Google said that advertisers buying connected TV and digital video via Google's Display & Video 360 platform will be able to measure and get audience guarantees based on Nielsen's Digital Ad Ratings (DAR).
Google Will Guarantee CTV Buys Via Display & Video 360 Using Nielsen's DAR
19/08/2022
Google said that advertisers buying connected TV and digital video via Google's Display & Video 360 platform will be able to measure and get audience guarantees based on Nielsen's Digital Ad Ratings (DAR).
| LINK: | https://www.nexttv.com/news/google-will-guarantee-ctv-buys-via-display... |
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