
Of GTC's 900+ sessions, the most wildly popular was a conversation hosted by NVIDIA founder and CEO Jensen Huang with seven of the authors of the legendary research paper that introduced the aptly named transformer - a neural network architecture that went on to change the deep learning landscape and enable today's era of generative AI.
Everything that we're enjoying today can be traced back to that moment, Huang said to a packed room with hundreds of attendees, who heard him speak with the authors of Attention Is All You Need.
Sharing the stage for the first time, the research luminaries reflected on the factors that led to their original paper, which has been cited more than 100,000 times since it was first published and presented at the NeurIPS AI conference. They also discussed their latest projects and offered insights into future directions for the field of generative AI.
While they started as Google researchers, the collaborators are now spread across the industry, most as founders of their own AI companies.
We have a whole industry that is grateful for the work that you guys did, Huang said.
From L to R: Lukasz Kaiser, Noam Shazeer, Aidan Gomez, Jensen Huang, Llion Jones, Jakob Uszkoreit, Ashish Vaswani and Illia Polosukhin. Origins of the Transformer Model The research team initially sought to overcome the limitations of recurrent neural networks, or RNNs, which were then the state of the art for processing language data.
Noam Shazeer, cofounder and CEO of Character.AI, compared RNNs to the steam engine and transformers to the improved efficiency of internal combustion.
We could have done the industrial revolution on the steam engine, but it would just have been a pain, he said. Things went way, way better with internal combustion.
Now we're just waiting for the fusion, quipped Illia Polosukhin, cofounder of blockchain company NEAR Protocol.
The paper's title came from a realization that attention mechanisms - an element of neural networks that enable them to determine the relationship between different parts of input data - were the most critical component of their model's performance.
We had very recently started throwing bits of the model away, just to see how much worse it would get. And to our surprise it started getting better, said Llion Jones, cofounder and chief technology officer at Sakana AI.
Having a name as general as transformers spoke to the team's ambitions to build AI models that could process and transform every data type - including text, images, audio, tensors and biological data.
That North Star, it was there on day zero, and so it's been really exciting and gratifying to watch that come to fruition, said Aidan Gomez, cofounder and CEO of Cohere. We're actually seeing it happen now.
Packed house at the San Jose Convention Center. Envisioning the Road Ahead Adaptive computation, where a model adjusts how much computing power is used based on the complexity of a given problem, is a key factor the researchers see improving in future AI models.
It's really about spending the right amount of effort and ultimately energy on a given problem, said Jakob Uszkoreit, cofounder and CEO of biological software company Inceptive. You don't want to spend too much on a problem that's easy or too little on a problem that's hard.
A math problem like two plus two, for example, shouldn't be run through a trillion-parameter transformer model - it should run on a basic calculator, the group agreed.
They're also looking forward to the next generation of AI models.
I think the world needs something better than the transformer, said Gomez. I think all of us here hope it gets succeeded by something that will carry us to a new plateau of performance.
You don't want to miss these next 10 years, Huang said. Unbelievable new capabilities will be invented.
The conversation concluded with Huang presenting each researcher with a framed cover plate of the NVIDIA DGX-1 AI supercomputer, signed with the message, You transformed the world.
Jensen presents lead author Ashish Vaswani with a signed DGX-1 cover. There's still time to catch the session replay by registering for a virtual GTC pass - it's free.
To discover the latest in generative AI, watch Huang's GTC keynote address:
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
13/08/2026
LaLiga has renewed broadcast agreements with ESPN and DSports covering Spanish-l...
13/08/2026
Three days of skateboarding competitions, live music, and other programming will...
13/08/2026
Matrox Video will showcase its portfolio of IP and software-defined technologies at IBC2026 (Booth 7.B15, RAI Amsterdam, September 11-14).
The portfolio includ...
13/08/2026
SMPTE will present expert-led sessions, professional workshops, and networking events at IBC2026. The organization will be located in the IBC2026 Owner Pavilion...
13/08/2026
Clear-Com will exhibit at IBC2026 (Stand 10.D29, September 11-14, Amsterdam), showcasing FreeSpeak Cell, Avalon IP Station, updates to Arcadia Central Station, ...
13/08/2026
Advanced Systems Group (ASG) has appointed Eran Binyamin Zeitoun as Senior Techn...
13/08/2026
Miami HEAT, Florida Panthers, Orlando Magic, University of Miami join leading vendors for a day of gameday-production talk in South Florida
The 2026 SVG Venues...
13/08/2026
NBC Sports is producing the Twins-Phillies game alongside the streamer, which is...
13/08/2026
Oracle Cloud Infrastructure (OCI) will exhibit at IBC2026 (Hall 5, Booth 5.A21, September 11-14, Amsterdam), demonstrating cloud-based workflows across low-late...
13/08/2026
Dalet will participate in the IBC2026 Accelerator Media Innovation Programme, co...
13/08/2026
Cox Media Group (CMG) has announced multi-year local broadcast rights agreements...
13/08/2026
J nger Audio will join Fraunhofer IIS and industry partners to showcase a cloud-based, DTV+-compliant workflow at SET Expo 2026 in S o Paulo, August 17-20. DTV+...
13/08/2026
IBC has announced that Olympic Broadcasting Services (OBS) will receive the Inte...
13/08/2026
NESN has partnered with WSBK-TV38 to broadcast Boston Red Sox games on August 17 and 18 over the air, extending the reach of the 24th annual WEEI/NESN Jimmy Fun...
13/08/2026
LiveU and Panasonic LUMIX have announced the Live Anywhere workflow, demonstrated at NAB 2026 and InfoComm 2026 in collaboration with Social180Group. The work...
13/08/2026
Chyron will demonstrate its sports analysis, graphics, remote production, virtual production, and venue control solutions at IBC2026 (Booth 7.A23). This year...
13/08/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
13/08/2026
Season tips off Oct. 20 and runs through April 11; Christmas Day, NBA Cup, All-S...
13/08/2026
Company preview bio-interactive' synthesizer
VAEMI have announced the upcoming launch of a new standalone bio-interactive' generative synthesizer....
13/08/2026
Plug-in host gains new Slot Scenes feature
Ravine DSP have recently updated their innovative plug-in host, kitting it out with a new feature that brings yet...
13/08/2026
New Agreement Aims to Leverage Gracenote Infrastructure to Create More Relevant ...
13/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/08/2026
IBC today announced that its most prestigious honour, the International Honour for Excellence (IHFE), will be presented to Olympic Broadcasting Services (OBS), ...
13/08/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced its participation in the IBC2026 Accelerator Media Innovation Pro...
13/08/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its new application, dzjinius on-set , at IBC20...
13/08/2026
Broadcasting Center Europe (BCE), a leading European provider of media services, system integration and product development, will demonstrate an end-to-end sove...
13/08/2026
Clear-Com is returning to IBC 2026, taking place September 11-14 in Amsterdam, Netherlands. At Stand 10.D29, Clear-Com will spotlight the award-winning FreeSpe...
13/08/2026
Test & measurement innovator, Leader Electronics of Europe, will showcase its comprehensive portfolio of Leader, PHABRIX and LeaderPhabrix test and measurement ...
13/08/2026
KRK Brings Advanced Wireless Control to Professional Monitoring With New V Serie...
13/08/2026
Anthony Noack Captures Artist's Journey in Estonia with Blackmagic Design
Brie Clayton August 12, 2026
0 Comments
Solo filmmaker documents concept...
13/08/2026
ARRI Image Science makes its mobile debut in the HONOR Robot Phone
Brie Clayton August 12, 2026
0 Comments
Hero image displays the HONOR Robot Phone, ...
13/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/08/2026
Suitest's Test Automation Platform Simplifies Video Quality Assurance, Monitoring, and Device Certification Across the OTT Ecosystem
At IBC2026, Suitest, a...
13/08/2026
Cinegy GmbH, the premier provider of software-defined television technology, will have its key software solutions ready to demonstrate at SET Expo 2026 (18 20...
13/08/2026
Scripps Research has established the Peter K. Vogt Endowed Chair, a new faculty ...
13/08/2026
LA JOLLA, CA-A vaccine's molecular structure plays a key role in determining how the immune system responds and prepares to protect the body from future exp...
13/08/2026
Venera Technologies Showcases AI-Powered Innovations Across its Media QC Platfor...
13/08/2026
New U and U&W Documentary Features Kathleen Richards, One of the Last Surviving Witnesses to Fred and Rose West
Kathleen is Reunited with Childhood Friend and ...
13/08/2026
Thursday 13 August 2026
Official trailer released for the return of Tea with Ju...
13/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
13/08/2026
Wenvoe serves over 1 million people across South Wales
13 August 2026, Winchester, UK - Vale of Glamorgan MP, Kanishka Narayan, has praised the engineering exp...
13/08/2026
RT 's Miriam O'Callaghan welcomed a range of specially invited guests to the National Concert Hall last week for a unique event to mark a new season wit...