A new ebook from Rohde & Schwarz addresses how broadcasters can maintain the high quality content offering as options continue to grow, and how mobile network operators can safeguard against coverage outages
Sponsored Content
Published: October 12, 2021 Updated: October 14, 2021
A new ebook from Rohde & Schwarz addresses how broadcasters can maintain the high quality content offering as options continue to grow, and how mobile network operators can safeguard against coverage outages
target=_blank title=Share on LinkedIn class=share-linkedin>
As 5G stands poised to disrupt every area of content delivery, from in-car entertainment and smart devices to live sports and VoD, business models are getting ready to adapt to this bold new ecosystem. How will broadcasters maintain the high quality audiences have come to expect as content options continue to grow? Can mobile network operators safeguard against coverage outages with so many devices live streaming simultaneously? Rohde & Schwarz addresses these concerns and more in its brand new ebook, 5G Broadcast/Multicast: Redefining the Future of Content Delivery.
Introducing the concept of 5G broadcast/multicast, the white paper explores the benefits of its one source to many destinations approach to traffic distribution. By combining unicast and multicast modes, 5G paves the way for the future of media delivery, significantly reducing congestion, latency and capex/opex burdens. The same infrastructure that delivers content to TVs and smartphones can concurrently deliver to smart devices and even vehicles, allowing drivers and passengers to not only receive entertainment but also essential weather and map updates.
The ebook considers a future that is home to 10,000 smart devices per square kilometre. Using the one-to-many approach, vital software and firmware updates or bug patches can reach multiple smart home appliances and wearable devices at once. Meanwhile, the potential for multicasting from stadiums and venues offers sports fans new opportunities with additional camera angles, replay features and bespoke commentary options, generating up to 12 per cent of additional revenue per game in the form of ticket upgrades.
As for VoD, Rohde & Schwarz estimates that 35 per cent of current mobile traffic can be preloaded thanks to 5G broadcast/multicast. The usual buffering, latency and pixelation that occurs when viewers are on the go could be consigned to history if content is efficiently delivered to all interested devices in parallel, allowing viewers to pick up their phone in the morning to find their videos ready to watch in high quality. Live commerce is also set to revolutionise the retail industry via 5G-enabled live streaming. VR lets users view an item from every angle while making purchasing decisions, and without a queue in sight.
By offering multicast as a service, Rohde & Schwarz opens up all these opportunities at the same time; a business model specially designed to optimise the delivery of one-to-many content and solve the challenges operators face in this exciting new landscape. Currently only 46 per cent of network operators are able to convert the next-generation increase in data consumption into revenue. Through 5G broadcast/multicast technology, whether leveraging a dedicated, mixed or hybrid service, operators can ensure they stay ahead of the curve.
Download 5G Broadcast/Multicast: Redefining the Future of Content Delivery today to find out more.
data-src=https://www.tvbeurope.com/wp-content/themes/tvbeurope/library/images/tvbe-subs.jpg width=729 height=90>
Europe Stories
03/12/2021
Thursday 2 December 2021 Beverley Callard (Coronation Street) is set to star as Pauline in Golds recently announced comedy, Newark, Newark. The series is produc...
02/12/2021
First-ever additional proton therapy center order from an existing facility in J...
02/12/2021
TVBEurope talks to Take 1 CEO Louise Tapia about the companys work providing sub...
02/12/2021
1st December 2021 UKTV today announces that Alibi has secured rights to the UK b...
02/12/2021
Net Insight's automatable JPEG XS products for IP and Cloud deliver resource savings
Stockholm, Sweden - Net Insight announces the launch of JPEG XS applic...
02/12/2021
Signal source analyzer from Rohde & Schwarz in operation at laboratories of US A...
02/12/2021
Wuppertal December 2, 2021
Riedel Continues Growth Path and Expands Leadership Structure As part of its global growth strategy, the Riedel Group announces a s...
02/12/2021
Nokia to drive KDDI's 5G transition with standalone core and monetization so...
02/12/2021
Nokia Corporation financial calendar for 2022
Nokia Corporation
Stock Exchange Release
2 December 2021 at 08:00 EET
Nokia Corporation financial calendar ...
02/12/2021
Nokia deploys 400GE IP solution to enable TOP-IX to scale its interconnection in...
02/12/2021
Fujifilm wins top award for its service operation Fujifilm's UK Graphics Service team wins big at the European Field Service Awards
December 2, 2021
Pr...
02/12/2021
Photo credit: (Shutterstock)
Press release - 2 December 2021 13:07
Eutelsa...
02/12/2021
All Press ReleasesShare
All Press Releases
Enterprise And Media Organization...
02/12/2021
Toru , Poland, became a top destination for cinematographers and cinephiles once again this November when Camerimage rolled out its red carpets. After last year...
02/12/2021
Launch of a pioneering Media & Entertainment partnership enabling cloud migratio...
02/12/2021
Apple today revealed the 2021 App Store Award winners, recognising the 15 best apps and games that helped users tap into personal passions, discover creative ou...
02/12/2021
RT Creative Futures, which recently took place in UCD, gathered 20 aspiring media professionals from communities traditionally under-represented in the Irish m...
02/12/2021
New appointments to EBU Executive Board...
02/12/2021
LiveU Expands its Live Production Platform with the Launch of Air Control, A Clo...
02/12/2021
Im A Celebrity...Get Me Out Of Here! Thursday 2 December preview (video)
Frankie and Naughty Boy take on todays Trial, Castle Scary-Oke.
Watch and embed this...
02/12/2021
How do we win the war for media and innovation talent?...
02/12/2021
Join us for heart-warming, joyful and unmissable moments in entertainment, drama, and documentaries
Brand new specials top the line-up for a magical Christma...
01/12/2021
The songs we listen to and the playlists we create are reflections of us. They m...
01/12/2021
Wrapped isn't just for fans-it's for creators too. And today, Spotify fo...
01/12/2021
Spotify Wrapped: You eagerly anticipate its arrival. You swoon over the in-app e...
01/12/2021
Si el 2020 fue el a o que puso al mundo de cabeza, el 2021 fue el a o en que nos acostumbramos a ver las cosas al rev s. Con la noci n de lo normal arrojada p...
01/12/2021
What did your 2021 sound like? Did you fall back in love with a past favorite artist, sample a genre you'd never listened to before, or binge true crime pod...
01/12/2021
If 2020 was the year that flipped the world on its head, 2021 was the year that we got used to seeing things upside down. With normal thrown out the window, p...
01/12/2021
Health and safety plan updated for 2022 event
01 December 2021, London: As MWC Barcelona returns for another in-person event in 2022, the health and safety of...
01/12/2021
Show filmed season four at Pixomondos virtual production stage in Toronto
By Jenny Priestley
Published: December 1, 2021 Updated: December 2, 2021
Show fi...
01/12/2021
Located in the eastern Dutch town of Hengelo, the Metropool is a long-established live music venue featuring a huge range of acts and genres. It moved to its pr...
01/12/2021
Amsterdam, 01 December 2021 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a leading global provider of connectivity and internet services, today announc...
01/12/2021
Sky has today published a case study revealing that Game Zero, the Premier League match held between Tottenham Hotspur and Chelsea in September, achieved net ze...
01/12/2021
Sky & NOW will be celebrating Harry Potter's 20th anniversary in style this ...
01/12/2021
Home
News & Press Releases
Spokespeople
Assets
Blog
Contact us
...
01/12/2021
Rohde & Schwarz demonstrates robust data link communication for rotary wing airc...
01/12/2021
From the lab to the proving ground: Rohde & Schwarz and Audi cooperate on Cellul...
01/12/2021
By Tom Jahr, General Manager at NAGRA DVNor
I was recently joined by a fantastic line-up of panelists where we discussed the VOD explosion we're all curren...
01/12/2021
By Rafael Rivera, Solutions Marketing Manager
Friday night, a long week behind ...
01/12/2021
Fujifilm announces additional surcharge for its aluminium offset printing plates
December 1, 2021
Print
Fujifilm announces today that it will be adding an...
01/12/2021
Over the past 15 years, Apple customers have played a critical role in (RED)'s fight to end AIDS through support to the Global Fund, which provides critical...
01/12/2021
The Republic of Ireland's record 11-0 win over Georgia last night in their FIFA Women's World Cup 2023 qualifier in Tallaght Stadium also drew a record ...
01/12/2021
Barco 's expanding Alliance program elevates ClickShare to the most universa...
01/12/2021
ITV launch star-studded Christmas Ad with Britain Get Talking message
The UK's most recognised mental health campaign returns
ITV and STV's groundbre...
01/12/2021
Im A Celebrity...Get Me Out Of Here! Wednesday 1 December preview (video)
Naughty Boy, Adam and Simon take on The Savage Stakeout in tonights Im A Celebrity......
01/12/2021
1 December 2021, 05:30 (PST) New Survey from Dolby Reveals Shifts in Music List...
01/12/2021
MADSACK Media Group and Sportcast GmbH found joint venture for TV outside broadc...
30/11/2021
During the holidays, the right audio can add that perfect finishing touch to a white elephant gift swap or cookie decorating party. Curating the listening exper...
30/11/2021
Complete CSIR Interference Mitigation Solutions Round Out Security Features for MILSATCOM
Herndon, Va., November 30, 2021 - iDirect Government (iDirectGov), a...
A new ebook from Rohde & Schwarz addresses how broadcasters can maintain the high quality content offering as options continue to grow, and how mobile network operators can safeguard against coverage outages
