Sony Pixel Power calrec Sony

At-Home Broadcasts Get a Hollywood Treatment with ARFX Home Studio

11/07/2020

--

ARwall, the AR solutions provider, has launched preorders for their latest augmented reality product, ARFX Home Studio, the work-from-home version of their proprietary virtual production tool ARFX. Catering to streamers and broadcasters alike, the studio will utilize at-home TV monitors or projectors to give creators a complete menu of photoreal virtual backdrops for shooting live and scripted content, no green screen required.

With Hollywood studio-grade technology previously used on the Syfy series Nightflyers and the red carpet premiere of HBO's Watchmen--as well as commercials, short films and music videos--ARFX Home Studio includes their virtual production backdrop software and the necessary hardware and accessories for at-home use. The home studio requires no green screen, and turns any HD TV monitor or projector into an immersive augmented reality backdrop for livestreams, live broadcasts and scripted shows filmed from home environments.

Click HERE to learn more and preorder.

ARwall's patented calibration software, XR Sync, turns ARFX Home Studio into a plug-and-play device, bundled with a digital toolset and preloaded 3D environments to get users up and running.

ARFX Home Studio takes ARwalls award-winning virtual studio technology and patented XR Sync calibration toolset out of the Hollywood studio labs where it has revolutionized the filmmaking craft, and puts it in the hands of creators at home. Escape the boring backdrop, turn your TV or projector into a spectacular portal into any location you can imagine, no green screen involved, notes Rene Amador, CEO and co-founder of ARwall.

Adds ARwall CMO and co-founder Eric Navarrette, One of the goals of ARwall, when we were founding the company, was democratizing virtual production tools. These systems and workflows were extremely expensive and specialized, such that only projects with the largest budgets had access to them. I'm very proud that we're finally making good on that initial pledge. ARFX Home Studio places the world's fastest spatial imaging virtual production platform into the hands of filmmakers of all stripes, everyone from that filmmaker just launching their channel on YouTube or Twitch, to established industry veterans.

ARFX Home Studio boasts a variety of at-home specifications, including:

Streamlined branding and ad integration using customizable 3D objects, banners & in-display ads

The powerful ARFX real-time engine, with customizable photo-real environments, characters, vehicles, and motion graphics

Presentation schematics with XR tools to enhance data points, interactive marketing & communication, creativity, and brand collaborations

Tech support included for pre-orders at no additional cost

Pre-orders will be available from Monday, July 6 through September 21, 2020.

###

About ARwall

ARwall is a creative technology company, arming businesses and entertainment studios of the future to help them embrace virtual worlds. After the launch of our inaugural product ARFX, which replaces the film and TV green screen with real-time augmented reality VFX displays, we expanded to deliver real-time tech solutions to entertainment and enterprise industries worldwide. Our interactive out-of-home AR experiences also automate customer service, product customization, and entire sales funnels, and give consumers a new way to interact with their favorite brands that require no headsets, goggles, or app downloads to participate.

###
LINK: https://news.creativecow.net/story/901322...
See more stories from creativecow

North America Stories

18/06/2026

Ratings Roundup: Knicks-Spurs NBA Finals Is Most Watched Since Jordan Bulls Era; FIFA World Cup Opens Big

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

18/06/2026

InfoComm 2026: PTZOptics Debuts Healthcare Visual Reasoning Integration with LayerJot

PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...

18/06/2026

IBC 2026: Announces New Future Tech Ignite Initiative, Expanded Exhibitor Participation

IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...

18/06/2026

InfoComm 2026 Holds Inaugural Media Day with Product Announcements from 19 Exhibitors

InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...

18/06/2026

Info Comm 2026: FOR-A America Announces TAA-Compliant LED Display Package

FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...

18/06/2026

SVG GameDay, Ep. 20: Cleveland Browns Kyle Millen - Run of Shows & Rock n Roll

In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...

18/06/2026

International Federation of American Football, TMRW Sports Partner on Global Growth of Flag Football

The International Federation of American Football (IFAF) and TMRW Sports have an...

18/06/2026

AJA Debuts Io Xpand Thunderbolt 5 Expansion Chassis for KONA and Corvid PCIe I/O Cards

AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...

18/06/2026

ESPN Marks 30th Anniversary of WNBA's Inaugural Game With Liberty-Sparks Broadcast

ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...

18/06/2026

FOX Sports' Big Noon Kickoff Heads to London for Union Jack Classic From Wembley Stadium

FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...

18/06/2026

InfoComm 2026: Show Opens With Microsoft Keynote, Media Day, and New Industry Initiatives

InfoComm 2026 opened on Wednesday at the Las Vegas Convention Center, bringing t...

18/06/2026

SVG New Sponsor Spotlight: Akta's Matt Smith on Building AI Into the Foundation of the Video Workflow

As media companies look to deliver more live, VOD, and snackable sports content ...

18/06/2026

2026 Sundance Film Festival: Local Lens

Top L-R: Take Me Home, The Lake Bottom L-R: TheyDream, Union County Free Summer Screening Series Announced Screenings for the Local Utah Community at...

18/06/2026

The Gauge: Poland | May 2026

The average daily TV screen time in May was 3 hours and 36 minutes, marking a clear decrease of 15 minutes compared to April. This trend proved to be much stron...

18/06/2026

Gracenote and PubMatic Bring Curated Live Sports and Content-Level Deals to Programmatic CTV

Integration embeds Gracenote content intelligence, including contextual segments...

18/06/2026

AJA Debuts Io Xpand Thunderbolt 5 Expansion Chassis for...

AJA Video Systems unveiled Io Xpand, a high-performance Thunderbolt 5-enabled PCIe expansion chassis for AJA KONA and Corvid video and audio I/O cards. As dema...

18/06/2026

Providius Announces Providius Direct for Faster AV-over-I...

New NVRT-driven workflow enables on-demand traffic mirroring and guided troubleshooting for AV teams, integrators, and support organizations ahead of InfoComm 2...

18/06/2026

Mavis Studio Brings New Muscle to Mobile Production on iP...

At InfoComm 2026, Mavis announced a major update to Mavis Studio, its live production app for the iPad, with new features designed to make professional AV produ...

18/06/2026

Harmonic Completes Divestiture of Video Business to Media...

Transaction Positions Harmonic as a Pure-Play Broadband Company Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtualized broadband solutions, today a...

18/06/2026

ACT Entertainment and NETGEAR Partner to Power the Futur...

ACT Entertainment and NETGEAR have announced a strategic partnership that establishes verified interoperability between NETGEAR Switches and key technologies fr...

18/06/2026

IBC2026 creates new pathways from innovation to real-worl...

IBC2026 is set to bring the global media, entertainment and technology community together at the RAI Amsterdam from 11 14 September, enabling industry players f...

18/06/2026

PLIANT TECHNOLOGIES DEBUTS CREWCOM FLEX THE WORLDS FIRST...

Pliant Technologies is proud to introduce CrewCom Flex , the world's first frameless matrix intercom system and the only complete matrix IP-based intercom s...

18/06/2026

XR Sports Alliance Strengthens its Capabilities with New...

The XR Sports Alliance (XRSA) has announced that a new cohort of members has joined the strategic initiative: ActionStreamer, Antigravity, Creative Artists Agen...

18/06/2026

Hollywood Filmmakers Launch AI Production Platform Cascade

Share Copy link Facebook X Linkedin Bluesky Email...

18/06/2026

ATVA Blasts Deltavision Media for Demanding 'Egregious' Retrans Fees

Share Copy link Facebook X Linkedin Bluesky Email...

18/06/2026

MediaKind Completes Merger with Harmonic's Video Business

Share Copy link Facebook X Linkedin Bluesky Email...

18/06/2026

AJA Unveils Io Xpand Thunderbolt 5 Expansion Chassis At InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

18/06/2026

Linda May Han Oh Receives Guggenheim Fellowship

Linda May Han Oh Receives Guggenheim Fellowship The Berklee professor, bassist, and composer will use the fellowship to debut Dreams of Knowing, an interdisci...

18/06/2026

Sync and Stream: GeForce NOW Connects to Members' Game Libraries Across Devices

Play favorite titles from popular game libraries, keep progress synced and jump ...

18/06/2026

At Cannes Lions, NVIDIA Partners Reshape Advertising and Marketing With AI

The digital era gave the advertising and marketing industry speed; the AI era is giving it autonomous operations. For companies building next-generation techn...

17/06/2026

EVS Achieves EcoVadis Gold Medal, Ranking in Top 5% of Companies Globally

EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...

17/06/2026

Chyron Releases Weather 2.4 with Updated DataFlow Module

Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...

17/06/2026

VSiN Launches Best Bets TV, a 24/7 FAST Channel

VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...

17/06/2026

Snapchat and Team Whistle Launch World Cup Creator Program Across Miami, New York, and Los Angeles

DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...

17/06/2026

LiveU Supporting Broadcast and Public Safety Operations for Summer of Soccer

LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...

17/06/2026

NATAS Announces Two New Board Members and COO Promotion

The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...

17/06/2026

Akta Brings AI-First Cloud Video Workflows to Oracle Cloud Infrastructure

Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...

17/06/2026

SVG Students to Watch: Nicholas Stafford, Texas Southern University

This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...

17/06/2026

InfoComm 2026: Audio-Technica Brings New Wireless, Networked Audio, and Certified Conferencing Solutions

Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...

17/06/2026

SNS Positions AI Suite as On-Premise Answer to Video Indexing and Search Demands

SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...

17/06/2026

Providius Announces Providius Direct for Network Troubleshooting on NETGEAR Pro AV Switches

Providius has announced Providius Direct, a workflow for investigating network i...

17/06/2026

NEP Launches NEP Platform Software Orchestration System, Selects Bridge Technologies VB440

NEP Group has announced the commercial availability of NEP Platform, a software ...

17/06/2026

BBright White Paper: SRT vs. RIST for Professional Video Contribution and Distribution

A new white paper examining Secure Reliable Transport (SRT) and Reliable Interne...

17/06/2026

Bango Research: 51% of Gen Z Say Highlights Are Replacing Live Games

New research from subscription bundling platform Bango finds that younger sports fans are increasingly consuming sport through highlights, clips, and social med...

17/06/2026

SMPTE Opens Entire Standards Library to Public at No Cost

SMPTE has announced that its complete Standards catalog is now freely available to the global media technology community, including all published SMPTE Standard...

17/06/2026

MediaKind Completes Merger with Harmonic's Video Business, Creating Independent Video Infrastructure Heavyweight

Harmonic has completed the sale of its Video Business to MediaKind for $145 mill...

17/06/2026

Omaha Productions to Produce 2026 World Series of Poker Main Event Coverage for ESPN

Omaha Productions will produce the 2026 World Series of Poker (WSOP) in Las Vega...

17/06/2026

NABLF Graduates Its 2026 Broadcasting Leadership Training Class

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

ABC and ESPN Score Most-Watched NBA Finals Since 1998

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

Smartly, Roku Bring Social Performance Tools to CTV

Share Copy link Facebook X Linkedin Bluesky Email...