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Comigo at IBC 2014 Stand 3.B61 --
Tue, 15 Jul 2014 10:30
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At IBC2014 (Stand 3.B61), to be held in Amsterdam from 11 to 16 September, Comigo will demonstrate its Future TV platform, which opens up new revenue and monetisation opportunities for the pay-TV operator, beyond current content offerings.
Comigos multiscreen TV platform transforms television viewing into a more personal, engaging, and social experience.
The heart of Comigos multiscreen TV platform is a cloud-based back-end solution that is fully controlled by the operator. The back-end can be easily integrated into different client-based systems as well as into the operators existing systems.
As an optional advantage, Comigo also provides front-end solutions for smartphones, tablets, and SW solutions for Android -based STBs including STB hardware.
Utilising Comigos technology, pay-TV operators can offer their TV service via a range of secondary devices, including smartphones and tablets. Additionally, operators can:
Generate micro targeted campaigns and personalised advertisements by utilising the data gathered on each viewer
Monetise better premium content, by offering the most suitable content to each viewer, using Comigos personal and social-recommendation engine algorithms
Increase revenue from value-added services and apps (e-commerce like), which are relevant to the viewed content
Utilise the consumers social networks to promote and increase the sale of content and services
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