Experts speak on using social media to promote promos

--

Experts speak on using social media to promote promos --

Thu, 18 Jun 2015 13:48

--

Last week, Alkemy X s creative director of awesomeness Bex Schwartz hosted a panel entitled Promoting Promos at the Promax/BDA 2015 conference in Los Angeles. Schwartz invited her long-time friend, writer/TV host Dave Holmes to join her as she presented her recommendations on promoting television promos via social media, followed by a Q&A with Holmes about his experiences using social to promote on-air and live shows.

Once upon a time, a strong on-air promo was the most important tool in the lead up to a new show. But with the arrival of Instagram, Facebook, Twitter, Tumblr, Snapchat and Vine, it s increasingly all about promoting the promo. By carefully planning ahead and creating assets specifically targeted to those individual social channels, marketing can be teased out far in advance of the release of the promo, in effect eventising the premiere of the promo.

As we move deeper and deeper into an on-demand world, we need to be nimble and to evolve the way we promote on-air content, says Schwartz. If your viewers aren t going to catch a 30 second on-air spot, how do you create content specifically targeted to the platforms where your viewers spend time - whether that s Facebook, Instagram, Twitter, Vine, tumblr, or anything else? We re in an age of amazing television and as marketers, it is our job to make sure our audiences know how amazing these shows and series are. So we need to expand our horizons when it comes to on-air promos. When we re shooting or in the edit, we need to think about what sort of content will work best on what platform, and we should synchronise our on-air and digital/social campaigns to make sure we re informing our audience everywhere we can reach them.

Related Articles

CSquared takes top sport promo award at PromaxBDA 2014Johannesburg-based production company CSQUARED walked away from the 2014 edition of the PromaxBDA Africa awards with more statuettes than many of its peers. The team took the gold for Most Outstanding Design in Promotion...

Read more...

VIMN Africa receives 14 awards at PromaxBDA AfricaViacom International Media Networks (VIMN) Africa, which hosts a portfolio of entertainment channels including MTV, MTV Base, Nickelodeon, Nick Jr., Nicktoons BET International, Comedy Central and VH1 Classic, has won 14 awards at the annual PromaxBDA Africa Awards, which took place in Johannesburg on 21 November...

Read more...

Cultivating innovation at PromaxBDA Africa Today s world is constantly undergoing creative metamorphosis, not only in the way people consume media but in how they think, behave and interact...

Read more...



-- --

-- --

-- Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus

LINK:	http://www.screenafrica.com/page/news/ads/1652361-Experts-speak-on-usi...
	See more stories from screenafrica

Most recent headlines