Nunchaku s Roi Ricci Redefines Personal Space For Toyota Tundra

Los Angeles/Buenos Aires-based Nunchaku director Roi Ricci tests the limits of too close for comfort' in the humorous new :15 online spot Sauna for Toyota out of Conill Advertising, Los Angeles. The spot features a husky man squeezing his way onto a crowded bench of sweaty sauna-goers, instantly making the experience less-than-relaxing for everyone. Ricci paid careful attention to casting for this campaign, choosing actors that he was able to work with to illicit the subtle, relatable performances so essential to the satirical humor. During filming, he worked strategically to ensure that not only were all the comedy beats hit, but that he was providing the best possible takes to allow the humor to be enhanced the humor in editorial.

The campaign also includes the :15, Boyfriend, which features a carpooling father who finds smug satisfaction when the ample cabin room in his Toyota Tundra does not provide close enough quarters for his his tween daughter and her boyfriend to sneak a cross-seat hand holding session.

Click HERE to see the spots.

Credits:

Client: Toyota

Product: Tundra

Titles: Sauna, Boyfriend 2x :15

National Targeted Advertising & Strategy Manager: David Chung

Advertising & Strategy Planner: Jessica Geremia

Advertising & Strategy Planner: Alexander Du

Agency: Conill Advertising, Los Angeles

Group Creative Director: Veronica Elizondo

Copywriter: Marcela Angeles

Art Director: Grace Espejel

Management Supervisor: Annalise Rodli

Account Supervisor: Christine Jahina

Sr. Account Executive: Ruben Sierra

Dir. of Prod. Services: Lourdes Caballero

Agency Producer: Krysta Rosales

Production: Nunchaku

Director: Santiago (Roi) Ricci

Executive Producer: Leda Nasio

Producer: Valentina Bove

DP: Kris Carillo

1st AD: I igo Oleaga

Production Designer: Nick Goodman

Casting Director: Eric Erdek

Wardrobe Stylist: Malcolm Macani

Hair/Make Up: Yusuke Tateishi

Editorial & Post: MAkinE Studios

Executive Producer: Alejandra Padua

Post Supervisor: Eduardo Garcia

About Nunchaku

Nunchaku has infused global creativity and production expertise into a diverse range of advertising projects since 2002. With a knack for absurd, witty and character-driven storytelling, the Buenos Aires-based production and production services company breathes a unique brand of energy and enthusiasm into every project they take on. Led by former agency creative and director Nicolas Nico Kasakoff and Executive Producer Leda Nasio in LA. Nunchaku, characterized for having a swift production prowess and visionary eye, aims to bring fresh and creative ideas to the US Hispanic market.

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LINK:	http://news.creativecow.net/story/873401...
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