
Getting the Right Creative Content in Front of the Right Audience
Andy Marken February 6, 2025
0 Comments
Just relax, darlin'. This is the Big Easy. Folks have a certain way o' doin' things down here. Remy McSwain, The Big Easy, 1987, Kings Road Entertainment
It's a poorly kept secret that Hollywood is the center of the universe when it comes to movie/show production.
For years, the major studios controlled the films that would be made, which cinemas got which movies and when; and well, you get the picture.
The town liked that image of 100 percent control of entertainment and it still loves to extoll its successes with red carpets, premiers and award events. But this past year, it has reminded us of Gloria Swanson's famous quote in Sunset Boulevard as a fading silent movie star prepared for her movie comeback.
Source - Paramount
You know, when Norma Desmond said, All right, Mr. DeMille, I'm ready for my close-up.
However, just as with the storyline of Sunset Boulevard, the film and the show industry isn't fading it's just changing.
Yes, fewer projects are actually being made in Hollywood today.
However, the projects - regardless of where they are produced are richer, more diverse and for the most part more entertaining.
In the Americas; studios in Atlanta, New York City, Austin, New Mexico, Vancouver and Toronto as well as south of the border have attracted film and show production.
Challengers was shot in Boston. Beetlejuice Beetlejuice was produced in Vermont. Civil War was done in Atlanta. Hit Man was created in New Orleans. Twisters was filmed in Oklahoma. Longlegs was shot in Vancouver. Joker: Folie a Deux was done in Maine, Massachusetts.
Project owners/producers also have a growing number of international production location options.
Maxxine was filmed in Ireland. The Brutalist was done in Hungary. Kraven the Hunter was filmed in England. The Substance was created in France. Wicked was filmed in England. Venom: The Last Dance was shot in Spain. Gladiator II was created in Europe and Africa. Fall Guy was filmed in Sydney. The Killers was done in France. Kingdom of the Planet of the Apes was shot in Sydney.
New/expanded studio facilities and virtual production sets enable creatives to duplicate/create any location on or off the planet.
Economical, top-notch gear is available everywhere. Focused, well-trained, experienced production personnel are available everywhere and countries from Croatia to Kenya to Thailand are training people in the latest technology, techniques.
Post-production has almost become a non-issue because the internet puts project owners, producers, directors and DITs (digital imaging technicians) in instant touch with their video/sound editors, VFX and other post specialists no matter where they're located.
In addition, project owners and producers have been able to take advantage of city, state, country production financial subsidies and assistance.
Source - Paramount
Once the project is a wrap, studios and project owners now have choices.
Studios and project owners still prefer (actually need) to ensure that their big budget action and superhero movies are shown first in theaters for as long as possible to recover their costs and hopefully produce a profit.
Global Films - New studio facilities, production team training and incentives have opened up opportunities for studios and project owners to develop - and acquire - great video content around the world.
The first target for a film (regardless of where it is produced) is the Americas and Europe because the areas represent the largest movie-viewing markets.
While theater ticket sales have been in a downward trend since 2002, box office receipts have continued to slowly rise because of increased ticket costs and concessions.
According to Statista, box office revenues will reach $38.99B this year with revenue slowly rising 6.5 percent to $53.6B by 2029.
Viewer attendance worldwide is expected to be 1.9B and even show slight increases in the years ahead.
Poorly Kept Secret - It is well known throughout the film industry that regular movie house attendance has dropped over the years and the pandemic only reinforced that shift to home entertainment. Studios have to weigh the benefits of having people in seats in big dark rooms and the marketing value they can provide their streaming services when the project is available online.
With the exception of India, most countries have shown seen overall theater attendance decrease from frequent attendance to infrequently to never as people become more comfortable with the expanding anytime, any screen in-home entertainment viewing opportunities.
It should also be noted that India also has a very robust film industry with Bollywood, Tollywood and Kollywood regularly producing more than four times the motion pictures Hollywood produces annually.
The films are usually shown in India and surrounding countries. It's interesting to note that Indian titles are slowly becoming of interest to theater attendees in other countries, perhaps because of the exposure their projects have received because of global streaming services.
China's film industry created about 1,000 films last year with 80 percent of the viewing being in country.
Major studio executives (Disney, WBD, Paramount) have to make tough calls as to whether their mid to modest projects will get theatrical windows - drastically reduced or go direct to their streaming services. The new focus is obviously to stimulate and increase subscription numbers to impress wall street.
Independent US studios (Sony, Universal, Legendary, Universal, A24, Neon, Lionsgate) though have real options: create projects for the major studios and streaming video services (Netflix, Amazon, Apple) and set their own theatrical calendars or
North America Stories
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
How Chris Bolte Builds the Sound of PlayStation Games Chris Bolte '16 is a technical sound designer at Sucker Punch Productions, where he helps create the...
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
18/03/2026
Back to All News
Preparatevi Alla Terza E Ultima Stagione De La Legge di Lidia ...
18/03/2026
Back to All News
Netflix Drops Teaser and First Look Images for The Chestnut M...
17/03/2026
NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...
17/03/2026
The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...
17/03/2026
Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...
17/03/2026
Texas Athletics sought to modernize its media production, enhance fan experience...
17/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast...
17/03/2026
TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...
17/03/2026
The goal was to transform Hard Rock Stadium into a global leader in sports and e...
17/03/2026
Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...
17/03/2026
Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....
17/03/2026
Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...
17/03/2026
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions
At Sunday night's Ac...
17/03/2026
Live broadcast has always been one of the most demanding environments in media a...
17/03/2026
DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...
17/03/2026
Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...
17/03/2026
The Detroit Pistons have announced a third consecutive season partnering with Sc...