Sony Pixel Power calrec Sony

Eurovision Sport Enables Enhanced European Athletics Indoor Championships 2021 Coverage With New Live Cloud-Based Technology

23/03/2021

Eurovision Sport enables enhanced European Athletics Indoor Championships 2021 coverage with new live cloud-based technology By Heather McLean, Editor

Monday, March 22, 2021 - 15:19

Print This Story

Mavis Live utilises the power of the cloud to enable remote virtualised live production, now catering for both progressive and interlaced workflows. The new interlaced version was first used at the European Athletics Indoor Championships 2021

Host broadcaster Eurovision Sport recently covered the European Athletics Indoor Championships 2021 with a new cloud-based system for several broadcasters, designed to enable them to easily tailor and differentiate their live output.

Mavis Live, which virtualises the live production workflow, was developed by Mavis Broadcast. The latest iteration of this system was launched for the EBU and Eurovision Sport at the athletics championship held from 4 to 7 March 2021 at the Arena Toru , Poland.

The cloud-based solution allowed three broadcasters who participated in the EBU trial - France T l visions, RTE and SVT to produce unilateral programming to complement the integrated feed. To do this, the Eurovision Sport team presented multiple isolated feeds from the venue through an SRT hybrid cloud platform to a number of Mavis Live instances in the cloud, giving control to broadcasters to make their own tailored output.

It's a sort of a new spin on that host broadcast feed, because actually you're putting the control into the hand of the broadcaster, to be able to compliment that world feed with additional feeds

The original iteration of Mavis Live was designed for digital output, but the pandemic changed those plans. The team has reengineered the technology over the last six to nine months to work in a broadcast model, so we can actually ingest interlaced and produce interlaced, in a way that we can go into someone's MCR, Patrick Holroyd, Mavis Broadcast CEO and co-founder, states. The [European Athletics Indoor Championships 2021] was the first time we rolled out that more broadcast flavour of the system, which was running on an interlaced traditional pipeline, notes Holroyd.

An end-to-end solution, Mavis Live utilises the power of the cloud to enable remote virtualised live production, now catering for both progressive and interlaced workflows. Boasting a full broadcast feature set, the inbuilt functionality includes vision and audio mixing, instant replay and talkback.

The France T l visions operator of Mavis Live at the European Athletics Indoor Championships 2021 picked up the system and began using it intuitively within minutes

Creating additional programming

On how the relationship with the EBU began, Holroyd says when Mavis Broadcast ran a BETA programme for Mavis Live early in 2021, the EBU came forward to help test the system. He continues: That relationship grew. Their need was to help compliment the services that they are giving to their broadcast members. They have a number of broadcasters who obviously can't be on site at the moment because of all the restrictions, and perhaps in the future they don't want to go on site. So [the EBU's] vision was to in addition to providing them with the integrated feed, the world feed that was getting produced and every broadcaster was taking to give them the capability to create their own additional programming around that.

Adds Phil Watten, CTO and co-founder at Mavis Broadcast: The way we did that was that onsite [at the European Athletics Indoor Championships] the EBU had a number of feeds that they were producing. They presented us [with] four separate feeds, one of which was the integrated, and the other three were field. We took those four feeds and put them into three different instances of Mavis for three different broadcasters, effectively giving each broadcaster the capability to be able to cut away from the integrated feed and help tell their narrative, their story; follow their own athletes, etc. So it's a sort of a new spin on that host broadcast feed, because actually you're putting the control into the hand of the broadcaster, to be able to compliment that world feed with additional feeds.

Of France T l visions, RTE and SVT, the three broadcasters that used Mavis Live during the event, the French broadcaster used the system significantly and broadcast its output on its digital channels, while Irish RTE and Swedish SVT used the system as part of internal tests.

One of the things that the French broadcaster did was there was a French athlete in the main event on the integrated feed and they did a picture in picture because there was also a French athlete in the triple jump. So that's kind of how you can start to tell the story in parallel, Watten notes.

Adds Franck Choquard, head of content and platforms at Eurovision Sport: Thanks to the great support of the Mavis team, we can begin to open up the potential of live cloud production for EBU Members and federations' platforms.

Mavis Broadcast is now in discussions with the EBU about how to take the trial of Mavis Live forward for EBU members

Moving forward end to end

Now Mavis Broadcast is in discussion with the EBU about how to take the relationship forward, specifically by enabling Mavis Broadcast to take control of the entire feed production workflow to be able to reduce latency on the system to six to seven frames, using an underlying piece of technology developed by the company.

Mavis Broadcast intends to use Mavis Live Streaming Protocol (MLSP), which means all content is connected in a Mavis-controlled ecosystem through the cloud, from and to the various end points, therefore removing latency from the workflow and ensuring more control and reliability for end users.

All the kit in the system from apps and interfaces, to a small encoder that clips to the back of
LINK: https://www.svgeurope.org/blog/headlines/eurovision-sport-enables-enha...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

15/07/2026

S&P Analysis: Three Quarters of Americans Watch Live Sports

Share Copy link Facebook X Linkedin Bluesky Email...

15/07/2026

Scripps Sports, Ion Score Women's Volleyball Rights

Share Copy link Facebook X Linkedin Bluesky Email...

15/07/2026

NVIDIA and Japan Bring Full-Stack AI and Robotics to Every Industry

Home to leading manufacturers, robotics pioneers and infrastructure builders, Japan is one of the world's centers of AI - building across the full stack wit...

14/07/2026

Bowling Green State Upgrades Doyt Perry Stadium With New Daktronics LED Display

South end zone videoboard, cloud-based control system will be ready for 2026 football season...

14/07/2026

Mizzou Athletics Launches Connected Digital Platform

Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...

14/07/2026

DePaul Athletics, Playfly Sports Agree to Multimedia Rights Partnership

Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...

14/07/2026

American Association Expands Broadcast Reach Through FanDuel Sports Network Partnership

Independent league adds 14 regional sports network affiliates, growing distribut...

14/07/2026

Euroleague Basketball Introduces Euroleague Basketball+ Digital Ecosystem Initiative

New strategy aims to unify competitions, content, fan engagement, and commercial...

14/07/2026

Professional Fighters League, ESPN Reach Multi-Year Media Rights Deal for Brazil

ESPN and Disney+ become exclusive home of PFL events in key international MMA market...

14/07/2026

TEGNA Names Scott Gill VP of Technology and Operations

Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...

14/07/2026

Guest Post: Dynamic Media Facilities Could Reshape the Future of Broadcast Workflows

Submitted by North American Broadcasters Association (NABA) As broadcasters con...

14/07/2026

Bayerischer Rundfunk Debuts Fully Software-Defined SMPTE ST 2110 Radio OB Van Built Around Lawo Technology

Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...

14/07/2026

Scripps Sports, ION Secure U.S. Rights to 2027 FIVB Womens Volleyball World Cup

Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...

14/07/2026

FloSports Lands Exclusive U.S. Rights to IIHF Mens World Championship Beginning in 2027

FloHockey to stream every game of the annual international tournament under four...

14/07/2026

Minnesota Lynx Add Three Games to KARE 11s Over-the-Air Schedule

Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...

14/07/2026

Avalanche Tones debut with Chainsaw Suite

Plug-ins for heavy music Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...

14/07/2026

IK Multimedia introduce ReSing Voices Brazilian Pack

Launched alongside new Singer Showcase purchase model IK Multimedia's innovative vocal-synthesis software has just gained its latest voice add-on, the R...

14/07/2026

MIDI Innovations Awards 2026

Registration open until 1 September 2026 The MIDI Association have revealed that the registration deadline for this year's MIDI Innovation Awards has no...

14/07/2026

Launchkey MK4 88 joins Novation line-up

88-note model completes MK4 range Novation have just introduced the final model in their flagship MIDI controller keyboard range, the Launchkey MK4 88. Roun...

14/07/2026

CBS Atlanta Adds a Noon Newscast

Share Copy link Facebook X Linkedin Bluesky Email...

14/07/2026

Tegna Names Scott Gill VP, Technology and Operations

Share Copy link Facebook X Linkedin Bluesky Email...

14/07/2026

Colorado Wildfires Bring Close Call for Broadcasters

Share Copy link Facebook X Linkedin Bluesky Email...

14/07/2026

IBC2026 sets conference agenda

IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...

14/07/2026

Nominations for Best of Show Awards at IBC2026 Now Open

Share Copy link Facebook X Linkedin Bluesky Email...

14/07/2026

Broadcast Solutions delivers industry-first software-defi...

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...

14/07/2026

UPDATED: Scripps, DirecTV End Blackout, Ink New Retrans Deal

Share Copy link Facebook X Linkedin Bluesky Email...

14/07/2026

12 States Sue to Block $110 Billion Warner Bros./Paramount Merger

Share Copy link Facebook X Linkedin Bluesky Email...

14/07/2026

Heidi Raphael to Head N.Y. State Broadcasters Association

Share Copy link Facebook X Linkedin Bluesky Email...

14/07/2026

CBS Atlanta Expands Live Local News Programming

Share Copy link Facebook X Linkedin Bluesky Email...

14/07/2026

Nemotron Labs: How Open Models Give Enterprises and Nations AI They Can Trust, Control and Customize

Editor's note: This post is part of the Nemotron Labs blog series, which exp...

14/07/2026

Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters

Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters BroadcastBroadcast EquipmentLive StreamingBroadcast Studio2026 14 July Writ...

14/07/2026

First look revealed for Friday the 13th prequel, Crystal Lake, from A24 coming to Sky and NOW in the UK and Ireland this October

Tuesday 14 July 2026 First look revealed for Friday the 13th prequel, Crystal ...

14/07/2026

Surround Is Still the Standard

When immersive audio dominates industry headlines, it's easy to assume that every broadcaster is preparing for an Atmos future. The reality is quite differ...

14/07/2026

Fresh Thinking from MAD//Fest London 2026

Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest ma...

14/07/2026

Seven paradoxes shaping the next era of media production - Episode 3

Why Trusted and Secure Media Operations Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operati...

14/07/2026

How Merchants Can Prepare for the Next Evolution in Digital Commerce

Pilot Project Shows How Retailers Are Prepared for the Next Step in the Evolution of Digital Commerce Arvato Systems Drives Agentic Commerce Forward G terslo...

14/07/2026

Building a more sustainable future - Our commitment to climate action

As part of this commitment, weve joined the SME Climate Hub, publicly pledging to: measure our greenhouse gas emissions reduce them in line with a net zero p...

14/07/2026

Why Performance per Watt Is the Ultimate Metric for AI Infrastructure Efficiency

Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...

13/07/2026

BravesVision GM Jeff Cravens on Launching MLB's Newest Team-Owned Network in 35 Days

The Braves opted to keep production in-house rather than hand it off to MLB...

13/07/2026

Behind The Mic: Adam Schefter Signs Multi-Year Extension with ESPN

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

13/07/2026

Eurovision Sport and European Athletics Bring Live Athletics to More Fans with Multilingual AI Commentary Initiative

Eurovision Sport is making live athletics more accessible to fans than ever befo...

13/07/2026

Milwaukee Bucks Return to Full-Season Over-the-Air Television for First Time in 31 Years

The Milwaukee Bucks will return to full-season over-the-air television for the 2...

13/07/2026

SMPTE Expands Education Offerings with Connected Learning Path for IP Media Workflows

SMPTE has announced an expanded education pathway for media technology professio...

13/07/2026

Vizrt Graphics Power Netflix MVP MMA Event at Intuit Dome

Vizrt has announced that its graphics technology was used by broadcast design agency Girraphic for Netflix's debut MVP MMA event, broadcast live from the In...

13/07/2026

ARRI To Sell Global Rental Business to H2 Equity Partners in Management Buyout

ARRI has announced an agreement to sell its global rental activities in Europe, the United Kingdom, and North America to H2 Equity Partners through a management...

13/07/2026

DAZN and Premier Boxing Champions Announce Global Broadcasting Partnership

DAZN has announced a partnership with Premier Boxing Champions (PBC) to bring PBC fight nights to DAZN subscribers globally. The partnership begins Saturday, Ju...