By Adrian Pennington
As HPA's Tech Retreat approaches its 30th anniversary in 2025, the event appears to be even more relevant and stronger than ever. With brisk, record-setting ticket sales, and programming that touches on the most important topics, the retreat remains prescient.
The HPA Tech Retreat has evolved way beyond Hollywood and beyond post production, according to Leon Silverman, HPA founder and past president, who currently serves on the HPA board, in addition to his role as MovieLabs' Advisor for Strategy and Industry Relations. The Tech Retreat is increasingly recognized as an important international event reflecting the increasingly important role that technology plays in enabling creativity as well as the entire media ecosystem.
This global reach and technological evolution are nowhere more apparent than in the MovieLabs 2030 Vision. What started as a high-level vision of thought leadership five years ago from the major motion picture studios has become a roadmap not just for Hollywood but the entire M&E industry from scripted content to broadcast to indie creators.
We're approaching five years into our odyssey towards ProductionLandia' an aspirational place where media creation workflows are interoperable, efficient, secure-by-designdesign, and seamlessly flexible, Silverman said. It is the destination and the 2030 Vision is our roadmap to get there. What we are finding is that this Vision resonates well beyond Hollywood and that the HPA Tech Retreat has become the vital meeting place for fellow travellers to learn all about MovieLabs' work while MovieLabs gains visibility into pioneering developments that would otherwise go under our radar.
On the Thursday morning of the HPA Tech Retreat, beginning at 8:45 AM, MovieLabs has a full morning of programmed sessions demonstrating that the 2030 Vision is not just aspirational but is becoming reality, with several principles of the vision put into practice and deployed today across multiple workstreams and companies. The MovieLabs session will illustrate that the goals of the 2030 Vision are not unique to Studios but one shared across the industry.
At Movielabs what we really love about the HPA Tech Retreat is learning how deeply the concepts of the 2030 Vision are resonating. The Tech Retreat enables attendees to catch up, but I'd go further and say that if you are not up to speed on the 2030 Vision, then you are not a part of the industry's conversation.
The table is set with a State of the Vision mini keynote by Mark Turner, Program Director, Production Technology, MovieLabs that outlines where we are on the road to ProductionLandia , highlighting industry progress and also identifying gaps that need to be filled, as well as updates on important MovieLabs initiatives.
Next, Turner will host two speed date case studies: Avid and Amazon will discuss lessons learned from their joint efforts to create a 2030 Vision aligned Studio in the Cloud and how they plan to move forward. Underlining the extent to which the MovieLabs 2030 Vision is resonating worldwide, Japanese post production house IMAGICA will explain how it is beginning to implement software defined workflows in the context of the 2030 Vision.
While the topic of Ontology might not be at the top of many people's industry radar, the vital role metadata and common data models like MovieLabs Ontology for Media Creation (OMC) plays in enabling an interoperable industry will be the focus of the next MovieLabs Session, led by MovieLabs CTO, Jim Helman. Presentations from France-based Digital Asset Management company, Perfect Memory will demonstrate the role OMC plays in streamlining workflow and enabling interoperability. Australasia based Rebel Fleet will provide a case study on the role OMC and metadata played and its impact on the HBO Production, Our Flag Means Death. This session will also feature an important industry discussion presented by Google and Paramount which will make the case for an Open Standard for the Exchange of Metadata, based on the MovieLabs Ontology for Media Creation (OMC).
The last MovieLabs session of the day will be also led by MovieLabs CTO, Jim Helman. Joining Jim will be representatives from Studios and key industry tool providers who will not just be talking about interoperability but demonstrating and revealing significant new products and industry initiatives.
These sessions as well as the rest of this year's Teach Retreat will be important to all those looking to not just be up to speed, but to be in the room where it happens. This year will be a full immersion course that will provide deep context across the many industry technology topics that are impacting, disrupting and empowering our industry, Silverman noted. Especially now, at this critical and challenging time in our industry - miss it at your career peril.
Artificial Intelligence is a massive topic reflected in the HPA agenda where attendees will be guided through some of the latest AI technologies and ways to approach its use. This includes an HPA Supersession Deconstructing an AI Created Animated Short', a presentation on the Use of Gen AI as a Screenwriting Partner and Preproduction Assistant' and the future of The Computable Studio' delivered by Yves Bergquist of the ETC. A vital studio perspective on AI's role in content creation is provided by Tony Guarino, EVP of Worldwide Technical Operations at Paramount Pictures.
Round tables, illustrative case studies and Q&As form the backbone of a packed four-day HPA Tech Retreat conference program that deeply explores the nuances of technological concepts embracing production, virtual production and content creation in all its forms.
Most conferences and trade shows focus on product marketing. Simply not the case at the HPA Tech Retreat, whi
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...
16/07/2026
Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
16/07/2026
Together the semi-finals had a combined reach of 1.98 million unique individuals...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
By Adrian Pennington
