
WBRE/WYOU of Wilkes-Barre, Pa., uses Telestream to transcode its media files.
OTTAWA The move from videotape to file-based video recording has resulted in unexpected chaos for TV stations both large and small. The reason? In addition to downloading network and syndicated video content files, TV stations must cope with whatever file formats their own camcorders and editing systems are using; plus an ever-growing range of compressed file formats being submitted by local advertisers and citizen news reporters. These incoming formats have to be rendered compatible with their file-based playout systems, in order for the videos to be broadcast on air.
This is where transcoding comes into play. Transcoders use a range of video codecs to translate video from one format into another that is compatible with a station's file-based playout system.
The challenge for transcoder equipment manufacturers is to keep up with the ever-increasing number of file-based video systems being released to a standards-averse marketplace. We are constantly having to refine our transcoders to deal with video codecs that are unfamiliar to us, said Paul Turner, vice president of enterprise product management at Telestream, a Nevada City, Calif.-based provider of transcoding technology. The other day, someone came to use seeking a transcoder for the Blink video file standard. We'd never heard of Blink before. It took some digging to discover that Blink is used by a very miniaturized video camera.
A BROADCASTER'S TALE
WBRE/WYOU, a twin station operation based in Wilkes-Barre, Pa., handles local news for NBC, CBS, and local Fox affiliate WOLF-TV, according to Heidi VanEssendelft-Roach, engineer for the stations. We use an Omneon file server for playout and storage, and all the file formats we receive have to be made compatible to this system in order to work. We're getting everything from MOV, MPG4 and MP4 to whatever someone might be using to make their own local commercials, or viewer-shot local news video.
Heidi VanEssendelft-Roach, WBRE/WYOU station engineer
WBRE/WYOU originally started transcoding using a system connected to its ftp site. However, they found that it couldn't handle all of the file formats coming into the stations. We had issues with letter-boxing and losing closed-captioning as well, said VanEssendelft-Roach. The stations recently turned to Telestream to help out.
With the Telestream system, you put the incoming video files into a hot' folder, where they are detected by the software and sent to a second folder for processing, said Turner. The finished transcode files are then sent to a third folder, where they can be transferred to the playout server.
Telestream does provide an auto-detect function, where its software figures out what file formats the incoming video files are in, and how best to transcode them. We have a feature that allows the broadcaster to define the video quality they are looking for, Turner said. If the specified codec doesn't deliver this, the system will automatically try transcoding the video using another codec that might.
WRBE/WYOU didn't buy this option, so its staff have to manually define what the incoming file folders are before the Telestream transcoding can redo them. We have to tell this analysis software what file format we are working with, and let if know if the file has surround sound, because it won't auto-detect it, said VanEssendelft-Roach. Still, the current system is a vast improvement over how we did things before; namely going to the Creative Services department and asking them to transcode the file in Adobeinto something the Omneon could use. The new software also allows us to blow up letter-boxed videos into full 16:9, which looks much better on air.
A GROUP OPERATOR'S PERSPECTIVE
KTVZ of Bend, Ore., uses the Elemental Server transcoder to handle all of its video ingests.
News-Press & Gazette Broadcasting is a family-owned media company with TV stations across the mid- and western United States. KTVZ (NBC/Fox/CW) of Bend, Ore., belongs to a 10-station group with a centralized master control, where the company uses an Elemental Server transcoder to handle all of its video ingests.
We started using transcoding five years ago, said Jim DeChant, the company's director of technical operations. Before we did, our video had become quite inconsistent to work with. The video files from the networks and syndicators would usually work with our playout system, but the ones we got from local advertisers on memory sticks typically didn't. That's how we get most of our local content these days: memory sticks!
Beyond resolving News-Press & Gazette Broadcasting's video file chaos, DeChant said that the Elemental transcoders have helped keep equipment costs down. These units come with their own GPUs [onboard processors for rendering video, like those found on plug-in computer video cards], he explained. Having these GPUs onboard meant that we didn't have to build a server farm to support transcoding. That reduces our capital costs, which we appreciate.
There's a moral to these tales, and it is that TV stations of all sizes need reliable, capable transcoders in-house to make the range of video files they receive ready for playout. In the days of videotape, the most you might have to deal with is VHS or Hi8, said Turner. Today, the variety of video file formats just keeps increasing and broadcasters have to be able to work with all of them!
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13 with guest ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
04/12/2025
Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...
04/12/2025
Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...
04/12/2025
Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...
04/12/2025
Creative software developer Foundry today announced Mari 7.5, the latest iteration of its artist-friendly paint toolset that can handle large, detailed assets w...
04/12/2025
Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at Dreamforce 2025 in San Francisco providing...
04/12/2025
LTN's purpose-built IP video network brings all-movie diginet to over 100 stations and streaming platforms in just three months while eliminating satellite ...
04/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with ThinkAnalytics, the global leader in AI-powered data a...
04/12/2025
The HELM, a global expert in cinematic live broadcast and high-end production workflows, has signed a partnership agreement with Keslow Camera, one of North Ame...
04/12/2025
At ISE 2026, LiveU will showcase its expanded IP-video EcoSystem, enabling broadcasters, sports, production companies and pro-AV professionals to share their st...
04/12/2025
Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs ha...
04/12/2025
MUNICH and MILAN Warner Bros. Discovery said HBO Max is expanding into Germany, Italy, Austria, Switzerland, Luxembourg and Liechtenstein on Jan. 13, 2026, and ...
04/12/2025
SAN FRANCISCO AudioShake has launched its first streaming-capable software development kits (SDKs) designed specifically for real-time music detection and copyr...
04/12/2025
NASHVILLE The mobile and REMI production company TNDV has announced that it headed south into Mexico to live-produce the three-day 2025 Zane Grey Championship P...
04/12/2025
BURBANK, Calif. Hollywood Professionals Association Executive Director Phil Kubel has stepped down from the organization to pursue new opportunities, the group ...
04/12/2025
WASHINGTON The Federal Communications Commission said it has closed 2,048 inactive proceedings, the largest number of dormant dockets ever terminated in a singl...
04/12/2025
A new tech blog from Netflix highlights the importance of the AV1 open video codec, which now powers about 30% of the platform's streaming and discusses a v...
04/12/2025
Following today's EBU Winter General Assembly in Geneva at which Israel's participation in the 2026 Eurovision Song Contest was confirmed, RT 's pos...
04/12/2025
Thursday 4 December 2025
Sky set to co-produce the story behind the world's most famous whale
Image Credit - Free Willy Keiko Foundation
Sky will co-pro...
04/12/2025
Thursday 4 December 2025
Sky Original documentary Murder at the Post Office to ...
04/12/2025
Back to All News
Hugo Silva, Leonor Watling, Esther Acebo and Gorka Otxoa Star ...
04/12/2025
Back to All News
Step Inside the World of Troll 2: VFX Breakdown Featuring Dire...
04/12/2025
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixstor & N...
04/12/2025
FOX Advertising Announces Plans for 2026 Upfront Presentation Annual Presentation for Advertisers to Take Place Monday, May 11 at New Location, the Historic N...
04/12/2025
Developers, researchers, hobbyists and students can take a byte out of holiday s...
04/12/2025
The ninth series of Dancing with the Stars returns to screens in early
2026 and will be proudly sponsored by Hyundai
Filling our Sunday evenings with glitz an...