
Hispasat and Hispamar renewed its branding homogenizing marks El trabajo ha sido realizado por el estudio madrile o Azento de Dise o y trata de reflejar la creciente internacionalizaci n de la compa a. Hispasat y su filial brasile a Hispamar Sat lites han renovado su imagen corporativa con el fin de unificar ambas marcas y modernizar su logo. La modificaci n se ha llevado a cabo tras 16 a os de vigencia del logotipo anterior, durante los cuales se han producido muchos cambios tanto en el conjunto de la sociedad como en el sector satelital y en la propia compa a, que ha pasado de ser un operador eminentemente espa ol, con una posici n orbital y tres sat lites operativos, a convertirse en una empresa muy internacionalizada, con una flota de nueve sat lites ubicados en seis posiciones orbitales y con una nueva cultura corporativa cimentada en la introducci n de nuevos valores y nuevos mercados, servicios y tecnolog as.
El nuevo logo responde, por tanto, a estos cambios y busca modernizar la imagen de ambas compa as mediante un cromatismo m s relacionado con el mbito tecnol gico y adecu ndola a una est tica m s actual, as como reflejar la creciente internacionalizaci n de la empresa adoptando una mayor homogeneidad entre las im genes corporativas de Hispasat e Hispamar: una nica identidad hispano-brasile a.
Homogeneidad, modernidad e internacionalidad
Azento de Dise o ha trabajado sobre estos tres principios (homogeneidad, modernidad e internacionalidad) para definir un nuevo logo que, partiendo del anterior, mantuviera algunos de los rasgos identitarios de la compa a. Se ha simplificado la imagen eliminando en ambos casos los s mbolos finales para conseguir un logotipo m s sint tico e integrado, acorde con las tendencias actuales, y se ha unificado y personalizado la tipograf a del logotipo, que ha adquirido un mayor grosor con el fin de otorgar m s peso al nombre de la compa a. Finalmente, se ha trasladado al final el punto de la i con su s mbolo, en representaci n de la Tierra y el sat lite.
En cuanto a la gama crom tica, para el logotipo se ha optado por un gris azulado, que tiene su origen en los anteriores colores de ambas marcas y denota responsabilidad, rigor, seriedad y profesionalidad. El s mbolo de los dos c rculos es azul de tono vivo, un color fr o y sereno que se asocia al mundo de la tecnolog a y que representa avance y modernidad.
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