Building City-scale 3D Location Fingerprint Maps for the 5G Era
KDDI CORPORATION
June 24,2019
We are pleased to announce that KDDI has entered into a strategic partnership with Sturfee Inc. (Headquartered in California, USA, CEO: Anil Cheriyadat, Sturfee) to jointly plan and develop services that utilize VPS technology, with the aim of creating a new communication scene in the 5G era and addressing spatial computing.
VPS (Visual Positioning Service) is deemed an evolution of the conventional Global Positioning System (Global Positioning System), a technology that matches 3D maps (3D Mesh), which are digital twins in the real world, with images taken through a camera installed in a smartphone or smart glass to identify highly accurate position information, including direction and orientation. Combined with AR (augmented reality), which also utilizes the camera functions of smartphones and smart glasses, it is expected to create a variety of new experiences, including digital signage and navigation linked to location information, as well as advertising, entertainment, art and education.
Sturfee has technology that can generate 3D location fingerprint maps for VPS from satellite imagery that can provide smartphones and wearable visual intelligence to recognize 3D surroundings anywhere in the city instantly. Compared to conventional method, for example 3D model generation using images taken with a smartphone or camera, it can make AR more seamless and more efficient for the entire city and space.
As part of this strategic partnership, KDDI will combine the VPS platform developed by Sturfee with KDDIs own content management server to offer VPS services to prospective customers and support their domestic usage.
Sturfees technology will be on display at KDDIs corporate event
KDDI 5G SUMMIT 2019 on June 27, 2019.
Anil Cheriyadat, CEO of Sturfee, says:.
Smartphones and wearables capable of recognizing and reacting to your surroundings using computer vision and AI will power the next era of communication in XR. VPS service could be a killer 5G service for smartphones and the anticipated large market for smart glasses in Japan. It is a great honor for us to be involved in making next-generation mobile computing happen in this field together with KDDI, one of the worlds largest telecommunications companies.
As KDDI works to integrate telecommunications with life design, we will fulfill our role as a company that provides excitement, creating new kinds of communication through XR applications in the 5G era to generate new experiential value.
1. Strategic Partnership Overview
Promotion of 3D location fingerprint map generation, joint planning and development for VPS in Japan
Promotion of demonstration tests with partner companies in Japan
2. Sturfee Technology Features
(1)
Precise, and extensive 3D location fingerprint maps
Sturfee can create City-scale 3D models, digital twins of the real world, from satellite imagery. A place where buildings exist, and where satellite photographs can be obtained, it is possible to make Sturfee VPS area.
AI-powered 3D Location Recognition
High esolution Satellite View
Satellite imaging allows us to analyze and organize ground data (trees, roads, and building geometries) from the sky and build a 3D mesh of the city.
City-scale Visual Fingerprint Map
Every single location is converted into a visual fingerprint using the ground data we analyzed from satellite imagery, transforming the city into a fingerprint map.
Computer Vision 3D Recognition
Our proprietary computer vision algorithms instantly extract visual fingerprint map to determine the users exact location and project e 3D mesh for AR usage.
--
(Store information in the city overlaid on the building)
(Show route to destination on road)
(2)
Realization of Marker-less AR outdoors
Instead of using the QR Code (trade mark of Denso wave, Ltd.), which has been used as a location marker in conventional AR services, you can use the landscape of the city itself, including buildings you normally see, to identify the location.
For example, when you get out of a subway station and go up to the ground, you can quickly identify the exact position and the direction to which you are facing by simply holding up your smartphone or smart glass camera. Compared with the existing method of locating using only GPS functions, you can expect to be less likely to get lost.
Moreover, since the surrounding buildings and roads can be grasped as three-dimensional objects, not only the location and direction can be determined, but also the city itself can be used as a 3D space, and by combining with AR technology, it becomes possible to offer more advanced games (Use absolute position information instead of relative one) with the city as the stage.
Recognize surrounding buildings and roads as 3D meshes
(image photo for illustration purposes only)
QR Code (R) is a trademark or registered trademark of DENSO WAVE CORPORATION.
Company and product names used throughout are the registered copyrighted property of their respective owners.
The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.
Asia, Australia & Oceanic Stories
11/09/2025
SBS shares Australian National Anthem in over 60 languages to foster belonging a...
05/09/2025
SBS kicks off a confident slate with the 2026 FIFA World Cup 2026 , premium dram...
05/09/2025
Today's Historic Settlement Underscores SBS's Powerful New Series The Pe...
04/09/2025
SBS kicks off a confident slate with the 2026 FIFA World Cup2026 , premium drama...
04/09/2025
Watch the Record-breaking Koori Knockout 2025 LIVE and EXCLUSIVE on NITV and SBS...
03/09/2025
World-first opt-out function to become full feature on SBS On Demand
3 September, 2025
Media releases
National broadcaster SBS will elevate the world-class...
03/09/2025
SBS On Demand to take consumer experience to next level with introduction of res...
03/09/2025
SBS highlights effectiveness of advertising in uncluttered environments
3 September, 2025
Media releases
New market-first research, done in conjunction wit...
03/09/2025
SBS extends exclusive Tour de France Femmes Avec Zwift free-to-air broadcast dea...
03/09/2025
Record number of brands driving investment in NITV and First Nations media
3 September, 2025
Media releases
Beyond 3% continues to support the growth of Na...
03/09/2025
SBS declares FIFA World Cup 2026 Will be biggest TV audience event of 2026'
3 September, 2025
FIFA World Cup
SBS names Hyundai, Macca's, Rexona, ...
03/09/2025
SBS continues to lead Australian media in sustainability with launch of SBS Brie...
03/09/2025
SBS unifies data offering with launch of SBS Data Lab
3 September, 2025
Media releases
SBS brings together multiple audience initiatives together in one un...
03/09/2025
Turbulence, Heart and Humanity: SBS Unveils High-Flying New Airport Drama The Ch...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
27/08/2025
27 08 2025 - Media release ABC, Screen Australia and ACTF unveil two new original children's series
Happy House.
The ABC, Screen Australia and the Austra...
25/08/2025
Watch SBS as 49 World Champions are crowned in nine days at the World Athletics ...
25/08/2025
Got a podcast idea? SBS Audio opens annual pitch season
25 August, 2025
Media releases
Three-time Australian Podcast Publisher of the Year, SBS, invites th...
21/08/2025
Statement on Acting Managing Director arrangements at SBS
21 August, 2025
Insights & articles
The SBS Board of Directors has today confirmed it will appoin...
20/08/2025
SBS unleashes landmark docu-drama The People vs Robodebt
20 August, 2025
Media releases
Our Government. Half a Million Victims [1]. Zero Accountability Un...
20/08/2025
Dan Bourchier appointed General Manager of NITV
20 August, 2025
Media releases
The respected journalist, presenter and accomplished leader will join Nation...
14/08/2025
Statement on the passing of David Stratton
14 August, 2025
Insights & articles
Statement by SBS Managing Director, James Taylor
SBS is deeply saddened by...
12/08/2025
SBS Managing Director James Taylor steps down
12 August, 2025
Media releases
SBS Managing Director will depart the organisation later this year
SBS Managi...
12/08/2025
Millions join SBS for a month of Tour de France and Tour de France Femmes action
12 August, 2025
Media releases
Total TV Reach of 5.57 million, including 1...
11/08/2025
11 08 2025 - Media release Screen Australia celebrates emerging creatives and cu...
07/08/2025
A bold new sporting documentary series celebrating First Nations athletes, cultu...
06/08/2025
SBS heralds sweeping historical drama King & Conqueror coming soon
5 August, 2025
Media releases
James Norton and Nikolaj Coster-Waldau star as the rivals ...
31/07/2025
31 07 2025 - Media release The Creators 2025 Participants Announced
Top (L-R): Tamara Asmar, Anna Barnes and Sarah Bassiuoni.
Bottom (L-R): Glen Dolman, Mich...
24/07/2025
NITV and SBS to celebrate the significance and spectacle of the 25th Garma Festi...
24/07/2025
Pure Drama continues with the Tour de France Femmes avec Zwift hot on the wheels...
23/07/2025
SBS shortlists proponents to proceed to next stage for Western Sydney production...
21/07/2025
SBS reveals expert commentary team for the World Athletics Championships in Toky...
21/07/2025
21 07 2025 - Media release Australian gamemakers level-up with major funding from Screen Australia
Retopia
New games capture distinctive stories, landscapes ...
09/07/2025
Explore Love Without Limits in a bold, funny and unapologetic SBS Audio podcast ...
08/07/2025
SBS strengthens commitment to inclusion with new commissioning guidelines
8 July, 2025
Media releases
SBS has launched new Commissioning Inclusion Guidelin...
08/07/2025
Secrets, Spies and Sabotage: 40 years on, SBS podcast investigates historic bomb...
07/07/2025
SBS Farewells Chair George Savvides AM
7 July, 2025
Media releases
Born of Greek Cypriot parents, Mr Savvides joined the SBS Board as Deputy Chair in Febru...
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
27/06/2025
27 06 2025 - Media release Game, set, action! Screen Australia and ABC announce new mini-series Goolagong
Marton Csokas and Lila McGuire of Goolagong. Image c...
26/06/2025
Buckle up for Great Australian Road Trips launching 31 July on SBS and SBS On De...
20/06/2025
Hit, run, oh sh#t: NITV and SBS get RECKLESS with filming underway in Western Au...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...
06/06/2025
06 06 2025 - Media release Award-Winning TV Creators Richard Gadd, Sally Wainwri...
03/06/2025
Stories of love, loyalty and self-discovery among six shortlisted Digital Origin...
28/05/2025
SBS celebrates 50 years of reflecting a diverse and contemporary Australia
28 May, 2025
Media releases
Marking 50 years of broadcasting on 9 June 2025, SBS...
28/05/2025
ABS and Verticloud announce a Strategic Partnership to accelerate Digital Transf...
22/05/2025
SBS and Screen Australia showcase the next wave of Australian storytellers with ...
22/05/2025
Rune Pedersen unpacks How Humans Talk in new SBS Audio podcast
22 May, 2025
Media releases
Ever caught yourself using baby talk with your pet and wondered ...
Building City-scale 3D Location Fingerprint Maps for the 5G Era 
