Banijay Rights Builds LEGO Masters in Japan

Banijay Rights today announces a new adaptation for competition reality format LEGO Masters, with a landmark agreement confirmed in Japan.

Tokyo Broadcasting System (TBS) will produce and broadcast a first season of the format the third version to air in Asia following adaptations by MBC in South Korea and Shenzhen TV in China.

Production is currently underway for the show, which will see pairs compete against each other to wow judges with awesome inspiring designs and brick builds.

LEGO Masters is a firm hit globally, with this order following a recent coproduction between TV Markiza in Slovakia and TV Nova in the Czech Republic. The format has now been ordered by a total of 19 international broadcasters across Europe, the US, Australia and Asia. Originally created by Tuesday's Child Television and the LEGO Group, Banijay globally distributes the format and finished tape for the show.

Rashmi Bajpai, EVP Sales Asia, Banijay Rights, who negotiated the TBS deal with her team, said: LEGO Masters is a masterstroke of a global format that continues to provide uplifting viewing to audiences worldwide. We're thrilled to land this deal in Japan with our partners at TBS, in what is yet another milestone format negotiation for our company in Asia.

Kunihiro Aso, Producer, Contents Solution Department, TBS, added: I am very excited and honoured to produce the Japanese version of LEGO Masters, which will be a part of the worldwide mega hit series. I am looking forward to working with Banijay Rights and not only learn about the production of the show, but also closely examine the essence of creation behind it.

Michael Ebbesen, General Manager, LEGO Japan, said: We are so excited that families in Japan will have an opportunity to enjoy this global phenomenon. LEGO Masters celebrates LEGO building at its very best - creative, ingenious, great teamwork and lots and lots of fun. We are looking forward to inspiring Japanese builders of all ages.

LINK:	https://www.banijay.com/blog/2023/04/13/banijay-rights-builds-lego-mas...
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