Thanks to smartphones you can now point, click, and share your way to superstardom.
Smartphones have made creating-and consuming-digital photos and video on social media a pastime for billions. But the content those phones can create can't compare to the quality of those made with a good camera.
British entrepreneur Vishal Kumar's startup Photogram wants to combine the benefits of mirrorless cameras replete with interchangeable lenses, big sensors, and often complex, fiddly controls with the smarts and connectivity of your smartphone.
The Alice Camera, due for release in October for around $760 to early backers on crowdfunding platform Indiegogo, is, first of all, a compact, mirrorless camera.
The Alice camera focuses on what cameras do well But its machined aluminum body is sleeker than other mirrorless cameras. There's no onboard screen or viewfinder of any kind just a shutter button, a control wheel, and a cold-shoe adapter.
Instead, photographers mount their smartphone to the Alice camera. Alice focuses on what smartphones can't do: it houses a big, light-soaking sensor, and it can be screwed to a wide array of lenses.
Alice links to your smartphone via a 5Ghz Wi-Fi connection - so your smartphone can do what traditional cameras can't do. An app on your phone provides not just an easily updatable software interface on the smartphone's big, bright screen, but the connectivity to easily share images and stream video.
The secret ingredient: an AI built using NVIDIA GPU accelerated deep learning to help photographers wring the most out of Alice's hardware.
A Star Is Born Kumar, whose startup is part of NVIDIA Inception, an acceleration program that offers go-to-market support, expertise and technology for AI, data science and HPC startups, sees the opportunity for this device literally staring everyone in the face.
There are more than 1 billion active Instagram users, more than 1 billion active TikTok users, and more than 2.3 billion YouTube users. Social media influencers who can deliver great content to all these users become instantaneous global superstars, Kumar explains.
Consider Charli D'Amelio, who has more than 115 million followers, or Addison Rae, with more than 86 million, or YouTube star Mr. Beast, with more than 71 million followers.
Content creators like these may rely, in large part, on smartphone users to provide an audience. Most, however, left their smartphones behind long ago, adopting more sophisticated gear to create their content.
Firsthand Frustration and relies on a user's smartphone, mounted on the back, to do what smartphones do well. Kumar, a self-described cultural data scientist, learned this firsthand working as a data scientist at Sotheby's. Great photography was vital to sparking worldwide interest in the auction house's offerings on social media.
I was thinking a lot about how data science and machine learning and artificial intelligence could be applied to create video and imagery, Kumar says. I was using a camera all the time to create video content and becoming increasingly frustrated with operating them.
A Camera for Creators And, for serious content creators, a better camera than the smartphone they already carry around with them is definitely needed.
In part, that's because you can only capture so much light in the relatively compact sensors crammed into today's smartphones, Kumar explains. Bigger sensors soak up more light, so they can capture a high-quality image even in very dim lighting conditions, among other benefits.
So Alice is built around a Sony IMX294 10.7 megapixel 4/3 sensor optimized for high-quality and full-width 4K video. The sensor is eight times bigger than that of a typical smartphone.
In front of that big sensor is a Micro Four Third lens mount. The compact interchangeable lens system gives users access to more than 100 lens options from Olympus, Panasonic, and specialty lens makers such as Sigma, Tamron, and Tokina.
Users will be able to choose from 16mm-equivalent fish-eye lenses for a super-wide angle of view or 800mm-equivalent telephone zoom lenses able to get clear, undistorted pictures of objects far away, with plenty of options in between.
Like more traditional cameras, Alice can use a wide variety of lenses. A Classic Deep Learning Problem All of this is why professional photographers continue to keep big big, expensive cameras in their toolkit. But the masses of content creators may never get the most out of dedicated cameras, Kumar explains.
Making more expertise more accessible to more people is a classic deep learning problem. And the technology's roots in computer vision and image recognition make training an AI to operate a camera a natural fit.
To build Alice's AI, Photogram CTO Liam Donovan trained an NVIDIA GPU accelerated convolutional neural network using millions of out-of-focus and in-focus images, teaching an AI to distinguish between good and bad photos.
Optimized for What You Do The AI is a crucial element in the end-to-end deep learning image processing pipeline Photogram's team has built.
The result is an AI that can control and improve focusing, change exposure and automatically adjust white balance, and even perform automatic image stabilization.
Revealed last September and positioned by Kumar as the AI camera for creators, in February the project has raised $200,000 from more than 250 backers - 7x Kumar's original goal. Users will eventually make Alice better at whatever photography they do, Kumar explains.
Let's say you're a wedding photographer, or you like to shoot cats or clothes, Kumar says. We want people to be able to optimize our models and retrain them so their Alice camera can be more optimized for the photography they do.
Smartphone Synergy Revealed last September and pos
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
Thanks to smartphones you can now point, click, and share your way to superstardom.
