Blackmagic Design Forms Strategic Partnership with the USC School of Cinematic Arts

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Blackmagic Design announced today that it has formed a strategic partnership with the USC School of Cinematic Arts to provide Blackmagic hardware and software to the school over three years. The products will be used by USC students studying filmmaking and post production, while broadcast production students will now have the opportunity to work with UltraHD in the school's television station, Trojan Vision.

Through the partnership, Blackmagic Design will provide URSA Broadcast cameras and URSA Mini Pro cinema cameras, ATEM 4 M/E Broadcast Studio 4K switchers, ATEM Camera Control Panels, HyperDeck Studio Pro recorders and DaVinci Resolve Micro and Mini Panels.

Blackmagic is known for providing high quality equipment that filmmakers and other content creators find accessible, said Elizabeth Daley, Dean of the School of Cinematic Arts. We are thrilled our students get to use Blackmagic Design tools because we know that means they will be better prepared for the work environments they will encounter after graduation.

The partnership with Blackmagic Design will provide a major upgrade to the equipment used by USC students who create programming for Trojan Vision, the School of Cinematic Arts' award-winning television station that airs to homes across Los Angeles, and online.

Greg Vannoy, who oversees Trojan Vision, said: While we broadcast in HD, the upgrade gives us full Ultra HD capability, which we feel creates a better learning facility for our students. The studio, which is located in the Robert Zemeckis Center for Digital Arts, will now have URSA Broadcast cameras, ATEM 4 M/E Broadcast Studio 4K switchers, ATEM 1 M/E Advanced Panels, ATEM Camera Control Panels, and a massive array of routing components, as well as HyperDeck Studio Pro recorders, transforming the facility into a modern teaching environment.

We are thrilled that some of the media industry's most talented young creators will be consistently learning on and using our products and we are excited to see what they end up creating, said Grant Petty, CEO of Blackmagic Design.

Beyond the broadcast equipment, the partnership provides DaVinci Resolve Micro Panels for students studying color grading. Students will have access to DaVinci Resolve Studio and instructors will have DaVinci Resolve Mini Panels for use in their classes. A number of URSA Mini Pro cinema cameras will be used for student productions.

It's important for our students to learn in an environment that closely resembles the industry, said Meri Weingarten, Director of Digital Media & Technology at the school. We know this will improve their skills.

We are excited to offer the URSA Mini Pro to our students. Blackmagic has done a great job creating a compact, multi-purpose camera that captures a beautiful image, said Vannoy. We are always interested in the newest and best tools the industry is using and we're excited to see what our students do with the URSA Mini Pro.

About Blackmagic Design

Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.

About the USC School of Cinematic Arts

The University of Southern California's School of Cinematic Arts is one of the leading media schools in the world. Founded in collaboration with the Academy of Motion Picture Arts and Sciences in 1929 over 86 years ago, the USC School of Cinematic Arts has fueled and mirrored the growth of entertainment as an industry and an art form. The School offers comprehensive programs in directing, producing, writing, cinema and media studies, animation and digital arts, production, interactive media and games, all backed by a broad liberal arts education and taught by leading practitioners in each field. Its more than 13,000 alumni are among the world's most distinguished animators, scholars, teachers, writers, directors, producers, cinematographers, editors, sound experts, video game designers and industry executives. Since 1973 not a year has passed without an alumnus or alumna being nominated for an Academy Award or an Emmy. https://cinema.usc.edu

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