
The increased resolution and picture quality of 4K could be the shot in the arm 3D needs and what finally brings it into our homes, en masse.
The first 3D TV sets went on sale in the UK in April 2010, following in the wake of cinematic 3D releases such as Avatar. 3D was billed as the next big thing, an immersive entertainment experience that would bring film and TV to life in the home. But the technology failed to capture the TV viewing public's imagination as much as expected.
There's been no shortage of content. A slew of films are available in 3D on blu-ray, both new and retro-fitted 3D re-releases of old blockbusters such as Titanic and Top Gun. In the UK, SKY launched 3D sport, film and TV channels.
However, despite this sales of 3D TVs have fallen well short of what was expected. Why?
Well, there has always been the argument that 3D TV was simply a ruse, cooked up by TV manufacturers and Hollywood to sell more TVs and Blu-ray discs. At the time, sales of flat-screen HD TVs and DVDs had reached a plateau, takings in the box office were sinking they needed a new gimmick.
For them 3D made sense. The technology is pretty simple so it took very little effort for manufacturers and filmmakers to switch to 3D production. It also has a very clear differentiator. Cue a massive marketing push and loads of new sexy TVs.
But manufacturers couldn't really convince anyone they actually wanted 3D. It was seen as a novelty and consumers just didn't seem that interested in it. Firstly, they had to buy expensive new TVs, in many cases not long after they'd just forked out to upgrade to an HDTV.
And, then there were the glasses.
The idea of sitting on the sofa wearing special glasses to watch TV really didn't float many people's boats. Sure it was very clever but did it really enhance the viewing experience enough to warrant the expense and the inconvenience of the glasses? For most consumers, the answer was no.
By this year, 3D appeared to be effectively dead with very few companies showing anything at events like NAB Show and CES. And content providers, certainly in broadcast have started pulling away. ESPN recently announced that it would be closing its 3D channel at the end of the year due to lack of take up by subscribers.
Instead it's all about 4K. That's where ESPN for one is moving its resources and where manufacturers are focusing.
So does this necessarily mean the death of 3D for good? Maybe not. 4K could turn out to be the unsung hero in adoption of 3D technology.
The Reason? The resolution of 4K could make glasses-free 3D a genuine possibility. The extra pixels provide a way of delivering the 3D experience without specialist glasses by being able to show two stereoscopic pictures at once and doing clever things with lenticular lenses to show them to each eye (although this means the resulting picture is only 1080p resolution).
Toshiba were the first company to get to market with a glasses-free 3D TV and other manufacturers such as Phillips and Vizio have demoed their own versions.
However, some have argued that even without extra trickery, the draw distance 4K is capable of creates a depth of field that produces a 3D-like experience. If that's enough for viewers, then maybe there is no need for real' 3D?
It's yet to be seen if 4K will take off with consumers. There are as many naysayers as there are supporters of the format, and the issues of distributing the content to homes are still to be resolved. But if it does, then the immersive experience we've been promised for years could finally happen.
What do you think? Would you buy a 3D tv that didnt require glasses are you waiting for the next big thing? Let us know in the comments below.
Free eBook: How the Cloud Increases Profitability, Efficiency and Innovation.
For some time businesses have been seeing the cloud as the solution for utility computing. It's scalable, efficient, economic and secure. It also makes perfect sense for handling video files.
By downloading this exclusive ebook from Aframe, youll learn:
The challenges facing video producers
Benefits of the Cloud
How the Cloud can be used for video
How to streamline your processes and work more efficiently
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
12/04/2026
Headphone system designed for immersive monitoring
With the demand for immersive audio showing no signs of slowing down, lots of companies are turning their...
12/04/2026
Beeble expands AI production workflow ahead of NAB 2026 with background remover
Brie Clayton April 11, 2026
0 Comments
Ahead of its upcoming participa...
12/04/2026
Like and Transcribe Mei Semones BM '22 blends languages and techniques to create her singular style.
April 10, 2026
By
Bryan Parys
Mei Semones BM '...
12/04/2026
Cue the Change Nicknamed the Converse Conductor, Jonathon Heyward BM '14 is making classical music more relatable.
April 10, 2026
By
Sarah Godcher Murp...
12/04/2026
Heat Wave Inside Miamis sizzling, boundary-blurring Latin music scene.
April 13, 2026
By
Ricardo Herrera Bandrich
Image by Stella Levi
Down there: Thats ...
11/04/2026
Engineer collective welcome Freddy Knop
Infrasonic, an award-winning collective of audio engineers operating out of Nashville and Los Angeles with credits r...
11/04/2026
Combining launched effects with a proven mission aircraft, Red Wolf and SKY RAI...
11/04/2026
3D printed RL10 rocket engine combustion chambers shown in the manufacturing are...
11/04/2026
Sachtler Highlights Comprehensive Camera Support Solutions at NAB 2026
Brie Clayton April 11, 2026
0 Comments
Sachtler showcases advanced camera suppo...
11/04/2026
Sohonet Launches Media Fabric: A Unified Managed Infrastructure Suite for Film, ...
11/04/2026
AJA Unveils BRIDGE LIVE IP with SMPTE ST 2110 I/O
Brie Clayton April 11, 2026
0 Comments
New IP video solution streamlines modern productions, providi...
11/04/2026
InSync Unveils Advanced Video Processing and Frame Rate Conversion Solutions at ...
11/04/2026
Amagi Launches Newspulse: An Agentic AI Platform That Autonomously Turns Live Ne...
11/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/04/2026
Pilot phase begins for a new national infrastructure designed to safeguard academic and research data with full local data control, sovereignty, resilience, and...
11/04/2026
How to Stream Coachella 2026 at Home Check this years stacked schedule for the annual music festivals full lineup, including when Berklee artists from Laufey ...
11/04/2026
Time Travel As Berklee on the Road programs in Puerto Rico and Italy mark decades-long anniversaries, we journey into the past and step into the future.
Apri...
11/04/2026
Improving vaccine design for Ebola, HIV and more Scripps Research scientists and colleagues develop a nanodisc platform that offers a clearer view of how key vi...
10/04/2026
The Invisible OPEX Killer: Is Your Server Room Dragging You Down? In the broadcast world, we talk a lot about uptime. We talk about talent retention, latency...
10/04/2026
Imagine Communications will showcase its multiviewer portfolio at NAB Show 2026 (April 19-22, Booth N1328, Las Vegas Convention Center), including Prismon and t...
10/04/2026
Chyron has released PRIME VSAR 2.3, an update to its virtual set and augmented reality solution for broadcast. The release adds compatibility with Unreal Engine...
10/04/2026
Techex will exhibit at NAB Show 2026 (Booth W2267, April 19-23, Las Vegas Convention Center), demonstrating new tx darwin features including consumer multiview,...
10/04/2026
NDI will exhibit at NAB Show 2026, demonstrating its IP video ecosystem through live partner integrations, NDI 6.3 features, AI metadata workflows, and creator ...
10/04/2026
FOR-A has announced the acquisition of all shares of Tamu Radiance Corporation, a new company spun off from the Information Equipment Business of Tamura Corpora...
10/04/2026
InSync Technology will showcase new and updated video conversion products at NAB...
10/04/2026
TNT Sports and DAZN have announced a partnership to air monthly boxing events in the United States under the brand The Fight. The series will be promoted in p...
10/04/2026
Panasonic Projector and Display has announced the SQ3 Series of 4K LCD displays as part of its MEVIX professional display portfolio. All sizes will be available...
10/04/2026
Amagi has announced the addition of Agentic Media Operations to its Amagi NOW platform, integrating AI reasoning agents across its media supply chain workflows ...
10/04/2026
LTN has announced enhancements to its global IP video network targeting broadcasters transitioning from satellite distribution. The updates come ahead of US fed...
10/04/2026
Daktronics has installed new LED displays at Yankee Stadium, upgrading the main centerfield board, two flanking boards, and two ribbon displays spanning the 200...
10/04/2026
Harmonic has announced updates to its hybrid streaming solution, including Model Context Protocol (MCP) connectivity for AI applications, cloud-native deploymen...
10/04/2026
MultiDyne Video and Fiber Optic Systems will introduce two new fiber transport products at NAB Show 2026 (Booth C4425, April 19-22): the FiberSaver-10G waveleng...
10/04/2026
Telos Alliance and ip-studio will demonstrate STUDIO ZERO, a cloud-hosted virtual studio, at NAB Show 2026. First introduced at NAB Show 2023, STUDIO ZERO integ...
10/04/2026
d&b solutions, a London-based audio-visual, lighting, and media integration grou...
10/04/2026
ARRI and SmallHD have announced a new expansion license for ARRI's Hi-5 and Hi-5 SX hand units that displays lens data overlays on supported SmallHD monitor...
10/04/2026
Roku and the Banana Ball Championship League (BBCL) have announced an exclusive streaming partnership to bring five BBCL games to the Roku Sports Channel in 202...
10/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
10/04/2026
The Peabody Awards don't just recognize great storytelling, they spotlight t...
10/04/2026
After launching the Spotify Podcast Awards in Mexico last year, we brought the fan-voted celebration to Paris this week for its first edition in France. Hosted ...
10/04/2026
Powered and unpowered live PA ranges upgraded
Yamaha have just refreshed four of their hugely popular PA speaker ranges, delivering significant improvements...
10/04/2026
Underlying plug-in & VI technology now available to others
UJAM's latest announcement sees the company open up' Gorilla Engine, the development pla...