A new ebook from Rohde & Schwarz addresses how broadcasters can maintain the high quality content offering as options continue to grow, and how mobile network operators can safeguard against coverage outages
Sponsored Content
Published: October 12, 2021 Updated: October 14, 2021
A new ebook from Rohde & Schwarz addresses how broadcasters can maintain the high quality content offering as options continue to grow, and how mobile network operators can safeguard against coverage outages
target=_blank title=Share on LinkedIn class=share-linkedin>
As 5G stands poised to disrupt every area of content delivery, from in-car entertainment and smart devices to live sports and VoD, business models are getting ready to adapt to this bold new ecosystem. How will broadcasters maintain the high quality audiences have come to expect as content options continue to grow? Can mobile network operators safeguard against coverage outages with so many devices live streaming simultaneously? Rohde & Schwarz addresses these concerns and more in its brand new ebook, 5G Broadcast/Multicast: Redefining the Future of Content Delivery.
Introducing the concept of 5G broadcast/multicast, the white paper explores the benefits of its one source to many destinations approach to traffic distribution. By combining unicast and multicast modes, 5G paves the way for the future of media delivery, significantly reducing congestion, latency and capex/opex burdens. The same infrastructure that delivers content to TVs and smartphones can concurrently deliver to smart devices and even vehicles, allowing drivers and passengers to not only receive entertainment but also essential weather and map updates.
The ebook considers a future that is home to 10,000 smart devices per square kilometre. Using the one-to-many approach, vital software and firmware updates or bug patches can reach multiple smart home appliances and wearable devices at once. Meanwhile, the potential for multicasting from stadiums and venues offers sports fans new opportunities with additional camera angles, replay features and bespoke commentary options, generating up to 12 per cent of additional revenue per game in the form of ticket upgrades.
As for VoD, Rohde & Schwarz estimates that 35 per cent of current mobile traffic can be preloaded thanks to 5G broadcast/multicast. The usual buffering, latency and pixelation that occurs when viewers are on the go could be consigned to history if content is efficiently delivered to all interested devices in parallel, allowing viewers to pick up their phone in the morning to find their videos ready to watch in high quality. Live commerce is also set to revolutionise the retail industry via 5G-enabled live streaming. VR lets users view an item from every angle while making purchasing decisions, and without a queue in sight.
By offering multicast as a service, Rohde & Schwarz opens up all these opportunities at the same time; a business model specially designed to optimise the delivery of one-to-many content and solve the challenges operators face in this exciting new landscape. Currently only 46 per cent of network operators are able to convert the next-generation increase in data consumption into revenue. Through 5G broadcast/multicast technology, whether leveraging a dedicated, mixed or hybrid service, operators can ensure they stay ahead of the curve.
Download 5G Broadcast/Multicast: Redefining the Future of Content Delivery today to find out more.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
A new ebook from Rohde & Schwarz addresses how broadcasters can maintain the high quality content offering as options continue to grow, and how mobile network operators can safeguard against coverage outages
