
Apple TV 's Friday Night Baseball' Goes Behind Paywall This Season, Will Again Be Produced by MLB Network Friday Night Baseball will begin the 2023 season on Friday, April 7, By SVG Staff
Thursday, March 23, 2023 - 10:57 am
Print This Story | Subscribe
Story Highlights
Apple and Major League Baseball will bring the Friday Night Baseball weekly doubleheader this season, beginning on April 7 with one major change: the games will only be available to Apple TV subscribers. During the opening season of Apple's seven-year, $85 million streaming rights deal with MLB in 2022, games were available to all fans via Apple TV, but this season will see those games go behind the $6.99-a-month Apple TV paywall.
As was the case during its debut last season, Friday Night Baseball will be produced by MLB Network's production team in partnership with Apple. Each game will feature state-of-the-art cameras to present vivid live-action shots, and offer immersive sound in 5.1 with Spatial Audio enabled. Friday Night Baseball will again utilize drone cameras for aerial stadium shots, as well as player mics and field-level mics to immerse fans in the gameplay and stadium atmosphere. Fans in the U.S. and Canada1 will also have the option to listen to the audio of the home and away teams' local radio broadcasts during Friday Night Baseball games. Fans in 60 countries and regions will have access two marquee matchups over 25 weeks with no local broadcast restrictions.
We can't wait for Friday Night Baseball' to start up again, and we're excited for fans to experience everything new we're bringing this season, says Eddy Cue, Apple's senior vice president of Services. Apple TV truly has something for everyone, from two live baseball games every Friday night, to an incredible slate of award-winning original films and series - there's never been a better time to sign up.
Friday Night Baseball will begin the 2023 season on Friday, April 7, with the Texas Rangers at the Chicago Cubs for the inaugural Friday Night Baseball daytime game at Chicago's Wrigley Field, and the San Diego Padres at the Atlanta Braves. Apple and MLB also announced the Friday Night Baseball schedule for the first half of the season, through June 30.
Beginning MLB Opening Day on Mar. 30, fans in the U.S. and Canada can also access MLB Big Inning whip-around show featuring live look-ins and in-game highlights every weeknight, and beginning in April, a full slate of MLB-related content including Countdown to First Pitch, MLB Daily Recap, and MLB This Week on Apple TV . Fans can also access additional MLB programming for free in the Apple TV app, including Friday Night Baseball condensed game recaps after the completion of the live broadcasts each week; classic games; highlights and interviews; and more.2
Fans can also access baseball content this season across Apple services. In Apple News, fans can easily follow the league and their favorite teams in My Sports, and watch personalized MLB highlights right in the News app. Each Friday, fans can also access a curated group of the buzziest stories from around the league, and tap to watch Friday Night Baseball directly in the Apple TV app with a subscription to Apple TV . In Apple Music, fans can find exclusive official playlists featuring the walk-up songs from each week's Friday Night Baseball teams, as well as a collection of classic songs celebrating baseball.
In the U.S., DIRECTV FOR BUSINESS will be the exclusive national home of Friday Night Baseball for commercial establishments in 2023. DIRECTV will deliver all the action to its network of more than 300,000 restaurants, bars, hotel lounges, retail shops, and other venues throughout the regular season on existing satellite equipment. In Canada, several providers will offer Friday Night Baseball to commercial establishments, offering fans additional ways to enjoy the games.
More from Sports Video Group
20/03/2026
Net Insight will introduce a JPEG XS solution for full IP environments at NAB Sh...
20/03/2026
LTN has expanded its technology partnership with Harmonic ahead of the FCC's...
20/03/2026
Solid State Logic will preview SSL Live V6.2 at NAB Show, booth C6907. The softw...
20/03/2026
FUJIFILM North America Corporation's Optical Devices Division has announced ...
20/03/2026
FUJIFILM North America Corporation's Optical Devices Division has announced ...
20/03/2026
TrueVisions NOW, a streaming platform in Thailand and part of the TrueVisions Group, has selected Bitmovin's Observability product for real-time video analy...
20/03/2026
Marquee Sports Network has announced distribution agreements with Hulu + Live TV and Prime Video ahead of the 2026 MLB season.
Marquee Sports Network is now av...
20/03/2026
FOR-A will exhibit software-defined and AI-driven solutions at NAB Show 2026, bo...
20/03/2026
TNA Wrestling and Eurosport India have entered into a multi-year exclusive progr...
20/03/2026
When Athletes Unlimited brought its professional women's basketball season t...
20/03/2026
In this craft interview, Rick Bernier reflects on a career that has taken him to...
20/03/2026
Lawo will announce a new product ahead of NAB Show 2026 in Las Vegas, where it w...
20/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/03/2026
Major League Baseball (MLB) has named Polymarket as its Official Prediction Mark...
20/03/2026
With AI now the industry-wide priority, Big Tech companies are uniquely position...
20/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/03/2026
Abundant player mics and RF and other ground-level cameras will be used to captu...
20/03/2026
Regional sites also will receive big boost in production resources, including on...
19/03/2026
Live sports production increases complexity, with dynamic audio levels and an overall philosophy that encourages transient volume spikes
Fourteen years ago, Am...
19/03/2026
Advanced Systems Group, a technology and services provider for media creatives and content owners, announced the appointment of Peter Thordarson to the newly cr...
19/03/2026
For this senior from the Bay Area, the speed and pressure of live sports production play right into her strengths
In the live-sports-video industry, the future...
19/03/2026
Grass Valley has expanded its long-term partnership with University of Pittsburg...
19/03/2026
Audio-Technica has released the ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones, designed for use with DSLR, mirrorless SLR, and other cameras.
The ATV-SG1...
19/03/2026
Harmonic (booth W2831) announces updates to its XOS Advanced Media Processor aim...
19/03/2026
DAZN and Top Rank have announced a multi-year partnership that will bring Top Ra...
19/03/2026
IHSE, a provider of KVM systems, has announced a partnership with Cyviz AS, a provider of technology solutions for collaboration and mission-critical operations...
19/03/2026
Net Insight has appointed Larissa G rner-Meeus as Chief Product Officer. She joins the company's executive management team.
G rner-Meeus holds a Dipl-Ing. ...
19/03/2026
Leader Electronics of Europe has appointed Rob Stanley as Regional Sales Manager for the UK and Northern Europe. In the role, he will manage key accounts and ha...
19/03/2026
FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026.
Under the agreement, FIFA's Media Partners will be able to publis...
19/03/2026
New features across mobile, connected devices, and automotive platforms undersco...
19/03/2026
PSSI Global Services has appointed Ben Bradshaw as Director of Product and Netwo...
19/03/2026
Cobalt Digital has announced its NAB 2026 product lineup, which includes additio...
19/03/2026
Sportradar has released a new report, Innovation in Sports Media: The Next Era of Sports Viewing, examining how the sports viewing experience in the U.S. is evo...
19/03/2026
Matrox Video has been awarded a three-year framework agreement to supply its Con...
19/03/2026
CBS Sports' Jason Cohen and TNT Sports' Chris Brown lead the charge on n...
19/03/2026
A1 Dave Grundtvig and his team deploy plenty of mics to capture the sounds and energy from the stands as well the court
March Madness is a tournament in which ...
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
17/03/2026
NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...
17/03/2026
The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...
17/03/2026
Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...
17/03/2026
Texas Athletics sought to modernize its media production, enhance fan experience...
17/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast...
17/03/2026
TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...
17/03/2026
The goal was to transform Hard Rock Stadium into a global leader in sports and e...
17/03/2026
Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...
17/03/2026
Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....
17/03/2026
Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...
17/03/2026
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions
At Sunday night's Ac...