Sony Pixel Power calrec Sony

Turner Sports and Intel Announce Multiyear Partnership to Bring Virtual Reality to NBA Fans

07/11/2017

Turner Sports and Intel Announce Multiyear Partnership to Bring Virtual Reality to NBA Fans Intel and NBA to Provide VR and Volumetric Production Technology to League Media Partners Around the World

November 7, 2017

NEWS HIGHLIGHTS

In a landmark multiyear partnership, Intel will be the exclusive provider of virtual reality content for marquee matchups for the NBA on TNT using Intel True VR technology.

Intel will be an authorized global provider of virtual reality and 360-degree volumetric video with Intel freeDTM technology for official NBA broadcast partners around the world.

Starting with the 2018 NBA All-Star Game, Intel will enable fans to experience the action from many unique locations in the arena with the forthcoming NBA on TNT VR app.

SANTA CLARA, Calif., -Turner Sports* and Intel today announced a multiyear partnership to make live NBA* game action available in virtual reality using Intel True VR technology. Intel will become the Exclusive Provider of Virtual Reality for the NBA on TNT and deliver live content for marquee matchups beginning with NBA All-Star 2018 in Los Angeles. Additionally, Intel is partnering with the NBA to become an authorized provider of virtual reality and 360-degree volumetric video with Intel freeDTM technology for official NBA broadcast partners globally.

Intel is working with leagues and sports organizations all over the world to develop and deliver the most cutting-edge immersive media experiences that will make sports more engaging for the next generation of fans, said James Carwana, vice president and general manager of Intel Sports. This unique partnership with the NBA will enable us to work with official league broadcasters, including Turner Sports, to take their broadcasts to an unprecedented level and create new ways to immerse viewers in the game.

Using Intel True VR technology, viewers of the NBA on TNT games can be transported courtside to sit knee-to-knee with celebrities or up in the stands for a bird's-eye view. Leveraging the company's powerful computing technology and proprietary approach to virtual reality, Intel is able to create a lifelike virtual reality experience that allows users to choose multiple camera angles. Intel can also integrate 360-degree volumetric video into the virtual reality experience using Intel freeD technology.

Turner Sports and Turner Ignite Sports have been at the forefront of delivering thrilling new experiences to fans. This unprecedented partnership, with Turner Sports as the first NBA broadcast partner to offer the latest Intel VR technology, does just that, said Will Funk, executive vice president of property marketing and corporate partnerships for Turner Sports. We look forward to bringing this partnership to life through our broadcasts, as well as telling the story behind the power of Intel's True VR technology in other unique, unexpected ways.

Every virtual reality game experience will be available through the forthcoming NBA on TNT VR app on Samsung GearVR* and Google Daydream* headsets for download via the Oculus* and Google Play* stores.

This is an exciting time to be a basketball fan, and we are thrilled to be working with Intel and Turner Sports to make virtual reality and 360-degree content from the NBA on TNT games available, said Jeff Marsilio, NBA vice president, Global Media Distribution. We are committed to bringing the most innovative and immersive experiences possible for our fans.

Working with the Intel, the NBA will also make 360-degree volumetric video available to global league broadcast partners, which collectively deliver games in 215 countries. In the future, Intel plans to integrate Intel freeD technology into the virtual reality experience to enable fans to freeze a moment of game action and view it from the player's point of view as if they were on the court. The technology can also be incorporated into game broadcasts allowing commentators to pause key moments in the game and view the action in 3D from any angle.

To learn more about Intel in sports, visit The Digitization of Sports press kit.

About Intel

Intel (NASDAQ: INTC) expands the boundaries of technology to make the most amazing experiences possible. Information about Intel can be found at newsroom.intel.com and intel.com.

About Turner Sports

Turner Sports, a division of Turner, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports' television coverage includes the NBA, Major League Baseball, NCAA Division I Men's Basketball Championship, ELEAGUE and professional golf, along with the UEFA Champions League and UEFA Europa League beginning in Summer 2018. The company also manages some of the most popular sports destinations across digital and social platforms including Bleacher Report and its top-rated app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA League Pass, the NBA App and NBAGLEAGUE.com.

Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

*Other names and brands may be claimed as the property of others.
LINK: http://www.timewarner.com/newsroom/press-releases/2017/11/07/turner-sp...
See more stories from timewarner

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

01/05/2025

Nielsen Launches The Ad Supported Gauge, a New Look at the Ad-Supported TV Landscape

72.4% of overall TV viewing in Q1 2025 is of content that includes advertising ...

01/05/2025

LiveNow From Fox Hits a Half Billion Q1 Views on YouTube

NEW YORK LiveNow From Fox, Fox Television Stations' national news streaming service, has released viewing data showing the first quarter was the best quarte...

01/05/2025

Android TV Expected to Dominate Smart, CTV Market by 2030

The global installed base of Smart TVs and Connected TV (CTV) devices will reach 4.2 billion units by 2030, growing at a CAGR of 9.6% from 2.65 billion in 2025,...

01/05/2025

Samsung TV Plus Adds 5 New Sports Channels

Samsung TV Plus has announced that it is expanding its existing lineup of more than 50 sports channels with five new free, ad-supported streaming television (FA...

01/05/2025

Carlo DiMarco Joins USSI Global

MELBOURNE, Fla. Carlo DiMarco has joined USSI Global as vice president of strategic marketing and growth, with responsibility for strategic business development...

01/05/2025

NAB to FCC: Dont Delete Certain Retransmission Rules

WASHINGTON The NAB has filed a wide-ranging rebuttal to proposals by the pay TV industry that the FCC delete and/or significantly change rules governing retrans...

01/05/2025

Fired CPB Board Members Sue Trump Administration

WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...

01/05/2025

Riedel Opens Hong Kong Office

HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....

01/05/2025

NextGen TV: Sinclair Applauds New ATSC 3.0 D2M Phones

MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...

01/05/2025

Screen Australia empowers 100+ distinctive Australian narratives

01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives All The Boys Are Here writer/director Goran Stolevski and It s All...

01/05/2025

How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller Locked

How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...

01/05/2025

Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF

Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF Brie Clayton May 1, 2025 0 Comments CAD Studios relies on large format, full fram...

01/05/2025

Putting the DPA 2017 to the voiceover test

Voice actor and producer Mark Yoshimoto Nemcoff shares his first impressions of the DPA 2017 Shotgun Microphone, from real-world auditions to side-by-side compa...

01/05/2025

Toto take DiGiCo Quantum 852 and Quantum 338 on world

With my previous console, Freeman recalls, I always had to run a Waves server for EQ and compression, but when I switched to DiGiCo, I found it was such an op...

01/05/2025

Brand new culinary showdown comes to RT Player

Stream all episodes ofLook Who's Hangry from April 29 An RT Player Original in partnership with Heinz...

01/05/2025

Tnaiste Simon Harris, Lottie Ryan and Boyzlife among guests on Friday's Late Late Show

Here is your host, Patrick Kielty! T naiste, Minister for Foreign Affairs and T...

01/05/2025

New documentary Bad Nanny tells the story of serial scammer Samantha Cookes

Exclusive interviews and un-seen footage feature in new two-part series...

01/05/2025

May the Cloud Be With You: GeForce NOW Unveils 21 New Games This Month

May brings more than just rainbows and sunshine - it's also time for fresh adventures and epic battles. This GFN Thursday spotlights 20 can't-miss games...

01/05/2025

RT Investigates reveals details of Christian Brothers who managed congregation's assets are now convicted jailed child sexual abusers

RT Investigates reveals details of Christian Brothers who were senior leaders a...

01/05/2025

RT Statement Enterprise Resource Planning (ERP) project

RT Statement The Enterprise Resource Planning (ERP) project is one of the projects that was funded from the proceeds of RT 's land sale in 2017, the init...

01/05/2025

RT is Supporting 28 Arts and Cultural Events all over Ireland this May

Watch our promo: RT Supporting the Arts | What's on This May, RT is delighted to support Bealtaine Festival, Fastnet Film Festival, and Dublin Dance Fest...

01/05/2025

Wandercraft Begins Clinical Trials for Physical AI-Powered Personal Exoskeleton

For Nicolas Simon, advancing the field of robotics is a personal mission that could change his siblings' lives. Two-thirds of Simon's family members us...

30/04/2025

Inside the Archives: Preserving and Saving At-Risk Films Takes a Village

Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...

30/04/2025

Spotify and EA SPORTS Team Up To Pilot a New Kind of Audio Experience

EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...

30/04/2025

Tucker Wetmore Celebrates His Debut Album Release With an Intimate Performance for Fans

The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...

30/04/2025

Spotify Celebrates Mexico's Booming Podcast Scene With First-Ever Podcast Awards

Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...

30/04/2025

Slam poet Huda the Goddess wins 2025 Les Murray Award

Slam poet Huda the Goddess wins 2025 Les Murray Award 30 April, 2025 Media releases Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...

30/04/2025

SBS, NITV and NIDA partner to empower the next generation of screen creatives

SBS, NITV and NIDA partner to empower the next generation of screen creatives 30 April, 2025 Media releases SBS, National Indigenous Television (NITV) and ...

30/04/2025

Why Now is the Perfect Time to Join HPA

By Joyce JC Cataldo The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...

30/04/2025

On-Demand Imagery: Enhancing Monitoring and Analysis with Advanced Streaming Platforms

An image of Valencia, Spain, in the OneAtlas Living Library...

30/04/2025

WPSD-TV Taps Bitcentral To Modernize Playout

NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...

30/04/2025

Baris Zavaroglu Appointed CEO of Zero Density

AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...

30/04/2025

The Avit Group Elevates Audio-visual Experiences with Mar...

The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...

30/04/2025

NXTGENbps brings portable, sustainable battery solutions...

NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...

30/04/2025

Van Dyke Scores Hit with Hockey Comedy Shoresy Shot on Ze...

Van Dyke skates and operates on Shoresy | photo by Dave Ferguson Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...

30/04/2025

PlayBox Neo presents Next-Generation Smart Media Solution...

Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...

30/04/2025

QuickLink StudioEdge Transforms Remote Contributions for...

ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...

30/04/2025

UK Pavilion exhibitors continue to impact at CABSAT and S...

The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...

30/04/2025

Lightware Reinforces ESG Commitment with Participation in...

Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...

30/04/2025

LiveU to Demonstrate LiveU IQ in UK For The First Time at...

LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...

30/04/2025

Calrec MPTS 2025 Preview

Stand: A40 Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...

30/04/2025

Buckinghamshire New University opens advanced virtual pro...

Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...

30/04/2025

Collective Newsroom chooses nxtedition for seamless workf...

Independent news producer in India focuses on delivering stories nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...

30/04/2025

FOR-A Showcases Next-Generation Broadcast Solutions at CA...

Connecting the present, building the future FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...

30/04/2025

DAD by NTP Technology Highlights Upcoming Expansion Optio...

DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...

30/04/2025

CVP and Canon unveil 2025 Canon Stories in Motion Young F...

CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...

30/04/2025

beIN scores world first with new beIN STREAM using Syname...

Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...

30/04/2025

The Canadian Premier League launches new digital experien...

The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...

30/04/2025

FCC's Carr Says Regulator Wants to Empower Local Broadcasters'

WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...