Don't meet your heroes, they say, you might be disappointed. Use your heroes to meet other people, however, and you may just be delighted.
Rory Loeb, an NVIDIA creative director who leads the company's branding efforts, found that out last year during a hike through the Berkeley hills overlooking the sparkling San Francisco Bay.
A guy came up to me on the trail and stopped me, Rory says. You work at NVIDIA, right?' It was the start of a great conversation.
Company of Heroes The gray shirt, emblazoned with the faces of nine of NVIDIA's heroes - Edsger Dijkstra, Donald Knuth, Margaret Hamilton, Ada Lovelace, Alan Turing, Ivan Sutherland, George Boole, Grace Hopper and John Von Neumann - doesn't speak to everyone.
But it speaks to enough of the right people that it's the latest in a long line of T-shirts that have become sought after by fans and collectors alike.
The shirt is our best seller - after ones bearing NVIDIA's distinctive corporate logo and the marks for NVIDIA's GeForce brand. It's only available to our employees and at NVIDIA's Gear Store, the tiny, glass-walled jewel box of a shop stocked with bespoke NVIDIA gear at our Silicon Valley headquarters.
A quick visit shows it being scooped up by the armful by a busload of visitors from Brazil. I love it, said one, carrying a T-shirt and an NVIDIA ruler in his arms as he grasped a pair of $20 bills in his right hand. Do you have this in extra large?
The shirt reflects a collaboration between the company's creative team and its engineers, who eagerly joined in discussions about who should be featured on NVIDIA's shirts.
Our goal with our shirts is to have it be a conversation piece, Loeb explains.
Tee Are Family While you can buy a choice of three T-shirts online from the company, you'll need to visit our campus if you want to see our full selection.
That's because our shirts are made in runs of as little as a few dozen. Some are handed out at events. Others are sold at the NVIDIA Gear Store. Almost all are made for a limited time.
When they're sold at all - through the Gear Store for between $12 and $20 - they're sold at cost. They're not made to be worn once, then put in drawer and never seen again, Loeb says. So they have high-quality inks and soft, stretchy, 100 percent cotton.
Some shirts are made for special occasions - such as for staff to wear during a new product launch.
A few others are made for NVIDIA communities, such as NVPride, which includes supporters and members of our LGBT community. That shirt - worn by NVIDIANs to the San Francisco Pride Parade - features the NVIDIA logo and a heart covered with polygons, symbolizing the mesh of polygons our GPUs generate to represent 3D objects, in all the colors of the rainbow.
Maybe the most distinctive are the limited runs created for new employees, welcoming them to the company.
A few feature a bold, in-your-face logo. But most include the NVIDIA logo only as small tag at the bottom of the shirt.
It's a passion project inside of a passion project inside of a passion project, says Loeb, a veteran designer who wears a belt buckle in the shape of a Nintendo NES controller.
The latest product of that passion is a shirt in bright blue, vivid reds and electric pink in the style of Andy Warhol's iconic portrait of Marilyn Monroe celebrating NVIDIA Isaac - the public, robotic face of our NVIDIA Isaac software development kit.
That was a fun project, Loeb says. What originally started out as a T-shirt for kids also grew into a design that's also being eagerly snapped up and worn by NVIDIA adults, too.
So we wanted to reference an artist that was playful, to give the robot a playful, fun, emotional connection - and we wanted to convey the multitude of expressions Isaac shows, to convey emotion, Loeb says.
A shirt in bright blue, vivid reds and electric pink in the style of Andy Warhol's iconic portrait of Marilyn Monroe celebrating NVIDIA Isaac - the public, robotic face of our NVIDIA Isaac software development kit. Shirt Off Our Back But while some of the references can be obscure, many of the shirts have become widely sought after. Chris Betts - a gamer who serves as deputy head of information security for the Dallas Fort Worth Airport - got his first T-shirt a dozen years ago at Quakecon, one of the largest and longest-running gamer gatherings in the world.
Since then, the cheerful Texan - who games on a GeForce GTX 1080 - has amassed 13. Some from gaming events. Others from sellers on eBay. None were purchased from NVIDIA. Betts got his first shirt when the supply of T-shirts during a giveaway at Quakecon ran out and an NVIDIAN took it off his own back and handed it to him.
Ai Aligns with I Am AI Others have similar stories.
Esmond Ai, a student at UC Berkeley's Haas School of Business, got his when an NVIDIAN met him at an on-campus event, noted his last name and insisted on getting him one of NVIDIA's I Am AI shirts.
I am AI' makes a lot of sense to me, Ai says with a grin.
Most recent headlines
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
20/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...
20/12/2025
CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...
20/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language model...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
Don't meet your heroes, they say, you might be disappointed. Use your heroes to meet other people, however, and you may just be delighted.
