Jigsaw selects BT to strengen online shopping experience

DC15-157 April 14, 2015

Jigsaw selects BT to strengthen online shopping experience Leading high street retailer and BT provide enhanced customer journey

Jigsaw, the high end fashion retailer, today announced that it has extended its contract with BT Expedite, BT's retail specialist, to upgrade Jigsaw-Online.com.

The new website will remove the need for Jigsaw to manage their current mobile channel as a separate platform. The site with mobile responsive design ensures that content is optimised for the customer regardless of the device they are shopping on.

Jigsaw has extended its contract with BT Expedite by two years and it is the first customer to move its site onto the new optimised, service-led ecommerce platform. The platform will form an integral part of Jigsaw's strategy for growth and the deal will also cover the website for The Shop at BlueBird, Jigsaw's luxury London boutique.

Asif Khetani, director of Ecommerce at BT Expedite, said: Jigsaw services an increasingly digital savvy consumer and understands the importance of delivering a seamless shopping experience across its multiple channels.

Using BT Expedite's Ecommerce Platform, Jigsaw has the very latest tools to build distinct brand experiences that will further strengthen customer loyalty and drive revenue.

We are delighted to be consolidation our relationship with Jigsaw and are fully committed to helping the company achieve online growth aspirations in the most cost effective way.

Kate Holt, group director of ecommerce at Jigsaw, said: Our online business continues to deliver solid, significant growth particularly across the mobile journey. We're pleased to be staying with BT Expedite and to be embarking on this ambitious project for both brands within the group - Jigsaw and the Shop at Bluebird.

Notes to Editors

About BT Expedite

BT Expedite is the retail specialist division within BT. Its mission is to make it easy for retailers to serve their customers. BT Expedite's solutions enable customer engagement and operational efficiency to enable retailers to thrive in today's competitive UK environment and grow operations internationally. BT Expedite's services span every area of multi-channel retailing: ecommerce, store, planning, sourcing, merchandising, CRM; and these are underpinned by BT's world-class hosting and network infrastructure. It offers fully managed solutions so retailers can focus on what they do best.

BT Expedite currently works with some of the UK's top retailers, including: WH Smith, Primark, Supergroup, Pets at Home and Mothercare.

For more information, visit www.btexpedite.com

About Jigsaw

Jigsaw is a British company that has been involved in the design, manufacturing and retailing of clothes and accessories for over forty years. Founded by John Robinson in 1969, Jigsaw is still privately owned by him and his wife Belle. The first Jigsaw stores opened in Hampstead and Brighton and the company has since expanded to over 40 stores in the UK and a successful e-commerce business. Additional lines have been created with the launch of Jigsaw Junior, Jigsaw Home and Jigsaw Menswear. In 2004 Jigsaw ventured into the West Coast of the USA where it currently trades from four stores and online at www.jigsaw-london.com

The success of Jigsaw is rooted in the company philosophy; to sell affordable, fashionable clothes in stylish surroundings. Jigsaw remains a brand which is as quintessentially British as the day the first store opened. We have a strong identity inspired by country living, quirkiness, irreverence and humour. We are always striving to find a creative balance between providing our customers with design classics for their wardrobe, interpreted in the colours and fabrics of the moment and more directional, on trend pieces for each season.

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