Sony Pixel Power calrec Sony

You Transformed the World,' NVIDIA CEO Tells Researchers Behind Landmark AI Paper

21/03/2024

Of GTC's 900+ sessions, the most wildly popular was a conversation hosted by NVIDIA founder and CEO Jensen Huang with seven of the authors of the legendary research paper that introduced the aptly named transformer - a neural network architecture that went on to change the deep learning landscape and enable today's era of generative AI.

Everything that we're enjoying today can be traced back to that moment, Huang said to a packed room with hundreds of attendees, who heard him speak with the authors of Attention Is All You Need.

Sharing the stage for the first time, the research luminaries reflected on the factors that led to their original paper, which has been cited more than 100,000 times since it was first published and presented at the NeurIPS AI conference. They also discussed their latest projects and offered insights into future directions for the field of generative AI.

While they started as Google researchers, the collaborators are now spread across the industry, most as founders of their own AI companies.

We have a whole industry that is grateful for the work that you guys did, Huang said.

From L to R: Lukasz Kaiser, Noam Shazeer, Aidan Gomez, Jensen Huang, Llion Jones, Jakob Uszkoreit, Ashish Vaswani and Illia Polosukhin. Origins of the Transformer Model The research team initially sought to overcome the limitations of recurrent neural networks, or RNNs, which were then the state of the art for processing language data.

Noam Shazeer, cofounder and CEO of Character.AI, compared RNNs to the steam engine and transformers to the improved efficiency of internal combustion.

We could have done the industrial revolution on the steam engine, but it would just have been a pain, he said. Things went way, way better with internal combustion.

Now we're just waiting for the fusion, quipped Illia Polosukhin, cofounder of blockchain company NEAR Protocol.

The paper's title came from a realization that attention mechanisms - an element of neural networks that enable them to determine the relationship between different parts of input data - were the most critical component of their model's performance.

We had very recently started throwing bits of the model away, just to see how much worse it would get. And to our surprise it started getting better, said Llion Jones, cofounder and chief technology officer at Sakana AI.

Having a name as general as transformers spoke to the team's ambitions to build AI models that could process and transform every data type - including text, images, audio, tensors and biological data.

That North Star, it was there on day zero, and so it's been really exciting and gratifying to watch that come to fruition, said Aidan Gomez, cofounder and CEO of Cohere. We're actually seeing it happen now.

Packed house at the San Jose Convention Center. Envisioning the Road Ahead Adaptive computation, where a model adjusts how much computing power is used based on the complexity of a given problem, is a key factor the researchers see improving in future AI models.

It's really about spending the right amount of effort and ultimately energy on a given problem, said Jakob Uszkoreit, cofounder and CEO of biological software company Inceptive. You don't want to spend too much on a problem that's easy or too little on a problem that's hard.

A math problem like two plus two, for example, shouldn't be run through a trillion-parameter transformer model - it should run on a basic calculator, the group agreed.

They're also looking forward to the next generation of AI models.

I think the world needs something better than the transformer, said Gomez. I think all of us here hope it gets succeeded by something that will carry us to a new plateau of performance.

You don't want to miss these next 10 years, Huang said. Unbelievable new capabilities will be invented.

The conversation concluded with Huang presenting each researcher with a framed cover plate of the NVIDIA DGX-1 AI supercomputer, signed with the message, You transformed the world.

Jensen presents lead author Ashish Vaswani with a signed DGX-1 cover. There's still time to catch the session replay by registering for a virtual GTC pass - it's free.

To discover the latest in generative AI, watch Huang's GTC keynote address:
LINK: https://blogs.nvidia.com/blog/gtc-2024-transformer-ai-research-panel-j...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

22/01/2026

SVG Students To Watch: Chuck Luarasi, Curry College

SVG Students To Watch: Chuck Luarasi, Curry CollegeThe Massachusetts native is cutting his teeth with Harvard Athletics, Cape Cod Baseball LeagueBy Brandon Cost...

22/01/2026

Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam McCleery and Alysse Soll

Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam ...

22/01/2026

Fever Pitch: WRC is Back for the Start of the 2026 Season With Rallye Monte-Carlo in 1080p For the First Time

Fever pitch: WRC is back for the start of the 2026 season with Rallye Monte-Carl...

22/01/2026

FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Temperatures in Southern Minnesota

FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Tempera...

22/01/2026

As Paramount+ Enters the Octagon, UFC's Craig Borsari Previews Production Plans, Teases Innovations

As Paramount Enters the Octagon, UFC's Craig Borsari Previews Production Pl...

22/01/2026

A Recluse Goes on a Quest To Save His Dog and Fight a Demon in OBEX

By Jordan Crucchiola It's a desire you hear so often among those in filmmaking circles. I just want to make cool stuff with my friends. With the NEXT selec...

22/01/2026

Lyrical Seeds Is a Stunning Portrait of Black Generational Farmers

Brittany Shyne attends the 2025 Sundance Film Festival premiere of Seeds at The Ray Theatre on January 25, 2025, in Park City, UT. (Photo by Robin Marshall/Sh...

22/01/2026

Sundance Institute-Supported Train Dreams, If I Had Legs I'd Kick You, and More Land Oscar Nominations

Joel Edgerton and Felicity Jones appear in Train Dreams by Clint Bentley, an off...

22/01/2026

Watch Ed Sheeran's Dublin Concert in a New Billions Club Live Film on Spotify

Last November, Ed Sheeran returned to his musical roots for an intimate, one-nig...

22/01/2026

L3Harris to Provide Advanced Technology for Korean Geostationary Weather Satellite

MELBOURNE, Fla., Jan 22, 2026 - L3Harris Technologies (NYSE: LHX) has received a...

22/01/2026

Should we automate or augment AI?

Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...

22/01/2026

Gracenote Appoints AdTech Veteran Bill Condon First Head of Advertising Sales

Strategic hire marks latest milestone in Gracenote's continued expansion into CTV advertising & monetization New York - January 21, 2026 - Nielsen's Gr...

22/01/2026

IBC Issues Call for Technical Papers for IBC2026 Conference

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Spectrum to Award $1 Million in 2026 Digital Education Grants

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

StreamGuys Bolsters Its Audio Advertising Ranks

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

NAB, Broadcasters Press FCC to End Ownership Caps

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Maxon Hires Steve Forde as Chief Product Officer

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Details Emerge About Adobe Film & TV Fund Commitment

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

A Four-Time Emmy Award Winner on Defining His Sound

A Four-Time Emmy Award Winner on Defining His SoundCharles David Denler is a Composer and Pianist for film, television, and the Concert Stage. He is a 4 Time E...

22/01/2026

Rohde & Schwarz, Qualcomm, and Motorola demonstrate successful 5G Broadcast compatibility in Brazil

Rohde & Schwarz, Qualcomm, and Motorola demonstrate successful 5G Broadcast comp...

22/01/2026

Dalet Appoints Gwen Braygreen as Executive Vice President and Chief Customer Officer

Dalet, a leading technology and service provider for media-rich organizations, t...

22/01/2026

Flight Controls Are Cleared for Takeoff on GeForce NOW

The wait is over, pilots. Flight control support - one of the most community-requested features for GeForce NOW - is live starting today, following its announce...

22/01/2026

From Pilot to Profit: Survey Reveals the Financial Services Industry Is Doubling Down on AI Investment and Open Source

AI has taken center stage in financial services, automating the research and exe...

22/01/2026

How to Get Started With Visual Generative AI on NVIDIA RTX PCs

AI-powered content generation is now embedded in everyday tools like Adobe and Canva, with a slew of agencies and studios incorporating the technology into thei...

21/01/2026

Australia's Greatest Conman? premieres 24 February on SBS and SBS On Demand

Australia's Greatest Conman? premieres 24 February on SBS and SBS On Demand Media releases The $900 million dollar mystery that fooled our nation Austra...

21/01/2026

SBS ignites Lunar New Year with bold storytelling for The Year of the Fire Horse

SBS ignites Lunar New Year with bold storytelling for The Year of the Fire Horse 21 January, 2026 Media releases SBS is charging into Lunar New Year 2026 w...

21/01/2026

Nielsen's All Screens Video Landscape Report Reveals Shift in Polish Media Rankings and Deeper Audience Engagement

The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...

21/01/2026

NAB Urges Swift Action by FCC on NextGen TV Transition

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

SmallHD Releases Major PageOS Software Update

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

WBGU-TV in Ohio to Drop PBS Affiliation

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Telestream DIVA Now Certified with Quantum ActiveScale an...

Telestream , the industry's leading provider of content lifecycle management and media workflow orchestration, and Quantum Corporation (NASDAQ: QMCO) today ...

21/01/2026

Lightware introduces new Matrix Management Unit for their...

Lightware s TPN ecosystem brings a new level of predictability and structure to 10G AV-over-IP deployments, offering professional AV integrators a deterministic...

21/01/2026

Wisycom Introduces New Wideband Antenna Matrix MATF for C...

Wisycom, a global leader in advanced wireless RF solutions, launches its new wideband antenna matrix, MATF, which supports RF and fiber for demanding multi-zone...

21/01/2026

Grass Valley Showcases Scalable Future-Ready Live Product...

Grass Valley will demonstrate how it is powering scalable, future-ready live production at FOMEX 2026, taking place February 2 4 in Riyadh, Saudi Arabia. Exhibi...

21/01/2026

OKAST Implements BCNEXXT Vipe to Accelerate Monetization...

BCNEXXT, the developers of the advanced playout platform Vipe, today announced that OKAST, the monetization-first OTT platform provider, is using BCNEXXT's ...

21/01/2026

Magewell Introduces New IP to HDMI Decoder at ISE 2026 an...

Revamped design enables advanced capabilities, leading with powerful IP to HDMI conversion Magewell, developer of innovative, high-performance video I/O and I...

21/01/2026

Kiloview Expands Its AV-over-IP Ecosystem with AVX24-4 Me...

Jan 20th 2026, Changsha Kiloview today announced the launch of two major additions to its AV-over-IP ecosystem: the AVX24-4 Media HUB and KiloLink Station, ma...

21/01/2026

Bitfocus delivers high availability high security and hig...

Latest version of enterprise-class Buttons brings simple, coherent control to more than 700 professional devices and applications Bitfocus, the specialist in ...

21/01/2026

Clear-Com Announces Kari Eythorsson as New Regional Sale...

Clear-Com is pleased to announce the appointment of Kari Eythorsson as the new Regional Sales Manager (RSM) for Southeast Asia & Australia, based in Singapore,...

21/01/2026

Netflix Amends Warner Bros Discovery Bid to Offer All Cash

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Advanced Systems Group Inks Exclusive Partnership With Nu-Studio

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

SWIT Ships New Powercell Camera Battery Series

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Netflix Q4 Earnings Exceed Expectations as Subs Top 325 Million

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Netflix Presents Our Italian 2026 Slate: The Year of the Stars

Back to All News Netflix Presents Our Italian 2026 Slate: The Year of the Stars (Photo credit: Virginia Bettoja / Netflix) Entertainment 21 January 2026 Gl...

21/01/2026

Largest Infrastructure Buildout In Human History': Jensen Huang on AI's Five-Layer Cake' at Davos

From skilled trades to startups, AI's rapid expansion is the beginning of th...