New X-Rite eXact Xp Helps Packaging Converters Accurately Measure Color on Flexible Film

New X-Rite eXact Xp Helps Packaging Converters Accurately Measure Color on Flexible FilmEliminates measurement variations associated with flexible film to help users better control color

GRAND RAPIDS, Mich., April 14, 2016 - X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, today announces the X-Rite eXact Xp, a new option in the company's award-winning eXact spectrophotometer platform. The eXact Xp is designed to help package printers and converters more accurately measure color on flexible film materials. Printers, ink and premedia suppliers, and brands can use this new handheld device to better understand, control, and manage colors on flexible film materials across the entire packaging supply chain.

Even the most sophisticated converters can find it challenging to measure color on flexible film substrates. For some types of films, the orientation of the measurement instrument relative to the film's extrusion direction can impact results. With the eXact Xp, X-Rite has addressed this challenge, introducing special enhancements that help users accurately and consistently measure on a variety of film substrates, including lamination materials and base structures.

The costs of getting color wrong on packaging can be significant, says Chris Winczewski, Vice President of Product Marketing, X-Rite. A packaging converter that measures color inconsistently runs the risk of customer rejections that result in time-consuming rework and waste. The new X-Rite eXact Xp addresses the unique challenges of working with film materials and can be used as part of an end-to-end color management process. With X-Rite eXact Xp for measurement, PantoneLIVE as a repository of reliable digital color standards and ColorCert : X-Rite Edition for statistical process control, packaging converters can deliver new levels of color control and increased service for their clients.

The X-Rite eXact Xp supports the measurement modes M0, M1, M2 and includes all of the same features as the other devices in the eXact Family of spectrophotometers, including X-Rite eXact Scan. It fully supports ISO color measurement standards and measurements are compatible with common measurement modes of the standard eXact on printed materials. The eXact Xp is also supported with existing eXact Family software and applications.

The X-Rite eXact Xp will be on display at drupa 2016, May 31 through June 10 at the D sseldorf Fairgrounds in Hall 8b A23.

The X-Rite eXact Xp will be available in May 2016 on a worldwide basis through X-Rite channels and directly from X-Rite. For more information visit www.xrite.com/eXact.

About X-Rite

Founded in 1958, X-Rite, Incorporated is a global leader in color science and technology. With its wholly owned subsidiary Pantone, X-Rite employs more than 800 people in 11 countries. The company's corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite Pantone offers a full range of color management solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color throughout their processes. X-Rite Pantone products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit www.xrite.com. For the latest news, information and conversations, connect with X-Rite on LinkedIn, Vimeo, Twitter, and Facebook.

About Pantone

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world's color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Twitter, Facebook and Pinterest.

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2016 X-Rite, Inc. All rights reserved. X-Rite is a registered trademark of X-Rite, Inc. All other trademarks are the property of their respective owners. PANTONE and other Pantone trademarks are the property of Pantone LLC. 2016. All rights reserved.

Contact Corporate:

Alicia Libucha

PR Manager

857 205 0919

alicialibucha@xrite.com Europe:

Monika D rr

Duomedia

+49 6104 944 895

monika.d@duomedia.com

LINK:	http://www.xrite.com/company_press_room.aspx?News=789...
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