Sony Pixel Power calrec Sony

Avid SL System Movin On Up for Primal Scream s 0 World Tour

25/12/2013

(25/12/2013) For iconic Scottish alt rockers Primal Scream's latest tour, space for the crew to carry equipment was at a premium. Front of House engineer Michael Brennan was faced with having to fit his kit into a small trailer that would be towed behind the tour bus as it worked its way across Europe and on to Japan for a flying visit before returning to the UK for the tour's final dates. Ordinarily the lack of space would have meant going on tour without a mixing console.

Brennan, who has exclusively worked on Avid systems for the past eight years, approached Avid about using an alternative solution specifically its new versatile and compact S3L live sound system. I wanted to use the S3L on this Primal Scream tour for several reasons, says Brennan. I knew that its sound quality is second to none and because of the compact size of the board and the stage-boxes, I would be able to fit it into the trailer. Additionally, the show file I had already created on my VENUE was compatible with it, so I was confident the transition would be simple.

Compact size and high performance Come Together

The new console also made its Japanese debut on the tour, having been supplied locally by Clair Global Japan. It's perfect for a small club tour and because of the S3L's modularity and networked Ethernet AVB architecture, the setup time is so quick, plus it's really easy to scale up if you need to, explains Brennan. I can set up a 64-channel desk, 48 lines of stage-box and a 128 channel, 75m Cat5e multi in around ten minutes. If you add in its space saving size, it's just awesome! I couldn't have taken a board on tour if it wasn't so small and modular. I've had to carry this one in a Transit van, splitter, truck, car and plane, and it's been really easy to move around.

It's not just the sound engineers on whom the S3L has made an instant impression. It's also proving really popular in the venues because it has such a small footprint that promoters can sell more seats, which they obviously love, adds Brennan.

Can't Go Back to rival manufacturers

Michael's a long-time Avid user, having first worked with a D-Show on a Super Furry Animals tour in 2005, and has not looked back. When he then got his hands on an Avid Mix Rack System he was so impressed he bought one of his own, which has accompanied him on every tour he's been involved with since. He has also mixed, produced and recorded many albums over the past 15 years, always using Pro Tools, for artists including Snow Patrol, Primal Scream, Mogwai and Super Furry Animals.

Avid is the industry standard for live sound. They're available globally and I've never had one fail, despite having mixed over 700 shows on the system, reports Brennan. The advantages that you get with using Avid live systems over rival digital consoles are superior sound quality, functionality and reliability, and all within a compact footprint. There's a great choice of awesome plug-ins, plus comprehensive support and back up. These benefits are fundamental for audio consistency on any tour and make for a great mixing experience.

Discussing the cost benefits that come with using an Avid system, Brennan says, I can bring an extensive system that takes up little room on the truck, where space is at a premium, and on the smaller tours, thanks to the S3L, I'm now able to take my own board and have it in a van. It's also reassuring that I can call on Avid's worldwide support network and spec a board locally, so we can save money on shipping costs, which can really add up over the duration of a tour. I can't think of a territory where I haven't been able to source a Mix Rack, Profile, SC48 or S3L and I'm comfortable using any of these systems as my show file is compatible with all of them.

Brennan added, I've built up an extensive catalogue of sound system and room EQ's which allows me to go to any live venue with any PA and instantly recall my stored settings, giving me a great starting point. With the plug-ins and output patch function on the board, I've been able to use it as a system controller and crossover on several occasions. This has saved the show both times that the system controller broke, which was awesome.

Workflow Accelerator

Because Brennan regularly uses Avid's Virtual Soundcheck feature, he always dials in the show before he goes on tour. When the band comes in for rehearsals, I record the set onto Pro Tools directly from the board, and then I'm able to sit down with the artist at FOH, locate any point in the set and allow the artist to hear my mix. The scene function has been a major breakthrough and is very powerful, as it gives the artist a sense of involvement and confidence as they're able to really know how they sound. It's a very creative tool that allows me and the band to realise and achieve the sound we both want.

On Primal Scream's 2010 Screamadelica tour, Brennan recorded every show on Pro Tools, and was then able to mix a live DVD in stereo and 5.1 formats using Avid's industry-standard DAW. He says, The compatibility of Pro Tools with the Avid Profile surface made this a simple process, and I was even able to mix it on the Profile surface as I already had the song mix dialed in.

With such a wide range of tools, functions and plug-ins at his fingertips, Michael can focus on creativity and greater collaboration with artists, without having to worry about space constraints, technical hitches and setup time.

About Avid

Through Avid Everywhere, Avid delivers the industrys most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world from the
LINK: http://www.live-production.tv/news/products/avid-s3l-system-movin%E2%8...
See more stories from liveproduction

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

04/11/2025

Bob Dylan Awarded Honorary Doctorate from Berklee College of Music

Bob Dylan Awarded Honorary Doctorate from Berklee College of Music The songwriter, performer, and cultural icon is recognized for a six-decade career that redef...

04/11/2025

Roku Launches Open Ads API to Boost CTV Campaign Integration

SAN JOSE, Calif. Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives develope...

04/11/2025

Harmonics cOS Virtualized Broadband Platform Will Further...

Harmonic (NASDAQ: HLIT) today announced an expanded partnership with Spectrum to extend the company's industry-leading cOS vCMTS and advanced network and o...

04/11/2025

VANTeC Drives Technological Innovation in New EMAV Virtua...

The inauguration of Empresa de Meios Audiovisuais' (EMAV's) first virtual studio in Lisbon marks a major technological milestone for the Portuguese audi...

04/11/2025

ZTransform Taps Project Ace Aaron Shaw to Drive Program M...

ZTransform, a leader in transformational system design, integration, and launch services for broadcasters, sports venues, educational facilities, and corporate ...

04/11/2025

Broadcasting is Too Important to Fail

Fred Baumgartner's op-ed (ATSC 3.0: I Cant Imagine Anyone Defending Our Current Adoption Strategy) on the broadcast industry's transition to ATSC 3.0 dr...

04/11/2025

Q&A with Music Alum Andrew van der Paardt

Q&A with Music Alum Andrew van der Paardt The oboist and English horn player reports back from the pit of the New York City Ballet Orchestra, and tells how he...

04/11/2025

RT announces Camogie: Inside the Championship, a two-part documentary offering all access to the 2025 All-Ireland Championship

Begins Thursday November 6 on RT One and RT Player at 10:15pm Camogie: Inside...

04/11/2025

Deutsche Telekom and NVIDIA Launch Industrial AI Cloud - a New Era' for Germany's Industrial Transformation

In Berlin on Tuesday, Deutsche Telekom and NVIDIA unveiled the world's first...

04/11/2025

How NVIDIA GeForce RTX GPUs Power Modern Creative Workflows

When inspiration strikes, nothing kills momentum faster than a slow tool or a frozen timeline. Creative apps should feel fast and fluid - an extension of imagin...

04/11/2025

November 03, 2025

Douglas W. Phillips and Steven M. Paul join Scripps Research Board of Directors Finance and biomedical leaders bring decades of experience in investment strateg...

03/11/2025

SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew Demsey, IMG SVP, North America Rights

SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew D...

03/11/2025

Challenging the Norm: How TNT Sports is Evolving Coverage of the Men's and Women's FA Cups With a Fresh Approach

Challenging the norm: How TNT Sports is evolving coverage of the men's and w...

03/11/2025

Inspired Storytelling: TNT Sports' Pete Thomas on Creating Opportunities Out of Challenges for the FA Cups

Inspired storytelling: TNT Sports' Pete Thomas on creating opportunities out...

03/11/2025

NBA 2K League Returns With New Format Featuring NBA Players, Creators, and Fans

NBA 2K League Returns With New Format Featuring NBA Players, Creators, and FansSeason will include online tournaments, in-person events, and open-ladder fan com...

03/11/2025

Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of The Charles Regatta

Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of T...

03/11/2025

L3Harris and ESL Labs: A Strategic Investment in Canada's Defence Future

Strategic partnership to expand specialized testing equipment, advance national security and support regional economic growth...

03/11/2025

How Will the FCC's Busy Fall Agenda Impact Broadcasters?

In less than two weeks during late September and early October, the Federal Communications Commission acted on two proposed rulemakings that could have an enorm...

03/11/2025

NAB's Josh Miely Named VP of Technology, Programming and Education

Josh Miely is returning to a more hands-on radio and TV role with the National Association of Broadcasters....

03/11/2025

All You Need to Know About MXL

Broadcasters have spent years trying to integrate different vendor technologies in their facilities. As the industry has moved closer to software, that struggle...

03/11/2025

The Battle to Protect Broadcast Content From AI Has Just Begun

As the malevolent siege against broadcasters' interests intensifies from the far reaches of artificial intelligence misuse to relentless innovation in the m...

03/11/2025

Gary Snow Plans to Retire From Wheatstone

Wheatstone founder and owner Gary Snow will retire from the company by the end of next year....

03/11/2025

Hybrid, AI Are Guiding the Measurement of TV Viewership

In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen's paper diaries were sufficient for t...

03/11/2025

NVIDIA Partners Bring Physical AI, New Smart City Technologies to Dublin, Ho Chi Minh City, Raleigh and More

Two out of every three people are likely to be living in cities or other urban c...

03/11/2025

Trailer & poster unveiled for Sky Original festive family feature film Tinsel Town

Monday 3 November 2025 To view this content, please enable our use of cookies. ...

03/11/2025

Rohde & Schwarz acquires open source intelligence specialist Munich Innovation Labs GmbH

Rohde & Schwarz acquires open source intelligence specialist Munich Innovation L...

03/11/2025

Rohde & Schwarz launches revolutionary super wideband mobile network scanner, setting new standard for 5G

Rohde & Schwarz launches revolutionary super wideband mobile network scanner, se...

03/11/2025

Nokia and Rohde & Schwarz collaborate on AI-powered 6G receiver to cut costs, accelerate time to market

Nokia and Rohde & Schwarz collaborate on AI-powered 6G receiver to cut costs, ac...

03/11/2025

A4ESSOR and OCCAR sign new procurement contract to advance development of interoperable tactical communication

A4ESSOR and OCCAR sign new procurement contract to advance development of intero...

03/11/2025

Sitep Australia joins Rohde & Schwarz team for Hunter class frigate communications

Sitep Australia joins Rohde & Schwarz team for Hunter class frigate communicatio...

03/11/2025

Famke Janssen Stars as Betty Jonkers in "Forever Pour Toujours" Music Video

Back to All News Famke Janssen Stars as Betty Jonkers in "Forever Pour Toujours" Music Video Entertainment 03 November 2025 GlobalNetherlandsBelgium Link c...

03/11/2025

Red Seat Ventures and The 33rd Team Announce Exclusive Sales Partnership

Red Seat Ventures and The 33rd Team Announce Exclusive Sales Partnership Red Seat Ventures to Spearhead Sales Representation for The 33rd Team's Dynamic S...

03/11/2025

Brand New RT Documentary Series Tonight New RT Documentary Series Trackers: The People v The Banks

They've made that decision and ruined an awful lot of people's lives. ...

02/11/2025

Space42 Expands Earth Observation Constellation, Foresight, with Launch of Three New SAR Satellites

Abu Dhabi, UAE November 2, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...

01/11/2025

Thunderbolt 3 and Symphony MkII

Thunderbolt 3 Now Standard on Symphony MkII - Starting November 11 Beginning November 11, all new Apogee Symphony I/O MkII units will ship with Thunderbolt 3 as...

01/11/2025

Expanding Symphony Desktop Using ADAT

How to Expand the Apogee Symphony Desktop with Cranborne 500ADAT Want to expand your Symphony Desktop beyond two inputs? Whether you're tracking a full drum...

01/11/2025

aconnic AG releases Half Year Financial Report 2025 and implements Change Measures

aconnic AG (ISIN: DE000A0LBKW6), Munich, has published the Financial Report for ...

01/11/2025

tvONE and Matrox Video Partner to Deliver Flawless AV-ove...

tvONE is proud to announce a strategic partnership with Matrox Video, combining CALICO PRO's high-performance video processing with the Matrox ConvertIP Ser...

01/11/2025

CJP Broadcast Joins Grass Valley Partner Programme to Str...

CJP Broadcast has joined the Grass Valley partner programme as both a Systems Integration Partner and AMPP Partner. The collaboration enhances CJP's ability...

01/11/2025

TAG Video Systems Earns Dual Recognition for ESG Initiati...

TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has earned a higher-rated DPP Comm...

01/11/2025

Operative Announces New CEO to Drive Next Phase of Growth

Michael Napodano Appointed New CEO Of Operative Media Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next s...

01/11/2025

Cine Gear Expo Atlanta 2025 Success at Trilith Studios

Film industry professionals flocked to Cine Gear Expo Atlanta 2025 at celebrated Trilith Studios in Fayetteville, Georgia, on October 3 and 4. Back for its 6th ...

01/11/2025

Christopher Ross BSC and 300 Asteras Light the Border Cro...

Photo courtesy of Peacock and Sky Christopher Ross, BSC, began his cinematic obsession early. He cites reading Scorsese on Scorsese as a teenager with teaching...

01/11/2025

ITN, Magnite Launch New Private Marketplace for Local Linear TV

NEW YORK ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industrys first Local Linear TV Private Mar...

01/11/2025

Netflix Unveils Operation Safed Sagar' at the Inaugural Sekhon Indian Air Force Marathon 2025

Back to All News Netflix Unveils Operation Safed Sagar' at the Inaugural S...

01/11/2025

Netflix Announces Partnership With Yash Raj Films, Bringing Iconic Bollywood Titles to the Platform

Back to All News Netflix Announces Partnership With Yash Raj Films, Bringing Ic...

31/10/2025

FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streaming Services for In-Market Viewers

FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...

31/10/2025

NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, Jockey Cams, RF Super-Mo

NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...