Sony Pixel Power calrec Sony

You Transformed the World,' NVIDIA CEO Tells Researchers Behind Landmark AI Paper

21/03/2024

Of GTC's 900+ sessions, the most wildly popular was a conversation hosted by NVIDIA founder and CEO Jensen Huang with seven of the authors of the legendary research paper that introduced the aptly named transformer - a neural network architecture that went on to change the deep learning landscape and enable today's era of generative AI.

Everything that we're enjoying today can be traced back to that moment, Huang said to a packed room with hundreds of attendees, who heard him speak with the authors of Attention Is All You Need.

Sharing the stage for the first time, the research luminaries reflected on the factors that led to their original paper, which has been cited more than 100,000 times since it was first published and presented at the NeurIPS AI conference. They also discussed their latest projects and offered insights into future directions for the field of generative AI.

While they started as Google researchers, the collaborators are now spread across the industry, most as founders of their own AI companies.

We have a whole industry that is grateful for the work that you guys did, Huang said.

From L to R: Lukasz Kaiser, Noam Shazeer, Aidan Gomez, Jensen Huang, Llion Jones, Jakob Uszkoreit, Ashish Vaswani and Illia Polosukhin. Origins of the Transformer Model The research team initially sought to overcome the limitations of recurrent neural networks, or RNNs, which were then the state of the art for processing language data.

Noam Shazeer, cofounder and CEO of Character.AI, compared RNNs to the steam engine and transformers to the improved efficiency of internal combustion.

We could have done the industrial revolution on the steam engine, but it would just have been a pain, he said. Things went way, way better with internal combustion.

Now we're just waiting for the fusion, quipped Illia Polosukhin, cofounder of blockchain company NEAR Protocol.

The paper's title came from a realization that attention mechanisms - an element of neural networks that enable them to determine the relationship between different parts of input data - were the most critical component of their model's performance.

We had very recently started throwing bits of the model away, just to see how much worse it would get. And to our surprise it started getting better, said Llion Jones, cofounder and chief technology officer at Sakana AI.

Having a name as general as transformers spoke to the team's ambitions to build AI models that could process and transform every data type - including text, images, audio, tensors and biological data.

That North Star, it was there on day zero, and so it's been really exciting and gratifying to watch that come to fruition, said Aidan Gomez, cofounder and CEO of Cohere. We're actually seeing it happen now.

Packed house at the San Jose Convention Center. Envisioning the Road Ahead Adaptive computation, where a model adjusts how much computing power is used based on the complexity of a given problem, is a key factor the researchers see improving in future AI models.

It's really about spending the right amount of effort and ultimately energy on a given problem, said Jakob Uszkoreit, cofounder and CEO of biological software company Inceptive. You don't want to spend too much on a problem that's easy or too little on a problem that's hard.

A math problem like two plus two, for example, shouldn't be run through a trillion-parameter transformer model - it should run on a basic calculator, the group agreed.

They're also looking forward to the next generation of AI models.

I think the world needs something better than the transformer, said Gomez. I think all of us here hope it gets succeeded by something that will carry us to a new plateau of performance.

You don't want to miss these next 10 years, Huang said. Unbelievable new capabilities will be invented.

The conversation concluded with Huang presenting each researcher with a framed cover plate of the NVIDIA DGX-1 AI supercomputer, signed with the message, You transformed the world.

Jensen presents lead author Ashish Vaswani with a signed DGX-1 cover. There's still time to catch the session replay by registering for a virtual GTC pass - it's free.

To discover the latest in generative AI, watch Huang's GTC keynote address:
LINK: https://blogs.nvidia.com/blog/gtc-2024-transformer-ai-research-panel-j...
See more stories from nvidia

Most recent headlines

19/11/2025

PlayBox Neo Wraps NAB Show New York 2025 with Big Energy...

PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...

19/11/2025

AAVBR Boosts Event Production Efficiency With Pliant Tech...

AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...

19/11/2025

Calrec gives Phoenix Broadcast Solutions its full support...

In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...

19/11/2025

Popularity of Online Short-Form Content Moving Beyond Social Media

NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...

19/11/2025

YES Network, CAMB.AI Strike AI Translation Partnership

NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...

19/11/2025

FCC Releases New Filing Deadlines

WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...

19/11/2025

NFL's Popularity Advances TV Seasonal Viewership Growth

NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...

19/11/2025

MyFree DirecTV Adds Seven New Channels

DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...

19/11/2025

MRMC's Flair Bridge Simplifies Robot Control Across Any Platform

SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...

19/11/2025

FCC Sets Deadlines for 2022 Quadrennial Review

WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...

19/11/2025

Nexstar Urges FCC to Waive Ownership Rules, Quickly Approve of Tegna Acquisition

IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...

19/11/2025

New RT documentary on the life of former President Michael D. Higgins

Michael D. Higgins: Ireland's Ninth President features RT Archives footage and interviews across seven decades Watch Wednesday 19 November at 9:35pm on RT...

19/11/2025

November 18, 2025

Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...

18/11/2025

AGILE: Securing the Future of Independent Journalism

Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...

18/11/2025

NBA Debuts New Comms Infrastructure and Systems for Referees

NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...

18/11/2025

Platinum White Paper: How Aggreko Delivers Certainty for Broadcasters on the World Stage

Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...

18/11/2025

Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Content to Any Platform

Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...

18/11/2025

Spanish Basketball Federation Partners with ScorePlay to Power Digital Transformation

Spanish Basketball Federation partners with ScorePlay to power digital transform...

18/11/2025

HBS Selects BBright Encoders and Decoders to Connect ST 2110 Live Production Workflows to the Cloud via SRT

HBS selects BBright encoders and decoders to connect ST 2110 live production wor...

18/11/2025

Ashes to Ashes: Inside TNT Sports' Hybrid and Maverick' Production Plan for Coverage of Cricket's Oldest Rivalry

Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...

18/11/2025

SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tennis Channel

SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...

18/11/2025

Sports and Entertainment Convergence: Productions Share Tech, Infrastructure

SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...

18/11/2025

LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones, and Additional Mics

LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones,...

18/11/2025

ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christmas Day

ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christma...

18/11/2025

Get a Sneak Peek at the BAPE x SPOTIFY x SYNA by Central Cee Capsule Collection

Earlier this year, we announced the BAPE x SPOTIFY x SYNA by Central Cee (aka Cench) capsule collection, a collaboration that blends sound, style, and street c...

18/11/2025

Spotify Expands Audiobook Access for Premium Subscribers in Five More European Countries

Our mission to make Spotify the ultimate home for all things audio continues. St...

18/11/2025

SGL Carbon and Linkping University inaugurate advanced laboratory for next-generation graphite coatings

SGL Carbon and the renowned Link ping University inaugurated an advanced coating...

18/11/2025

L3Harris Unveils Sovereign Software Router for Australia

CANBERRA, Australia, Nov. 18, 2025 - L3Harris Technologies (NYSE: LHX) has launched a new, next-generation software device called NETCASTER - the NETwork Contr...

18/11/2025

L3Harris and EDGE Group to Collaborate on Defense Technology Programs in UAE

Pictured are L3Harris ISR President Jason Lambert and Waleid Al Mesmari, EDGE President-Space & Cyber Technologies, signing with Carlo Igniades, L3Harris Region...

18/11/2025

The Gauge: Mexico October 2025

During October, streaming's share of TV viewing in Mexico settled at 23.7%, a marginal shift of -0.8 share points from the previous month. Disclaimer: YUMI...

18/11/2025

Nielsen's The Gauge: NFL Viewership Underscores How Sports Are Redefining Audience Behavior

Broadcast Builds On Lead Over Cable, Driven by Football and Drama Programming Ga...

18/11/2025

Scripps Sends Mixed Messages in Response to Possible Sinclair Deal

CINCINNATI E.W. Scripps has issued a statement responding to news that Sinclair has acquired about 8.2% of the outstanding class A (nonvoting) shares in the com...

18/11/2025

Tegna Shareholders Approve Nexstar Merger

TYSONS, Va. Tegna has announced that its shareholders have voted overwhelmingly to approve the proposed $6.2 billion merger with Nexstar Media Group....

18/11/2025

Popularity of Online Short Form Content Moving Beyond Social Media

NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram, and YouTube, but a new survey commissioned by Media.net, a provider of ...

18/11/2025

DJI Introduces Osmo Action 6 Camera With Variable Aperture

SHENZHEN, China DJI today unveiled the Osmo Action 6, an all-in-one action camera featuring a variable aperture with a range from f/2.0 to f/4.0, the company...

18/11/2025

Veteran Production Sound Mixer Tony Johnson Captures the...

In the high-stakes world of film sound, there's no room for second chances. When an actor whispers a line with the weight of an entire scene, or lets loose ...

18/11/2025

Sonnet Announces Black Friday Sale on Select Products

Sonnet Technologies is having a sale on a selection of popular products, including a Thunderbolt 4 dock, an eGPU chassis, SATA and M.2 SSD PCIe cards, and mor...

18/11/2025

4Fangs Launches Horror and Suspense FAST Channel on Amagi...

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced the launch of 4Fangs, a new Free Ad-Supported Streaming ...

18/11/2025

WIM 8th Annual Holiday Toast to Honor Mandy Walker ASC AM...

Women In Media (WiM) announces its honorees for the 2025 Holiday Toast. The annual celebration recognizes legendary creatives whose work uplifts and inspires th...

18/11/2025

Unforgettable Cinematography of Adam Newport-Berra with Z...

Cinematographer Adam Newport-Berra ( Good Fortune , The Bear , Euphoria ) emerged from the 2025 Emmy season with a statuette celebrating his Outstanding Cinem...

18/11/2025

Thomas Secures - Friends and Lovers - Moving Lights Usin...

Atlanta-based gaffer and lighting programmer Quinton Thomas brings the same practical, problem-solving instinct of a board op to every set he walks onto. With a...

18/11/2025

Suitelife Systems Appoints Veterans Charles Sotto and Reb...

Suitelife Systems, a division of NFB Consulting Group, headquartered in California, has announced the appointments of Charles Sotto as Director of Media Technol...

18/11/2025

Scott Kramer Turns to NUGEN Audio to Bridge Creativity an...

Sound Director and Audio Product Manager Scott Kramer has built a career around shaping stories through audio, guiding projects across film, television and stre...

18/11/2025

iWedia Strengthens Long-Term Operator Partnerships and Cu...

iWedia, a global leader in software solutions for connected TV devices, announces its participation at the APAC TV Summit 2025, taking place November 18 20 in B...

18/11/2025

MRMC Introduces Flair Bridge - Simplifying Robot Control...

Mark Roberts Motion Control (MRMC) is proud to announce the launch of Flair Bridge, a groundbreaking solution that redefines how operators control MRMC's in...

18/11/2025

LiveU Delivers a Solid Connection to Groovy Gecko for Dra...

Over the summer, world famous musician and rapper Drake continued the rollout of his new album Iceman, by live streaming the second and third episodes of a seri...

18/11/2025

Oregon Municipal Channel Upgrades Visuals With Telycam PTZs

KEIZER, Ore. Municipal broadcaster Keizer City Television, K23 TV, has deployed four Telycam PTZ cameras to upgrade the visual quality of its live meeting cover...

18/11/2025

Peacock to Stream EA Sports Madden NFL Cast on Thanksgiving

STAMFORD, Conn. NBC Sports and Peacock have announced that they are working for the second consecutive year with the National Football League, EA Sports and Gen...