Sony Pixel Power calrec Sony

HPA Tech Retreat and MovieLabs share vision for profound change

29/01/2024

By Adrian Pennington

As HPA's Tech Retreat approaches its 30th anniversary in 2025, the event appears to be even more relevant and stronger than ever. With brisk, record-setting ticket sales, and programming that touches on the most important topics, the retreat remains prescient.

The HPA Tech Retreat has evolved way beyond Hollywood and beyond post production, according to Leon Silverman, HPA founder and past president, who currently serves on the HPA board, in addition to his role as MovieLabs' Advisor for Strategy and Industry Relations. The Tech Retreat is increasingly recognized as an important international event reflecting the increasingly important role that technology plays in enabling creativity as well as the entire media ecosystem.

This global reach and technological evolution are nowhere more apparent than in the MovieLabs 2030 Vision. What started as a high-level vision of thought leadership five years ago from the major motion picture studios has become a roadmap not just for Hollywood but the entire M&E industry from scripted content to broadcast to indie creators.

We're approaching five years into our odyssey towards ProductionLandia' an aspirational place where media creation workflows are interoperable, efficient, secure-by-designdesign, and seamlessly flexible, Silverman said. It is the destination and the 2030 Vision is our roadmap to get there. What we are finding is that this Vision resonates well beyond Hollywood and that the HPA Tech Retreat has become the vital meeting place for fellow travellers to learn all about MovieLabs' work while MovieLabs gains visibility into pioneering developments that would otherwise go under our radar.

On the Thursday morning of the HPA Tech Retreat, beginning at 8:45 AM, MovieLabs has a full morning of programmed sessions demonstrating that the 2030 Vision is not just aspirational but is becoming reality, with several principles of the vision put into practice and deployed today across multiple workstreams and companies. The MovieLabs session will illustrate that the goals of the 2030 Vision are not unique to Studios but one shared across the industry.

At Movielabs what we really love about the HPA Tech Retreat is learning how deeply the concepts of the 2030 Vision are resonating. The Tech Retreat enables attendees to catch up, but I'd go further and say that if you are not up to speed on the 2030 Vision, then you are not a part of the industry's conversation.

The table is set with a State of the Vision mini keynote by Mark Turner, Program Director, Production Technology, MovieLabs that outlines where we are on the road to ProductionLandia , highlighting industry progress and also identifying gaps that need to be filled, as well as updates on important MovieLabs initiatives.

Next, Turner will host two speed date case studies: Avid and Amazon will discuss lessons learned from their joint efforts to create a 2030 Vision aligned Studio in the Cloud and how they plan to move forward. Underlining the extent to which the MovieLabs 2030 Vision is resonating worldwide, Japanese post production house IMAGICA will explain how it is beginning to implement software defined workflows in the context of the 2030 Vision.

While the topic of Ontology might not be at the top of many people's industry radar, the vital role metadata and common data models like MovieLabs Ontology for Media Creation (OMC) plays in enabling an interoperable industry will be the focus of the next MovieLabs Session, led by MovieLabs CTO, Jim Helman. Presentations from France-based Digital Asset Management company, Perfect Memory will demonstrate the role OMC plays in streamlining workflow and enabling interoperability. Australasia based Rebel Fleet will provide a case study on the role OMC and metadata played and its impact on the HBO Production, Our Flag Means Death. This session will also feature an important industry discussion presented by Google and Paramount which will make the case for an Open Standard for the Exchange of Metadata, based on the MovieLabs Ontology for Media Creation (OMC).

The last MovieLabs session of the day will be also led by MovieLabs CTO, Jim Helman. Joining Jim will be representatives from Studios and key industry tool providers who will not just be talking about interoperability but demonstrating and revealing significant new products and industry initiatives.

These sessions as well as the rest of this year's Teach Retreat will be important to all those looking to not just be up to speed, but to be in the room where it happens. This year will be a full immersion course that will provide deep context across the many industry technology topics that are impacting, disrupting and empowering our industry, Silverman noted. Especially now, at this critical and challenging time in our industry - miss it at your career peril.

Artificial Intelligence is a massive topic reflected in the HPA agenda where attendees will be guided through some of the latest AI technologies and ways to approach its use. This includes an HPA Supersession Deconstructing an AI Created Animated Short', a presentation on the Use of Gen AI as a Screenwriting Partner and Preproduction Assistant' and the future of The Computable Studio' delivered by Yves Bergquist of the ETC. A vital studio perspective on AI's role in content creation is provided by Tony Guarino, EVP of Worldwide Technical Operations at Paramount Pictures.

Round tables, illustrative case studies and Q&As form the backbone of a packed four-day HPA Tech Retreat conference program that deeply explores the nuances of technological concepts embracing production, virtual production and content creation in all its forms.

Most conferences and trade shows focus on product marketing. Simply not the case at the HPA Tech Retreat, whi
LINK: https://hpaonline.com/hpa-tech-retreat-and-movielabs-share-vision-for-...
See more stories from hpa

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

13/06/2024

Astera Launches LunaBulb

Astera Launches LunaBulb posted: 13/06/2024 Astera LunaBulb PrepCaseKit Astera - a leading developer of innovative light solutions for film, event and TV...

12/06/2024

Shaping the Future We Want to See: A Note From Shira Rockowitz and Kristin Feeley

This summer we're pulling back the curtain on Sundance Labs by sharing lette...

12/06/2024

Give Me the Backstory: Get to Know Pedro Freire, the Writer-Director of Malu

By Lucy Spicer One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Whi...

12/06/2024

Spotify's 2024 Songs of Summer Predictions Are Ready to Bring the Heat

Can you hear the soundtrack to your life over the next few months? It's time for Spotify's Songs of Summer to take over your speakers as you hit the bea...

12/06/2024

Billie Eilish and Spotify Bring the Mysterious Universe of HIT ME HARD AND SOFT' To Seoul

In May, Spotify and Billie Eilish welcomed U.K. fans inside the vast, mysterious...

12/06/2024

Alexander Skarsgrd Spotlights Innovative Solutions to Our Planet's Biggest Challenges on the New Podcast How We Fix This'

Our planet is facing some serious issues. And How We Fix This-a new podcast host...

12/06/2024

L3Harris Delivers Enhanced Airborne ISR Capability to Canada

Susan Harper, Consul General of Canada in Dallas, Texas, visits with the L3Harris Canadian Manned Airborne ISR (MAISR) team and U.S. Army Fixed Wing representat...

12/06/2024

DMC Production Leverages Grass Valley AMPP for Revolutionary Remote Production of the 2024 RallyX Motorsports Championship

Montreal, Canada - June 12, 2024 - Grass Valley, a leader in live production sol...

12/06/2024

Whisper extends EditShare to build new capabilities

Whisper Extends EditShare to Build New Capabilities Dynamic workflows designed by Tyrell will support major commissions Boston, MA, June 12, 2024 - EditShare...

12/06/2024

Latest ATSC 3.0 Plugfest' Targets Transport, DRM, and More

COCKEYSVILLE, MD. The Sinclair Broadcast Group, along with the Pearl TV consortium, hosted yet another ATSC 3.0 device interoperability test at the ONE Media la...

12/06/2024

Roku Unveils TV Streaming Ad Solution

SAN JOSE, Calif. Roku has announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with advertiser demand....

12/06/2024

DMC Production Reimagines Remote Race Workflow With Grass Valley AMPP

Scandinavian remote video production company DMC Production leveraged Grass Valley's AMPP for live coverage of the 2024 RallyX to live stream the motorsport...

12/06/2024

Capitol Broadcasting Selects Triveni Digital to Simplify NextGen TV Operations

PRINCETON, N.J. Triveni Digital has announced that Capitol Broadcasting Company the owner and operator of WRAL-TV, WRAZ-TV, WILM-TV, and WNGT-TV in North Caroli...

12/06/2024

Byron Allen Gets Fred Dressler Leadership Award at Mirror Awards in NYC

Byron Allen, founder, chairman and CEO of Allen Media Group, gets the Fred Dressler Leadership Award at the 2024 Mirror Awards June 13 in New York. Established ...

12/06/2024

BOOK REVIEW: Here Now the News: An Inside Scoop Into New York's Best-Loved Anchors'

Jerry Barmash has published Here Now the News: An Inside Scoop into New York'...

12/06/2024

Nate Burleson To Host Hollywood Squares'

Nate Burleson, co-host of CBS Mornings, will host the primetime game show Hollywood Squares on CBS. Drew Barrymore will inhabit the center square on the classic...

12/06/2024

Taylor Tomlinson Gets Second Season for After Midnight' on CBS

After Midnight, the late-night show hosted by Taylor Tomlinson, has been renewed for a second season on CBS. The show is inspired by Comedy Central's @midni...

12/06/2024

Shari Redstone's National Amusements Says Paramount-Skydance Deal is Dead

National Amusements Inc., the Redstone family holding company that owns a controlling interest in Paramount Global, said Tuesday it will not be doing a deal wit...

12/06/2024

Netflix's Dancing for the Devil' Again Tops TVision Power Score Ranking

Netflix's Dancing for the Devil: The 7M TikTok Cult waltzed into the top slot in TVision's Power Score ranking of the biggest shows streaming on connect...

12/06/2024

Blackmagic Design unveils world's first camera and editing system for Apple Vision Pro

The company has also introduced an updated version of DaVinci Resolve which incl...

12/06/2024

No deal! Shari Redstone pulls plug on Skydance/Paramount Global merger

The company said it had not been able to reach mutually acceptable terms regarding the potential transaction with Skydance Media By Jenny Priestley Published...

12/06/2024

IAB Tech Lab Releases Ad Creative ID Framework

NEW YORK In a notable development in the media industry efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab h...

12/06/2024

NVISA and ATSC Deploy ATSC 3.0 Warning System at FEMA Facility

WASHINGTON, D.C. The NextGen Video Information Systems Alliance (NVISA) and the Advanced Television Systems Committee (ATSC) have announced a strategic partners...

12/06/2024

Clear-Com Gen-IC Virtual Intercom Ships

ALAMEDA, Calif. Clear-Com has begun shipping its Gen-IC Virtual Intercom, a new system combining the benefits of cloud production with the system reliability fo...

12/06/2024

DPA Microphones, Wisycom Join Forces to Expand U.S. Presence

LONGMONT, Colo. & CHANTILLY, Va. DPA Microphones and Wisycom have announced a strategic alliance to work together to expand their operations in the U.S....

12/06/2024

TNT Sports Inks $650M Deal for French Open

With published reports indicating that Warner Bros. Discovery is fighting an last minute battle to retain some rights to air NBA games, WBD's TNT Sports has...

12/06/2024

Nexstar Names Lisa Taylor SVP of Digital Ad Sales

IRVING, Texas Nexstar Media Group has appointed Lisa Taylor as senior vice president of digital advertising sales, where she will be responsible for acceleratin...

12/06/2024

Paramount, Skydance Deal Collapses

The on-again, off-again, negotiations over a merger between Skydance Media and Paramount Global have collapsed, with the Wall Street Journal publishing a statem...

12/06/2024

Revolutionizing Media Advertising: The Transformative Potential of AI in Campaign Planning

In today's dynamic and hyperconnected digital landscape, media advertising h...

12/06/2024

SVG Sports Cloud Production Forum: Sessions Now Available To Watch on SVG PLAY

SVG Sports Cloud Production Forum: Sessions Now Available To Watch on SVG PLAY Catch up on the latest in live cloud-based production strategies and technology ...

12/06/2024

InfoComm 2024, Part 1: Live-Sound Show Returns in Full Force

InfoComm 2024, Part 1: Live-Sound Show Returns in Full Force The event has evolved into the single-biggest installed-AV expo in the U.S. By Dan Daley, Audio Ed...

12/06/2024

InfoComm 2024, Part 2: Gear for Big Sound in Stadium and Arena

InfoComm 2024, Part 2: Gear for Big Sound in Stadium and Arena Immersive live sound is part of sports entities' engagement strategies By Dan Daley, Audio E...

12/06/2024

Netflix & Shondaland Announce the Song List and Soundtrack for 'Bridgerton' Season 3

Back to All News Netflix & Shondaland Announce the Song List and Soundtrack for...

12/06/2024

Sweet Home' Season 3 Arrives July 19 in Fitting Finale to Epic Series

Back to All News Sweet Home' Season 3 Arrives July 19 in Fitting Finale to Epic Series Entertainment 12 June 2024 GlobalSouth Korea (Republic of Korea)...

12/06/2024

Expo Pantalla. Mexico City. 1819 June 2024

Meet us at Expo Pantalla 2024. 18-19 June, 2024 WTC Ciudad de M xico To make an appointment, contact: [email protected] Find out more about Expo Pantalla ...

12/06/2024

Arqiva x Wonderseekers - engaging children with science

Expanding a connection running for over 20 years, find out more about Arqiva and Wonderseekers More than 20 years ago, Arqiva donated unused land next to its M...

12/06/2024

Scaling to New Heights: NVIDIA MLPerf Training Results Showcase Unprecedented Performance and Elasticity

The full-stack NVIDIA accelerated computing platform has once again demonstrated...

12/06/2024

COCESNA and Thales signed two contracts to modernize its AMHS and AIM systems and navigation aids infrastructure

Facebook Twitter LinkedIn COCESNA and Thales signed two contracts to moder...

12/06/2024

Footage of Cruelty and Abuse of Horses in Kildare revealed by RT Investigates

Hidden cameras capture horses being repeatedly hit and punched around the head Images show a horse too weak to stand being prodded with a pitchfork Major...

12/06/2024

Nerding About NeRFs: How Neural Radiance Fields Transform 2D Images Into Hyperrealistic 3D Models

Let's talk about NeRFs - no, not the neon-colored foam dart blasters, but ne...

12/06/2024

TOPS of the Class: Decoding AI Performance on RTX AI PCs and Workstations

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, softwa...

11/06/2024

Celebrate and Honor Pride With LGBTQIA+ Artists, Creators, and Curated Playlists on Spotify's GLOW Hub

From the rise of disco in the 1970s to the current wave of hyper pop, queer crea...

11/06/2024

90 years of Dr. Schnabel GmbH - SGL's Limburg site has every reason to celebrate

On June 8, we celebrated the 90th anniversary of Dr. Schnabel GmbH at our Limbur...

11/06/2024

Little J & Big Cuz returns for season four this July

Little J & Big Cuz returns for season four this July 11 June, 2024 Media releases *First look here* Award-winning animated children's series Little J ...

11/06/2024

30 YEARS OF SOUTH AFRICA'S DEMOCRACY CELEBRATED THROUGH THE FILM LENS AT THE 77TH INTERNATIONAL CANNES FILM FESTIVAL

Tuesday 11 June 2024, Johannesburg. The National Film and Video Foundation (NFVF...

11/06/2024

ST Engineering iDirect Joins WAVE Consortium as Board Member

Spearheading industry collaboration to transform the satcom industry into a fully interoperable ecosystem Herndon, VA., June 11, 2024 - ST Engineering iDirect,...

11/06/2024

The Many Moving Parts of the Transition to NextGen TV

Fifteen years ago this month, U.S. broadcasters cut the cord on NTSC, shutting down analog TV and putting the finishing touches on a transition to digital tha...

11/06/2024

Sally Wallington Joins Pebble To Lead Worldwide Sales

EPSOM, U.K. Sally Wallington has joined automation, content management and integrated channel specialist Pebble as senior vice president of sales with responsib...