Sony Pixel Power calrec Sony

Sky Sports & NOW unveil eye-catching perceptual' artwork ahead of the British & Irish Lions Test matches

16/07/2021

The art installation aims to bring the passion of the Lions to Cardiff Castle

To help build excitement ahead of the opening Test match of the British & Irish Lions 2021 Castle Lager Series kicking off, Sky Sports and streaming service NOW have commissioned an artistic tribute for fans back home in the UK.

Taking over Cardiff Castle, the installation is inspired by the historic Rugby tour that captivates British and Irish fans every four years. It is hoped that fans and members of the public in the Welsh capital will be able to savour the atmosphere and share their passion in the absence of touring supporters in stadiums.

Constructed in the city's iconic 2,000-year-old castle grounds, the perceptual' art-piece takes on two different forms, dependent on the standpoint from which it is seen - meaning the viewer must move around the installation to witness its form blur into an indistinctive haze, before it refocuses into an entirely new shape.

From one angle, the art shows an action-packed Lions player sprinting with ball in hand towards the try-line; from another, it depicts the head of a roaring lion.

The artwork, known as The Lion , is 7m x 7m in size, and comprises 300 pipes suspended from a frame and wrapped with 180 metres of coloured vinyl prints, with each colour representing the four nations that combine to create the British and Irish Lions.

Sky Sports and NOW have collaborated with Perceptual Artist Michael Murphy to create the artwork, described as illusions of images rendered in three-dimensional space to represent the passion of the famous Lions fans, known as the Sea of Red , who for the 2021 tour are unable to roar on the squad in South Africa.

Lions fans will be able to visit Cardiff Castle to see The Lion in place from the 14th-19th July, where it sits in place against the stunning backdrop of the castle walls through the weekend, ahead of the Lions taking on South Africa in the opening Test match of the tour.

Sky Sports Rugby Union Senior Producer James Lewis said: With fans unable to travel to cheer on the Lions in stadia in South Africa, we wanted to do something back at home to build excitement ahead of the Test matches getting underway, when fans will roaring on the squad from their living rooms.

Artist Michael Murphy added: I'm really excited to have unveiled this artwork - which I have named simply The Lion to celebrate The British & Irish Lions tour of South Africa is what I call a multi-directional illusion sculpture - a halftone image rendered in three-dimensional space. As viewers approach the sculpture, an illusion of a rugby player will start to emerge, which, as they walk ninety degrees around the artwork, will transform into an illusion of a roaring Lion's head.

Cardiff Council Cabinet Member for Culture and Leisure, Cllr Peter Bradbury said: This is a fitting tribute to the British and Irish Lions team, placed in the historic setting of Cardiff Castle, and a stone's throw from the Principality Stadium, one of the most iconic venues in world rugby. There will be many disappointed fans in Wales at the moment, after they were all set to head to South Africa to cheer on the team from the stands, but this artwork is a symbol of the great support the Lions will still be getting from back home.

Fans of the British and Irish Lions will be able to watch the three Test matches of the tour on the dedicated Sky Sports The Lions pop-up channel or stream Sky Sports with a NOW Sports Membership, as well as having access to a host of additional Lions content including documentaries, archive games and behind the scenes content.

The Lions Tour of South Africa adds to an already busy line-up of sport on Sky Sports this summer. Cricket's newest format, The Hundred gets underway on 21st July, while England welcome Sri Lanka, Pakistan and India for international cricket this summer. Golf sees The Open take place at Royal St. Georges from 15th July. As well as that, Sky Sports is the home of domestic football with the Premier League, EFL and Scottish Premiership being joined for the first time by the FA Women's Super League. On top of that, Anthony Joshua is scheduled to face Alexandr Usyk in September live on Sky Sports Box Office and much, much more!

About Sky

Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23.4 million customers to the best entertainment, sports, news and arts including our own award-winning original content.

Our technology, including the market leading Sky Q, connects people to everything they love - with entertainment from Sky TV, Netflix, Disney+, Amazon Prime Video and BBC iPlayer, and apps like Spotify, YouTube, BBC Sounds, Highbrow, Fiit, and more, in one place, easy. Our streaming service NOW, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.

Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK's only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Our new TV and movie studio, Sky Studios Elstree, which will open in 2022, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years.

We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're pr
LINK: https://www.skygroup.sky/en-gb/article/sky-sports-now-unveil-eye-catch...
See more stories from sky

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

14/09/2026

ESPNs MNF Gets in Tune With Apple Music, Adds Ludacris to In the Air Tonight Open

Lil Baby's Dead Fresh kicks off ESPN's Week 1 Monday Night Football, ...

14/09/2026

ESPN's Monday Night Football Begins Its Super Bowl Run With Year 2 of Flagship, New Tech, and 4K HDR Distribution

With Super Bowl LXI waiting in Los Angeles, ESPN will use the regular season to ...

14/09/2026

Give Me the Backstory: Get to Know Padraic McKinley, the Director of The Weight

By Bailey Pennick One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...

14/09/2026

Sony expand WH headphone line-up

Three new models introduced Sony have just announced the launch of three new pairs of headphones that span their premium, mid-range and entry-level line-ups...

14/09/2026

Audient unveil Horizon interfaces

New flagship Thunderbolt units aimed at pro studios Audient's latest announcement sees the company introduce three new high-end audio interfaces designe...

14/09/2026

Cobalt Digital to Bring New and Enhanced Practical Solutions to Evolving Broadcast Workflows at IBC2026

Cobalt Digital IBC Stand 8.F90 // Journalists: Click to visit Cobalt Highlights...

14/09/2026

TV Tech Unveils Best of Show Winners at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

14/09/2026

TV Skyline Becomes 'World's First Ultrix FR30 Customer

Share Copy link Facebook X Linkedin Bluesky Email...

14/09/2026

Bitmovin AI Scene Analysis Selected by Nine to Enhance it...

Bitmovin, a leading provider of video streaming solutions, has announced that Australia's largest media company, Nine Entertainment (Nine), has deployed Bit...

14/09/2026

Creativepool Annual 2026 Winners Announced

Creativepool Annual 2026 Winners Announced Brie Clayton September 13, 2026 0 Comments The creative industry's Most' awards celebrates another...

14/09/2026

Award-winning network Sky Mobile to Offer iPhone Duo, iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, and AirPods 5

Monday 14 September 2026 Award-winning network Sky Mobile to Offer iPhone Duo, ...

14/09/2026

Major updates for Apple\u2019s software platforms are now\u00A0available - UPDATE - Posted on 14 September 2026

Apple's latest software updates introduce Siri AI, a more intelligent, knowl...

14/09/2026

WTA Awards Tier 4 to Agility Beyond Space Subic Bay and Cikarang sites

WTA Awards Tier 4 to Agility Beyond Space Subic Bay and Cikarang sites...

14/09/2026

Perplexity Portable Computer Is Now Available on Windows, Powered by NVIDIA RTX

As local models become more capable, AI agents can handle more work directly on a PC while keeping sensitive information on the device. Portable Computer is a ...

14/09/2026

First look image of The Walsh Sisters series two released

RT in association with the BBC today released first look image from the second series of The Walsh Sisters, inspired by the novels of international best-sellin...

13/09/2026

Elektron reveal the Outbox 8

Offers eight audio and CV outputs via USB Elektron's latest launch offers a convenient way for users to integrate hardware instruments, effects and mixe...

13/09/2026

Pixel Academy Announces Autumn Courses

Pixel Academy Announces Autumn Courses Brie Clayton September 13, 2026 0 Comments The ACT Entertainment tvONE and Green Hippo Pixel Academy has releas...

13/09/2026

2Vision Powers Dawid Podsiado's Obrotowy Tour with Blackmagic Design

2Vision Powers Dawid Podsiad o's Obrotowy Tour with Blackmagic Design Brie Clayton September 13, 2026 0 Comments Touring multicamera workflow buil...

13/09/2026

Chyron, Matrox Video Partner At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

13/09/2026

Sky releases trailer for Crystal Lake, an A24 produced prequel series to Friday the 13th, coming this October

Sunday 13 September 2026 Sky releases trailer for Crystal Lake, an A24 produced...

12/09/2026

If I Go Will They Miss Me Explores Fractured Fatherhood Through a Poetic Lens

J. Alphonse Nicholson, Danielle Brooks, Walter Thompson-Hernandez, and Bodhi Dell attend the premiere of If I Go Will They Miss Me at the Library Center Theat...

12/09/2026

Transformer Boost from Great Eastern FX Co.

Latest Obsolete Devices pedal announced Great Eastern FX Co. have just launched the latest pedal in their Obsolete Devices series, a range of effects pedals...

12/09/2026

Colorfront And Qumulo Team-Up To Make Every Frame Of Footage Searchable For The Life Of A Production

September 11, 2026 BUDAPEST & SEATTLE, 10 September 2026 - Qumulo and Colorfron...

12/09/2026

New Type RT console and Apex M6 Modular I/O Platform

Calrec expands its IP ecosystem with new Type RT console and Apex M6 Modular I/O Platform at IBC 2026 Type RT is the centrepiece of Calrec's news at IBC 202...

12/09/2026

Calrec expands its IP ecosystem with new Type RT console...

At IBC 2026, Calrec has unveiled Type RT, a new 6, 12 and 18-motorised fader console range that condenses everything a broadcast audio desk needs into a compact...

12/09/2026

Matrox, NVIDIA Integrate ORIGIN, Holoscan For Media

Share Copy link Facebook X Linkedin Bluesky Email...

12/09/2026

Ross Video Debuts New Live Production Technology at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

12/09/2026

FCC Nominee Thumann Severs to Testify in Senate Sept. 17

Share Copy link Facebook X Linkedin Bluesky Email...

12/09/2026

TV Skyline Becomes The World's First Ultrix FR30 Customer

Share Copy link Facebook X Linkedin Bluesky Email...

12/09/2026

Ikegami Introduces VN Versions of Four UNICAM XE Cameras At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

12/09/2026

Riedel Technology Powers Record Breaking Esports World Cu...

WUPPERTAL, Germany Sept. 11, 2026 From July 6 to Aug. 23, 2026, Paris hosted the Esports World Cup (EWC), a seven-week live production spanning eight stages...

12/09/2026

Mediacom Deploys Riedel Easy5G for Wireless Camera Covera...

Riedel Communications today announced that Mediacom has purchased and deployed Easy5G , Riedel's Private 5G solution, for live broadcast coverage of La Vuel...

12/09/2026

A Decade of Innovation AMP VISUAL TV Builds on Ten Years...

AMP VISUAL TV is continuing the evolution of its production infrastructure with further investments in Riedel technology across its OB fleet and fixed productio...

12/09/2026

Touring Video Expands Flexible Production Workflows With...

Riedel Communications today announced that Touring Video, a premier entertainment mobile production service company, continues to expand its production workflow...

12/09/2026

Atomos Expands Accessory Ecosystem with New SHAPE and Sma...

Atomos (7.B19) today announced new third-party accessories for Sumo PRO-19 and Shinobi 7 II, developed by SHAPE and SmallRig to give production teams more ways ...

12/09/2026

Deity Microphones Brings PR 2ii, TC-2, and D4RX to IBC2026

Deity Microphones Brings PR 2ii, TC-2, and D4RX to IBC2026 Brie Clayton September 11, 2026 0 Comments The Deity PR-2ii arrives with production firmwar...

12/09/2026

Blackmagic Design Announces Special Pricing for Ultra HD Products

Blackmagic Design Announces Special Pricing for Ultra HD Products Brie Clayton September 11, 2026 0 Comments Now customers can afford to upgrade to Ul...

12/09/2026

Grass Valley EDIUS Future Assurance Program launched at IBC2026

Grass Valley EDIUS Future Assurance Program launched at IBC2026 Brie Clayton September 11, 2026 0 Comments New program gives EDIUS customers access to...

12/09/2026

Berklee Students Develop New Ideas for Live Entertainment and Travel in London

Berklee Students Develop New Ideas for Live Entertainment and Travel in London This summer, a group of music business students collaborated with Heathrow, Bri...

11/09/2026

IBC 2026: Calrec Launches Type RT Console and Apex M6 Modular I/O Platform

Calrec will introduce two new products at IBC2026 (Stand 8.C47, RAI Amsterdam, September 11-14): the Type RT broadcast production console and the Apex M6 Modula...

11/09/2026

IBC 2026: Grass Valley Launches AVORA All-in-One Live Production Platform

Grass Valley has announced AVORA, a standalone all-in-one live production solution launching at IBC2026 (Booth 9.A01 and IBC Future Tech Zone, Stand 14.C49, Sep...

11/09/2026

IBC 2026: CAMB.AI Launches Streaming SDK and Dashboard for Multilingual Live Broadcasting

CAMB.AI is introducing its Streaming SDK and Streaming Dashboard at IBC2026, wit...

11/09/2026

IBC 2026: EVS Launches XT-S Software-Defined Multi-Application Server

EVS has announced XT-S, a software-defined server platform that runs multiple live production applications on a common hardware foundation. The platform debuts ...

11/09/2026

IBC 2026: EKT Showcases Linux-Based ATSC 3.0 Converter Box

EKT is demonstrating a new Linux-based ATSC 3.0 set-top box at IBC2026. The second-generation product moves away from Android to reduce memory costs, with Linux...

11/09/2026

IBC 2026: Sennheiser Group to Showcase Wireless, Monitoring, and Broadcast Workflow

The Sennheiser Group will exhibit at IBC2026 (Hall 8, Booth D50, September 11-14...

11/09/2026

Ludacris Joins Chris Stapleton and Cindy Blackman Santana for Monday Night Footballs In the Air Tonight Open

ESPN's Monday Night Football will open its 2026-27 season with a new renditi...

11/09/2026

Dalet Integrates NVIDIA Synthetic Content Detection into Dalet Flex

Dalet has announced an integration of NVIDIA's Synthetic Video Detector AI model into Dalet Flex, enabling media organizations to identify potentially AI-ge...