Sony Unveils Newest Products and Introduces Latest Efforts from Entertainment Businesses at CES 2019

Sony Corporation ( Sony ) will exhibit at the CES 2019 in Las Vegas, Nevada, held from Tuesday, January 8 (local time).

Sony Corporation President & CEO Kenichiro Yoshida spoke at the Sony press conference held on Monday, January 7 (local time), stating that Sony is a Creative Entertainment Company. We at Sony partner with content creators who make the music, the movies, the television shows and the games that engage billions of eyes and ears and minds around the world. We'd like to showcase how Sony's professional grade technologies support creators across the entertainment industries to produce compelling content. You will also see how our consumer products connect creators and users, by enabling people to enjoy content at the highest possible quality.

He also introduced that Communities of Interest, communities of people who share similar interests, emotional values and experiences, are formed around our world-class entertainment content and hardware products such as PlayStation and , interchangeable-lens digital cameras. He closed by asserting that with our technology, Sony is also there to deliver the very best entertainment experience to the fans, and fill the world with emotions.

Next to take the stage were Tom Rothman (Chairman, Motion Pictures Group, Sony Pictures Entertainment (SPE)) and Kristine Belson (President, Sony Pictures Animation, SPE). They spoke about how strong entertainment content and lasting IP are as crucial to fulfilling Sony's vision as outstanding technology. They went on to describe how Sony's technology and products help turn creators' vision into reality. They then introduced examples such as Sony's CineAlta Camera VENICE and 9 full-frame mirrorless camera that were used in the creation of TV shows and films. They also highlighted Sony's new TV lineup, including the BRAVIA MASTER Series that adapts the creators' artistic intent and delivers content to users.

Additionally, Rob Stringer (CEO, Sony Music Entertainment) took the stage and pointed to the Lost In Music brand campaign as an example of combining music and Sony's latest technology. He then introduced that Sony will deliver new music experiences to music fans with 360 (THREE SIXTY) Reality Audio.

A video of the press conference can be streamed at the following website.

https://livestream.com/Sony/CES

Main Products and Prototypes Being Showcased

The Sony booth consists of several zones such as Visual Entertainment, Music Entertainment and PlayStation. Each zone introduces Sony's efforts and products that connect creators and users through the latest hardware and technology, and deliver the ultimate entertainment experience to customers.

A stage has been set up in the center of the Sony booth. There, special talk show sessions and video screenings held several times per day will highlight the artistic intent of various content creators (including a Grammy Award-winning sound mastering engineer, professional photographers, etc.). These shows will cover examples of creators' content made using Sony's latest products and their thoughts on the creative process.

Click the link below for more information about the Sony booth and stage show schedule.

https://www.sony.net/brand/event/ces2019

Visual Entertainment

The booth showcases the BRAVIA MASTER Series' new lineup and shows off Sony's high picture and audio quality technology that faithfully delivers creators' intent directly to users.

The BRAVIA MASTER Series ZG9 8K HDR Full Array LED TV (98 /85 ), Sony's first 8K HDR Full Array LED TVs,, feature the latest-generation Picture Processor X1 Ultimate equipped with 8K an ultra-resolution algorithm custom database, enabling the 8K X-Reality PRO to up-convert any content closer to true 8K quality. Additionally, Sony's unique and evolved Backlight Master Drive technology features a newly developed LED module and control algorithm optimised for 8K.

The combination of these technologies brings the image with high resolution and high contrast picture quality images to life in a stunning fashion. Additionally, Acoustic Multi-Audio featuring the four speakers located above and below the screen allows viewers to hear the sound coming from the screen, and not where the speaker is located, achieving a high level of audio quality befitting the immersiveness of large-screen 8K images.

The new flagship BRAVIA MASTER Series AG9 4K HDR OLED TVs (77 /65 /55 ) are approximately half1 the thickness of previous models when wall-mounted, seamlessly blending in with any space. In addition to the Picture Processor X1 Ultimate, it features a unique Pixel Contrast Booster panel control technology, which faithfully reproduces everything from the deepest blacks to the highest luminosity colours with stunning vibrancy. Alongside Acoustic Surface Audio+ technology that produces sound from the screen itself harmonising the image and audio for a cohesive and immersive high-quality surround-sound experience and TV Centre Speaker Mode2, it is also compatible3 with Dolby Atmos , the latest audio format.

The BRAVIA MASTER Series TVs feature Netflix Calibrated Mode, which lets you enjoy a wide variety of entertainment from Netflix exactly the way the creators intended. Additionally, these TVs are part of the IMAX Enhanced certification program that is the result of collaboration between Sony's engineers together with IMAX, DTS and content creators to faithfully deliver creators' vision and intent.

1: Distance from front of the screen to the wall as compared to the AF9 series using a compatible wall-mount system.

2: Must be combined with an existing home cinema system.

3: Available via a future software update.

Music Entertainment

To support co-creation between artists and Sony's technology, Sony introduces 360

LINK:	https://presscentre.sony.eu/pressreleases/sony-unveils-newest-products...
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