Sony Pixel Power calrec Sony

VR Coverage of March Madness Was Dramatically Enhanced With More Games, New Production Truck

05/04/2018

VR Coverage of March Madness Was Dramatically Enhanced With More Games, New Production Truck Sapphire, Intel's new True VR mobile unit, debuted during this NCAA Men's Basketball Tournament By Brandon Costa, Director of Digital

Wednesday, April 4, 2018 - 2:57 pm

Print This Story

Story Highlights

The 2018 NCAA Men's Basketball Tournament will be looked on as a coming-of-age for the team at Intel's True VR. VR coverage of March Madness jumped from four games in 2017 to 21 this year, and the company rolled out its new 53-ft. production truck, Sapphire.

There were 12 camera rigs deployed throughout the Alamodome to produce the Intel True VR experience in the NCAA March Madness Live VR app. One of the rigs (circled) was a six-lens rig, which is smaller than the traditional 12-camera rig.

This was one of the more robust events that Intel has pulled off in VR. Anyone who has followed Intel True VR's growth is familiar with its 12-lens camera rig. A few of those rigs were deployed in San Antonio's Alamodome, but the company also rolled out a few of its smaller, six-lensed rigs to bolster this production.

The VR show grew with each weekend of the tournament. During the first two rounds, six rigs were deployed, the number typically used for the NBA regular season. For the Sweet 16 and Elite Eight, Intel boosted the rig count to eight. For the Final Four, there were a whopping 12 rigs.

Each rig was fed to the truck to its own dedicated server (which, in classic Intel fashion, was prominently located at the center of the mobile unit). There, the cameras were stitched together and colored.

Each live VR show had an embedded scorebug and, at times, would even provide a picture-in-picture look at the announce team, which called the game from a suite in the back of Sapphire.

Intel finished building its new True VR mobile unit just in time for its work at this year's NCAA Men's Basketball Tournament.

Talent is used to sitting on the sideline, but we don't want them calling the game as they see it on the court, says Nadia Banks, experience manager, Intel Sports. We want them to see it from what the cameras are seeing. They feel part of the same experience as the viewer.

The VR productions featured play-by-play man Spiro Dedes (who handles the call on the NBA's VR productions) and analyst Steve Smith.

Inside the truck on the front bench were producer Bobby Hayden, director Russ Lathrop, and Coordinating Producer Rusty West, one of the chief creative minds behind the Intel True VR experience.

The show was largely created by production and operations talent who have lengthy experience in traditional broadcasting. According to Banks, Sapphire was built on the model of a traditional mobile unit to make that environment feel familiar to them.

The NCAA March Madness Live VR experience was available in the Oculus and Google Play stores and featured live coverage of games, 360-degree replay content, a full interactive bracket, and highlights of all games, even including those that didn't receive the VR treatment.
LINK: https://www.sportsvideo.org/2018/04/04/vr-coverage-of-march-madness-wa...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

04/02/2026

Vinten Launches Vega Lite PTZ Control System

Share Copy link Facebook X Linkedin Bluesky Email...

04/02/2026

Chyron to Provide Graphics, Virtual Sets for Winter Olympics Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

04/02/2026

NBC Sports Taps Appear for 2026 Winter Olympics Production

Share Copy link Facebook X Linkedin Bluesky Email...

04/02/2026

Katie Vitolins Announced as Vice President of Alumni Products and Services

Katie Vitolins Announced as Vice President of Alumni Products and Services An alumna and former trustee, Vitolins will lead the relaunch of Berklee's alum...

03/02/2026

Tagboard's New Partner Development Kit Turns Complex Third-Party Integrations into Instant Graphics

Tagboard, a modern, interactive graphics system for news, sports, and entertainm...

03/02/2026

SNS Launches New S3-Compatible Cloud Storage Service

Studio Network Solutions (SNS) announces the launch of Trio, a new S3-compatible cloud storage service fully integrated with EVO for media backup, archival, and...

03/02/2026

NEP Group Running at Full-Scale This Month in Support of Major International Events

50 Production Trucks at center of 160 U.S.-based productions...

03/02/2026

Nielsen Launches Co-Viewing Pilot Program to Further Enhance TV Measurement

Nielsen, which specializes in audience measurement, data, and media intelligence, announces that it is piloting a new methodology enhancement to more accurately...

03/02/2026

NBC Sports Relies on Appear X Platform for Winter Games

Appear's X Platform will be used by NBC Sports to deliver video compression, satellite modulation and transport stream aggregation for its production of the...

03/02/2026

Behind The Mic: NBC Sports Unveils Presentation Cast for Super Bowl LX as Part of Legendary February

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

03/02/2026

NHL Network to Take Fans Rinkside as NHL Players Return to Winter Olympic Games

NHL Network announces its comprehensive programming schedule for the upcoming Winter Olympic Games, underscoring the highly anticipated return of NHL players to...

03/02/2026

Canon Lenses Power NBC Coverage of Milano Cortina Winter Games

NBC Sports has chosen Canon to deliver 115 Canon UHD broadcast lenses for its production of the 2026 Winter Olympics and Paralympics. Canon will also send suppo...

03/02/2026

NBC Sports Selects Audio-Technica for Vital Winter Games Role

Audio-Technica equipment will be used by NBC Sports to deliver much of its audio capture requirements across all sporting venues for its production of the 2026 ...

03/02/2026

Cisco VXLAN Makes Olympic Debut for NBC Sports

NBC Sports will use Cisco to deliver AI networking technology for its all-IP production of the 2026 Winter Olympics and Paralympics, including the deployment of...

03/02/2026

Chyron PRIME CG Drives NBC Sports Winter Games Graphics

NBC Sports will utilize Chyron PRIME CG to produce live broadcast graphics to display names, athlete information, scores, statistics, leaderboards, headshots an...

03/02/2026

NBC Sports Relies on Grass Valley for Winter Games Signal Conversion, Routing, Orchestration

NBC Sports will utilize Grass Valley to deliver advanced signal conversion, rout...

03/02/2026

Planar Supplies LED Wall Technology for NBC Sports Winter Games Coverage

NBC Sports will utilize Planar to deliver leading-edge fine pixel pitch LED video wall technology for its production of the 2026 Winter Olympics and Paralympics...

03/02/2026

FOX Sports Wraps Run Airing Westminster Kennel Club Dog Show

Taking place in two venues, the 2026 production celebrates the 150th Anniversary of the Super Bowl of Dogs' When the Westminster Kennel Club Dog Show conc...

03/02/2026

ESPN To Broadcast 2026 NFL Pro Bowl Games Live From San Francisco's Convention Center

For the indoor production, NEP Specialty Capture has mounted a 100-ft. overhead ...

03/02/2026

Inside League One Volleyball: Mobile TV Group Drives Broadcasts via Onsite Support, Remotely From Mountain Media Center

MTVG Edge, the production-services supplier's software-based production solu...

03/02/2026

Inside League One Volleyball: CMO Raquel Braun on Partnering With Omaha Productions, Mobile TV Group

In the league's second year, new partnerships enhance broadcast quality for ...

03/02/2026

NBC Sports Taps Ross Video's Rocket Surgery for Virtual and AR at 2026 Winter Games

Rocket Surgery will showcase the combined creative strength of Ross Video, with ...

03/02/2026

Sony Supplies 100+ Cameras, 500 Monitors, and More for NBC's Winter Olympics Coverage

NBC Sports will utilize Sony Electronics to deliver imaging, monitoring, and tec...

03/02/2026

NBC Sports Selects SMT to Handle Results, Timing, and Production Data Services for Milano-Cortina 2026

SMT will provide TVI (broadcast television interface) support services for figur...

03/02/2026

Spotify Celebrates the 2026 Best New Artist Nominees During a Star-Studded Party in LA

Spotify's annual Best New Artist celebration returned to Los Angeles last ni...

03/02/2026

The smash-hit series The Hospital: In the Deep End returns to shine a spotlight on the real-life heroes of our healthcare system

The smash-hit series The Hospital: In the Deep End returns to shine a spotlight ...

03/02/2026

Introducing: FoMa Antares

FoMa Antares: Redefining Camera Stabilization for Modern ProductionsIn high-end broadcast and cinematic environments, precision, reliability, and flexibility ar...

03/02/2026

Viper Shield Flight Tests Accelerates Delivery with New Digital Electronic Warfare Capability

Viper Shield's robust phase of flight-testing production representative hard...

03/02/2026

L3Harris: A Strategic Partner for National Vigilance and Regional Peace

Countries throughout the Indo-Pacific have made the ability to defend their people and sovereign borders a top priority, but no single nation can monitor every ...

03/02/2026

L3Harris Achieves Record-Breaking Fuzing Delivery Milestone

U.S. Marine loads a round in an 81 mm mortar system during an exercise. (Credit: U.S. Marines)...

03/02/2026

Cobalt Targets Need for Multiple Video Feeds with openGear 9905MPx Multi-Channel Processor

9905MPx Card features unprecedented level of density with four independent signa...

03/02/2026

Cobalt Wins Three 2021 NAB Show Product of the Year Awards

Champaign, IL - November 15, 2021 - Cobalt Digital, announced today that three of its products have received 2021 NAB Show Product of the Year Awards. Cobalt, ...

03/02/2026

LOG4J Does Not Affect Cobalt Digital Products

Cobalt is pleased to confirm that Log4j vulnerability does NOT affect ANY Cobalt products including the HPF-9000 frame. Given the recent concerns regarding wi...

03/02/2026

Cobalt Digital's Launch of +UDX-Dante-1616 Introduces First License-based 12G-SDI Bridge to Dante Audio

Software-based embedding and de-embedding solution will be highlighted at NAB 20...

03/02/2026

Cobalt to Show New Line-up of EO/OE 12G Mini-Convertor BBG Boxes at NAB

Series developed to fill an industry need. Champaign, IL April 13, 2022 Cobalt Digital will introduce a new series of BlueBox Group (BBG) EO/OE 12G mini...

03/02/2026

Cobalt Takes Home Four Awards from NAB 2022

Company receives Best in Shows from Next TV and TVB Europe, and two Product of the Year awards from NAB Champaign, IL - May 6, 2022 - Cobalt Digital Inc. head...

03/02/2026

Cobalt to Participate in Several Events in and Around IBC 2022

IBC Stand 10.B44Journalists: Click to visit Cobalt Dr. Ciro Noronha, CTO, tapped as a panelist and speaker by many - and then there's the party! Amsterda...

03/02/2026

Company Announces Changes in Sales and Engineering Team Just in Time for IBC

IBC Stand 10.B44Journalists: Click to visit Cobalt Growth Drives Cobalt Digital to Promote Dr. Ciro Noronha to CTO, and Appoint Anthony Tan as Director of Sale...

03/02/2026

Cobalt Targets Top Trends at NAB NY with Solutions that Support IP, 4K ST 2110, HDR, RIST, Dante and Internet Security.

IBC Stand 10.B44Journalists: Click to visit Cobalt Dr. Ciro Noronha, CTO, tappe...

03/02/2026

Cobalt is Bringing an Award-Winning Portfolio of New Products to CABSAT 2023

Manufacturer plans also include solutions that provide a path to the cloud and redundancy updatesCABSAT Stand S1-I42Journalists: Click to visit Cobalt Dubai - ...

03/02/2026

Cobalt Announces Presence at ANGA COM 2023

Award-Winning Product Portfolio is Being Presented on Smart Video Group Stand, and Company's Berend Blokzijl is Scheduled to Share RIST Insight on Innovatio...

03/02/2026

COBALT Announces an IBC Line-up that Features IP Products and Extends 12-G Support Options

NEW Location IBC Stand 10.F42 Same Hall, NEW StandJournalists: Click to visi...

03/02/2026

TVBEurope: Understanding the RIST series of Specifications

TVBEurope spoke with our very own Dr. Ciro Noronha about RIST and more.Reliable Internet Stream Transport (RIST) is growing in popularity for contribution and d...

03/02/2026

IBC 2023: COBALT has 12G Covered with Multiple openGEAR Cards and New Form Factor Solutions

NEW Location IBC Stand 10.F42 Same Hall, NEW StandJournalists: Click to visi...

03/02/2026

Catch the COBALT WAVE of New Routers and Control Panels at IBC

NEW Location IBC Stand 10.F42 Same Hall, NEW StandJournalists: Click to visit CobaltCatch Cobalt's Blue WAVE of Innovation in a New LocationHighlights t...