
Apple TV 's Friday Night Baseball' Goes Behind Paywall This Season, Will Again Be Produced by MLB Network Friday Night Baseball will begin the 2023 season on Friday, April 7, By SVG Staff
Thursday, March 23, 2023 - 10:57 am
Print This Story | Subscribe
Story Highlights
Apple and Major League Baseball will bring the Friday Night Baseball weekly doubleheader this season, beginning on April 7 with one major change: the games will only be available to Apple TV subscribers. During the opening season of Apple's seven-year, $85 million streaming rights deal with MLB in 2022, games were available to all fans via Apple TV, but this season will see those games go behind the $6.99-a-month Apple TV paywall.
As was the case during its debut last season, Friday Night Baseball will be produced by MLB Network's production team in partnership with Apple. Each game will feature state-of-the-art cameras to present vivid live-action shots, and offer immersive sound in 5.1 with Spatial Audio enabled. Friday Night Baseball will again utilize drone cameras for aerial stadium shots, as well as player mics and field-level mics to immerse fans in the gameplay and stadium atmosphere. Fans in the U.S. and Canada1 will also have the option to listen to the audio of the home and away teams' local radio broadcasts during Friday Night Baseball games. Fans in 60 countries and regions will have access two marquee matchups over 25 weeks with no local broadcast restrictions.
We can't wait for Friday Night Baseball' to start up again, and we're excited for fans to experience everything new we're bringing this season, says Eddy Cue, Apple's senior vice president of Services. Apple TV truly has something for everyone, from two live baseball games every Friday night, to an incredible slate of award-winning original films and series - there's never been a better time to sign up.
Friday Night Baseball will begin the 2023 season on Friday, April 7, with the Texas Rangers at the Chicago Cubs for the inaugural Friday Night Baseball daytime game at Chicago's Wrigley Field, and the San Diego Padres at the Atlanta Braves. Apple and MLB also announced the Friday Night Baseball schedule for the first half of the season, through June 30.
Beginning MLB Opening Day on Mar. 30, fans in the U.S. and Canada can also access MLB Big Inning whip-around show featuring live look-ins and in-game highlights every weeknight, and beginning in April, a full slate of MLB-related content including Countdown to First Pitch, MLB Daily Recap, and MLB This Week on Apple TV . Fans can also access additional MLB programming for free in the Apple TV app, including Friday Night Baseball condensed game recaps after the completion of the live broadcasts each week; classic games; highlights and interviews; and more.2
Fans can also access baseball content this season across Apple services. In Apple News, fans can easily follow the league and their favorite teams in My Sports, and watch personalized MLB highlights right in the News app. Each Friday, fans can also access a curated group of the buzziest stories from around the league, and tap to watch Friday Night Baseball directly in the Apple TV app with a subscription to Apple TV . In Apple Music, fans can find exclusive official playlists featuring the walk-up songs from each week's Friday Night Baseball teams, as well as a collection of classic songs celebrating baseball.
In the U.S., DIRECTV FOR BUSINESS will be the exclusive national home of Friday Night Baseball for commercial establishments in 2023. DIRECTV will deliver all the action to its network of more than 300,000 restaurants, bars, hotel lounges, retail shops, and other venues throughout the regular season on existing satellite equipment. In Canada, several providers will offer Friday Night Baseball to commercial establishments, offering fans additional ways to enjoy the games.
More from Sports Video Group
20/08/2026
From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...
20/08/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/08/2026
At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...
20/08/2026
Telestream and ScorePlay have announced a partnership combining Telestream's...
20/08/2026
The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...
20/08/2026
Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...
20/08/2026
Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...
20/08/2026
The 2026 US Open will bring a series of free fan activations across New York City ahead of and during the tournament, which runs August 23-September 13.
We...
20/08/2026
Bridge Technologies will announce a transport stream (TS) playout feature for its VB330 and VB220 compressed monitoring probes at IBC2026 (Booth 1.A71).
The fe...
20/08/2026
ENCO will demonstrate solutions across captioning, translation, AI production tools, automation, and virtual production at IBC2026 (Stand 7.A34, Amsterdam RAI, ...
20/08/2026
MultiDyne Video and Fiber Optic Systems will demonstrate camera robotics and mot...
20/08/2026
Chyron will demonstrate news workflow solutions at IBC2026 (Stand 7.A23), marking the company's 60th anniversary. Highlights include updates to PRIME HTML, ...
20/08/2026
Spectrum SportsNet LA, the exclusive television home of the Los Angeles Dodgers, is now available to Spectrum customers in former Cox markets following the clos...
20/08/2026
swXtch.io will unveil expanded Global SRT Distribution and native multicast tran...
20/08/2026
Riedel Communications has announced that Transformation Church in the United States has deployed a communications system built around the Artist intercom ecosys...
20/08/2026
The bestselling author and longtime Apple observer explores how product launches...
20/08/2026
The Orlando Magic entered last season with a dramatically upgraded in-venue prod...
20/08/2026
Pacers Sports and Entertainment has announced a partnership with DAZN, making it the exclusive streaming home of Indiana Pacers basketball. A team-branded strea...
20/08/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
20/08/2026
The NHL has announced two major developments tied to its Germany growth strategy...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
18/08/2026
Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...
17/08/2026
Producer William Forbes and director Andrew Schwartz detail the decade-long effo...
14/08/2026
AT&T returns as a sponsor of the DirtFish Women in Motorsport (WiM) Summit, which marks its fifth year Aug. 21-22 in Snoqualmie, WA. This year's event will ...
14/08/2026
A six-camera flypack production will anchor Sunday's game while Perfect Game...
13/08/2026
LaLiga has renewed broadcast agreements with ESPN and DSports covering Spanish-l...
13/08/2026
Three days of skateboarding competitions, live music, and other programming will...
13/08/2026
Matrox Video will showcase its portfolio of IP and software-defined technologies at IBC2026 (Booth 7.B15, RAI Amsterdam, September 11-14).
The portfolio includ...
13/08/2026
SMPTE will present expert-led sessions, professional workshops, and networking events at IBC2026. The organization will be located in the IBC2026 Owner Pavilion...
13/08/2026
Clear-Com will exhibit at IBC2026 (Stand 10.D29, September 11-14, Amsterdam), showcasing FreeSpeak Cell, Avalon IP Station, updates to Arcadia Central Station, ...
13/08/2026
Advanced Systems Group (ASG) has appointed Eran Binyamin Zeitoun as Senior Techn...
13/08/2026
Miami HEAT, Florida Panthers, Orlando Magic, University of Miami join leading vendors for a day of gameday-production talk in South Florida
The 2026 SVG Venues...
13/08/2026
NBC Sports is producing the Twins-Phillies game alongside the streamer, which is...