ProSiebenSat.1 and Unitymedia KabelBW expand cooperation / maxdome to be integrated into core products of cable network operator Over seven million Unitymedia KabelBW customers will be able to subscribe to maxdome directly
Integration into TV and triple-play products of Unitymedia KabelBW
maxdome content available on browsers and on mobile devices via Horizon Go
Cologne / Unterf hring, February 26, 2015 - ProSiebenSat.1 Group and Unitymedia KabelBW have signed an agreement regarding the integration of maxdome video-on-demand content into the portfolio of the cable network operator. With this agreement, maxdome becomes an integral part of Unitymedia KabelBWs new TV and triple-play (TV, Internet, telephony services) offerings. Beginning in March, Unitymedia Kabel BWs more than seven million customers will be able to directly subscribe to the new bundles and offerings at a fixed monthly price (Subscription Video on-Demand). The SVoD content from maxdome will be integrated into Unitymedia and KabelBWs TV platform, available via its set-top boxes and via its multi-screen service Horizon Go on PCs and on-the-go.
Customers of the cable network operator already had access to certain transactional VoD content comprising various TV formats from ProSiebenSat.1 channels. With the agreement, both companies are expanding their successful cooperation and are now working even more closely together on the marketing of entertainment content across all TV and media platforms.
Conrad Albert, Member of the Executive Board - Chief Legal, Distribution & Regulatory Affairs officer of ProSiebenSat.1: This marks the first time in Germany that the subscription content of an online video store has become an integral part of the rate structure of a cable network provider. With this latest agreement, the range of entertainment offered by Unitymedia KabelBW will be greatly expanded and, at the same time, the potential reach of maxdome will be increased significantly. Over seven million customers of Unitymedia KabelBW will be given the opportunity to subscribe to maxdome directly via their cable service.
Lutz Sch ler, CEO of Unitymedia KabelBW: With maxdome we are expanding our TV portfolio to include an attractive film and series offer at a flat rate. We are firmly integrating maxdome into our core products, so that customers can enjoy top titles in HD quality with full cost control on our high-speed network - when and wherever they want. TV and VoD thereby converge to create a seamless TV experience on one platform. We believe in this model as more and more people simply wish to customize their own programming.
About ProSiebenSat.1
The ProSiebenSat.1 Group is one of the largest independent media companies in Europe. The companys core business is free TV financed through advertisements. With the stations SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, and ProSieben MAXX, ProSiebenSat.1 is number one in the German TV advertising market. With its 15 stations in Germany, Austria, and Switzerland, the television group reaches approximately 42 million TV households. The most important growth driver of the ProSiebenSat.1 Group is the successful digital and ventures portfolio. This portfolio includes in particular maxdome, Germanys largest Video-on-Demand provider, as well as a fast-growing e-commerce portfolio. With starwatch Entertainment, ProSiebenSat.1 additionally operates an independent music label. And via the Red Arrow Entertainment Group, the media group develops, produces, and sells international TV programs worldwide.
About Unitymedia KabelBW
Based in Cologne, Unitymedia KabelBW is the leading cable network operator in Germany and is a subsidiary of Liberty Global. Under the customer brands of Unitymedia (North Rhine-Westphalia and Hesse) and Kabel BW (Baden-W rttemberg), the company provides broadband cable services to 12.7 million households. In addition to its portfolio of analog cable TV services, Unitymedia KabelBW is a leading provider of integrated Triple Play services responsible for growth in the areas of digital cable television, the broadband Internet, and telephony services. As of December 31, 2014, Unitymedia KabelBW served 7.1 million customers, including 6.6 million TV subscribers, 2.9 million Internet subscribers, and 2.7 million telephony subscribers (RGUs). Additional information about Unitymedia KabelBW can be found at www.umkbw.de.
About Liberty Global
Liberty Global is the largest international cable company with operations in 14 countries. Liberty Global connects people to the digital world and enables them to discover and experience its endless possibilities. Liberty Globals market-leading tripleplay services are provided through next-generation networks and innovative technology platforms that connected 27 million customers subscribing to 56 million television, broadband internet and telephony services at December 31, 2014. In addition, Liberty Global served 5 million mobile subscribers across nine countries at year-end 2014. Liberty Globals consumer brands include Virgin Media, UPC, Ziggo, Unitymedia, Kabel BW, Telenet and VTR. Liberty Globals operations also include Liberty Global Business Services, its commercial division, and Liberty Global Ventures, its investment fund. For more information, please visit www.libertyglobal.com.
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ProSiebenSat.1 and Unitymedia KabelBW expand cooperation / maxdome to be integrated into core products of cable network operator Over seven million Unitymedia KabelBW customers will be able to subscribe to maxdome directly 
