
Manage the collation and distribution of the regular summary performance reports. Critically assess performance of individual programmes based on timeslots, performance, competitor landscape and make recommendations to programming department.
Answer all questions regarding ratings, forwarding rating data
Critically assess channel performance, against that of competitors and draw conclusions
Answer requests about programme ratings and provide context to channel performance
General research, including consumer insight
Ensure that the business is regularly informed about consumers and competition, through seeking consumer insight and competitive intelligence
Support the business with research data and analysis and prepare ad-hoc analysis/reports he/she is assigned by the Strategy Manager
Analyse competitor channels performance and programmes and make suggestions for grid changes
Manage all stages of ad hoc research which includes the design, commissioning and agency
Maintain contact with the external research partners
Maintenance and Administration
Keep abreast of research developments and new sources of information affecting our business (e.g. trade press, Internet, programming etc.)
Manage all relevant research information sources and databases.
Regular communicate research finding and rating/performance information across the business
Liaison
Maintain contact with International research teams and projects
Develop close and knowledgeable relationships with scheduling/marketing/production personnel and other relevant departments at all levels
Participate in relevant presentations and meetings, hosting and presenting where required
Requirements
Experience in both quantitative and qualitative media research
Experience in preparing and making presentations
Understanding ratings related data
Outstanding Excel skills and solid PowerPoint skills
Experience in audience survey research (design, implSouthentation) and focus group experience
Knowledge of digital media reporting tools (eg, Omniture, Comscore etc.)
Knowledge of research tools (AG Nielsen/Arianna, TGI etc.)
Personal Skills/Attributes
Effective communication skills, both verbal and written, including presenting research findings and ability to explain basic research methodologies
Ability to work under pressure
Supportive attitude
Numerate with strong attention to detail
Ability to analyse data and look beyond numbers to interpret
Analytical thinking
Willingness to do some travel across Africa and occasionally Europe
Passion for the African continent
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