
Ericsson gives the Japanese operator j of next-generation TV Desplegar el est ndar industrial Reference Design Kit (RDK) en los descodificadores de cable h bridos de Jupiter Telecommunications para impulsar experiencias de televisi n perfectas tanto en redes gestionadas como no gestionadas. Ericsson ha sido seleccionada por Jupiter Telecommunications (J:Com) para gestionar su servicio de TV de ltima generaci n. El mayor operador de cable japon s ha elegido la plataforma de TV MediaFirst de Ericsson para ofrecer una experiencia de TV multipantalla mejorada y personalizada a sus 3,7 millones de suscriptores. La base de dise o b sico comenzar en el cuarto trimestre de 2017 y las compa as reforzar n el acuerdo de desarrollo posterior.
La plataforma ofrecer a los suscriptores de J:Com nuevas caracter sticas, incluyendo experiencia personalizada y continuada en todas las pantallas y la posibilidad de visionar TV en directo, as como acceso a contenido bajo demanda en todos los dispositivos. Ericsson desplegar tambi n el est ndar industrial RDK en los descodificadores de J:Com y un sistema de acceso condicional para permitir la distribuci n de contenido Ultra HD. Adem s, supondr nuevas oportunidades de monetizaci n como servicios eficaces de recomendaci n de contenido, benefici ndose de la anal tica avanzada de datos de Ericsson.
Hirohiko Imura, presidente de J:Com, afirma que ahora los consumidores tienen m s opciones de elegir que nunca y por ello es necesario ofrecer soluciones competitivas en un panorama televisivo cada vez m s saturado. Creemos que un servicio de TV Everywhere continuo y personalizado permitir a J:Com ofrecer un valor distintivo. Al desplegar la plataforma de TV MediaFirst de Ericsson, tendremos acceso a una serie de soluciones exclusivas, inteligentes y con grandes prestaciones, que nos ayudar n a transformar nuestra oferta de televisi n y a reforzar nuestro liderazgo en innovaci n .
ngel Ruiz, director de Media Solutions de Ericsson, a ade que la plataforma de TV MediaFirst de Ericsson permitir a J:Com promover una experiencia de TV de ltima generaci n disponible de forma ininterrumpida a trav s de todas las pantallas, tanto dentro como fuera del hogar, y adaptada a las necesidades de cada suscriptor individual. Al aprovechar las ventajas de virtualizaci n y tecnolog as en la nube, podemos ayudar a J:Com a incrementar su base de suscriptores e implementar nuevos y m s flexibles modelos de negocio. Este es el primer paso en una colaboraci n a largo plazo y confiamos en incrementar nuestro acuerdo con J:Com en los pr ximos a os .
Ericsson MediaFirst TV Platform es una plataforma basada en la nube, definida por software y optimizada para medios. La plataforma de TV MediaFirst ofrece una experiencia multipantalla convergente incluyendo televisi n de pago (Pay TV) en el hogar, TV Everywhere y servicios OTT. Soporta todas las fuentes de contenido y redes de distribuci n y se integra en el est ndar RDK, permitiendo a los operadores aprovechar el software b sico com n del RDK, al tiempo que mantienen la capacidad de proporcionar una experiencia de TV diferenciada al cliente.
La plataforma incluye herramientas de anal tica avanzada, que permite a los operadores ofrecer contenido relevante y promociones a los espectadores, incrementando las oportunidades de ingresos y reduciendo la rotaci n de clientes. Siguiendo la filosof a DevOps de Ericsson, la plataforma de TV MediaFirst ofrece flexibilidad, escalabilidad y agilidad para adaptarse a los comportamientos y necesidades en constante evoluci n de los consumidores.
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