
The art installation aims to bring the passion of the Lions to Cardiff Castle
To help build excitement ahead of the opening Test match of the British & Irish Lions 2021 Castle Lager Series kicking off, Sky Sports and streaming service NOW have commissioned an artistic tribute for fans back home in the UK.
Taking over Cardiff Castle, the installation is inspired by the historic Rugby tour that captivates British and Irish fans every four years. It is hoped that fans and members of the public in the Welsh capital will be able to savour the atmosphere and share their passion in the absence of touring supporters in stadiums.
Constructed in the city's iconic 2,000-year-old castle grounds, the perceptual' art-piece takes on two different forms, dependent on the standpoint from which it is seen - meaning the viewer must move around the installation to witness its form blur into an indistinctive haze, before it refocuses into an entirely new shape.
From one angle, the art shows an action-packed Lions player sprinting with ball in hand towards the try-line; from another, it depicts the head of a roaring lion.
The artwork, known as The Lion , is 7m x 7m in size, and comprises 300 pipes suspended from a frame and wrapped with 180 metres of coloured vinyl prints, with each colour representing the four nations that combine to create the British and Irish Lions.
Sky Sports and NOW have collaborated with Perceptual Artist Michael Murphy to create the artwork, described as illusions of images rendered in three-dimensional space to represent the passion of the famous Lions fans, known as the Sea of Red , who for the 2021 tour are unable to roar on the squad in South Africa.
Lions fans will be able to visit Cardiff Castle to see The Lion in place from the 14th-19th July, where it sits in place against the stunning backdrop of the castle walls through the weekend, ahead of the Lions taking on South Africa in the opening Test match of the tour.
Sky Sports Rugby Union Senior Producer James Lewis said: With fans unable to travel to cheer on the Lions in stadia in South Africa, we wanted to do something back at home to build excitement ahead of the Test matches getting underway, when fans will roaring on the squad from their living rooms.
Artist Michael Murphy added: I'm really excited to have unveiled this artwork - which I have named simply The Lion to celebrate The British & Irish Lions tour of South Africa is what I call a multi-directional illusion sculpture - a halftone image rendered in three-dimensional space. As viewers approach the sculpture, an illusion of a rugby player will start to emerge, which, as they walk ninety degrees around the artwork, will transform into an illusion of a roaring Lion's head.
Cardiff Council Cabinet Member for Culture and Leisure, Cllr Peter Bradbury said: This is a fitting tribute to the British and Irish Lions team, placed in the historic setting of Cardiff Castle, and a stone's throw from the Principality Stadium, one of the most iconic venues in world rugby. There will be many disappointed fans in Wales at the moment, after they were all set to head to South Africa to cheer on the team from the stands, but this artwork is a symbol of the great support the Lions will still be getting from back home.
Fans of the British and Irish Lions will be able to watch the three Test matches of the tour on the dedicated Sky Sports The Lions pop-up channel or stream Sky Sports with a NOW Sports Membership, as well as having access to a host of additional Lions content including documentaries, archive games and behind the scenes content.
The Lions Tour of South Africa adds to an already busy line-up of sport on Sky Sports this summer. Cricket's newest format, The Hundred gets underway on 21st July, while England welcome Sri Lanka, Pakistan and India for international cricket this summer. Golf sees The Open take place at Royal St. Georges from 15th July. As well as that, Sky Sports is the home of domestic football with the Premier League, EFL and Scottish Premiership being joined for the first time by the FA Women's Super League. On top of that, Anthony Joshua is scheduled to face Alexandr Usyk in September live on Sky Sports Box Office and much, much more!
About Sky
Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23.4 million customers to the best entertainment, sports, news and arts including our own award-winning original content.
Our technology, including the market leading Sky Q, connects people to everything they love - with entertainment from Sky TV, Netflix, Disney+, Amazon Prime Video and BBC iPlayer, and apps like Spotify, YouTube, BBC Sounds, Highbrow, Fiit, and more, in one place, easy. Our streaming service NOW, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.
Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free, Sky Arts is the UK's only dedicated free-to-air arts channel making the arts accessible for everyone and Sky Sports, our leading sports broadcasting service brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in-between. Our new TV and movie studio, Sky Studios Elstree, which will open in 2022, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years.
We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're pr
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
03/08/2026
SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...
03/08/2026
A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are
The sp...
03/08/2026
Live production in the cloud is a growing trend across the industry and Major Le...
03/08/2026
(L-R) Nyah B., Nala B., Shannon Elizabeth S., Celia K., Olive G., and Nikki B. attend the Q&A for Cookie Queens by Alysa Nahmias, an official selection of the...
03/08/2026
Recreates a 1977 Hohner Clavinet D6
After launching a software recreation of their own electric piano, Rhodes set about capturing another classic instrument...
03/08/2026
A modern solution for an old technique
Peak Tamer is a new standalone application that automatically applies gain automation to keep rogue peaks under cont...
03/08/2026
Plug-in gains object metadata automation export
Sound Particles have just released an update that adds a new Metadata Automation function to their their rec...
03/08/2026
SGL Carbon and X-energy today announced a binding agreement to double SGL's production capacity for medium-grain isotropic graphite ( NBG-18 ), a specialize...
03/08/2026
Glensound will launch the Greater Divine Supernal at PLASA Show 2026, extending its intelligent loudspeaker range for professional studio monitoring and live au...
03/08/2026
How Agua Tinta's Class Project Launched Her Songwriting Career Two years after graduating from Berklee, the songwriter has a Latin Grammy nomination, a So...
03/08/2026
Leiden University's new Campus Spui, located in the heart of The Hague, the diplomatic and administrative centre of the Netherlands, opened in February 2026...
03/08/2026
Bitfocus, the specialist in media control and monitoring, has received a further boost to its plans for continuing growth, particularly in Europe and North Amer...
03/08/2026
Jason Flemyng, Tessa Peake-Jones, Lee Ingleby and Georgia Tennant join the cast ...
03/08/2026
Building on the momentum of a landmark year for soccer in North America, Leagues...
02/08/2026
Classic EQ design goes virtual
Following on from the launch of the 500-series version of their BAX EQ unit, Dangerous Music have now teamed up with modellin...
02/08/2026
The Government's Missing Dimension
This article was originally published on the National Preparedness Commission website on 25 June 2026.
----------------...
01/08/2026
Latest free Vaults instrument released
The Crow Hill Company's Vaults collection offers a continually rotating selection of virtual instruments and samp...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
COW Jobs: Lead Generation Representative - Animation Services
Brie Clayton July 31, 2026
0 Comments
Lead Generation Representative - Animation Service...
01/08/2026
Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmag...
01/08/2026
Early Registration Opens for the 2026 SMPTE Media Technology Summit
Brie Clayton July 31, 2026
0 Comments
Initial Program Announced Alongside New Medi...
31/07/2026
With an emphasis on local, the league is looking beyond the initial four teams t...
31/07/2026
The 2026 Sundance Institute Directors Lab fellows in Estes Park, Colorado (Photo by Gabe Rovick)
Dear Friends,
This has been an extraordinary year for our ar...
31/07/2026
Offers 360-degree sound placement in any DAW
Audiocube have just announced the launch of a new plug-in that embeds a complete 3D acoustic environment inside...
31/07/2026
10 new Chinese C-Pop voices introduced
While Sonarworks are best known to many for their room-correction software, their product range also includes an inno...
31/07/2026
Reimagines the vintage BBD sound character
PSPaudioware have now officially launched the new delay plug-in that they were previewing at GearExpo UK. Said to...
31/07/2026
The Savannah Bananas has built its reputation on refusing to play baseball by traditional rules, and the team's production arm Banana Ball TV (BTV) has draf...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
SMPTE, the home for media professionals, technologists and engineers, today opened early registration for the 2026 Media Technology Summit (MTS) and announced i...
31/07/2026
Clear-Com announced that Central Christian Church has transformed communication across its live production operations by implementing Clear-Com's LQ Seri...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
IBC has unveiled the finalists for the IBC2026 Innovation Awards, recognising collaborative projects from around the world that solve real-world challenges and ...