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Google Will Guarantee CTV Buys Via Display & Video 360 Using Nielsen's DAR

19/08/2022

Google said that advertisers buying connected TV and digital video via Google's Display & Video 360 platform will be able to measure and get audience guarantees based on Nielsen's Digital Ad Ratings (DAR).
LINK: https://www.nexttv.com/news/google-will-guarantee-ctv-buys-via-display...
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North America Stories

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