Sony Pixel Power calrec Sony

HPA Tech Retreat and MovieLabs share vision for profound change

29/01/2024

By Adrian Pennington

As HPA's Tech Retreat approaches its 30th anniversary in 2025, the event appears to be even more relevant and stronger than ever. With brisk, record-setting ticket sales, and programming that touches on the most important topics, the retreat remains prescient.

The HPA Tech Retreat has evolved way beyond Hollywood and beyond post production, according to Leon Silverman, HPA founder and past president, who currently serves on the HPA board, in addition to his role as MovieLabs' Advisor for Strategy and Industry Relations. The Tech Retreat is increasingly recognized as an important international event reflecting the increasingly important role that technology plays in enabling creativity as well as the entire media ecosystem.

This global reach and technological evolution are nowhere more apparent than in the MovieLabs 2030 Vision. What started as a high-level vision of thought leadership five years ago from the major motion picture studios has become a roadmap not just for Hollywood but the entire M&E industry from scripted content to broadcast to indie creators.

We're approaching five years into our odyssey towards ProductionLandia' an aspirational place where media creation workflows are interoperable, efficient, secure-by-designdesign, and seamlessly flexible, Silverman said. It is the destination and the 2030 Vision is our roadmap to get there. What we are finding is that this Vision resonates well beyond Hollywood and that the HPA Tech Retreat has become the vital meeting place for fellow travellers to learn all about MovieLabs' work while MovieLabs gains visibility into pioneering developments that would otherwise go under our radar.

On the Thursday morning of the HPA Tech Retreat, beginning at 8:45 AM, MovieLabs has a full morning of programmed sessions demonstrating that the 2030 Vision is not just aspirational but is becoming reality, with several principles of the vision put into practice and deployed today across multiple workstreams and companies. The MovieLabs session will illustrate that the goals of the 2030 Vision are not unique to Studios but one shared across the industry.

At Movielabs what we really love about the HPA Tech Retreat is learning how deeply the concepts of the 2030 Vision are resonating. The Tech Retreat enables attendees to catch up, but I'd go further and say that if you are not up to speed on the 2030 Vision, then you are not a part of the industry's conversation.

The table is set with a State of the Vision mini keynote by Mark Turner, Program Director, Production Technology, MovieLabs that outlines where we are on the road to ProductionLandia , highlighting industry progress and also identifying gaps that need to be filled, as well as updates on important MovieLabs initiatives.

Next, Turner will host two speed date case studies: Avid and Amazon will discuss lessons learned from their joint efforts to create a 2030 Vision aligned Studio in the Cloud and how they plan to move forward. Underlining the extent to which the MovieLabs 2030 Vision is resonating worldwide, Japanese post production house IMAGICA will explain how it is beginning to implement software defined workflows in the context of the 2030 Vision.

While the topic of Ontology might not be at the top of many people's industry radar, the vital role metadata and common data models like MovieLabs Ontology for Media Creation (OMC) plays in enabling an interoperable industry will be the focus of the next MovieLabs Session, led by MovieLabs CTO, Jim Helman. Presentations from France-based Digital Asset Management company, Perfect Memory will demonstrate the role OMC plays in streamlining workflow and enabling interoperability. Australasia based Rebel Fleet will provide a case study on the role OMC and metadata played and its impact on the HBO Production, Our Flag Means Death. This session will also feature an important industry discussion presented by Google and Paramount which will make the case for an Open Standard for the Exchange of Metadata, based on the MovieLabs Ontology for Media Creation (OMC).

The last MovieLabs session of the day will be also led by MovieLabs CTO, Jim Helman. Joining Jim will be representatives from Studios and key industry tool providers who will not just be talking about interoperability but demonstrating and revealing significant new products and industry initiatives.

These sessions as well as the rest of this year's Teach Retreat will be important to all those looking to not just be up to speed, but to be in the room where it happens. This year will be a full immersion course that will provide deep context across the many industry technology topics that are impacting, disrupting and empowering our industry, Silverman noted. Especially now, at this critical and challenging time in our industry - miss it at your career peril.

Artificial Intelligence is a massive topic reflected in the HPA agenda where attendees will be guided through some of the latest AI technologies and ways to approach its use. This includes an HPA Supersession Deconstructing an AI Created Animated Short', a presentation on the Use of Gen AI as a Screenwriting Partner and Preproduction Assistant' and the future of The Computable Studio' delivered by Yves Bergquist of the ETC. A vital studio perspective on AI's role in content creation is provided by Tony Guarino, EVP of Worldwide Technical Operations at Paramount Pictures.

Round tables, illustrative case studies and Q&As form the backbone of a packed four-day HPA Tech Retreat conference program that deeply explores the nuances of technological concepts embracing production, virtual production and content creation in all its forms.

Most conferences and trade shows focus on product marketing. Simply not the case at the HPA Tech Retreat, whi
LINK: https://hpaonline.com/hpa-tech-retreat-and-movielabs-share-vision-for-...
See more stories from hpa

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

23/04/2026

NAB Honors Rob Lowe and John Tesh With Hall of Fame Induction

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

Roku, Samsung Dominate CTV Platform Market in U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

G&D and VuWall Strengthen International Sales Team

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

The 2026 NAB Show Reports More than 58,000 Attendees

Share Copy link Facebook X Linkedin Bluesky Email...

23/04/2026

SmallHD Monitor Overlay License for Hi-5 and Hi-5 SX deli...

Partnership between ARRI and SmallHD brings new Hi-5 license Configurable monitor overlays adapt to individual working styles Supported by SmallHD monitors ru...

23/04/2026

Jeff Cronenweth ASC Sheds Light on Tron Ares with Astera

Lighting Master Cronenweth ASC brings a unique look to each grid world with the help of Astera Jeff Cronenweth on the set of Disney's TRON: ARES. Photo by...

23/04/2026

ZEISS Supreme Primes Shine in Star-Driven Short Dr Sam

DP Chloe Smolkin ( The Late Show, Kidz Bop ) joins director Danielle Beckmann and writer/actor Raji Ahsan behind the camera for the heartfelt short comedy Dr...

23/04/2026

Apply now to join the 2026 Producer Delegation to TIFF: The Market

Apply now to join the 2026 Producer Delegation to TIFF: The Market 23 April 2026 Screen Australia, in partnership with Ontario Creates, has opened application...

22/04/2026

Live From NAB 2026: Solid State Logics Berny Carpenter on Expanding System T With Virtual DSP, Cloud Workflows

Solid State Logic is advancing its System T platform with a stronger focus on IP...

22/04/2026

Live From NAB 2026: Dolbys Giles Baker on the Growth of Dolby OptiView, Immersive Vision and Audio for Live Sports

From immersive audio to live streaming, Dolby Laboratories is focused on the fut...

22/04/2026

Live From NAB 2026: Blackmagic Design's Bob Caniglia on Implementing Cinematic Looks in Live Broadcasts

Shallow depth-of-field cameras have taken the industry by storm. Its debut a han...

22/04/2026

NAB 2026: Eastern Kentucky University deploys campus-wide ST 2110 network with Riedel and Bridge Digital

Riedel Communications (Booth C4908) announced that Eastern Kentucky University (...

22/04/2026

SportsTechBuzz at NAB 2026, Day 4: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

22/04/2026

NAB 2026: Blackmagic Design Announces URSA Cine 12K LF 100G

Blackmagic Design has announced the URSA Cine 12K LF 100G, a new model in the URSA Cine family adding 100G Ethernet for SMPTE 2110 live production output up to ...

22/04/2026

Live From NAB 2026: NEPs Martin Stewart Talks 40 Years, the NEP Platform, and Scaling for FIFA World Cup

Celebrating its 40th anniversary, NEP is leaning into hybrid production with the...

22/04/2026

Live From NAB 2026: NEPs Dan Murphy on NEP Platform, TFC, and the Shift to Software-Defined Workflows

NEP VP, Platform Dan Murphy sits down at the 2026 NAB Show to unpack what NEP P...

22/04/2026

Spotify and WNBA's New York Liberty Bring Basketball and Music Together With New Partnership

Spotify and the New York Liberty are teaming up to give music and basketball fan...

22/04/2026

The story of the Focusrite ISA preamp

New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005. In 2025, Focusrite co...

22/04/2026

EverSync SP-10 wireless from Cloudvocal

Offers compact wireless solution for pedalboards Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...

22/04/2026

Arturia release Augmented Persia

Latest hybrid sampling/synthesis instrument arrives Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...

22/04/2026

Acustica Audio launch Salt 2

Combines three distinct analogue EQ emulations The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...

22/04/2026

Analog Empire: Bass & Lead from Melda Production

Final instalment in vintage-inspired instrument series Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...

22/04/2026

Strymon reveal the Canoga

Fuzz pedal joins all-analogue Series A line Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...

22/04/2026

SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge

SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge 22 April, 2026 Media releases National broadcaster also releases its second annual...

22/04/2026

The Frequency That Decides the Fight

Why Low Band Electronic Warfare Matters...

22/04/2026

Polish national football team play-off games top monthly programme list

The nation unites around football team's World Cup dream Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...

22/04/2026

Nielsen and the Polish Organisation of Advertisers announce strategic partnership to elevate marketing standards in Poland

Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...

22/04/2026

Nielsen helps New Zealand brands expand internationally with greater clarity and confidence

New market intelligence offering gives businesses a clearer view of local consum...

22/04/2026

Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Cinnafilm Tachyon Plugin and More at NAB

Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Ci...

22/04/2026

Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs Experience

Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...

22/04/2026

Bolin Demos New PTZ Cameras and Controller at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Anchor Audio Launches Beacon 3

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

FCC Grants WSWB TV License Transfer to Sinclair

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Telemundo Puerto Rico Streaming Channel Launches On Prime Video

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

Chyron Announces PRIME Translate

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

TV Tech Announces Winners of Best of Show Awards at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

22/04/2026

VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh

22 Apr 2026 VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...

22/04/2026

FIRST LOOK FOR NEW U DRAMA SERIES HIT POINT

U have unveiled exclusive first-look images for their six-part police thriller Hit Point, starring Nick Blood (Day of the Jackal) and BAFTA nominee Saffron Hock...

22/04/2026

UKTV Highlights: Saturday May 9th -15th 2026

What can I watch on UKTV and stream on U this week? This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...

22/04/2026

Sky announces fifth year of WNT Fund with 30,000 bursary supporting players and grassroots football

Wednesday 22 April 2026 Sky announces fifth year of WNT Fund with 30,000 bursa...

22/04/2026

This Earth Day, Discover the Sustainable Productions Behind Our Films and Series

Back to All News This Earth Day, Discover the Sustainable Productions Behind Our Films and Series Emma Stewart, Ph.D. Netflix Sustainability Officer Enterta...

22/04/2026

Retail Media Standards Are Expanding Into Commerce Media - Here's Why That Matters for Measurement

The move from Retail Media to Commerce Media is about broadening the scope of th...

22/04/2026

Dolby and BMW Bring Dolby Atmos to the BMW 7 Series, Expanding Immersive Audio Across Future Models

April 22 2026, 07:00 (PDT) Dolby and BMW Bring Dolby Atmos to the BMW 7 Series,...

22/04/2026

RT Licenses Stolen Sister to Pushkin

RT Documentary On One 7-part series breaks US market for first time RT Programme Sales has announced its first deal with a US distribution partner for its 7-...