Sony Pixel Power calrec Sony

The Global, Gen Z-Influenced Rise of Horoscope and Astrology Podcasts on Spotify

26/10/2021

Is Mercury in retrograde? What does your star chart say? Throughout history and across cultures, people have looked to the heavens for insights and inspiration to bring back to their daily lives. More recently, horoscopes and astrology found their way into pop culture, and over the past few years, onto the soundscape that is podcasts.

Back in September 2019, Spotify and Parcast launched Horoscope Today, a daily podcast that gives listeners a personal forecast-one for each of the 12 signs per day, 365 days a year. Since then, the show has been adapted into local languages for listeners in Brazil, Mexico, India, Indonesia, and Germany. (There's even a feed available in Australia and New Zealand that publishes the U.S.'s episodes a day early to account for the time change.)

In September, Parcast and Spotify brought Horoscope Today, or Tu Hor scopo de Hoy, to listeners in Spain. The first localization of Parcast's show-meaning it's not only translated, but also has unique horoscopes and messages for its Spanish audience-was prompted by the success of the original in the U.S. and in Mexico, especially among Gen Z, who are proving to be rabid connoisseurs of horoscopes.

Beyond Horoscope Today is a global landscape of future-focused shows featuring witches or tarot readings or-more simply-groups of friends discussing their star charts, many of which have a Gen Z host, audience, or theme. And while each differs in its approach and style, they offer something similar: a message from the universe.

Turn up the magic with Witch, Please in Mexico and Colombia Witch, Please debuted in August as a weekly exclusive Spanish-language Spotify production hosted by the witch, tarot reader, and astrologer Mika Vidente alongside apprentice and friend Fer Aldre. Each Monday, these magical hosts warmly and humorously guide listeners through the astrological climate of the week and the keys to face it with harmony according to tarot, horoscope, or astrological chart.

For Mika and Fer, being a witch is not just a hobby; it's a way of life. It centers on being rebellious while accepting there are things we cannot control. They also believe that being a witch requires them to connect with the energy of the universe to better know themselves, discover the magic within them, develop it, and grow to be better people. The younger generations have innate curiosity and turn to astrology because they have many questions to which they cannot find an answer in a broken physical world, the duo explained.

During the podcast, the two also read stories from the audience and give advice using tarot cards. The show mixes humor and practical astrology with basic concepts to help listeners in their daily lives.

Dial in to Central de Astrologia in Brazil Now ringing up those in Brazil who love advice, horoscopes, and a nostalgic aesthetic: The stars have aligned to bring you the Original Spotify podcast Central de Astrologia, which launched in September. This podcast's aesthetic is that of a classic telephone shopline from the '90s: bringing everything that heaven can offer you each week for the modest price of your attention. It's a lighter, almost satirical take on the horoscope.

With visual and sonic aesthetics reminiscent of the '90s, Central de Astrologia features internet astrologer Bruna Paludo, otherwise known as Madama Br000na, in discussions about astrology, self-care, and daily life issues. Tune in weekly for informative and funny episodes filled with special guests, audience interaction, current events, and memes. The show evokes the memories of the golden age of teleshopping and icons such as Walter Mercado, who founded the first call center based on astrology, and Susan Miller, who is famous for her accurate and constant advice in magazines and on the internet.

Find horoscopes in France on La Fabuleuse Horoscopes are becoming so ubiquitous that Gen Z podcasts on other topics will even, at times, dive into the world of astrology. One such example is a recent episode of the first French vodcast, La Fabuleuse. The podcast is hosted by Gen Z influencer and singer Bilal Hassani and his former roommates, who refer to themselves as the fabulous. Together, the five young guys break down notions of gender, sexuality, and what it means to be a 20-something in today's world.

The episode L'astrologie, des spoilers sur ta vie? (or Astrology: Spoilers for your life? ) is a seamless example of the ubiquity of the subject among Gen Z. The hosts explain the different forms of divination arts and debate whether it is a good idea to want to know your future. Like any good group of friends, they debate the merits behind reading horoscopes and how much stock to put into what they say.

Mediums, magic, and mysteries in the U.S. Parcast Studios is known for its riveting true crime, history, and supernatural podcasts. Its new Spotify Original series Mediums fits the bill, combining the history of clairvoyance in the U.S. with its foray into pop culture. And what's more: Shelby Scott, the host of Scare You to Sleep, is using her soothing voice to terrify once again.

Though a slight break from horoscopes, fans of the occult are bound to be spooked and shocked by this podcast. If you've ever tried to summon a spirit with a Ouija board or found Theresa Caputo on Long Island Medium fascinating, this Spotify Original is for you. Mediums details the history of clairvoyant figures, mostly women, in the United States. In the 19th century, the spiritualism movement grew in popularity and people began to turn to mediums to get answers about what happens after death-but not without consequence.

Ask the Tarot and you shall receive Finally, fans can get live horoscope advice every Thursday at 9 PM ET on Spotify Greenroom's Ask the Tarot. Each week, Michelle Tea, award-winn
LINK: https://newsroom.spotify.com/2021-10-26/the-global-gen-z-influenced-ri...
See more stories from spotify

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

20/06/2026

IK Multimedia introduce ReSing Doubling

New add-on creates doubles & vocal stacks IK Multimedia's latest ReSing add-on kits the innovative software out with the ability to automatically genera...

19/06/2026

Ninja AB from The Him DSP

Company launch comprehensive mix-comparison tool The Him DSP are a plug-in company founded by The Him, an EDM DJ and producer who has amassed over half a bi...

19/06/2026

Bitwig Studio 6.1 enters beta testing

Major Sampler upgrades introduced The latest version of Bitwig's DAW software has just entered public beta testing, and is available now for all users w...

19/06/2026

Akai Pro's MPC One & MPC Key 37 get G2 upgrade

Four times the power of their predecessors Akai Pro have just introduced upgraded versions of two of their popular standalone MPC systems, kitting them out ...

19/06/2026

How to watch the 2026/27 Premier League season on Sky Sports

Friday 19 June 2026 How to watch the 2026/27 Premier League season on Sky Sports Which matches are Sky Sports showing on the 2026/27 Premier League opening we...

19/06/2026

What's New at FilmLight? New York. 8 July 2026

Catch up on the latest developments across Baselight and Daylight v7, Nara and FilmLight API Wednesday 8 July, 5pm onwards Firehouse: DCTV, 87 Lafayette St, Ne...

18/06/2026

iamReverb gets an update

Improvements & new IR content iamReverb Audio have just launched a free update that kits their convolution reverb plug-in out with some new features and int...

18/06/2026

Two notes unveil Genome 2.0

Modelling suite gains improved captures, iOS support & more Two notes Audio Engineering have just announced the launch of Genome 2.0, a significant update t...

18/06/2026

VSL update Vienna Ensemble Pro 8

New AI assistance feature, video overhaul & more VSL have just announced the launch of Vienna Ensemble Pro 8.1 and 8.1V, a pair of major updates to their ev...

18/06/2026

The Great Roaming Rinse

New study reveals 10 hidden data drainers costing Brits hundreds abroad - and the holiday hotspots where you could get rinsed the mostThursday 18 June 2026 The...

18/06/2026

How to watch the 2026/27 Scottish Premiership season on Sky Sports

Thursday 18 June 2026 How to watch the 2026/27 Scottish Premiership season on Sky Sports Which matches are Sky Sports showing on the 2026/27 Scottish Premiers...

18/06/2026

Sky Sale: Latest deals now on, with discounts on iPhone Air & 2.5Gbps speeds

Thursday 18 June 2026 Sky Sale: Latest deals now on, with discounts on iPhone Air & 2.5Gbps speeds The latest deals have dropped from Sky Mobile, the award-wi...

18/06/2026

FOX Advertising and Toonstar Team to Create New Opportunities for Brands in Digital-First Animation

FOX Advertising and Toonstar Team to Create New Opportunities for Brands in Digi...

18/06/2026

Arqiva secures WTA Tier-4 accreditation

Arqiva's Crawley Court and Chalfont Grove teleports re-certified at highest World Teleport Association standard 18 June 2026, Winchester, UK - Arqiva, the ...

18/06/2026

Apple announces changes to iOS in Brazil - UPDATE - Posted on 18 June 2026

Apple today announced changes impacting iOS apps in Brazil that reflect a recent agreement with Brazil's competition regulator, the Conselho Administrativo ...

17/06/2026

SoundBridge 3.1.0 now available

New features, changes & bug fixes SoundBridge have just released another update for their remote collaboration-focused DAW - reviewed here in SOS March 2026...

17/06/2026

Fryette launch the Valvulator Mini

Valve-based front end for digital & modelling rigs The latest addition to Fryette's product range delivers a packed-down, pedalboard-friendly version of...

17/06/2026

The Biggest UK Pro Audio Show In 20 Years!

GearExpo UK - 27 June 2026 Sound On Sound are proud to announce GearExpo UK, a major new recording and music technology exhibition in London! This is the bi...

17/06/2026

Genelec introduce the 9402A System Management Device

SAM monitoring line-up gains Dante and AES67 support The latest expansion of Genelec's UNIO monitoring ecosystem introduces a new device that provides D...

17/06/2026

The R&SPR300 portable receiver from Rohde & Schwarz sets new standards in spectrum monitoring

The R&S PR300 portable receiver from Rohde & Schwarz sets new standards in spect...

17/06/2026

Elt Group and Rohde & Schwarz sign a cooperation agreement to explore commercial opportunities in electronic warfare and defense

Elt Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...

17/06/2026

** MEDIA ALERT ** By Popular Demand Shonen Jump Shop Returns to Los Angeles for Anime Expo 2026

** MEDIA ALERT ** BY POPULAR DEMAND SHONEN JUMP SHOP RETURNS TO LOS ANGELES...

17/06/2026

Two in three fans will connect to venue WiFi this World Cup, Sky Business research reveals

Wednesday 17 June 2026 Two in three fans will connect to venue WiFi this World ...

17/06/2026

Harmonic Completes Divestiture of Video Business to MediaKind

Transaction Positions Harmonic as a Pure-Play Broadband Company SAN JOSE, Calif. - June 17, 2026 - Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtual...

17/06/2026

FOX Advertising To Launch Industry's First End-to-End Agentic Advertising Platform, Powered by FOX AdStudio

FOX Advertising To Launch Industry's First End-to-End Agentic Advertising Pl...

17/06/2026

Building resilience in an era of compounding threats

How SGN is future-proofing critical national infrastructure with Arqiva Managed Connectivity. When disruption becomes the norm As Storm Eunice tore across the ...

17/06/2026

Good Vibrations hit Dublin and Limerick as RT Concert Orchestra plays the music of the Beach Boys

The RT Concert Orchestra will bring the timeless music of The Beach Boys to aud...

16/06/2026

Thomson launches new learning App

Thomson's highly regarded expert-led online learning courses are now easier to access on the go via our new App. Available now on Google Play Store, the J...

16/06/2026

Rumble three-band soft synth by UVI

Boasts individual synths for each band UVI's latest synth takes an interesting approach to synthesis, offering a trio of synth engines that each operate...

16/06/2026

PSP Levelizer: auto level adjustment plug-in from PSPaudioware

New intelligent auto-fader plug-in unveiled PSPaudioware's latest release offers automatic level adjustment and provides more detailed control than many...

16/06/2026

The Crow Hill Company launch Crystal Pads

New performance-focused library announced Crystal Pads is the latest addition to The Crow Hill Company's ever-growing product range, and according to th...

16/06/2026

GForce launch official Prophet-5 soft synth

Developed in partnership with Sequential In recent years, GForce Software have branched into official emulations of classic hardware synths, delivering a ha...

16/06/2026

DT 30 IE: New in-ears from beyerdynamic

Designed specifically for live performance monitoring beyerdynamic's latest announcement sees the company introduce an affordable in-ear monitoring syst...

16/06/2026

Cherry Audio recreate the Ensoniq ESQ-1

Official emulation celebrates iconic synth's 40th anniversary Cherry Audio have just introduced Ensoniq ESQ-1, an official recreation of the 1986 polyph...

16/06/2026

Rohde & Schwarz achieves highest number of GCF validated 3GPP NR NTN test cases for RF, RRM and PCT domains

Rohde & Schwarz achieves highest number of GCF validated 3GPP NR NTN test cases ...

16/06/2026

Hitachi and PESA Announce Strategic Partnership to Drive Growth in Poland's Rail Market

Bydgoszcz to Become a Local Centre of Excellence for Advanced Rail Technologies....

16/06/2026

Record audiences tune in for opening weekend of ICC Womens T20 World Cup 2026 on Sky Sports

Tuesday 16 June 2026 Record audiences tune in for opening weekend of ICC Women&...

15/06/2026

Rumble from UVI

Innovative three-band soft synth introduced UVI's latest synth takes an interesting approach to synthesis, offering a trio of synth engines that each op...

15/06/2026

Oram Awards 2026: Open call announcement

Applications now open for 2026 The Oram Awards have returned for 2026 to celebrate the unusual, unique and unfiltered creative worlds of women and gender-di...

15/06/2026

PSPaudioware release PSP Levelizer

New intelligent auto-fader plug-in revealed PSPaudioware's latest release offers automatic level adjustment and provides more detailed control than many...

15/06/2026

Greater Manchester Police installs Rohde & Schwarz security scanner for custody searches

Greater Manchester Police installs Rohde & Schwarz security scanner for custody ...

15/06/2026

The New Discovery Stack: AI, Metadata and Audience Intelligence

Insights from NAGRAVISION's latest industry webinar featuring One Hungary, Liberty Global and Media Press Group In this blog, Laura Rognoni explores the k...

15/06/2026

** MEDIA ALERT ** First-Ever Official Studio Ghibli Store Opens in the U.S.

** MEDIA ALERT ** First-Ever Official Studio Ghibli Store Opens in the U.S. Fans Can Step Into the World of My Neighbor Totoro, Kiki's Delivery Servic...

15/06/2026

Sky News takes viewers inside Minab in new film investigating primary school strike in Iran

Monday 15 June 2026 Sky News takes viewers inside Minab in new film investigati...

15/06/2026

Fox Corporation to Acquire Roku, Inc.

Fox Corporation to Acquire Roku, Inc. Combination Creates a Scaled Media and Technology Platform with Superior Reach, Engagement and Monetization Capability ...

14/06/2026

Detroit Drums from Iconic Instruments

Library captures 1960s R&B/pop drum sound Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...