New rules to combat high call costs and scams Add to Your Pages
01 October 2018
Phone users will be protected from high charges for calling 070' numbers which are often mistaken for mobiles, but cost much more to call.
Ofcom has decided to cap the wholesale cost of connecting 070 calls, to help protect callers from fraud and unexpected call costs.
070 numbers are designed to be used as a follow me' service, where calls are diverted from one number to another, so the person being called can keep their own number private. For example, classified adverts often use these numbers instead of someone's private number. Small businesses and sole traders also use them to make it easy to manage calls.
But 070 numbers are often mistaken for mobile numbers (which always begin with 07'), even though they are more expensive to call. Phone providers currently charge between 45p and £1.10 per minute for calls to 070 numbers.[1] This can result in bill shock' for consumers, who may be unaware of the cost of the call. There were 2.6 million calls to 070 numbers last year.
Ofcom is concerned that these numbers have sometimes been used to defraud people. We have uncovered evidence of scams, such as missed calls and fake job adverts, that take advantage of consumers' lack of awareness of these high prices. An estimated minimum of 20% of 070 calls involve some form of fraudulent activity.
To address this, we are imposing new rules[2] to cap the wholesale cost of calling 070 numbers. This is the price that any company controlling an 070 number can charge the caller's phone company for connecting the call. At the moment, this can be as much as 39p per minute.
The new 070 wholesale price cap will be aligned with the existing cap set by Ofcom for calls to mobile numbers currently around 0.5 pence per minute.[3] This will remove the incentive for scams by significantly cutting the revenue available from using these numbers.
This move should also clear the way for phone companies to include 070 numbers in free minute allowances, as they currently do for calls to mobiles.
Jonathan Oxley, Ofcom's Competition Group Director, said: Millions of calls are made to 070 numbers, but many people aren't aware of the high costs of calling them. This can lead to people receiving much higher bills than expected.
So we're slashing the wholesale cost of connecting 070 numbers. There's no reason why phone companies shouldn't pass this saving on to their customers as soon as possible.
Before the new price cap is introduced, providers who offer 070 number services may need to change the way they run their businesses, to comply with the new rules. This may include changing their billing systems and contacting their customers, or even moving to a different number range. So there will be a 12-month implementation period to make these changes before the new price cap comes into effect.
If any companies do move to other number ranges, it will be to ranges that our research suggests are more familiar to consumers, and people would have a better idea of the likely cost of calling them.
ENDS
NOTES TO EDITORS
Current maximum retail call prices for 070 in pence per minute (including VAT):
On 15 August, we published a draft statement of our decision and notified it to the European Commission for their review. The Commission had no comments. Our final decision therefore remains unchanged from that published in our draft statement in August.
Wholesale mobile charges in the UK have decreased significantly over recent years. In 1998, they were more than 13 pence per minute (ppm) on average. Following Ofcom intervention, these rates have been progressively decreasing, dropping to around 0.5ppm today which reflects the estimated cost of connecting a call using today's technology. See graph below:
Add to Your Pages
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
27/01/2026
Click for Japanese version
Tokyo, Japan - January 27, 2026 - Akamai Technolo...
27/01/2026
L-R: Jonathan Cuchacovich, Sonia Kennebeck, Alan Fischer, Daeil Kim, Andrew Sta...
27/01/2026
Today, Spotify is proud to support our partner Backline, an industry-leading men...
27/01/2026
With nearly 29 million monthly listeners and clear momentum on Spotify, Net n Ve...
27/01/2026
January 14, 2026
We are proud to share that 25 Ontario, First Gulf's commercial project located just two minutes from our head office, has been recognized ...
27/01/2026
January 22, 2026
First Gulf is excited to share that a full-building lease has been secured at 625 Bronte Rd in Oakville, part of Bronte Station Business Park,...
27/01/2026
January 23, 2026
First Gulf continues to demonstrate its commitment to high-performance, sustainable real estate with 351 King Street East achieving BOMA BEST ...
27/01/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...
27/01/2026
Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...
27/01/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...
27/01/2026
SipRadius, specialists in secure, low latency media transport, will show the pro AV community its end-to-end solution for high quality content distribution and ...
27/01/2026
Hiltron will highlight the fruits of its 45-plus years of experience in satellite communications system integration and product development at the annual GovSat...
27/01/2026
Klvr will demonstrate how its Charger Pro solution is delivering cost reduction and performance benefits for live entertainment and pro AV markets at ISE 2026 (...
27/01/2026
Amino, a global media technology leader in enterprise video and digital signage, today announced that its Integrated Systems Europe (ISE) 2026 booth (4N700) wil...
27/01/2026
ANI, India's leading news agency and a major content provider across the Asia Pacific region, today announced a significant expansion of its long standing p...
27/01/2026
Independent analysis confirms faster encoding, lower CPU usage, and improved perceptual quality compared to CBR and CRF
VisualOn, a leader in multimedia playba...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
New agreement for uninterrupted UHF connectivity for Australian Defence Force through 2033, With Options Extending to 2041
Luxembourg, January 13, 2026 - Satel...
27/01/2026
Tuesday 27 January 2026
SNL UK creative team expands as Pauli Lovejoy, Annie Ha...
27/01/2026
Back to All News
When It Feels Real, Is It Still a Lie? The Art of Sarah' ...
27/01/2026
Back to All News
That Night premiering on Netflix March 13
Entertainment
27 January 2026
GlobalSpain
Link copied to clipboard
DOWNLOAD THE KEY ART
DOWNLO...
27/01/2026
Back to All News
Netflix Revealed the Future of Mexican Stories Coming in 2026
Entertainment
27 January 2026
GlobalMexico
Link copied to clipboard
Among t...
27/01/2026
Back to All News
Four New Japan Titles Announced for 2026: Viral Hit', On...
27/01/2026
Back to All News
What's Next on Netflix from Japan: Expanding the Possibili...
27/01/2026
AI, graphics and virtual software power new production capabilities...
27/01/2026
RT Supporting the Arts is delighted to support a dynamic programme of cultural events taking place across Ireland this February. From visual art, film, music, ...
26/01/2026
Music videos play a huge part in how fans connect with their favorite songs, but...
26/01/2026
NAIDOC launches 2026 theme 50 Years of Deadly , marks major milestone
25 January, 2026
Media releases
The National NAIDOC Committee has today unveiled its...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Advanced Systems Group (ASG) today announced an exclusive partnership with Nu Studio, the company behind the first modular, portable studio designed for immersi...
26/01/2026
OpenDrives, the leader in high-end video data management and workflow solutions, today announced an add-on investment to its previous funding rounds, led by IAG...
26/01/2026
SmallHD today announced a major update to its award-winning PageOS software, introducing Fleet Control, Portrait Mode, expanded Camera Control features, and Dow...
26/01/2026
Whether rigging a PTZ on a truss, sliding a Blackmagic camera across a mezzanine railing, or capturing the mayhem from inside a drum, Filipic delivers visuals t...
26/01/2026
Wuppertal January 26, 2026
Riedel and Media Tailor Deliver Unified Broadcast a...
New rules to combat high call costs and scams Add to Your Pages 
