
Apple TV 's Friday Night Baseball' Goes Behind Paywall This Season, Will Again Be Produced by MLB Network Friday Night Baseball will begin the 2023 season on Friday, April 7, By SVG Staff
Thursday, March 23, 2023 - 10:57 am
Print This Story | Subscribe
Story Highlights
Apple and Major League Baseball will bring the Friday Night Baseball weekly doubleheader this season, beginning on April 7 with one major change: the games will only be available to Apple TV subscribers. During the opening season of Apple's seven-year, $85 million streaming rights deal with MLB in 2022, games were available to all fans via Apple TV, but this season will see those games go behind the $6.99-a-month Apple TV paywall.
As was the case during its debut last season, Friday Night Baseball will be produced by MLB Network's production team in partnership with Apple. Each game will feature state-of-the-art cameras to present vivid live-action shots, and offer immersive sound in 5.1 with Spatial Audio enabled. Friday Night Baseball will again utilize drone cameras for aerial stadium shots, as well as player mics and field-level mics to immerse fans in the gameplay and stadium atmosphere. Fans in the U.S. and Canada1 will also have the option to listen to the audio of the home and away teams' local radio broadcasts during Friday Night Baseball games. Fans in 60 countries and regions will have access two marquee matchups over 25 weeks with no local broadcast restrictions.
We can't wait for Friday Night Baseball' to start up again, and we're excited for fans to experience everything new we're bringing this season, says Eddy Cue, Apple's senior vice president of Services. Apple TV truly has something for everyone, from two live baseball games every Friday night, to an incredible slate of award-winning original films and series - there's never been a better time to sign up.
Friday Night Baseball will begin the 2023 season on Friday, April 7, with the Texas Rangers at the Chicago Cubs for the inaugural Friday Night Baseball daytime game at Chicago's Wrigley Field, and the San Diego Padres at the Atlanta Braves. Apple and MLB also announced the Friday Night Baseball schedule for the first half of the season, through June 30.
Beginning MLB Opening Day on Mar. 30, fans in the U.S. and Canada can also access MLB Big Inning whip-around show featuring live look-ins and in-game highlights every weeknight, and beginning in April, a full slate of MLB-related content including Countdown to First Pitch, MLB Daily Recap, and MLB This Week on Apple TV . Fans can also access additional MLB programming for free in the Apple TV app, including Friday Night Baseball condensed game recaps after the completion of the live broadcasts each week; classic games; highlights and interviews; and more.2
Fans can also access baseball content this season across Apple services. In Apple News, fans can easily follow the league and their favorite teams in My Sports, and watch personalized MLB highlights right in the News app. Each Friday, fans can also access a curated group of the buzziest stories from around the league, and tap to watch Friday Night Baseball directly in the Apple TV app with a subscription to Apple TV . In Apple Music, fans can find exclusive official playlists featuring the walk-up songs from each week's Friday Night Baseball teams, as well as a collection of classic songs celebrating baseball.
In the U.S., DIRECTV FOR BUSINESS will be the exclusive national home of Friday Night Baseball for commercial establishments in 2023. DIRECTV will deliver all the action to its network of more than 300,000 restaurants, bars, hotel lounges, retail shops, and other venues throughout the regular season on existing satellite equipment. In Canada, several providers will offer Friday Night Baseball to commercial establishments, offering fans additional ways to enjoy the games.
More from Sports Video Group
02/11/2026
The founder/CEO says new app combines JWS content and scoreboard with real-time ...
02/11/2026
The men's and women's Villanova and Notre Dame basketball teams will get...
02/11/2026
CONMEBOL has renewed its trust in GRUP MEDIAPRO, which will continue at the helm of the CONMEBOL Hub's end-to-end operation through 2030, producing and dist...
02/11/2026
Building on the growth in women's sports, the dedicated sports-content initiative aims to enhance fan engagement and content creation
The WTA (Women's ...
02/11/2026
UNA Sports Group has led an eight-figure investment round in The Curling Group (TCG), with participation from Relay Ventures. TCG is the company behind the Gran...
02/11/2026
Sony Electronics will launch the RIALTO 65 Camera Extension System (CBK-6510XS) for the VENICE 2 CineAlta camera. It is expected to be available in the first ha...
02/11/2026
ESL FACEIT Group (EFG) has announced that ESL One, its Dota 2 tournament series, is coming to Munich, Germany, from April 4-11, 2027. ESL One Munich 2027 will b...
02/11/2026
X Games has appointed Paul Asencio Chief Revenue Officer, effective Nov. 9. He will lead global partnerships, sponsorship sales and commercial revenue strategy ...
02/11/2026
UK outside broadcast specialist Cloudbass has completed a proof of concept for s...
02/11/2026
Tubi and Major League Soccer will stream two Decision Day matches live and free on Saturday, Nov. 7, in the U.S. The games are Inter Miami CF vs. Charlotte FC a...
02/11/2026
The Grand Slam of Curling (GSOC) has signed a multi-year media agreement with DAZN. DAZN will carry live and on-demand GSOC and Rock League action free outside ...
02/11/2026
The WTA and TikTok announced a global content partnership to expand how fans discover and follow women's tennis through player-led storytelling, creator con...
02/11/2026
RTL News has rebuilt Audio Control Room TR 1 at its Cologne headquarters around ...
02/11/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
02/11/2026
VP, Global Sales, Gary Rosen describes an expanded product line that enhances the company's sports focus
The pain of parting is nothing to the joy of meet...
30/10/2026
A highlight clip goes to air after a person says yes. What would it take to say how often that yes had to be earned?
Andreas EhstandA common design for automat...
30/10/2026
SNF's Chiefs-Seahawks leads the week with 26.3 million, Prime Video's Pa...
30/10/2026
The company aims to be more horizontal and not vertical' in managing sports rights and producing events
GRUP MEDIAPRO has begun charting a new course that...
30/10/2026
Player mics, an in-arena drone, enhanced replay operations, and a full onsite pr...
29/10/2026
Jameis Winston and Willie Colon are among current and former players hosting pro...
29/10/2026
After arriving in Fayetteville with dreams of calling games, the Arkansas native found her passion in the control room, building a promising future in replay an...
29/10/2026
The National Hockey League is taking on a larger role in local game production w...
29/10/2026
Media Links has appointed Mikhail Zavalin Market Development Technical Specialis...
29/10/2026
Gravity Media delivered the live broadcast and media infrastructure for the 2026...
29/10/2026
Rise AV has announced the 23 women selected for the second year of its Elevate program, a six-week management and leadership development course. The cohort incl...
29/10/2026
The F d ration Internationale de l'Automobile (FIA) and Amazon Web Services (AWS) have announced a global partnership under which AWS becomes the Official A...
29/10/2026
Advanced Systems Group (ASG) has appointed Bob Daniel Storage and Workflow Solutions Architect within its Enterprise Storage team. Daniel has more than 30 years...
29/10/2026
FloSports and the Pac-12 Conference have entered a media partnership that will b...
29/10/2026
TSN will launch Film Never Lies Grey Cup Playoffs Watchalong, an altcast hosted by TSN football analyst Luke Willson, for two CFL Grey Cup Playoffs games. Wills...
29/10/2026
For decades, broadcasters have designed production around one rule: build for th...
29/10/2026
Live event production company FOH Productions has built a portable camera switch...
29/10/2026
Gravity Media is marking its 25th year facilitating the host broadcast for the M...
29/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
29/10/2026
LA28 has named film producer Kathleen Kennedy Head of Ceremonies and Content for the LA28 Olympic and Paralympic Games. Kennedy, an eight-time Academy Award nom...
29/10/2026
In-house local telecasts have added new camera angles, graphics package, and dee...
29/10/2026
In this SVG New Sponsor Spotlight, Jake Blount, EVP, Sales, ICAT Logistics, disc...
28/10/2026
MLB Network is nearly all-day media day coverage across MLB Now, MLB Central, ML...
28/10/2026
Voyage Audio and Shure microphones are in the forefront of the sector's transition to digital
Microphones may have come late to the digital table, but they...
28/10/2026
Having long resisted the transition, broadcast audio's most fundamental element is finally entering the digital era
About 25 years ago, a microphone manufa...
28/10/2026
The Wireless Microphone Spectrum Alliance (WMSA), formed in 2025 to raise awareness with government entities about wireless microphone operations, has held meet...
28/10/2026
The manufacturer's brands span a variety of markets, with a focus on radio, streaming, intercom
Telos Alliance was at last month's IBC in Amsterdam onc...
28/10/2026
Companies presented latest offerings and explored opportunities in sports broadc...
27/10/2026
Satellite, bonded cellular, and IP- and cloud-based solutions. Those are three o...
27/10/2026
Eutelsat has renewed its partnership with Qatar Media Corporation (QMC), Qatar...
27/10/2026
PROTON Camera Innovations GmbH will show the PROTON FLEXY at SATIS 2026 (Booth A13-B12), after the camera won a Best in Market award in the ProAV category at IB...
27/10/2026
ATSC, the Broadcast Standards Association, has reported results from a laboratory validation and live demonstration in Brazil of interference cancellation and s...
27/10/2026
The PGA Tour announced Monday that Brian Gordon has joined PGA Tour Studios as executive producer and head of live content. He began with the Tour on Oct. 26 an...
27/10/2026
The NBA has announced agreements to establish a framework for NBA-related predic...
27/10/2026
Apple Music, the NFL and Roc Nation have announced that JAY-Z will perform at the Apple Music Super Bowl LXI Halftime Show at SoFi Stadium in Los Angeles on Sun...
27/10/2026
DIRECTV and DAZN have signed a multi-year distribution agreement for local telec...