
Of GTC's 900+ sessions, the most wildly popular was a conversation hosted by NVIDIA founder and CEO Jensen Huang with seven of the authors of the legendary research paper that introduced the aptly named transformer - a neural network architecture that went on to change the deep learning landscape and enable today's era of generative AI.
Everything that we're enjoying today can be traced back to that moment, Huang said to a packed room with hundreds of attendees, who heard him speak with the authors of Attention Is All You Need.
Sharing the stage for the first time, the research luminaries reflected on the factors that led to their original paper, which has been cited more than 100,000 times since it was first published and presented at the NeurIPS AI conference. They also discussed their latest projects and offered insights into future directions for the field of generative AI.
While they started as Google researchers, the collaborators are now spread across the industry, most as founders of their own AI companies.
We have a whole industry that is grateful for the work that you guys did, Huang said.
From L to R: Lukasz Kaiser, Noam Shazeer, Aidan Gomez, Jensen Huang, Llion Jones, Jakob Uszkoreit, Ashish Vaswani and Illia Polosukhin. Origins of the Transformer Model The research team initially sought to overcome the limitations of recurrent neural networks, or RNNs, which were then the state of the art for processing language data.
Noam Shazeer, cofounder and CEO of Character.AI, compared RNNs to the steam engine and transformers to the improved efficiency of internal combustion.
We could have done the industrial revolution on the steam engine, but it would just have been a pain, he said. Things went way, way better with internal combustion.
Now we're just waiting for the fusion, quipped Illia Polosukhin, cofounder of blockchain company NEAR Protocol.
The paper's title came from a realization that attention mechanisms - an element of neural networks that enable them to determine the relationship between different parts of input data - were the most critical component of their model's performance.
We had very recently started throwing bits of the model away, just to see how much worse it would get. And to our surprise it started getting better, said Llion Jones, cofounder and chief technology officer at Sakana AI.
Having a name as general as transformers spoke to the team's ambitions to build AI models that could process and transform every data type - including text, images, audio, tensors and biological data.
That North Star, it was there on day zero, and so it's been really exciting and gratifying to watch that come to fruition, said Aidan Gomez, cofounder and CEO of Cohere. We're actually seeing it happen now.
Packed house at the San Jose Convention Center. Envisioning the Road Ahead Adaptive computation, where a model adjusts how much computing power is used based on the complexity of a given problem, is a key factor the researchers see improving in future AI models.
It's really about spending the right amount of effort and ultimately energy on a given problem, said Jakob Uszkoreit, cofounder and CEO of biological software company Inceptive. You don't want to spend too much on a problem that's easy or too little on a problem that's hard.
A math problem like two plus two, for example, shouldn't be run through a trillion-parameter transformer model - it should run on a basic calculator, the group agreed.
They're also looking forward to the next generation of AI models.
I think the world needs something better than the transformer, said Gomez. I think all of us here hope it gets succeeded by something that will carry us to a new plateau of performance.
You don't want to miss these next 10 years, Huang said. Unbelievable new capabilities will be invented.
The conversation concluded with Huang presenting each researcher with a framed cover plate of the NVIDIA DGX-1 AI supercomputer, signed with the message, You transformed the world.
Jensen presents lead author Ashish Vaswani with a signed DGX-1 cover. There's still time to catch the session replay by registering for a virtual GTC pass - it's free.
To discover the latest in generative AI, watch Huang's GTC keynote address:
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
09/09/2026
Sony Electronics has announced the SEL814G, the company's first fisheye zoom G Lens for full-frame Alpha E-mount cameras. The lens will be available in Octo...
09/09/2026
Telestream has announced an expansion of its Practical AI capabilities across th...
09/09/2026
Haivision and Chyron have announced a technology partnership integrating Haivisi...
09/09/2026
Omaha Productions has released ManningCast: Heist, a short film featuring Peyton and Eli Manning attempting to break into NFL Commissioner Roger Goodell's o...
09/09/2026
Imagine Communications will demonstrate the next evolution of XVR at IBC2026 (Stand 1.B73, RAI Amsterdam, September 11-14).
XVR is Imagine's channel-in-a-b...
09/09/2026
swXtch.io has announced abbe, an AI-based orchestration layer for live media workflows, making its world premiere at IBC2026 (Meeting Room 5.MR13, Hall 5, Septe...
09/09/2026
NFL Films has announced the second season of Inside the NFL on X as an X Original, premiering Wednesday, September 9. The series marks Inside the NFL's 50th...
09/09/2026
LiveU has announced an expanded partnership with The Associated Press, deploying the largest fleet of LU900Q intelligent production units in the industry as par...
09/09/2026
Diversified has announced plans to consolidate its four existing New Jersey locations into a new facility in Newark, expected to be fully operational by the end...
09/09/2026
Wisycom will exhibit new RF products at IBC2026 (Stand 8.D60, September 11-14), including the MATF Wideband Antenna Matrix, PFL Portable RF over Fiber Box, and ...
09/09/2026
Guntermann & Drunck (G&D) and VuWall, both Panoptec companies, will introduce vsNEO at IBC2026 (Stand 8.B63, September 11, RAI Amsterdam). Pre-orders open in ea...
09/09/2026
Mo-Sys has completed a business restructuring and relocated to a new facility in Canada Water, London. As part of the reorganization, Selin Kemal has been promo...
09/09/2026
Aicox has integrated TAG Video Systems' Core monitoring platform into Telef nica's TSAmediaHUB audiovisual contribution and distribution infrastructure....
09/09/2026
Blackmagic Design has released DaVinci Resolve 21.1, a free update available now through the Blackmagic Design website. The release adds new AI tools, workflow ...
09/09/2026
ESPN and Apple Music have announced a collaboration on music curation for Monday...
09/09/2026
Sacramento Production Services has completed a wireless audio overhaul at Sutter Health Park, home of the Athletics during their three-year residency in Sacrame...
09/09/2026
NDI and NVIDIA have announced a collaboration to develop AI-powered workflows enabling broadcasters to create and distribute multilingual content from a single ...
09/09/2026
Christopher Chip Adams, Troy Aikman, Jim Dove, Jim Eady, Bucky Gunts, Robert A. Iger, Charlie Jablonski, Robert Kraft, Tom Rinaldi, and Dick Stockton to be ho...
09/09/2026
ND2 returns as the primary unit, While FNIA gets SSQC and new flexible Rover...
09/09/2026
New parts aimed at hip-hop and pop productions
The latest update to Celemony's innovative virtual session musician expands the collection of built-in in...
09/09/2026
Save up to 40% until 21 September 2026
Sonarworks are currently running their Autumn Sale, with discounts of up to 40% currently available across their rang...
09/09/2026
Upcoming title officially launches in September 2026
Bjooks' celebrations for this year's 909 Day will be welcome news amongst drum machine lovers, ...
09/09/2026
NITV to bring First Nations netball to audiences nationwide
9 September, 2026
Media releases
Every match of the 2026 First Nations Tournament will be live ...
09/09/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
09/09/2026
Italy launch follows UK and Germany as Nielsen expands product across EMEA
Milan, Italy, September 9, 2026 - Nielsen, a global leader in audience measurement, ...
09/09/2026
Planned solutions tackle accuracy, cost and latency barriers to deploying AI at ...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, introduces its new Model 791 Control Console at IBC 2026 (N...
09/09/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, is headin...
09/09/2026
NUGEN Audio unveils DialogCheck v1.2, the latest evolution of its intelligent dialog intelligibility and compliance tool, at IBC 2026 (Pod P27). With a sharpene...
09/09/2026
Trusted Partner Network Launches Fix It or Risk It to Help the Entertainment Industry Tackle Everyday Security Risks
Industry-Wide Campaign Launches at IBC2...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83%) now actively using or piloting AI in production, accor...
09/09/2026
IBC2026 - Stand 7.D22
At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designed to simplify distributed production, accelerate workflow...
09/09/2026
Stockholm, Sweden September 9th, 2026 At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live ...
09/09/2026
Net Insight today announced that DMC Production Norway is continuing the use of its Open Live Media technology for premium European football, deploying Nimbra 5...
09/09/2026
Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, will showcase four new AI-native capabilities at IBC2026, Hall 5, S...
09/09/2026
Limecraft today announces version 2026.6 of its AI-powered production platform, extending capabilities for connected media operations. An AI-assisted approach t...
09/09/2026
Telestream, a global leader in media workflow technologies, today announced the next evolution of its Practical AI strategy, evolving its comprehensive portfoli...
09/09/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Brian Doheny as Chief Executive Officer (CEO)....
09/09/2026
LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliable broadband directly into LiveU's cellular bonding EcoSystem through a singl...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Wisycom is showcasing the latest additions to its ecosystem of professional RF technologies at IBC 2026 (Stand 8.D60). This includes its new MATF Wideband Anten...
09/09/2026
AMSTERDAM, IBC2026 VisualOn, Inc. and Cires21 today released an updated joint whitepaper at IBC 2026 demonstrating measurable, high-impact improvements in visu...