Dalia Delivers New Agentic Workflows, Changing How Media Work Flows

Dalet, a leading technology and service provider for media-rich organizations, will unveil the next evolution of Dalia IBC 2026 (Dalet stand 7.A43), its media-aware agentic AI solution and a cornerstone of the company's strategy for the future of media operations. Designed to change how people interact with media technology, Dalia is evolving the user experience from navigating tools and predefined workflows to simply expressing what needs to get done.

Today, Dalia can understand a user's intent, determine the workflows and actions required, and drive the process forward while keeping people in control. At IBC 2026, Dalet will demonstrate this vision in action across Dalet Flex and Dalet Pyramid, with Dalia creating and orchestrating workflows , assisting newsroom teams from story planning through production, and accelerating content discovery, sports production and social publishing.

Dalia is much more than another product in the Dalet portfolio. It is central to how we see the future of media operations, said Matteo De Martinis, EVP of Product, Dalet. We are moving toward a world where people don't need to understand every tool or technical step required to accomplish their work. They tell Dalia what they want to achieve, and Dalia brings together the right workflows, actions and technology to help them get there. The technology adapts to the person, while the human remains in control of the creative and operational process.

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From Assistant to Driver The most significant evolution is Dalia's ability to work directly with the Dalet Flex workflow engine, the operational foundation that drives processes across the platform. Dalia can discover existing workflows, determine which is needed for a task, initiate actions and begin creating new workflows based on what a user wants to accomplish.

Dalia's evolution reflects a broader shift IDC sees taking place across media operations in the IDC Evaluating Business Office Operations and Services Vendors for the Media Industry 2026 report (IDC #US53411826, August 2026) . It (The IDC Perspective) assesses where agentic AI use cases in media stand in 2026, the human-in-the-loop governance that separates durable vendor deployments from stalled pilots, and the road map toward ERP convergence and cross-pillar autonomous orchestration by 2030. This document also profiles the ERP incumbents and media-native and AI-native specialists - including SAP, Oracle, Microsoft, Workday, Salesforce, Mediagenix, TwelveLabs, AWS, Dalet, and Vizrt - building this agentic layer and offers guidance for technology leaders on sequencing data, governance, and vendor selection decisions.

Media organizations are moving beyond AI that surfaces insights toward agentic systems that can reason across workflows and help put those insights into action, said Alex Holtz, Research Director, Worldwide Media and Entertainment Digital Strategies, IDC. Dalia reflects that shift, bringing media-specific intelligence and workflow orchestration together while preserving the human oversight that will be critical as AI takes on a more active role in media operations.

The result is a move beyond fixed automation toward intelligent workflows that can adapt to the work at hand. Instead of requiring a user to know how a process has been configured or which technical steps need to happen next, Dalia can help determine the path and put it into action.

One of the most powerful things about Dalia is how much complexity it can take out of adapting and integrating media operations, explained De Martinis. For example, you can ask Dalia to integrate with an external API, and it can generate the script, save it into Dalet Flex and help create the workflow to put that integration into operation. What traditionally required specialized technical expertise becomes dramatically easier, giving organizations the agility to adapt as their needs change.

An Intelligent Assistant for the Newsroom Dalet will preview the next expansion of Dalia into Dalet Pyramid, demonstrating how agentic AI can support journalists and producers across the editorial process.

Dalia can assist with the work that takes a story from an idea into production, helping coordinate tasks, work orders and assignments while keeping journalists and producers in control. A

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