Sony Pixel Power calrec Sony

At-Home Broadcasts Get a Hollywood Treatment with ARFX Home Studio

11/07/2020

--

ARwall, the AR solutions provider, has launched preorders for their latest augmented reality product, ARFX Home Studio, the work-from-home version of their proprietary virtual production tool ARFX. Catering to streamers and broadcasters alike, the studio will utilize at-home TV monitors or projectors to give creators a complete menu of photoreal virtual backdrops for shooting live and scripted content, no green screen required.

With Hollywood studio-grade technology previously used on the Syfy series Nightflyers and the red carpet premiere of HBO's Watchmen--as well as commercials, short films and music videos--ARFX Home Studio includes their virtual production backdrop software and the necessary hardware and accessories for at-home use. The home studio requires no green screen, and turns any HD TV monitor or projector into an immersive augmented reality backdrop for livestreams, live broadcasts and scripted shows filmed from home environments.

Click HERE to learn more and preorder.

ARwall's patented calibration software, XR Sync, turns ARFX Home Studio into a plug-and-play device, bundled with a digital toolset and preloaded 3D environments to get users up and running.

ARFX Home Studio takes ARwalls award-winning virtual studio technology and patented XR Sync calibration toolset out of the Hollywood studio labs where it has revolutionized the filmmaking craft, and puts it in the hands of creators at home. Escape the boring backdrop, turn your TV or projector into a spectacular portal into any location you can imagine, no green screen involved, notes Rene Amador, CEO and co-founder of ARwall.

Adds ARwall CMO and co-founder Eric Navarrette, One of the goals of ARwall, when we were founding the company, was democratizing virtual production tools. These systems and workflows were extremely expensive and specialized, such that only projects with the largest budgets had access to them. I'm very proud that we're finally making good on that initial pledge. ARFX Home Studio places the world's fastest spatial imaging virtual production platform into the hands of filmmakers of all stripes, everyone from that filmmaker just launching their channel on YouTube or Twitch, to established industry veterans.

ARFX Home Studio boasts a variety of at-home specifications, including:

Streamlined branding and ad integration using customizable 3D objects, banners & in-display ads

The powerful ARFX real-time engine, with customizable photo-real environments, characters, vehicles, and motion graphics

Presentation schematics with XR tools to enhance data points, interactive marketing & communication, creativity, and brand collaborations

Tech support included for pre-orders at no additional cost

Pre-orders will be available from Monday, July 6 through September 21, 2020.

###

About ARwall

ARwall is a creative technology company, arming businesses and entertainment studios of the future to help them embrace virtual worlds. After the launch of our inaugural product ARFX, which replaces the film and TV green screen with real-time augmented reality VFX displays, we expanded to deliver real-time tech solutions to entertainment and enterprise industries worldwide. Our interactive out-of-home AR experiences also automate customer service, product customization, and entire sales funnels, and give consumers a new way to interact with their favorite brands that require no headsets, goggles, or app downloads to participate.

###
LINK: https://news.creativecow.net/story/901322...
See more stories from creativecow

North America Stories

18/08/2026

Twin Cities PBS to Become Minnesota PBS

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

MPA, ByteDance Reach AI Copyright Protection Deal

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

DirecTV to Launch Curated Multiview for Live Sports

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Sinclair Taps Carol Kellum to Head Nebraska Stations

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Corridor Television Pays $27,000 for Violations of FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Triveni Digital Accelerates TV 3 0 Transition in Brazil W...

Triveni Digital Now Offers a Joint Solution With MediaKind and a Lab System Bundle Supporting ISDB-Tb and TV 3.0 Broadcast Services Triveni Digital, a trusted ...

18/08/2026

BeckTV Debuts BeckFlow at IBC and Showcases Expertise for...

At IBC2026, BeckTV, a premier systems integrator for the broadcast industry, will introduce BeckFlow to the European market. BeckFlow is the first web-based sch...

18/08/2026

PTZOptics Launches Rise 4K Bringing Ultra HD Quality and...

New flagship PTZ camera combines cinematic 4K imaging, professional broadcast connectivity and the complete Horizon intelligent video experience for productions...

18/08/2026

VisualOn IBC Show Preview - AI-Powered CAE Advanced Playb...

At IBC2026, VisualOn will demonstrate how video service providers can slash bandwidth costs, maximize ad revenue, and deploy premium interactive features withou...

18/08/2026

Paying It Forward: Greg Tabor on Giving Back to the Next Generation

The relationships built during graduate school often continue to shape careers long after a degree is earned, creating a community of scientists who learn from ...

17/08/2026

Thank You Mr. Brown: Documentary on Steadicam, Skycam Inventor Garrett Brown Is in the Works

Producer William Forbes and director Andrew Schwartz detail the decade-long effo...

17/08/2026

PTZOptics To Unveil Rise 4K Broadcast PTZ Camera At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/08/2026

Calrec Integrates ImPulseV With NEP Platform

Share Copy link Facebook X Linkedin Bluesky Email...

17/08/2026

Calrec Integrates ImPulseV with NEP Platform Advancing Sc...

Continuing its virtualisation strategy, Calrec has integrated its ImPulseV virtualised DSP software with NEP Platform, bringing its scalable audio processing ca...

17/08/2026

Mediaproxy debuts AI-powered monitoring - browser based m...

Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will highlight major innovations in compliance monitorin...

15/08/2026

FCC Broadband Report Shows Rapid Expansion of High-Speed Internet

Share Copy link Facebook X Linkedin Bluesky Email...

15/08/2026

Adte and Haystack News Partner on CTV Ads in Runup to Midterms

Share Copy link Facebook X Linkedin Bluesky Email...

15/08/2026

IBC 2026: Dalet to Demo AI-Orchestrated Live Sports Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

15/08/2026

Add rounded corners to mask in After Effects

Add rounded corners to mask in After Effects Graham Quince August 14, 2026 0 Comments Ever wished you could smoothly round the corners of a Mask Path ...

15/08/2026

Director Go Riju's Rhapsody Rhapsody Shot on Blackmagic PYXIS 6K

Director Go Riju's Rhapsody Rhapsody Shot on Blackmagic PYXIS 6K Brie Clayton August 14, 2026 0 Comments Anamorphic cinematography and color gradi...

14/08/2026

AT&T Returns as Sponsor of Fifth-Annual DirtFish Women in Motorsport Summit

AT&T returns as a sponsor of the DirtFish Women in Motorsport (WiM) Summit, which marks its fifth year Aug. 21-22 in Snoqualmie, WA. This year's event will ...

14/08/2026

Perfect Game Blends Broadcast Polish with Social Swagger as All-American Classic Makes Move to Citizens Bank Park

A six-camera flypack production will anchor Sunday's game while Perfect Game...

14/08/2026

LiveU, Panasonic LUMIX Launch 'Live Anywhere' Production Workflow

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

PBS Station Takes Iron Mountain to Court Over Archives

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

TV Globo Chooses Triveni Digital to Support TV 3 0 Footba...

Leading Brazilian Broadcaster Will Use Triveni Digital's TV 3.0 Broadcast Chain and Service Quality Assurance Solutions to Support Next-Generation Televisio...

14/08/2026

Beam Dynamics Makes IBC Debut with Major Expansion into L...

Beam Dynamics will make its IBC debut this September, marking a major step in the company's growth. Beam helps broadcast, live production and professional A...

14/08/2026

Conservative Groups Urge FCC to Stay Out of Affiliate Deals

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

LiveU and Panasonic LUMIX Launch 'Live Anywhere' Production Workflow

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

Cineverse Launches New Tools to Repurpose Audio Ads for CTV

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

Hearst Television Ups Derek Schnell to VP, News

Share Copy link Facebook X Linkedin Bluesky Email...

14/08/2026

amaran Makes Its Global Debut in Audio With the Launch of...

amaran, pioneer of lighting tools for creators, today announced the amaran Mic, a 99 wireless desktop microphone that brings the brand into audio for creators ...

14/08/2026

Creative COW Roundtable: Introduction to the New After Effects Assistant - AEAI

Creative COW Roundtable: Introduction to the New After Effects Assistant - AEAI Brie Clayton August 13, 2026 0 Comments On August 23, 2026 at 9am PDT/...

14/08/2026

Life on Waves Posted with DaVinci Resolve Studio

Life on Waves Posted with DaVinci Resolve Studio Brie Clayton August 13, 2026 0 Comments Collaborative editing and color grading workflow supported by...

14/08/2026

Why Bulletproof Video Project Archiving Is Non-Negotiable

Why Bulletproof Video Project Archiving Is Non-Negotiable John Carboni August 13, 2026 0 Comments In video production, the work is far from over when ...

14/08/2026

Stacked with Boston Conservatory Talent, Shakespeare on the Common Celebrates Its 30th Anniversary

Stacked with Boston Conservatory Talent, Shakespeare on the Common Celebrates It...

14/08/2026

Universitas Gadjah Mada, Indosat and NVIDIA Open Indonesia's First University AI Center to Develop Local AI Talent

Indonesia is taking charge of its AI future. This week, the Ministry of Communi...

13/08/2026

LaLiga Renews Broadcast Agreements with ESPN and DSports in South America Through 2031/32

LaLiga has renewed broadcast agreements with ESPN and DSports covering Spanish-l...

13/08/2026

Rockstar Energy Open Builds Third Portland Show Around AI-Powered Vertical Feed, Remote Operators

Three days of skateboarding competitions, live music, and other programming will...

13/08/2026

IBC 2026: Matrox Video to Showcase IP and Software-Defined Technologies

Matrox Video will showcase its portfolio of IP and software-defined technologies at IBC2026 (Booth 7.B15, RAI Amsterdam, September 11-14). The portfolio includ...

13/08/2026

IBC 2026: SMPTE to Present Sessions, Workshops, and Networking Events

SMPTE will present expert-led sessions, professional workshops, and networking events at IBC2026. The organization will be located in the IBC2026 Owner Pavilion...

13/08/2026

IBC 2026: Clear-Com to Showcase Communications Solutions

Clear-Com will exhibit at IBC2026 (Stand 10.D29, September 11-14, Amsterdam), showcasing FreeSpeak Cell, Avalon IP Station, updates to Arcadia Central Station, ...

13/08/2026

Advanced Systems Group Appoints Eran Binyamin Zeitoun as Senior Technical Program Manager

Advanced Systems Group (ASG) has appointed Eran Binyamin Zeitoun as Senior Techn...

13/08/2026

2026 SVG Venues & Teams Summit Heats Up Kaseya Center in Miami

Miami HEAT, Florida Panthers, Orlando Magic, University of Miami join leading vendors for a day of gameday-production talk in South Florida The 2026 SVG Venues...

13/08/2026

MLB at Field of Dreams Returns as Netflix Joins the Effort, Leans Into Cinematic Look at Newly Permanent Ballpark

NBC Sports is producing the Twins-Phillies game alongside the streamer, which is...

13/08/2026

IBC 2026: Oracle to Showcase Cloud Media Workflows

Oracle Cloud Infrastructure (OCI) will exhibit at IBC2026 (Hall 5, Booth 5.A21, September 11-14, Amsterdam), demonstrating cloud-based workflows across low-late...

13/08/2026

IBC 2026: Dalet to Participate Accelerator Programme with AI Live Sports Workflow Demo

Dalet will participate in the IBC2026 Accelerator Media Innovation Programme, co...

13/08/2026

Cox Media Group Announces Local Broadcast Deals with Orlando Magic and Charlotte Hornets

Cox Media Group (CMG) has announced multi-year local broadcast rights agreements...

13/08/2026

Jnger Audio to Demonstrate Cloud-Based DTV+ Workflow at SET Expo 2026

J nger Audio will join Fraunhofer IIS and industry partners to showcase a cloud-based, DTV+-compliant workflow at SET Expo 2026 in S o Paulo, August 17-20. DTV+...

13/08/2026

IBC 2026: Olympic Broadcasting Services to Receive International Honour for Excellence

IBC has announced that Olympic Broadcasting Services (OBS) will receive the Inte...

13/08/2026

NESN Expands Red Sox Broadcast Distribution for Jimmy Fund Telethon

NESN has partnered with WSBK-TV38 to broadcast Boston Red Sox games on August 17 and 18 over the air, extending the reach of the 24th annual WEEI/NESN Jimmy Fun...