
The art installation aims to bring the passion of the Lions to Cardiff Castle
To help build excitement ahead of the opening Test match of the British & Irish Lions 2021 Castle Lager Series kicking off, Sky Sports and streaming service NOW have commissioned an artistic tribute for fans back home in the UK.
Taking over Cardiff Castle, the installation is inspired by the historic Rugby tour that captivates British and Irish fans every four years. It is hoped that fans and members of the public in the Welsh capital will be able to savour the atmosphere and share their passion in the absence of touring supporters in stadiums.
Constructed in the city's iconic 2,000-year-old castle grounds, the perceptual' art-piece takes on two different forms, dependent on the standpoint from which it is seen - meaning the viewer must move around the installation to witness its form blur into an indistinctive haze, before it refocuses into an entirely new shape.
From one angle, the art shows an action-packed Lions player sprinting with ball in hand towards the try-line; from another, it depicts the head of a roaring lion.
The artwork, known as The Lion , is 7m x 7m in size, and comprises 300 pipes suspended from a frame and wrapped with 180 metres of coloured vinyl prints, with each colour representing the four nations that combine to create the British and Irish Lions.
Sky Sports and NOW have collaborated with Perceptual Artist Michael Murphy to create the artwork, described as illusions of images rendered in three-dimensional space to represent the passion of the famous Lions fans, known as the Sea of Red , who for the 2021 tour are unable to roar on the squad in South Africa.
Lions fans will be able to visit Cardiff Castle to see The Lion in place from the 14th-19th July, where it sits in place against the stunning backdrop of the castle walls through the weekend, ahead of the Lions taking on South Africa in the opening Test match of the tour.
Sky Sports Rugby Union Senior Producer James Lewis said: With fans unable to travel to cheer on the Lions in stadia in South Africa, we wanted to do something back at home to build excitement ahead of the Test matches getting underway, when fans will roaring on the squad from their living rooms.
Artist Michael Murphy added: I'm really excited to have unveiled this artwork - which I have named simply The Lion to celebrate The British & Irish Lions tour of South Africa is what I call a multi-directional illusion sculpture - a halftone image rendered in three-dimensional space. As viewers approach the sculpture, an illusion of a rugby player will start to emerge, which, as they walk ninety degrees around the artwork, will transform into an illusion of a roaring Lion's head.
Cardiff Council Cabinet Member for Culture and Leisure, Cllr Peter Bradbury said: This is a fitting tribute to the British and Irish Lions team, placed in the historic setting of Cardiff Castle, and a stone's throw from the Principality Stadium, one of the most iconic venues in world rugby. There will be many disappointed fans in Wales at the moment, after they were all set to head to South Africa to cheer on the team from the stands, but this artwork is a symbol of the great support the Lions will still be getting from back home.
Fans of the British and Irish Lions will be able to watch the three Test matches of the tour on the dedicated Sky Sports The Lions pop-up channel or stream Sky Sports with a NOW Sports Membership, as well as having access to a host of additional Lions content including documentaries, archive games and behind the scenes content.
The Lions Tour of South Africa adds to an already busy line-up of sport on Sky Sports this summer. Cricket's newest format, The Hundred gets underway on 21st July, while England welcome Sri Lanka, Pakistan and India for international cricket this summer. Golf sees The Open take place at Royal St. Georges from 15th July. As well as that, Sky Sports is the home of domestic football with the Premier League, EFL and Scottish Premiership being joined for the first time by the FA Women's Super League. On top of that, Anthony Joshua is scheduled to face Alexandr Usyk in September live on Sky Sports Box Office and much, much more!
About Sky
Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23.4 million customers to the best entertainment, sports, news and arts including our own award-winning original content.
Our technology, including the market leading Sky Q, connects people to everything they love - with entertainment from Sky TV, Netflix, Disney+, Amazon Prime Video and BBC iPlayer, and apps like Spotify, YouTube, BBC Sounds, Highbrow, Fiit, and more, in one place, easy. Our streaming service NOW, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.
Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK's only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Our new TV and movie studio, Sky Studios Elstree, which will open in 2022, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years.
We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're pr
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
19/06/2026
Split compound eases operational challenges at Shinnecock Hills Golf Club...
19/06/2026
North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...
19/06/2026
Company launch comprehensive mix-comparison tool
The Him DSP are a plug-in company founded by The Him, an EDM DJ and producer who has amassed over half a bi...
19/06/2026
Major Sampler upgrades introduced
The latest version of Bitwig's DAW software has just entered public beta testing, and is available now for all users w...
19/06/2026
Four times the power of their predecessors
Akai Pro have just introduced upgraded versions of two of their popular standalone MPC systems, kitting them out ...
19/06/2026
Data from May shows seasonal outdoor trends triggers lower viewing
Warsaw, Pola...
19/06/2026
Buttons is best control system in the rAVe Best of Infocomm Awards 2026...
19/06/2026
Mavis Studio Makes iPad Production More Powerful
Brie Clayton June 19, 2026
0 Comments
InfoComm update brings new NDI Preview, PTZ control, USB audio ...
19/06/2026
Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design
Brie Clayton June 19, 2026
0 Comments
New narrative projects rely on DaVinci Reso...
19/06/2026
How to Run the Original 1993 After Effects
Graham Quince June 19, 2026
0 Comments
How to the original After Effects v1 in an emulator, and you don'...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
SMPTE , the home of media professionals, technologists and engineers, has announced that its entire Standards catalog is now freely available to the global medi...
19/06/2026
nsign, the digital signage SaaS platform built around its core principle of Simplify Complexity, has announced a partnership with BrightSign , expanding the dep...
19/06/2026
Visual Productions announces the availability of its new RdmRelay2 at InfoComm 2026 (ACT Entertainment, Booth N6813). A networked, four-channel DMX relay, it is...
19/06/2026
Adobe Unveils Major Expansion of Creative Agent Across Firefly and Creative Clou...
19/06/2026
Immersive Studio Metaverse Stage Innovates Storytelling with URSA Cine Immersive
Brie Clayton June 18, 2026
0 Comments
Two new narrative short films c...
19/06/2026
Friday 19 June 2026
How to watch the 2026/27 Premier League season on Sky Sports
Which matches are Sky Sports showing on the 2026/27 Premier League opening we...
19/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and FilmLight API Wednesday 8 July, 5pm onwards
Firehouse: DCTV, 87 Lafayette St, Ne...
19/06/2026
Lab studies explain how new cancer drug works as it enters patient testing Immunologists at Scripps Research show how a new, experimental drug revives immune ce...
18/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
18/06/2026
PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...
18/06/2026
IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...
18/06/2026
InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...
18/06/2026
FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...
18/06/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
18/06/2026
The International Federation of American Football (IFAF) and TMRW Sports have an...
18/06/2026
AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...
18/06/2026
ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...
18/06/2026
FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...
18/06/2026
InfoComm 2026 opened on Wednesday at the Las Vegas Convention Center, bringing t...
18/06/2026
As media companies look to deliver more live, VOD, and snackable sports content ...
18/06/2026
Top L-R: Take Me Home, The Lake
Bottom L-R: TheyDream, Union County
Free Summer Screening Series Announced
Screenings for the Local Utah Community at...
18/06/2026
Improvements & new IR content
iamReverb Audio have just launched a free update that kits their convolution reverb plug-in out with some new features and int...
18/06/2026
Modelling suite gains improved captures, iOS support & more
Two notes Audio Engineering have just announced the launch of Genome 2.0, a significant update t...
18/06/2026
New AI assistance feature, video overhaul & more
VSL have just announced the launch of Vienna Ensemble Pro 8.1 and 8.1V, a pair of major updates to their ev...
18/06/2026
The average daily TV screen time in May was 3 hours and 36 minutes, marking a clear decrease of 15 minutes compared to April. This trend proved to be much stron...
18/06/2026
Integration embeds Gracenote content intelligence, including contextual segments...
18/06/2026
AJA Video Systems unveiled Io Xpand, a high-performance Thunderbolt 5-enabled PCIe expansion chassis for AJA KONA and Corvid video and audio I/O cards. As dema...
18/06/2026
New NVRT-driven workflow enables on-demand traffic mirroring and guided troubleshooting for AV teams, integrators, and support organizations ahead of InfoComm 2...
18/06/2026
At InfoComm 2026, Mavis announced a major update to Mavis Studio, its live production app for the iPad, with new features designed to make professional AV produ...
18/06/2026
Transaction Positions Harmonic as a Pure-Play Broadband Company
Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtualized broadband solutions, today a...
18/06/2026
ACT Entertainment and NETGEAR have announced a strategic partnership that establishes verified interoperability between NETGEAR Switches and key technologies fr...
18/06/2026
IBC2026 is set to bring the global media, entertainment and technology community together at the RAI Amsterdam from 11 14 September, enabling industry players f...
18/06/2026
Pliant Technologies is proud to introduce CrewCom Flex , the world's first frameless matrix intercom system and the only complete matrix IP-based intercom s...
18/06/2026
The XR Sports Alliance (XRSA) has announced that a new cohort of members has joined the strategic initiative: ActionStreamer, Antigravity, Creative Artists Agen...