Building City-scale 3D Location Fingerprint Maps for the 5G Era
KDDI CORPORATION
June 24,2019
We are pleased to announce that KDDI has entered into a strategic partnership with Sturfee Inc. (Headquartered in California, USA, CEO: Anil Cheriyadat, Sturfee) to jointly plan and develop services that utilize VPS technology, with the aim of creating a new communication scene in the 5G era and addressing spatial computing.
VPS (Visual Positioning Service) is deemed an evolution of the conventional Global Positioning System (Global Positioning System), a technology that matches 3D maps (3D Mesh), which are digital twins in the real world, with images taken through a camera installed in a smartphone or smart glass to identify highly accurate position information, including direction and orientation. Combined with AR (augmented reality), which also utilizes the camera functions of smartphones and smart glasses, it is expected to create a variety of new experiences, including digital signage and navigation linked to location information, as well as advertising, entertainment, art and education.
Sturfee has technology that can generate 3D location fingerprint maps for VPS from satellite imagery that can provide smartphones and wearable visual intelligence to recognize 3D surroundings anywhere in the city instantly. Compared to conventional method, for example 3D model generation using images taken with a smartphone or camera, it can make AR more seamless and more efficient for the entire city and space.
As part of this strategic partnership, KDDI will combine the VPS platform developed by Sturfee with KDDIs own content management server to offer VPS services to prospective customers and support their domestic usage.
Sturfees technology will be on display at KDDIs corporate event
KDDI 5G SUMMIT 2019 on June 27, 2019.
Anil Cheriyadat, CEO of Sturfee, says:.
Smartphones and wearables capable of recognizing and reacting to your surroundings using computer vision and AI will power the next era of communication in XR. VPS service could be a killer 5G service for smartphones and the anticipated large market for smart glasses in Japan. It is a great honor for us to be involved in making next-generation mobile computing happen in this field together with KDDI, one of the worlds largest telecommunications companies.
As KDDI works to integrate telecommunications with life design, we will fulfill our role as a company that provides excitement, creating new kinds of communication through XR applications in the 5G era to generate new experiential value.
1. Strategic Partnership Overview
Promotion of 3D location fingerprint map generation, joint planning and development for VPS in Japan
Promotion of demonstration tests with partner companies in Japan
2. Sturfee Technology Features
(1)
Precise, and extensive 3D location fingerprint maps
Sturfee can create City-scale 3D models, digital twins of the real world, from satellite imagery. A place where buildings exist, and where satellite photographs can be obtained, it is possible to make Sturfee VPS area.
AI-powered 3D Location Recognition
High esolution Satellite View
Satellite imaging allows us to analyze and organize ground data (trees, roads, and building geometries) from the sky and build a 3D mesh of the city.
City-scale Visual Fingerprint Map
Every single location is converted into a visual fingerprint using the ground data we analyzed from satellite imagery, transforming the city into a fingerprint map.
Computer Vision 3D Recognition
Our proprietary computer vision algorithms instantly extract visual fingerprint map to determine the users exact location and project e 3D mesh for AR usage.
--
(Store information in the city overlaid on the building)
(Show route to destination on road)
(2)
Realization of Marker-less AR outdoors
Instead of using the QR Code (trade mark of Denso wave, Ltd.), which has been used as a location marker in conventional AR services, you can use the landscape of the city itself, including buildings you normally see, to identify the location.
For example, when you get out of a subway station and go up to the ground, you can quickly identify the exact position and the direction to which you are facing by simply holding up your smartphone or smart glass camera. Compared with the existing method of locating using only GPS functions, you can expect to be less likely to get lost.
Moreover, since the surrounding buildings and roads can be grasped as three-dimensional objects, not only the location and direction can be determined, but also the city itself can be used as a 3D space, and by combining with AR technology, it becomes possible to offer more advanced games (Use absolute position information instead of relative one) with the city as the stage.
Recognize surrounding buildings and roads as 3D meshes
(image photo for illustration purposes only)
QR Code (R) is a trademark or registered trademark of DENSO WAVE CORPORATION.
Company and product names used throughout are the registered copyrighted property of their respective owners.
The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.
Asia, Australia & Oceanic Stories
27/06/2025
27 06 2025 - Media release Game, set, action! Screen Australia and ABC announce new mini-series Goolagong
Marton Csokas and Lila McGuire of Goolagong. Image c...
26/06/2025
Buckle up for Great Australian Road Trips launching 31 July on SBS and SBS On De...
20/06/2025
Hit, run, oh sh#t: NITV and SBS get RECKLESS with filming underway in Western Au...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...
06/06/2025
06 06 2025 - Media release Award-Winning TV Creators Richard Gadd, Sally Wainwri...
03/06/2025
Stories of love, loyalty and self-discovery among six shortlisted Digital Origin...
28/05/2025
SBS celebrates 50 years of reflecting a diverse and contemporary Australia
28 May, 2025
Media releases
Marking 50 years of broadcasting on 9 June 2025, SBS...
28/05/2025
ABS and Verticloud announce a Strategic Partnership to accelerate Digital Transf...
22/05/2025
SBS and Screen Australia showcase the next wave of Australian storytellers with ...
22/05/2025
Rune Pedersen unpacks How Humans Talk in new SBS Audio podcast
22 May, 2025
Media releases
Ever caught yourself using baby talk with your pet and wondered ...
19/05/2025
Eurovision delivers strong Total TV audiences for SBS, dazzling more than 2.21 m...
16/05/2025
Proper Loved Up Stage One Recipients Announced
16 May, 2025
Media releases
Screen Australia's First Nations Department, the Australian Broadcasting Cor...
15/05/2025
Australia's boldest network SBS launches new brand campaign: We Go There...
15/05/2025
We Go There SBS On Demand's new Hub is entirely bold and unmistakably SBS
15 May, 2025
Media releases
The We Go There Hub brings together over 300 ti...
14/05/2025
ABS and SpaceBridge to Join Forces to Strengthen Managed Services Across Europe,...
13/05/2025
Alone Australia Season 3: The Reunion
13 May, 2025
Media releases
As the latest season nears its end, SBS's hit series brings full cast together for re...
13/05/2025
Teletimes interviews ABS CEO, Mark Rigolle...
12/05/2025
And They're Off! The Pure Drama of the Cycling Grand Tours Continues on SBS,...
12/05/2025
10 05 2025 - Media release Australian Filmmaker Lucy Mckendrick Set For Directin...
07/05/2025
SBS and NITV mark National Reconciliation Week with compelling premieres recogni...
07/05/2025
SBS commences search for a new Western Sydney production hub location
7 May, 2025
Media releases
SBS has today launched a Request for Expressions of Intere...
02/05/2025
SBS On Demand achieves stellar month on the back of Alone Australia and The Hand...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
23/04/2025
We heard that you could use a little pick-me-up, so get ready to sh-sh-shake it ...
22/04/2025
McAvaney takes the lead for SBS' Coverage of the World Athletics Championshi...
16/04/2025
Finalists announced! Five stand-out brands shortlisted for SBS Media's Susta...
15/04/2025
Claudia Karvan, Tom Gleeson, and Mark Coles Smith join in the adventure of a lif...
15/04/2025
SBS and Volleyball World sign landmark deal for Beach Volleyball World Champions...
14/04/2025
SBS becomes first Australian broadcaster to have near-and long-term carbon reduc...
11/04/2025
Isn't that Insightful? Kumi Taguchi dives deeper into Insight's taboo to...
09/04/2025
SBS On Demand partners with Euronews to extend network news offering
9 April, 2025
Media releases
SBS is expanding its international news offering with the...
09/04/2025
SBS announces TV's hottest new couple, Tony Armstrong and Courtney Act, as E...
09/04/2025
09 04 2025 - Media release Screen Australia and ACTF Kids IP Incubator Initiative enters next phase
Kids IP Incubator recipients in Melbourne for the workshop...
07/04/2025
Olympic Gold medallist and World Time Trial Champion Grace Brown joins SBS comme...
07/04/2025
Female focus: New season of Living Black highlights women in Federal Election ye...
07/04/2025
SBS News' Cost of Living Secrets podcast returns to tackle one of the key is...
04/04/2025
SBS announces initiatives to provide all Australians with trusted news and infor...
01/04/2025
01 04 2025 - Media release Bus Stop Films' first feature Boss Cat to begin production in June
Boss Cat cast (L-R): Olivia Hargroder, Penny Downie and Juli...
31/03/2025
Ready, set, Party Time!' SBS News empowers young voters with a new politica...
28/03/2025
Marion Grasby's Flavours of Heart & Home is a celebration of culture and fam...
28/03/2025
SBS delivers Federal Election news to Australians in over 60 languages
28 March, 2025
Media releases
As Australia heads to the polls on 3 May, Australia...
26/03/2025
The Secret DNA of Us premieres 17 April
20 March, 2025
Media releases
Family secrets, royal relationships and hidden histories revealed What would you disc...
24/03/2025
ABS further Strengthens Leadership Team with Appointment of Matthieu Boutrolle a...
19/03/2025
NITV and Cricket Australia elevate First Nations sport with National Indigenous ...
19/03/2025
Yumi Stynes wants older women to be SEEN' as SBS podcast returns
19 March, 2025
Media releases
Feminist icon Yumi Stynes shines a spotlight on trailbl...
12/03/2025
Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity So...
Building City-scale 3D Location Fingerprint Maps for the 5G Era 
