most iconic venues in world rugby. There will be many disappointed fans in Wales at the moment, after they were all set to head to South Africa to cheer on the team from the stands, but this artwork is a symbol of the great support the Lions will still be getting from back home.
Fans of the British and Irish Lions will be able to watch the three Test matches of the tour on the dedicated Sky Sports The Lions pop-up channel or stream Sky Sports with a NOW Sports Membership, as well as having access to a host of additional Lions content including documentaries, archive games and behind the scenes content.
The Lions Tour of South Africa adds to an already busy line-up of sport on Sky Sports this summer. Cricket's newest format, The Hundred gets underway on 21st July, while England welcome Sri Lanka, Pakistan and India for international cricket this summer. Golf sees The Open take place at Royal St. Georges from 15th July. As well as that, Sky Sports is the home of domestic football with the Premier League, EFL and Scottish Premiership being joined for the first time by the FA Women's Super League. On top of that, Anthony Joshua is scheduled to face Alexandr Usyk in September live on Sky Sports Box Office and much, much more!
About Sky
Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23.4 million customers to the best entertainment, sports, news and arts including our own award-winning original content.
Our technology, including the market leading Sky Q, connects people to everything they love - with entertainment from Sky TV, Netflix, Disney+, Amazon Prime Video and BBC iPlayer, and apps like Spotify, YouTube, BBC Sounds, Highbrow, Fiit, and more, in one place, easy. Our streaming service NOW, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.
Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK's only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Our new TV and movie studio, Sky Studios Elstree, which will open in 2022, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years.
We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're pr
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
As Tanzania approaches a pivotal election year marked by both promise and concern over the impact of artificial intelligence (AI) on media, more than 300 journa...
01/05/2025
Paul Reubens appears in Pee-wee as Himself, an official selection of the 2025 Sundance Film Festival. Courtesy of Sundance Institute | photo by Michael Ochs A...
01/05/2025
After four years of lectures, study sessions, exams, and parties, college senior...
01/05/2025
72.4% of overall TV viewing in Q1 2025 is of content that includes advertising
...
01/05/2025
NEW YORK LiveNow From Fox, Fox Television Stations' national news streaming service, has released viewing data showing the first quarter was the best quarte...
01/05/2025
The global installed base of Smart TVs and Connected TV (CTV) devices will reach 4.2 billion units by 2030, growing at a CAGR of 9.6% from 2.65 billion in 2025,...
01/05/2025
Samsung TV Plus has announced that it is expanding its existing lineup of more than 50 sports channels with five new free, ad-supported streaming television (FA...
01/05/2025
MELBOURNE, Fla. Carlo DiMarco has joined USSI Global as vice president of strategic marketing and growth, with responsibility for strategic business development...
01/05/2025
WASHINGTON The NAB has filed a wide-ranging rebuttal to proposals by the pay TV industry that the FCC delete and/or significantly change rules governing retrans...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
01/05/2025
Telling the story: Extensive technical set-up delivers comprehensive Special Oly...
01/05/2025
Just Around the Bend: Olympic Broadcasting Services Readies for the Milano-Corti...
01/05/2025
Wireless Microphone Spectrum Alliance Gets Going With Lobbying To Ensure RF Acce...
01/05/2025
Voice actor and producer Mark Yoshimoto Nemcoff shares his first impressions of the DPA 2017 Shotgun Microphone, from real-world auditions to side-by-side compa...
01/05/2025
With my previous console, Freeman recalls, I always had to run a Waves server for EQ and compression, but when I switched to DiGiCo, I found it was such an op...
01/05/2025
Stream all episodes ofLook Who's Hangry from April 29
An RT Player Original in partnership with Heinz...
01/05/2025
Here is your host, Patrick Kielty!
T naiste, Minister for Foreign Affairs and T...
01/05/2025
Exclusive interviews and un-seen footage feature in new two-part series...
01/05/2025
May brings more than just rainbows and sunshine - it's also time for fresh adventures and epic battles. This GFN Thursday spotlights 20 can't-miss games...
01/05/2025
RT Investigates reveals details of Christian Brothers who were senior leaders a...
01/05/2025
RT Statement
The Enterprise Resource Planning (ERP) project is one of the projects that was funded from the proceeds of RT 's land sale in 2017, the init...
01/05/2025
Watch our promo: RT Supporting the Arts | What's on
This May, RT is delighted to support Bealtaine Festival, Fastnet Film Festival, and Dublin Dance Fest...
01/05/2025
For Nicolas Simon, advancing the field of robotics is a personal mission that could change his siblings' lives.
Two-thirds of Simon's family members us...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...