Sony Pixel Power calrec Sony

At-Home Broadcasts Get a Hollywood Treatment with ARFX Home Studio

11/07/2020

--

ARwall, the AR solutions provider, has launched preorders for their latest augmented reality product, ARFX Home Studio, the work-from-home version of their proprietary virtual production tool ARFX. Catering to streamers and broadcasters alike, the studio will utilize at-home TV monitors or projectors to give creators a complete menu of photoreal virtual backdrops for shooting live and scripted content, no green screen required.

With Hollywood studio-grade technology previously used on the Syfy series Nightflyers and the red carpet premiere of HBO's Watchmen--as well as commercials, short films and music videos--ARFX Home Studio includes their virtual production backdrop software and the necessary hardware and accessories for at-home use. The home studio requires no green screen, and turns any HD TV monitor or projector into an immersive augmented reality backdrop for livestreams, live broadcasts and scripted shows filmed from home environments.

Click HERE to learn more and preorder.

ARwall's patented calibration software, XR Sync, turns ARFX Home Studio into a plug-and-play device, bundled with a digital toolset and preloaded 3D environments to get users up and running.

ARFX Home Studio takes ARwalls award-winning virtual studio technology and patented XR Sync calibration toolset out of the Hollywood studio labs where it has revolutionized the filmmaking craft, and puts it in the hands of creators at home. Escape the boring backdrop, turn your TV or projector into a spectacular portal into any location you can imagine, no green screen involved, notes Rene Amador, CEO and co-founder of ARwall.

Adds ARwall CMO and co-founder Eric Navarrette, One of the goals of ARwall, when we were founding the company, was democratizing virtual production tools. These systems and workflows were extremely expensive and specialized, such that only projects with the largest budgets had access to them. I'm very proud that we're finally making good on that initial pledge. ARFX Home Studio places the world's fastest spatial imaging virtual production platform into the hands of filmmakers of all stripes, everyone from that filmmaker just launching their channel on YouTube or Twitch, to established industry veterans.

ARFX Home Studio boasts a variety of at-home specifications, including:

Streamlined branding and ad integration using customizable 3D objects, banners & in-display ads

The powerful ARFX real-time engine, with customizable photo-real environments, characters, vehicles, and motion graphics

Presentation schematics with XR tools to enhance data points, interactive marketing & communication, creativity, and brand collaborations

Tech support included for pre-orders at no additional cost

Pre-orders will be available from Monday, July 6 through September 21, 2020.

###

About ARwall

ARwall is a creative technology company, arming businesses and entertainment studios of the future to help them embrace virtual worlds. After the launch of our inaugural product ARFX, which replaces the film and TV green screen with real-time augmented reality VFX displays, we expanded to deliver real-time tech solutions to entertainment and enterprise industries worldwide. Our interactive out-of-home AR experiences also automate customer service, product customization, and entire sales funnels, and give consumers a new way to interact with their favorite brands that require no headsets, goggles, or app downloads to participate.

###
LINK: https://news.creativecow.net/story/901322...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

24/09/2026

NABA To Convene Cyber University 2.0 To Address Cybersecurity Strategies

Share Copy link Facebook X Linkedin Bluesky Email...

24/09/2026

Big Blue Marble Makes the Origin of Austrian Parliament V...

Viewers watching videos from the Austrian Parliament online will soon find it easier to verify the authenticity of the content. Big Blue Marble, an internationa...

24/09/2026

nsign and Sony collaborate to simplify digital signage de...

nsign, the digital signage SaaS platform built around its Simplify Complexity principle, is now officially certified for BRAVIA Professional Displays from Son...

24/09/2026

Viaplay Selects Encompass Altitude Scheduling to Transfor...

Encompass Digital Media today announced the successful migration of multiple Viaplay free-to-air channels, including TV3, TV6, TV8 and TV10, to its Altitude Sch...

24/09/2026

Standalone Streaming Services Continue to Decline in the U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

24/09/2026

Hollyland Unveils LARK M3 Wireless Audio System

Share Copy link Facebook X Linkedin Bluesky Email...

24/09/2026

Adobe Completes Purchase Of Topaz Labs

Share Copy link Facebook X Linkedin Bluesky Email...

24/09/2026

FCC to Vote on Satellite Spectrum, Unlicensed Ultra-Wideband Devices

Share Copy link Facebook X Linkedin Bluesky Email...

24/09/2026

LYNX Technik Launches New Series 5000 Card

Share Copy link Facebook X Linkedin Bluesky Email...

24/09/2026

KRK V SERIES MONITORS HELP INDUSTRY VETERAN SANTIAGO URI...

Music Supervisor, Composer, and Mixing Engineer Santiago Uribe has built a career around producing music for film and television, contributing to more than 40 p...

24/09/2026

NABA Cyber University to Convene Broadcast Industry Leade...

The North American Broadcasters Association (NABA) will hold a full-day cybersecurity summit focused on defending against growing cyber threats facing the broad...

24/09/2026

RT Radio 1 Folk Awards Tickets on Sale | Dolores Keane inducted into Hall of Fame

RT Radio 1 Folk Awards Tickets on Sale Dolores Keane to be inducted into the...

24/09/2026

Contain the Chaos: CONTROL Resonant' Launches on GeForce NOW

A warped Manhattan is waiting in the cloud this week. Remedy Entertainment's CONTROL Resonant brings Dylan Faden's extraordinary abilities and a paranat...

23/09/2026

University of Washington's New Sundodger Studios Leverages ST 2110 to Bring Broadcast, Videoboard, and Creative Under One Roof

Four control rooms support B1G+ streams, videoboard shows, creative content, and...

23/09/2026

Mountain West Conference Moves Replay Operations West, Cutting Late-Night Hours

By Andrew Cohen, SVG Coorespondant The Mountain West debuted its new Replay Operations Center at the start of this football season, bringing real-time collabor...

23/09/2026

SVG Students to Watch: Brian Short, Ball State University

The Taylorville, IL, native is pushing creative boundaries at Ball State, gaining reps across directing, technical directing, tape, and more than 100 ESPN+ broa...

23/09/2026

The Musical and the Power of Spiteful Thinking

Alexander Heller, Nevada Jose, Will Brill, and Giselle Bonilla pose with cast members at The Musical premiere during the 2026 Sundance Film Festival at Eccles...

23/09/2026

The Crow Hill Company release Children's Choir

Includes natural and processed patches The Crow Hill Company's latest sample library captures a children's choir comprising a troupe of boys perform...

23/09/2026

Kreuzberg Audio reveal Oberton

Plug-in offers six bands of saturation Kreuzberg Audio's product range includes a selection of plug-ins and virtual instruments aimed primarily at hard-...

23/09/2026

SoundBridge 3.2.0 arrives

Latest DAW update now live SoundBridge have announced that the latest update for the remote-collaboration-focused DAW is now available. The release of Sound...

23/09/2026

Koori Knockout returns home exclusively to NITV and SBS On Demand in 2026

Koori Knockout returns home exclusively to NITV and SBS On Demand in 2026 11 September, 2026 Media releases Fans can catch all the live action exclusively ...

23/09/2026

Rohde & Schwarz acquires NEOSAT and PHYTRONIC and strengthens its competencies in sovereign satellite communications

Rohde & Schwarz acquires NEOSAT and PHYTRONIC and strengthens its competencies i...

23/09/2026

NFVF SEDIBA CREATIVE ENTERPRISE PROGRAMME CALL FOR APPLICATIONS

1. ABOUT THE PROGRAMME The National Film and Video Foundation (NFVF) invites applications from experienced producers who own or manage a South African product...

23/09/2026

CALL FOR THE SEVENTH PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME(PESP 7) FOCUSED ON THE AUDIO-VISUAL INDUSTRY IS OPEN

The National Film and Video Foundation (NFVF) is pleased to announce the opening...

23/09/2026

NHK Technologies Inc. Chooses Calrec for Sports Production

Download Now! To receive a short case study showcasing NHK Technologies, Inc. (NT) s audio setup, please enter the following details: -- First Name* Fir...

23/09/2026

McDonald's takes top spot as New Zealand's fast-food tastes evolve, according to Nielsen

Nielsen CMI data reveals a changing fast-food landscape, with value, convenience...

23/09/2026

AFP, Dalet To Collaborate On News Video Provenance, Authenticity

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

Spectrum News NECN Launches Across New England

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

COW Jobs: Blender on Windows - Generalist - Remote

COW Jobs: Blender on Windows - Generalist - Remote Brie Clayton September 23, 2026 0 Comments Application Users - Blender on Windows - Generalist Se...

23/09/2026

Bitfocus wins IBC2026 Best of Show Award for latest Butto...

Version 1.8 recognised for new workflow tools, boosted control panel flexibility and ease of integration into IP networks...

23/09/2026

Hiltron Reports a Successful IBC2026

Hiltron Communications reports a successful 2026 International Broadcasting Convention, held at the RAI Amsterdam. Exhibiting on stand A37 in Hall 1, Hiltron ex...

23/09/2026

LiveU Showcases AI Driven Production Alongside Resilient...

Reinforcing its long-term commitment to the Middle East and North Africa (MENA) broadcast market, LiveU is presenting the Q Era at CABSAT 2026, on Stand H1-D35 ...

23/09/2026

AFP and Dalet Partner to Strengthen the Provenance and Au...

Agence France-Presse (AFP), a global news agency, and Dalet, a leading technology and service provider for media-rich organizations, today announced a partnersh...

23/09/2026

Berklee Connect Unlocks the Power of a Global Network

Berklee Connect Unlocks the Power of a Global Network Katie Vitolins BM '04 knows firsthand what Berklee's alumni community can make possible. Now she...

23/09/2026

Study: Renewals for Streaming Shows Continue to Decline

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

Study: More Than 4 in 10 U.S. Adults Own or Are Interested in Smart Glasses

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

Television Critics Association Revises Bylaws to Address AI

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

eX Celebrates Completion of Holland Mich. FTTP Network

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

Gray Media Renews Ohio Valley Conference Deal

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

QuickLink StudioPro Powers Next Generation Student Media...

Westminster Schools, a K through 12 school in Atlanta, Georgia with approximately 2,000 students, has transformed its student broadcast and digital storytelling...

23/09/2026

UK Pavilion Brings Leading British Technology to CABSAT a...

The 2026 edition of CABSAT and SATExpo may have a new home and dates in the diary, but it still retains a strong presence from UK companies in the GREAT Britain...

23/09/2026

Glensound marks 60 years with new audio developments at C...

Glensound will return to CABSAT with new developments in professional monitoring and Dante interfacing, alongside its established commentary, esports and parlia...

23/09/2026

Dolby and Meta Expand Dolby Atmos and Dolby Vision Across Metas Ecosystem

September 23 2026, 17:00 (PDT) Dolby and Meta Expand Dolby Atmos and Dolby Vision Across Metas Ecosystem Across Meta AI glasses, Instagram, and VR devices, ...

23/09/2026

Guy Martin's Proper Jobs returns for third series

A great watch - Radio Times TV's most likeable proper bloke - Daily Telegraph 23rd September 2026, London: Guy Martin returns to free streaming service...

23/09/2026

Sky Sports to show England Mens tour of South Africa as part of Cricket South Africa rights deal

Wednesday 23 September 2026 Sky Sports to show England Men's tour of South ...

23/09/2026

Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into a Comprehensive Planning and Stewardship Workflow

Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into a Comp...

23/09/2026

SES Appoints Michel Scholer to Board of Directors

Luxembourg, 23 September 2026 - SES today announced the appointment of Mr. Michel Scholer, Secretary General of the Luxembourg Government and Chief of Staff to ...