As shown in the 4K UHD lift-off from the Spanish market? Spanish industry representatives are satisfied with the development of experiences undertaken so far in 4K in Spain both experimental pilots and commercial production of content.
Pere Vila (RTVE), Ignacio Sanch s (Hispasat), Nicol s Lecocq (Movistar +) and Javier G mez (RTVE Digital) have staged a round table in the 4K Summit in which have taken the pulse to the current situation of Ultra high definition in Spain.
Vila has been very satisfied with the experiences in 4K which is participating the public corporation and has advanced that RTVE will produce new episodes of the series Spanish cities heritage in 4K and will continue experiencing the possibilities of live broadcast at UHD, the use of the HDR, and access via tvs and HbbTv smarts. Also be carried out in collaboration the Universidad Polit cnica de Madrid tests advanced encryption HEVC and contribution and distribution of content on 5G networks.
Pere Vila took advantage of their presence in the 4 K Malaga Summit to encourage the Administration to consider a regular service 4K that goes beyond specific pilot testing to occur so far and it is, without doubt, the new digital dividend would be an excellent opportunity for r eorganizar services (there are still a significant number of channels broadcasting in DVB-t in SD), promoting the development of the UHD and adopt the second generation of TDT DVB-T2 standard.
Javier G mez stressed that "our users demand cross-media content, as well as reach a younger audience and the 4K is the key to improve the viewer experience". In his view, "technology offers the possibility of telling new stories and we must find new ways of reaching users through stories involving them more." The stories not only depend on technology but also in the way in which there are".
For his part, Sanchis, was fully convinced of the success of the 4 K. "proof of this is that the rate of growth of the content of the linear and non-linear is faster than HD", said. In addition, outlined its close collaboration with TVE to test the potential of 4 K. Hispasat is working in 4K content production as well as distribution through the initiatives such as the Hispasat Channel 4 K or the International Festival of short films in 4 K.
El ritmo de crecimiento de la UHD vendr determinado por la velocidad en la que podamos ofrecer contenidos al tiempo que se desarrolla un mercado de producci n de contenidos potente , coment Sanch s.
Nicol s Lecocq aport el punto de vista de Movistar+, plataforma que se ha comprometido a estrenar una serie original cada mes durante el pr ximo a o con una importante inversi n de m s de cien millones de euros. Para Lecocq la producci n de contenidos en 4K y sonido Dolby Atmos es esencial en la estrategia de Telef nica.
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As shown in the 4K UHD lift-off from the Spanish market? Spanish industry representatives are satisfied with the development of experiences undertaken so far in 4K in Spain both experimental pilots and commercial production of content. 
