NAB 2025: Sony Heads to North Hall With Full Live-Production Lineup in Tow, Will Debut New HDC-F5500V Super 35mm 4K Camera

NAB 2025: Sony Heads to North Hall With Full Live-Production Lineup in Tow, Will Debut New HDC-F5500V Super 35mm 4K Camera Highlights include HDC-F5500V Super35mm camera, Variable Neutral Density (VND), VENICE Extension System, mini ultra-compact full-frame camera extension system, and OCELLUS camera-tracking solution By Jason Dachman, Editorial Director, U.S.

Thursday, April 3, 2025 - 6:55 pm

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With its traditional Central Hall location enveloped by the facelift currently underway at the Las Vegas Convention Center, Sony Electronics (N439) has staked its claim to a new location in North Hall to roll out its latest offerings at NAB 2025. Although the locale may be different, the new technology on display will be just as dynamic as attendees have come to expect from the electronics giant each year in Vegas.

Headlining the new Sony tech debuting in Vegas: a Super 35mm camera system with increased depth-of-field control, an ultra-compact full-frame camera extension system, and a marker-free camera tracking system that can be used both indoors and outdoors.

Building on its widely used predecessor, the HDC-F5500V Super 35mm 4K CMOS system camera for live production will debut in Vegas before hitting the market this summer.

To help attendees navigate the cavalcade of technology on display, Sony has split its booth into four key areas: imaging solutions, live-production solutions, virtual production, and news and production workflows.

We are excited to connect with and empower the industry at the NAB Show and debut innovations and advances that address the unique and evolving needs of our customers, says Theresa Alesso, president, Imaging Products and Solutions Americas, Sony Electronics. We've taken a very intentional approach, by providing enhancements to our lineup. Through easy-to-download firmware updates, we're adding more value, providing longevity, reflecting the requests of our users, and offering a return on their initial investment. With our expansive network of solutions and expertise, we're creating a more efficient and seamless workflow that enables creativity and meets our broadcast and production customers where they are.

In addition, stage presentations at the booth will feature thought leaders and experts from the M&E business and will cover trending topics: AI, sports production, 5G, IP, cloud-based production, cinematic production, spatial content creation, and virtual production. Don't miss A New Gameplan for Camera Coverage on Sunday at 1 p.m. featuring Fox Sports stalwart and SVG Advisory Board Chairman Michael Davies and moderated by SVG Executive Director, Editorial, Ken Kerschbaumer.

Imaging Solutions: HDC-F5500V, HDC-P50A Headline Stacked Camera Lineup Key new/returning cameras and related imaging technology at the booth:

HDC-F5500V Super 35mm 4K CMOS system camera for live production

HDC-P50A compact and lightweight POV box camera

CNA-2, thanks to a Version 1.1 firmware update, Sony's camera- control network adapter

BRC-AM7 4K PTZ camera with AI-enabled auto framing and tracking.

VENICE Extension System Mini for Sony's VENICE 2 full-frame digital cinema camera

Version 2 firmware update for the BURANO full-frame cinema camera

Compact PXW-Z200 XDCAM and HXR-NX800 NXCAM 4K HDR handheld camcorders

HDC-F5500V Super 35mm 4K camera

Building on its widely used predecessor, the HDC-F5500V Super 35mm 4K CMOS system camera for live production will make its debut in Vegas this week before hitting the market this summer. The camera features a global-shutter imager and PL lens mount, and a new optional software license adds VND capabilities for increased depth-of-field control and a wide range of brightness control through virtual-iris capabilities. The camera provides detailed imagery and ND control during on-tally. Among workflow advantages it offers are features for HDR and SDR production and the same infrastructure as its HDC-5500V 2/3-in. counterpart, including IP networking, remote multicamera operation, and an in-CCU record option.

The new HDC-P50A compact and lightweight POV box camera will be on display, marking its NAB Show debut. Now shipping, the multipurpose camera features a 2/3-in. 3-chip 4K global-shutter image sensor, installation flexibility, up to 8X HD and 4X 4K output, direct IP connectivity, and full CCU integration while offering the same image quality and operational features as the Sony HDC global-shutter family. The camera can be paired with an optional HKC-VND50 variable ND filter unit, as well as the CNA-2 camera-control network adapter, for centralized monitoring and remote operations.

HDC-P50A POV box camera

Speaking of the CNA-2, thanks to a Version 1.1 firmware update, Sony's camera-control network adapter now supports integrated management of multiple sites through Sony's Global Multi Camera System (GMCS). This enables remote operation of numerous cameras for large-scale sports events and other applications. Furthermore, through the optional HZC-MSUCN2 license, simultaneous configuration changes and color adjustments for multiple cameras can be enabled via a web browser.

Next up is the BRC-AM7 4K PTZ camera with AI-enabled auto framing and tracking. The camera was announced at NAB 2024 and is available now, a new Version 2 firmware planned for this summer will add multi-person framing, face registration, enhanced tracking range, lead room effect, and compatibility with the CNA-2 for remote productions. The addition of the Version 2 software will ensure a common feature set and operational style with the ILME-FR7 full-frame camera. Planned for early summer, both the BRC-AM7 and FR7 will add compatibility with Sony's latest Camera Remote Toolkit for remote camera operation and settings adjustments.

VENICE Extension System Mini

The recently announced VENICE Extension S

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