DENVER A new survey highlights just how important streaming has become in the entertainment landscape. Data compiled by Adtaxi shows streaming isnt just an alternative to traditional TV. It's now the primary way Americans access and watch video content with 70% of U.S. adults reporting that they select a streaming service as their default viewing choice.
Study: Most U.S. TV Viewers Choose Streaming As Default Viewing Option
22/04/2025
DENVER A new survey highlights just how important streaming has become in the entertainment landscape. Data compiled by Adtaxi shows streaming isnt just an alternative to traditional TV. It's now the primary way Americans access and watch video content with 70% of U.S. adults reporting that they select a streaming service as their default viewing choice.
| LINK: | https://www.tvtechnology.com/news/study-vast-majority-of-u-s-tv-viewer... |
| See more stories from tvtechnology |
More from TV Technology
01/05/2025
Fired CPB Board Members Sue Trump Administration
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
Riedel Opens Hong Kong Office
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
NextGen TV: Sinclair Applauds New ATSC 3.0 D2M Phones
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
30/04/2025
WPSD-TV Taps Bitcentral To Modernize Playout
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
Baris Zavaroglu Appointed CEO of Zero Density
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
FCC's Carr Says Regulator Wants to Empower Local Broadcasters'
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
Filipino Sports Streamer Leverages Quickplay Shorts for Video Prep
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
TVB President and CEO Steve Lanzano to Retire
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
Collective Newsroom Deploys Nxteditions Newsroom System
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...
30/04/2025
IAB Double-Clicks on AI Efforts
NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...
29/04/2025
TiVo: Viewers Continue to Cut Back on Streaming Subscriptions
SAN JOSE, Calif. Cost-conscious TV viewers are cutting back spending on streaming services, preferring quality programming over a large number of choices, TiVo ...
29/04/2025
Nielsen: Asian Americans Stream More, Watch More Sports
NEW YORK A new Nielsen report highlights how Asian American, Native Hawaiian and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerc...
29/04/2025
FCC Adopts New Licensing Framework for Lower 37-GHz Band
WASHINGTON The Federal Communications Commission has adopted a new licensing framework and new sharing rules for the lower 37-GHz spectrum band that the agency ...
29/04/2025
FCC Moves to Codify and Streamline Foreign Ownership Regulations
WASHINGTON The Federal Communications Commission has unanimously voted to pass a Notice of Proposed Rulemaking that the agency said would codify certain foreign...
28/04/2025
LiveU Acquires Actus Digital
HACKENSACK, NJ LiveU, a global provider of live IP-video contribution, production and distribution solutions, has signed a definitive agreement to acquire Actus...
26/04/2025
Samsung Ads Launches New Interactive Ad Format
NEW YORK Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads....
26/04/2025
Sinclair Names Vincent J. Sollecito VP/GM of WPEC
WEST PALM BEACH, Fla. Sinclair has appointed Vincent J. Sollecito vice president and general manager of WPEC, serving the West Palm Beach, Florida market....
26/04/2025
Comcast Technology Solutions, AD-ID Join Forces to Advance Ad Standards
NEW YORK and DENVER AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in ...
25/04/2025
Former Morgan Murphy Media CEO Elizabeth Murphy Burns Has Died
Morgan Murphy Media has issued the following obituary for its former CEO:...
25/04/2025
FEMA Lifts Its Hold on Warning System Grants
The Federal Emergency Management Agency has lifted its hold on grant money for some public broadcast stations to upgrade their infrastructure....
25/04/2025
YouTube Turns 20, Celebrates 20 Trillion Uploaded Videos
YouTube is celebrating its 20th birthday with stats showing how popular the platform has become and by announcing some new features, including the ability for u...
25/04/2025
Sinclair's Dave Schwartz, Corporate SVP/Station Operations, to Retire
BALTIMORE Sinclair, Inc. has announced the retirement of Dave Schwartz, its corporate senior vice president/station operations, effective June 30....
25/04/2025
SBE Releases Updated CertPreview Practice Exams
The Society of Broadcast Engineers (SBE) has released its popular CertPreview practice exams in a new, online format. SBE CertPreview allows people preparing to...
25/04/2025
Dallas Wings Expand OTA Reach with Tegna, Gray and Corridor Deals
ARLINGTON, Texas Two months after naming Tegna station KFAA in Dallas-Fort Worth its exclusive local broadcast partner for WNBA games, the Dallas Wings are expa...
25/04/2025
AMG's Local Now Launches on Vizio's WatchFree+
LOS ANGELES, Calif. Allen Media Group has announced that all 223 U.S. Markets covered by its Local Now FAST Channel are now available on the Vizio WatchFree+ st...
24/04/2025
Judge Orders VOA to be Restored
The Trump administration's efforts to shut down the Voice of America broadcast network were handed a setback this week when a federal court judge ordered th...
24/04/2025
NESN Taps ViewLift to Upgrade NESN 360 Streaming Offering
BOSTON and NEW YORK The sports network NESN has announced that it has selected ViewLift provide solutions and technologies to upgrade the viewing and streaming ...
24/04/2025
YouTube Turns 20, Celebrates 20 Billion Uploaded Videos
YouTube is celebrating its 20th birthday with stats showing how popular the platform has become and by announcing some new features, including the ability for u...
24/04/2025
Max Launches Extra Member Add-On Subscription Option
Warner Bros. Discoverys Max streaming service has announced a new U.S. product update introducing an Extra Member Add-On feature....
23/04/2025
Roku Unveils New TVs, Smart Devices and Software Upgrades
SAN JOSE, Calif. Roku has announced new TVs, new streaming devices and significant upgrades to its user interface and software platforms that are designed to st...
23/04/2025
March Madness, Max Boost Warner Bros. Discovery's TV Viewing Share
NEW YORK Warner Bros. Discovery captured the largest monthly viewership increase among media distributors in March, according to Nielsen's latest Media Dist...
23/04/2025
WAPA+ FAST Channel Launches on Samsung TV Plus
MIAMI, Fla. Hemisphere Media Group has inked a deal with Samsung to launch WAPA+ as a FAST channel on Samsung TV Plus, a free TV streaming service that comes pr...
23/04/2025
Calrec Promotes Sid Stanley to Managing Director
HEBDEN BRIDGE, U.K. Calrec Audio has promoted Sid Stanley to managing director. Stanley, who joined the company in July 2018 as general manager, has been instru...
23/04/2025
FCC Commissioner Simington Names Gavin M. Wax Chief Of Staff
WASHINGTON Federal Communications Commission Commissioner Nathan A. Simington has announced a series of staff appointments made in March and April 2025, includi...
23/04/2025
FCC Releases Agenda for April Open Meeting
WASHINGTON The Federal Communications Commission has set its agenda for the Monday, April 28, 2025 Open Meeting, which is scheduled to start at 10:30 a.m. in th...
22/04/2025
Study: Most U.S. TV Viewers Choose Streaming As Default Viewing Option
DENVER A new survey highlights just how important streaming has become in the entertainment landscape. Data compiled by Adtaxi shows streaming isnt just an alte...
22/04/2025
Samsung TV Plus Expands to Nearly 700 Channels in U.S.
Samsung TV Plus has announced that it is now offering nearly 700 streaming channels in the U.S. more than any of the other major FAST platforms, the streaming s...
22/04/2025
Amazon's Prime Vision NFL Feed Wins Over Fans, Hub Says
PORTSMOUTH, N.H. New findings from Hub Research's latest survey on sports and television coverage reveal Amazon may have cracked the code of how to use tech...
22/04/2025
Rockbridge Growth Equity Sells GSTV to MidOcean Partners
DETROIT Rockbridge Growth Equity has sold a controlling stake in GSTV to MidOcean Partners. Rockbridge will retain a minority stake in the video network which i...
22/04/2025
Gray Promotes Dana Neves to Senior Managing VP
ATLANTA Gray Media has promoted Dana Neves to senior managing vice president, overseeing a number of Gray's television markets in the Northeast and Mid-Atla...
21/04/2025
Samsung Ads Launches Optimal Reach for Linear, AVOD
NEW YORK Samsung Ads, the advanced advertising division of Samsung Electronics, has announced the availability of its Optimal Reach solution for advertisers acr...
21/04/2025
Study: Vast Majority of U.S. TV Viewers Choose Streaming As Default Viewing Option
DENVER, Colo. A new survey highlights just how important streaming has become in...
19/04/2025
Tablo Adds 45 New FAST Channels From Warner Bros. Discovery
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
Court Overrules FCC's $57 Million Fine Against AT&T
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
FCC Chair Carr Blasts Comcast Over MSNBC Coverage
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
18/04/2025
U.S. Judge Rules Google Illegally Monopolized Ad Technologies
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
TV News Outlets See March Spike in Social Media Usage
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
UPDATED: Broadcasters Urge FCC to Hit the Delete Button on Antiquated Regs
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated has prompted a slew of fillings from broa...
18/04/2025
Federal Judge Rules Google Illegally Monopolized Ad Technologies
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
AMS, VideoAmp Collaborate on Cross-Channel Targeting and Measurement
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
